Martin Lindeskog's session at the potluck (un)conference, WebCoast, March 13-15. How to support bloggers, podcasters and other content creators.

1. How to support content creators
Haiku Deck theme: Foundry - "The Right Tool For The Job"
Martin Lindeskog's session at the potluck (un)conference, WebCoast, March 13-15.
How to support bloggers, podcasters and other content creators.
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Martin Lindeskog
page 1 of 9

2. How to support content creators
Blogger's Cycle by John Cox & Allen Forkum, July 7, 2003.
http://www.coxandforkum.com/archives/000119.html
1. The Problem
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Martin Lindeskog
page 2 of 9

3. How to support content creators
2. Solution
Patreon - donations on a regularly basis.
https://www.patreon.com/lyceum
http://www.bloomberg.com/news/2015-01-02/omg-the-new-patron-of-the-arts-is-you.html
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Martin Lindeskog
Photo by Stratageme.com page 3 of 9

4. How to support content creators
3. Model
https://youtu.be/K9NjntTUJ1Q
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Martin Lindeskog
Photo by John Biehler page 4 of 9

5. How to support content creators
4. Technology
https://www.patreon.com/creation?hid=1130619
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Martin Lindeskog
page 5 of 9

6. How to support content creators
5. Marketing and sales
Word of Mouth Marketing
http://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Martin Lindeskog
Photo by coolio-claire page 6 of 9

7. How to support content creators
6. Competition / Alternatives
https://flattr.com/profile/lyceum
Alternatives:
PayPal
Affiliate links
Sponsors
Ads
Bartering
Crowdfunding
App subscription - extra material
Paid product placement - YouTube?
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Martin Lindeskog
Photo by Siim Teller page 7 of 9

8. How to support content creators
7. Status - Milestone
2 patrons
$12 per month
Milestone: $150 - chile pepper video
Supporting 4 creators = $8
https://www.patreon.com/lyceum
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Martin Lindeskog
page 8 of 9

9. How to support content creators
8. Call to Action!
http://egonetcast.com/support
Hat tip to Guy Kawasaki's post, The 10/20/30 Rule of PowerPoint.
http://guykawasaki.com/the_102030_rule/
Created with Haiku Deck, presentation software that's simple, beautiful and fun.
By Martin Lindeskog
Photo by duncan page 9 of 9