Google Analytics Automation - eduWeb 2015 - Andrew Garberson
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Who has two hours per week to pull and review data? Follow these simple actions to get the data you need with little effort.
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Google Analytics Automation - eduWeb 2015 - Andrew Garberson
- 1. Automating Your Digital Reporting (and Life) with Google Analytics… Or 11 Times You Could Probably Be Saving Time #intel9
- 2. This is where I work. #intel9
- 3. I work with a lot of smart people. #intel9
- 6. My background is more like this. #intel9
- 8. But I’ve always loved these. #intel9
- 12. GA is still a lot. #intel9
- 15. Reporting Analysis Outreach Research Education Promotion 10% 20% Here’s an average week. #intel9
- 16. 10% Reporting Analysis Sadly: first things to be cut. #intel9
- 20. Automating Your Digital Reporting (and Life) with Google Analytics… Or 11 Times You Could Probably Be Saving Time bit.ly/ga-auto-deck
- 22. Time = biggest threat to analysis. #intel9
- 23. (Assuming limited interest or access to API…) #intel9
- 37. Don’t forget to press send. #intel9 dashboards
- 39. Which do I use? Weekly Monthly All Traffic Dashboard Conversion Dashboard PPC Dashboard Audience Dashboard #intel9 dashboards
- 41. Want some of your own? dashboards #intel9
- 42. We can add dashboards with a link. #intel9 dashboards
- 50. This is a real time dashboard. bit.ly/ga-auto-pr dashboards
- 51. Or at least report on PR? #intel9 dashboards
- 60. #intel9 alerts
- 62. #intel9 Acquisition Behavior Conversions All Traffic – Both – 50%D Bounce – Increase – 10%D Conv. Rate – Both – 20%W Social – Increase – 50%D Pg. Load – Increase – 10%M Revenue – Both – 20%W Organic – Decrease – 50%D Duration – Decrease – 20%D Total Conv. – Both – 20%W alerts
- 63. #intel9 Conversions Conv. Rate – Both – 20%W As in a conversion rate alert… alerts
- 64. #intel9 Conversions Conv. Rate – Both – 20%W Monitoring increases and decreases… alerts
- 65. #intel9 Conversions Conv. Rate – Both – 20%W Changing more than 20% per week. alerts
- 66. #intel9 Acquisition Behavior Conversions All Traffic – Both – 50%D Bounce – Increase – 10%D Conv. Rate – Both – 20%W Social – Increase – 50%D Pg. Load – Increase – 10%M Revenue – Both – 20%W Organic – Decrease – 50%D Duration – Decrease – 20%D Total Conv. – Both – 20%W alerts
- 68. #intel9 Acquisition Behavior Conversions All Traffic – Both – 50%D Bounce – Increase – 10%D Conv. Rate – Both – 20%W Social – Increase – 50%D Pg. Load – Increase – 10%M Revenue – Both – 20%W Organic – Decrease – 50%D Duration – Decrease – 20%D Total Conv. – Both – 20%W alerts
- 70. #intel9 Acquisition Behavior Conversions All Traffic – Both – 50%D Bounce – Increase – 10%D Conv. Rate – Both – 20%W Social – Increase – 50%D Pg. Load – Increase – 10%M Revenue – Both – 20%W Organic – Decrease – 50%D Duration – Decrease – 20%D Total Conv. – Both – 20%W alerts
- 71. And while we’re on a roll. #intel9
- 74. #intel9 adwords A PDF offers visual reports.
- 76. #intel9 console
- 77. #intel9 console