3. Life before Quirk...
Freelance SEO copywriter, Tutor (UCT), Masters
Student.
Meet Lyndi Lawson Life@Quirk
Head of Education
Quirk
My team, the money, new
business, lecturing, workshops, learning about
learning, project management.
Achievements
GAIQ qualification
Started Quirk Education
Co edited and published the Quirk eMarketing
textbook (2009,2010, 2011)
17. In 2011
• 2.1 billion internet users
• 555 million websites
• 294 billion emails sent every day
• 5.9 billion mobile subscriptions
• 2.4 billion social networking accounts
26. Today’s workshop is on
Social Media and its application to Personal
Branding
• An introduction to personal branding
• An introduction to social media
• Confronting the challenges of using social media
Break
• Using social media to become a thought leader
• Creating your personal brand
41. Employee engagement and personal contributions
strengthen the brand profile.
• Create first impressions
• Influence perception
• Relationship building
• Critical for business success
• Improve corporate culture
46. • Up to 81% of employers use Google to vet
candidates
• 70% of employers have rejected candidates based
on what they find on social media
• Some even ask for Facebook passwords!
68. Social Media is….
• Networking
• Publishing
• Sharing
But not all channels and platforms were
created equal…
69. “You wouldn’t run around a house with a screwdriver
and say what can I fix with this.”
- Nora Garmin Barnes, Researcher
70.
71. Social Media Benefits
•Low-cost
•Viral possibility
•Creation of brand ambassadors
•Direct feedback and insight
•Tools are free
•It’s easy to use
•It’s accessible
•The audience is already there
79. Facebook
• World's biggest network
• 850 million users (4.8 million in SA)
Excellent for:
• Personal content
• Social interactions
• Media linking and sharing
80. Twitter
• Microblogging platform
• 225 million users (1.1 million in SA)
• Can create a branded business accounts – Eg:
@PragmaSteve
Excellent for:
• Finding news
• Positioning yourself
• Connecting with people you don’t know
81. LinkedIn
• Business-centric social network
• 147 million users (1.6 million in SA)
• 11th most popular website in SA
Excellent for:
• Hosting your online CV
• Business networking
• Contacting people for work-related purposes
• Connecting with professional groups
84. Community
management
Support and
Sales and lead customer
generation service
Strategic
use of Reputation
Insights and
research social management
media
Advertising SEO
and
awareness
Communication
and outreach
100. Demonstrate content and ideas
that are:
• Consistently fresh
• Unique
• Relevant
1. Create value for the
community
2. Attract a following that
respects and trusts your
opinion
3. Consider how you brand
yourself
113. 5 Preliminary Questions
1.Do I need a personal brand?
2.What resources (time,
money, attention) do I have
available to devote to it?
3.What do I want to achieve?
4.What are my specific goals?
5.What is my online ‘home
base’?
118. Your brand is much
more than just your
job title—it should
evoke your purpose
in life, what you
want to accomplish,
and the impact you
want to have on
others.
127. How do I fit in to the
Pragma business and brand
image?
128. Create a value proposition
• Why are you relevant to
your audience?
• What value are you
creating?
129. Situational analysis – where
you are in your career
• Your values
• Your attributes
• Your passions
130. Audience analysis – who
should be engaging with you
• Target audience
demographics
• Primary and secondary
research
• SWOT analysis
131.
132. Competitor analysis – who
else is doing something
similar in your field?
• Does anyone provide an
identical service?
• What makes you stand out
from them?
• What are their successes
and failures?
135. 1.Using the pad in front of
you, brainstorm and in five
minutes, list every
personal attribute, value
and/or passion that comes
to mind
2.Sort through your values,
attributes and passions and
narrow the list to the 12
characteristics
3.Narrow the 12 concepts to
181. External partnerships – find
people and brands that
provide value and
support, not competition
But
Build something valuable
before approaching a partner
– what do you offer to the
relationship?
184. 1. What do I do better than
anyone else?
2. What do I know that no
one else does?
3. What gives me the edge to
create insights?
185. We have covered
Social Media and its application to Personal
Branding
• An introduction to personal branding
• An introduction to social media
• Confronting the challenges of using social media
• Using social media to become a thought leader
• Creating your personal brand
187. Life before
Quirk...
Freelance SEO
copywriter, Tutor
Meet Lyndi Lawson (UCT), Masters Student.
Head of Education
Quirk
Life@Quirk
My team, the money, new
business, lecturing, worksho
ps, learning about
learning, project
management.
Achievements
GAIQ qualification
Started Quirk Education
Co edited and published the
Quirk eMarketing textbook
(2009,2010, 2011)