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Viral marketing

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Business
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A way of marketing with low cost
WHAT IS VIRAL MARKETING ?
What is Viral Marketing? ,[object Object],[object Object]
How a word becomes viral? idea
Companies Using online networks for viral marketing ,[object Object],Smirnoff’s Tea Partay viral ad Dove natural beauty viral ad “ get your private , free email at www.hotmail.com”
Types of viral marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pass-along virals ,[object Object],[object Object]
[object Object],[object Object]
Other Examples
Incentivized viral ,[object Object],[object Object]
Incentivised viral marketing ,[object Object],[object Object],[object Object],10% credit 10% off
[object Object],[object Object]
Other Example
Edgy Gossips ,[object Object],[object Object],[object Object]
My Name is Khan
3 Idiots
3 Idiots
Buzz Marketing ,[object Object],[object Object],[object Object]
Undercover Marketing ,[object Object],[object Object]
Case Study | “15 MB of Fame with Diesel”
Some pictures of that campaign
5 Phases of best viral marketing Online activity occurs beyond original brand message A small number of news organozations and bloggers republish the story Many bloggers pick up the story. The conversation moves beyond retelling the story to personalizing it, and emotional involvement development Conversation spreads to a large no. of web sites & blogs. The conversation spreads globally and in multiple languages
Advantages of viral marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disavantages of viral marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivation for viral marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Personalized Recommendations ,[object Object],[object Object],[object Object],[object Object]
Is there still room for viral marketing ? ,[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral marketing

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Viral marketing

  • 1. A way of marketing with low cost
  • 2. WHAT IS VIRAL MARKETING ?
  • 3.
  • 4. How a word becomes viral? idea
  • 5.
  • 6.
  • 7.
  • 8.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15. My Name is Khan
  • 18.
  • 19.
  • 20.
  • 21. Case Study | “15 MB of Fame with Diesel”
  • 22. Some pictures of that campaign
  • 23. 5 Phases of best viral marketing Online activity occurs beyond original brand message A small number of news organozations and bloggers republish the story Many bloggers pick up the story. The conversation moves beyond retelling the story to personalizing it, and emotional involvement development Conversation spreads to a large no. of web sites & blogs. The conversation spreads globally and in multiple languages
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.