2. POSITIVISM
• Assumes that society has
objective social facts
• Society exerts influence on
its members
• Quantitative Data
• Objectivity
INTERPRETIVISM
• Reality is constructed
through the meanings
created by individuals
• Our actions are the result of
our own meanings not
external forces
• Qualitative Data
• Subjective meaning
3. POSITIVISM
• Macro Approach
• Researchers should remain
detached, research should
be value free
• Reliability
• Questionnaires, Structured
interviews, Experiments
INTERPRETIVISM
• Micro Approach
• Researcher should develop
rapport and empathy
(Verstehen)
• Validity
• Unstructured interviews,
Ethnography, Participant
observation