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Chapter 13 Designing and Managing Services: Top Ten Concepts
1.
DESIGNING AND MANAGING
SERVICES Luis Enrique Joson January 5, 2010 Top 10 Concepts
2.
3.
4.
5.
2: Services
Are Present Everywhere SERVICES Government Manufacturing Retail Business
6.
7.
8.
9.
10.
11.
6: The
Need For A Holistic Marketing Internal Marketing Interactive Marketing External Marketing
12.
13.
14.
15.
16.
9: Take
Care Of The Customer Employee Satisfaction Customer Loyalty EXCELLENT SERVICE
17.
18.
19.
20.
21.
DESIGNING AND MANAGING
SERVICES Luis Enrique Joson January 5, 2010 Top 10 Concepts
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