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Positivism vs Interpretivism
POSITIVISM
• Assumes that society has
objective social facts
• Society exerts influence on
its members
• Quantitative Data
• Objectivity
INTERPRETIVISM
• Reality is constructed
through the meanings
created by individuals
• Our actions are the result of
our own meanings not
external forces
• Qualitative Data
• Subjective meaning
POSITIVISM
• Macro Approach
• Researchers should remain
detached, research should
be value free
• Reliability
• Questionnaires, Structured
interviews, Experiments
INTERPRETIVISM
• Micro Approach
• Researcher should develop
rapport and empathy
(Verstehen)
• Validity
• Unstructured interviews,
Ethnography, Participant
observation

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Positivism vs interpretivism

  • 2. POSITIVISM • Assumes that society has objective social facts • Society exerts influence on its members • Quantitative Data • Objectivity INTERPRETIVISM • Reality is constructed through the meanings created by individuals • Our actions are the result of our own meanings not external forces • Qualitative Data • Subjective meaning
  • 3. POSITIVISM • Macro Approach • Researchers should remain detached, research should be value free • Reliability • Questionnaires, Structured interviews, Experiments INTERPRETIVISM • Micro Approach • Researcher should develop rapport and empathy (Verstehen) • Validity • Unstructured interviews, Ethnography, Participant observation