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ÂżWhat kind of added utility could  MINI  create? May 2010 Fake Strategies vol.1
What is utility for drivers?
 
Efficiency Problem solving Comfort
too much focus on the functional side
What is utility for drivers?
Perhaps not just about functional technology
MINI  is a  tribal & cult  brand,  with a strong  sentiment of belonging
but a  value  that enriches how they are  Perhaps not just about functional technology
Meet the  MINI  driver Fun, Creative, Enthusiast
and MINI drivers really like  interacting with each other Source: Motive Quest, Mini Drivers Study, 2007
Being connected and  having a community  inside the car  StarterThinking Territory
CONNECTED COMMUNITY Reference: MyFord  (Digital Dashboard - Wifi)   http://www.youtube.com/watch?v=59DJOiIg9w4&feature=related
PLAYFUL  SHARE USEFUL DATA Be CONNECTED Feel COMMUNITY We are looking  for a revolutionary concept  in a car that works at the same level
MINI eye
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MINI eye Ref  http://www.youtube.com/watch?v=J0xn1BA4mQc&feature=player_embedded# ! 2 modes SOCIAL PLAYFULNESS Augmented reality in a screen or  windshield  to help you with your driving  or providing you with real time info USEFULNESS
INTEGRATED WEBCAM  location options
[object Object],[object Object]
[object Object],[object Object]
Thanks @mirandaluis

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Fake Strategies vol1 - Utility for Mini

Hinweis der Redaktion

  1. What makes MINI? Fun and sporty, with go-kart-like handling Fashionable, trendy and customizable MINImalism doing more with less FB: Mini 125000 fans MiniUsa 170000 fans MiniCountryman 40000