Having details about closest2U

1. Contact details-3236,sect 23, Gurgaon
luv.goyal33@gmail.com,
shishir.canter@gmail.com
09039636933, 09313045376
Website –
Xovex.pe.hu
closest2U is first Unidirectional communication
application providing Purest, Un-doctored, instantaneous
whatabouts of connected ones by letting you
Look, hear, watch, locate & feel them around,
just a single click away.

2. Team
Founders : Luv Goyal & Shishir Gupta 50% equity for each. Both the ideators have
the same vision towards the app industry, have the same level of understanding of
human psychology & having the same imaginative capacity.
CTO & Web designer : Shashank Gupta :(Salaried) when ideas need to be born in the
digital world then he is the best person to make this bridge.
Application Coder : Lokesh Deshmukh :(Salaried) Having an experience of designing
more than 3 social networking apps & is an excellent coder.
Finance and accounting : Anubhav Guha: (salaried) Having an experience of more
than 4 years in his field and has amazing analyzing depth.
Marketing and sales : Kush :(salaried) Exceptional marketing understanding, Deep
human perception understanding and excellent product representation.
Total investment as on 12/3/2015 = 1,25,000.
No previous investors till date.

3. Product / Technology Overview
Why closest2U is Unique ?
1. Satisfies the most basic driving emotions of humans to next level; Love, Care, Possessiveness, Worries, anxiety Etc.
2. Genesis of technology in its own segment; closest2U provides information ‘Instantaneously’ without being dependent
and bothering second node(person on the other side of the phone).
3. closest2U always provides purest & undoctored whatabouts of loved ones bringing them ‘emotionally closestst ever’.
4. Unlike other communication apps(having text) closest2U is offering a completely new segment of Media Types.
5. Will always amuse and amaze you with the serendipity by providing unanticipated information ‘every time’ to ‘every
user’ hence making an addictive habit.
Issues/pain points/ problems closest2U is targeting
1. Dependency of communication on other Node for information.
2. Worry, care, love & feeling of possessiveness for loved ones gets satisfied instantaneously using closest2U.
3. Safety issue of women from the perspective of ‘multiple concerned persons’ again multiplying the user base.
4. The Issue of corporate integrity for field employees.
5. The issue of always getting the doctored information, that too, only when it is requested & not exactly when I want.
6. Following the celebrities in a mundane manner on social networks without the FEEL, closest2U redefines following.
Why customers Need our solution ?
First reason : Because most successful Businesses(catering to human needs) is about ‘THE KNOW’ ; cricket, politics, news
channels, F.B even whatsapp are directly, indirectly satisfying the feeling of ‘THE KNOW’. closest2U in this segment is
providing better quality of serendipitous information ‘every time’ ,closest2U is taking THE KNOW to the REAL KNOW.
Second reason : The users will have the PERFECT FEEL of ‘being around’ to the paired loved ones.
Third reason : closest2U is bringing a new way of following the celebrities; by watching and hearing them Live for few
minutes when the celebs have activated/allowed the followers to do so by just activating the available feature.
Fourth reason : closest2U is extremely helpful for field level corporate integrity when the field staff has to be monitored.
AND many more reasons to describe in one single slide.

4. Business Model
A. Immediate means of revenue for closest2U
1. Corporate plans for ‘employee monitoring system’ : Rs 50 per year per employee.
2. Freemium model for various features : Rs 50 per year for extra usage of various features. For example
allowing the users to activate the live streaming for more than 5 times a month.
B. Means of revenue to be initiated by September 2015 for closest2U
Using the existing powers of smart phones Which are Unleashed by closest2U for the first time.
1. In app games : closest2U have conceptualized the Game PURE** which uses the powers of smart
phones Unleashed by closest2U and in turn symbiotically supports the growth.**PURE (with in-game
purchases of average Rs 50 a year)
2. Celebrity live streaming : The user has to pay Rs 50 a year*to be a follower of one celebrity to
watch/listen him/her live ‘when the celebs choose to become available for followers’ (eg. When hrithik is
doing his Gym or kapil sharma is travelling) *Rs 50 a year(for first 1 year only & a package of 150 for next 3
years) or can create a pool of 5 celebs package of his/her choice for Rs 50 a year(for next 4 year).
Similarly we are working on New features which are based on the same principle of
‘unleashed powers ’ and will be rolled out quarterly.

5. Size Of The Market Opportunity
Where to buy : From playstore, itunes, windows, black berry & similar platforms.
Who is going to buy : (For all segments: Will start achieving Total World User Base within 3 years, Will concentrate Indian users
in first year)
1. Corporates for ‘field employee monitoring system segment’ will pay Rs 50 a year : 6 Million users* for the same In
India in first year : (http://en.wikipedia.org/wiki/Labour_in_India)
*Calculation = 600 million workers, 0.9% organized field jobs = 6 M.
800 Million users (after 3 years total world user base) (http://data.worldbank.org/)
2. . ‘Freemium model for pair if you care segment’ will pay Rs 50 a year 27 Million Indian users (17% of 159 million)
http://www.indiatechonline.com/snapshot.php) 272 Million after 3 years total world user base (17% of 1.6 billion )
(http://heidicohen.com/67-mobile-facts-from-2013-research-charts/).‘Pair if you care Segment’ (newly weds,
lovers, parents etc. having smart phones with internet, because ‘everyone care for some one’)
2. Celeb Live following segment’ will pay Rs 50 a year : 300 Million Indian users in first year:
(http://www.wonderslist.com/popular-indian-on-facebook/)
2 Billion users* world after 3 years (http://fanpagelist.com/category/celebrities/)*(2 billion for multiple celebs, more
than 5 celebs for single user)
3. ‘In app games segment’ will pay Rs 50 a year (1 in every 5) 132 Million Indian users in first year
(http://www.digit.in/apps/indians-willing-to-pay-over-rs-71-on-in-app-purchases-inmobi-study-23654.html)
272 Million users* world after 3 years IAP purchases will drive
17 percent of total (http://www.gartner.com/newsroom/id/2592315)
We are not going to charge for all the other segments that we will be catering, for example women safety segment
Please Note - This section give a sense about how many customers are there in our target market and at what price are we selling
our product to them, what is the revenue potential if all of them were to buy (not that they will, but this is to give an indication
of what the size of the market is and hence is different from forecast and projections)

6. Current Traction
What closest2U has achieved so far – Product, Customers, Revenues
 Tested product Prototype (please contact us to witness the demo)
Improvements are under process
 32 Beta customers
 No revenues till date.
All other
images are
attached in
the Email.

7. Competitions
 Whatsapp and all other communication apps
 Life360
 Mobileminder.com
 We know, there will be followers in this completely new segment of technology, the applications and
features that are designed by us are mere a reflection of our vision, there is yet more to come, but first
we have to concentrate on the projected milestones first.
Why we are better than our competitors ?
Completely new realm of Media type in the segment of communication apps - The
imagination of Every communication company is limited to only traditional media forms of
communication, well we are many steps ahead in every segment.
Concrete and proven methods of revenue which other organizations are lacking, Like employee
monitoring revenue method, celebrity live following revenue method.
Genesis in terms of service: closest2U Satisfies the most basic driving emotions that too with the
next level of feeling of watching and hearing the loved ones almost instantaneously, no matter how
busy they are with their responsibilities & Will always amuse and amaze everyone with the serendipity
by providing unanticipated purest information ‘every time’ to ‘every user’ hence make an addictive
habit
Genesis in terms of technology: we are opening a new realm of features and unleashed many
possibilities of imagination. we will be always working in future on the technological uses of unleashed
powers of smartphones & as usual, Much More.
Made communication simpler to next level: removed the dependency on other node. Deleted the
intermediately technical layers for communication, once installed, even an illiterate can use app for
life.

8. Current And Projected Financials
 Capital expenditure = Rent 6,00,000, Office setup 10,00,000, server management and technical
expenditures = 20,00,000, Cost of 5000000 users = Rs. 44165 Using Azure microsoft server Small VM
(1.6GHz CPU, 1.75GB RAM, 225GB Storage) 0.08*8760 = Rs. 44165 a year for serving peak of 5000000
transactions at peak.
 Operative expenditure = Salaries 40,00,000,Marketing & sales 20,00,000 Utility bills 5,00,000
All expenditure (opex+capex) will sum up to Rs 1,01,50,000 (for first year)
Unit economics Revenue per transaction per customer= Rs 0.045, Assuming that if one pays Rs
50/yr and uses closest2u 3 times a day i.e. 1100 times a year is Rs 0.045. (considering that only 5% of the
users are paid users.) How much does it costs to service that customer = 0.01 per customer per
transaction **Rs. 50,000 a year for serving peak of 5000000 transactions at peak.
Year Total Users Paid Users
(5% of total
users)
Amt
charged
(per year)
Total
Revenue INR
Total Cost
Opex+ Capex
INR
2015 5,000,000 250,000 50 12,500,000 10,150,000
2016 50,000,000 2,500,000 50 125,000,000 20,000,000
2017 100,000,000 5,000,000 50 250,000,000 40,000,000
Though sources confirms that 17 percent of total users pay for in app purchases
and freemium, still we are considering only 5 % every where
(http://www.gartner.com/newsroom/id/2592315)

9. Funding Needs, Use Of Funds And Proposed Valuation
First we will utilize the investment in technological development &
operations because an error at first step brings disappointment in very
initial believers of the product.
And then we will consider to invest in its sales & marketing.
There are no other co-investors as per now, but we are in talks with a
few.
Investment of Rs.25 lakh will last us for 3 months(only if we followed the
lean startup method).

10. Sounds Too Good To Be True ?
There is one way to know,
Meet us !
Watch the product in action
And please, just Don’t trust us, till you meet us
Capability of Also catering the last users of a specific market will make us the Market leader.
CLosest2U is capable of selling to the ones who were never the target of smartphones & Who are left
'unconnected' because of following reasons 1. All Mohammedan females due to social structure 2.
Older people who can use the android to stay connected 3. all the illiterates as well.
The life of this whole App in the market is going to be longer because it will amaze the general
people with its uses and hence results.
With warm Regards & anticipation – closest2U Team.