Social Media Presentation Ceo Institute
•Als PPT, PDF herunterladen•
4 gefällt mir•610 views
The Online Circles presentation to the CEO Institute about Social Media and Online Marketing for use in business.
![[object Object],[object Object]](https://image.slidesharecdn.com/socialmediapresentationceoinstitutenonotes-091022233211-phpapp02/85/social-media-presentation-ceo-institute-1-320.jpg)
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Andere mochten auch (15)
Ähnlich wie Social Media Presentation Ceo Institute
Ähnlich wie Social Media Presentation Ceo Institute (20)
Mehr von Lucio Ribeiro
Mehr von Lucio Ribeiro (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Social Media Presentation Ceo Institute
- 2. What’s Social Media and buzz?
- 3. Social Media – Is it commercially worthwhile? www.theonlinecircle.com
- 5. What’s Social Media and buzz? www.theonlinecircle.com
- 7. Are You Helping or Hindering? www.theonlinecircle.com
- 8. So, would you like to know the secret? www.theonlinecircle.com
- 10. 1. Set clear Goals / Objectives. www.theonlinecircle.com
- 12. Source: nielsen-online Decision Making – Information IS available. www.theonlinecircle.com Facebook MySpace How many people 4.9m 1.9m How long /month 3 hrs, 50 mins 55 mins How often 14 + times month 5.6 + times a month Majority Age 25-34 12-17
- 13. 3. A clear message / offer. (What do you want them to ‘Take Out’ of your communications (over time)? www.theonlinecircle.com
- 14. 4. Monitor. Measure. Refine. Work toward your goals. www.theonlinecircle.com 2005 2009
- 15. Some of the more popular applications. What’s Social Media and buzz? www.theonlinecircle.com
- 16. What’s Social Media and buzz? www.theonlinecircle.com
- 17. What’s Social Media and buzz? www.theonlinecircle.com
- 18. What’s Social Media and buzz? www.theonlinecircle.com
- 19. What’s Social Media and buzz? www.theonlinecircle.com
- 20. What about growth? www.theonlinecircle.com
- 21. Okay, the theory makes sense. When should I start? www.theonlinecircle.com
- 22. A Petition site. www.theonlinecircle.com
- 23. The Petition site had momentum before Cadbury even understood there was an issue. www.theonlinecircle.com
- 30. Google Search Results. www.theonlinecircle.com
- 34. I’m ready already! How do I move forward? www.theonlinecircle.com
- 35. Just like mainstream Research. Monitor. Learn www.theonlinecircle.com
- 43. Non-financial impact is not ROI (yet). www.theonlinecircle.com
- 44. Step 1: Establish a baseline 8% Y2Y Growth www.theonlinecircle.com
- 45. Step 2: Create Activity Timelines www.theonlinecircle.com
- 46. Step 3: Follow r elevant metrics www.theonlinecircle.com
- 47. Step 4: Monitor broader stats www.theonlinecircle.com
- 50. Social Media – An integrated case study FG Roberts – Manufacturer of Gluten Free Products Goal: Sell more product Strategic Objective: Build a Thought Leadership Position Strategy Step1) Build an online presence Step2) Consolidate reputation Step3) Convert Online reputation to commercial value www.theonlinecircle.com
- 51. Social Media – An integrated case study FG Roberts – Manufacturer of Gluten Free Products Blog –www.glutenfreehealth.net Online Articles Dedicated YouTube channel Guest writer to nr 1 content website WOM + Advocates -> Commercial Benefit www.theonlinecircle.com
- 52. Marketing Oriented Options. Online Articles www.theonlinecircle.com
- 55. Social Media SEO Online Advertising Integrated Strategies www.theonlinecircle.com
- 57. Monitoring can help mitigate risks. www.theonlinecircle.com
- 59. Internal Management Considerations www.theonlinecircle.com
- 60. Guidelines for your broader community 1 . Employees and others will have a clear idea of the company’s position. 2. Employees will feel empowered that they can leverage their social networks in support of their role, as well as for their professional careers. 3. Companies will be legally protected from the possible misuse and misbehaviour of their employees online. Answer Who’s liable. 4. Companies will appear more innovative, forward thinking and acknowledgeable of how social media has integrated through employees lives and the rest of the world. 5. Employees will have a set of best practices and guidance while they venture into the social media world, so even the beginners have some reference guide to turn to. www.theonlinecircle.com
- 66. Why Social Media? www.theonlinecircle.com
- 67. Things you can do now! Get a domain name that makes sense : Domains are as tricky as they are important. Use a branded email addresses : Think about it like a user. If you’re about to spend $500 on an entertainment system, which contact email do you trust more – seller@sellerdomain.com or [email_address] ? Competent design Create an About Us Page : Include names, faces and personalities of your company. Use your About Page to talk to customers. Include when the company was founded, what you’re an expert in, how excited you are to help them and all the ways they can contact you. If your Web site is the face of your company, the About Page is its heart. And a Contact Page : Include your real business address, telephone, a map, hours, and any other information someone would need to get a hold of you Use customer testimonials : Providing testimonials on your Web site does a couple of things for user trust. First, it helps show customers that you’re safe to do business with and gives them an idea of what they can expect from you. Keep a tidy site List groups you belong to : People trust companies that go out of their way to be part of the community www.theonlinecircle.com