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100226 Fsf Fscs Countdown To Compliance

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Louis Fernandes
Louis Fernandes

This presentation provides a high-level outline of the Financial Services Authority (FSA) requirements for UK deposit takers to comply with Policy Statement 09-18 issued in November 2009, This includes creating a Single Customer View (SCV) for Fast Payout under the Financial Services Compensation Scheme (FSCS) to be implemented by 31 December 2010. SCV has been a "Holy Grail" for Financial Services marketers for many years now. Might this regulatory change present the industry with an opportunity to finally achieve multi-channel engagement nirvana? Read on to find out more.

BusinessTechnologie
1 von 26
Countdown to Compliance
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What are the SCV requirements?
What are the SCV requirements?
What are the SCV requirements? APPROVED
What will it cost and who will it affect? (Source: FSA Fast Payout Report, November 2008 by Ernst & Young)
What will it cost and who will it affect? (Source: FSA Fast Payout Report, November 2008 by Ernst & Young)
What will it cost and who will it affect? (Source: FSA Fast Payout Report, November 2008 by Ernst & Young)
What will it cost and who will it affect? £17M
Acxiom’s Approach STEP 1 DATA QUALITY AUDIT STEP 4 CUSTOMER-LEVEL DATA MATCH & INTEGRATION STEP 3 EXTERNAL DATA REFERENCE LOOK-UP STEP 5 AUDIT REPORT STEP 2 DATA CLEANSING & STANDARDISATION
Acxiom’s Approach
 
So what’s any of this got to do with marketing?
REGULATION CUSTOMER EXPERIENCE RELEVANCE DEMONSTRABLE ROI REDUCED MARKETING BUDGETS TRUST CONSUMER DEBT CORPORATE GOVERNANCE NEGATIVE PUBICITY DEPRESSED SHARE PRICE FSA COMPLIANCE RECESSION DIGITAL CHANNELS RISK MANAGEMENT PUBLIC OWNERSHIP . ENGAGEMENT CUSTOMER LIFETIME VALUE
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Content Distribution Email Mobile Web Personalisation Online Media (Display) … SCV Business rules Reporting / Analytics The “Closed loop” Modelling “Sandpit” Data clean, merge & append
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THANK YOU FOR YOUR ATTENTION http://www.acxiom.co.uk louis.fernandes@acxiom.com +44 7958 292 616 http://uk.linkedin.com/in/louisfernandes http://twitter.com/louisfblog or @louisfblog louis.fernandes

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100226 Fsf Fscs Countdown To Compliance

  • 2.
  • 3.  
  • 4. What are the SCV requirements?
  • 5. What are the SCV requirements?
  • 6. What are the SCV requirements? APPROVED
  • 7. What will it cost and who will it affect? (Source: FSA Fast Payout Report, November 2008 by Ernst & Young)
  • 8. What will it cost and who will it affect? (Source: FSA Fast Payout Report, November 2008 by Ernst & Young)
  • 9. What will it cost and who will it affect? (Source: FSA Fast Payout Report, November 2008 by Ernst & Young)
  • 10. What will it cost and who will it affect? £17M
  • 11. Acxiom’s Approach STEP 1 DATA QUALITY AUDIT STEP 4 CUSTOMER-LEVEL DATA MATCH & INTEGRATION STEP 3 EXTERNAL DATA REFERENCE LOOK-UP STEP 5 AUDIT REPORT STEP 2 DATA CLEANSING & STANDARDISATION
  • 13.  
  • 14. So what’s any of this got to do with marketing?
  • 15. REGULATION CUSTOMER EXPERIENCE RELEVANCE DEMONSTRABLE ROI REDUCED MARKETING BUDGETS TRUST CONSUMER DEBT CORPORATE GOVERNANCE NEGATIVE PUBICITY DEPRESSED SHARE PRICE FSA COMPLIANCE RECESSION DIGITAL CHANNELS RISK MANAGEMENT PUBLIC OWNERSHIP . ENGAGEMENT CUSTOMER LIFETIME VALUE
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  • 24. Content Distribution Email Mobile Web Personalisation Online Media (Display) … SCV Business rules Reporting / Analytics The “Closed loop” Modelling “Sandpit” Data clean, merge & append
  • 25.
  • 26. THANK YOU FOR YOUR ATTENTION http://www.acxiom.co.uk louis.fernandes@acxiom.com +44 7958 292 616 http://uk.linkedin.com/in/louisfernandes http://twitter.com/louisfblog or @louisfblog louis.fernandes