The presentation given by Jeremiah Owyang, Chief Catalyst and Founder of Crowd Companies, at the Supply Chain Insights Global Summit in Scottsdale, AZ on September 11, 2014
What If Customers and Companies Could Collaborate to Define New Business Models?
Mobile and social are converging and powering new opportunities with the collaborative economy. How are other companies redefining the channel using the concepts of the collaborative economy?
15. 15
Feastly connects passionate cooks
and adventurous eaters for authentic
and social dining in a cookâs home.
Feastly launched in 54 hours over Washington D.C.âs Start Up
Weekend in November 2011. It currently operates in New York,
San Francisco and Washington D.C.
20. 20
Uber enables P2P transportation â
largest investor is Google $258m
Google and Waze have already started to share data
(May 2014), in addition, Google is rolling out retail
delivery with Shopping Express, and also has self-driving
cars.
21.
22. 22
Airbnb offers person to person space
sharing, for a local experience.
38. 38
Walmart enables game exchange â
reducing waste.
Customer who bring in used video games can receive store credit,
currently at Wal-Mart, and soon at Sam's Club.
40. 40
Gap partners with Divvy Bike Sharing for
a shared workforce
During the summer, people work at Divvy bike sharing, during
winter, theyâre auto-employed at Gap retail.
45. 45
U-Haul enables the crowd to fund
truck, share in winnings and foster
âShared Destinyâ
Tap the crowd for better rates and terms that a company can set
and achieve the highest form of loyalty: Shared Destiny.
46. GE Co-Develops with Quirky for
sharing of ideas, supply chain,
marketing, and revenues
46
49. 49
Cokeâs Wonolo shares with customers
who become employees âWork Now,
Locallyâ
Retail customers can now stock shelves for Coke displays âand
get paid while at it. Customers = Employees.
50. Barclays offers BarclayCard Ring, a
credit card designed and built by
community crowdsourcing.
Card community members can propose ideas and vote for ways
to make the card better meet their needs. The community
collectively discusses ideas and evolves the card together. The
Giveback program allows members to share in the profits of the
50 credit card program.
53. Collaborative
Economy:
Value Chain
B2P: Sell one good
a thousand times;
offer value added
services.
B+P: Tap crowd
for innovation,
with shared
ideas, resources,
and rewards
P2P: Enable reselling of used goods
and services, scaling new value.
54. FIVE FINAL TAKEAWAYS
1. People are empowered to get what they
need from each other.
2. The crowd is becoming like a company â
bypassing inefficient corporations.
3. Corporations must use these same tools and
strategies to regain relevancy.
4. This requires business model change:
product > service > marketplace > repeat.
5. As a result, companies are resilient:
connected, empowering others, efficient,
and profitable.
55. Welcome to the Collaborative Economy
Crowd Companies
Empowered People & Resilient Brands
Jeremiah Owyang
Founder
@jowyang
Jeremiah@CrowdCompanies.com
#productasaservice #carsharing #auto #city
Links:
http://europe.autonews.com/article/20130530/ANE/130529917/ford-joins-europe-car-sharing-sector-as-demand-surges#axzz2g2cML9TF *great article on a number of carshare companies in Europe
http://www.mu.peugeot.co.uk/
http://wardsauto.com/ar/peugeot_mu_rental_091216
http://www.autoevolution.com/news/mu-by-peugeot-pilot-scheme-launched-in-the-uk-22107.html
http://www.autoevolution.com/news/peugeot-introduces-mu-mobility-program-iphone-app-18438.html
#productasaservice #carsharing #auto #city
Links:
http://europe.autonews.com/article/20130530/ANE/130529917/ford-joins-europe-car-sharing-sector-as-demand-surges#axzz2g2cML9TF *great article on a number of carshare companies in Europe
http://www.mu.peugeot.co.uk/
http://wardsauto.com/ar/peugeot_mu_rental_091216
http://www.autoevolution.com/news/mu-by-peugeot-pilot-scheme-launched-in-the-uk-22107.html
http://www.autoevolution.com/news/peugeot-introduces-mu-mobility-program-iphone-app-18438.html
#productasaservice #carsharing #auto #city
Links:
http://europe.autonews.com/article/20130530/ANE/130529917/ford-joins-europe-car-sharing-sector-as-demand-surges#axzz2g2cML9TF *great article on a number of carshare companies in Europe
http://www.mu.peugeot.co.uk/
http://wardsauto.com/ar/peugeot_mu_rental_091216
http://www.autoevolution.com/news/mu-by-peugeot-pilot-scheme-launched-in-the-uk-22107.html
http://www.autoevolution.com/news/peugeot-introduces-mu-mobility-program-iphone-app-18438.html
#productasaservice #carsharing #auto #city
Links:
http://europe.autonews.com/article/20130530/ANE/130529917/ford-joins-europe-car-sharing-sector-as-demand-surges#axzz2g2cML9TF *great article on a number of carshare companies in Europe
http://www.mu.peugeot.co.uk/
http://wardsauto.com/ar/peugeot_mu_rental_091216
http://www.autoevolution.com/news/mu-by-peugeot-pilot-scheme-launched-in-the-uk-22107.html
http://www.autoevolution.com/news/peugeot-introduces-mu-mobility-program-iphone-app-18438.html
But whatâs the impact?
Itâs quite severe.
It means that customers can buy once âand share many times among each other âreducing the need to buy again
Hereâs some stats
9 cars
270k
But also loans
Insurance
Gas
Iâm sure some economists could show this could be over a million dollars of ecosystem impact
Thatâs just 1 car
What about 100
What about 100million?
The key is to convert products into services, services into marketplaces, and marketplaces build products
They start off simple, but as we progress around the value chain, the investment and risk increases, but as well as the potential payoff.
Let me walk through each one in detail and show you how.
First, letâs focus on products becoming services. We call this âCompany as a serviceâ
Now that customers want access to products âand may not necessarily want to own them, it means that companies
Must change the relationship and offer it a new form through renting, subscribing or event lending âbeyond just selling.
For companies that have high durable goods, unattainable luxuries, idle invetories, or high consideration purhcaseds, allow them to now be a service
For example Toyota and BMW now rent cars from their dealership in SF bay area.
To get ahead of changing consumer needs, Toyota and BMW are now services.
Acknowledgment required by Shutterstock for the Toyota image: Kosarev Alexander - Shutterstock.com
First, letâs focus on products becoming services. We call this âCompany as a serviceâ
Now that customers want access to products âand may not necessarily want to own them, it means that companies
Must change the relationship and offer it a new form through renting, subscribing or event lending âbeyond just selling.
Next, letâs talk about shifting services to now becoming marketplaces.
We call this âMotivating a marketplaceâ. The naming is specific, you canât own the marketplace, you canât manage it, you simply must help usher them along, in this use case, the goal is to get the people to do these actions among themselves.
If your company offers services, like a hospitality company serves guests, then learn how to tap into the marketplaces that are already forming in the sharing economy.
Thereâs a number of new activities that people can perform, including to resell, co-owning, swapping goods, lending to each other, or gifting.
An example: Right now, people are bypassing hotels to stay at unique experiences using websites like Airbnb.
Rather than stand by the wayside, we discovered a new market opportunity for Loicâs guest room to be certified as Marriott certified.
A large brand brings TRUST
Marriot would then funnel trusted guests, perhaps from a loyalty program, and even offer maid, food, or concierge services.
Everyone wins: Loic gets a trusted guest, the guest gets a local experience at a certified home, and Marriot gets a cut of the transactions âthat they wouldnât have missed out on completely.
Next, letâs talk about shifting services to now becoming marketplaces.
We call this âMotivating a marketplaceâ. The naming is specific, you canât own the marketplace, you canât manage it, you simply must help usher them along, in this use case, the goal is to get the people to do these actions among themselves.
If your company offers services, like a hospitality company serves guests, then learn how to tap into the marketplaces that are already forming in the sharing economy.
Thereâs a number of new activities that people can perform, including to resell, co-owning, swapping goods, lending to each other, or gifting.
In this third phase. Companies who have marketplaces, must activate them to build their future products.
We call this âprovide a platformâ
And it means that companies must empower their crowds to build future products and services.
This is the hardest level âbut yields the most benefits.
Lots of of âcoâ words that are part of the collaboration mindset
It doesnât exist, but we see parts of it
We see many startups already doing this:
-Ideation sites like uservoice co-ideate new products
-Kickstsarter co-funds new ideas
-Quickly co-builds new products
But imagine if this was extended to co distribution, co marketing, co selling, and even co revenue sharing?
In this case, it may be Hard to tell the diference between employees and customers as new products are built from the crowd.
But the costs of buidling are leveraged by the crowd, reducing the costs of the company
In this radical state, the non essential parts of the company reduce, and perhaps the most important remaining parts are the brand, and perhaps an ecommerce engine.
In this future state: âThe CROWD BECOMES THE COMPANY.â
Image from http://productnation.in/5-key-considerations-for-platform-approach/
In this third phase. Companies who have marketplaces, must activate them to build their future products.
We call this âprovide a platformâ
And it means that companies must empower their crowds to build future products and services.
This is the hardest level âbut yields the most benefits.
Lots of of âcoâ words that are part of the collaboration mindset
It doesnât exist, but we see parts of it
We see many startups already doing this:
-Ideation sites like uservoice co-ideate new products
-Kickstsarter co-funds new ideas
-Quickly co-builds new products
But imagine if this was extended to co distribution, co marketing, co selling, and even co revenue sharing?
In this case, it may be Hard to tell the diference between employees and customers as new products are built from the crowd.
But the costs of buidling are leveraged by the crowd, reducing the costs of the company
In this radical state, the non essential parts of the company reduce, and perhaps the most important remaining parts are the brand, and perhaps an ecommerce engine.
In this future state: âThe CROWD BECOMES THE COMPANY.â
In this third phase. Companies who have marketplaces, must activate them to build their future products.
We call this âprovide a platformâ
And it means that companies must empower their crowds to build future products and services.
This is the hardest level âbut yields the most benefits.
Lots of of âcoâ words that are part of the collaboration mindset
It doesnât exist, but we see parts of it
We see many startups already doing this:
-Ideation sites like uservoice co-ideate new products
-Kickstsarter co-funds new ideas
-Quickly co-builds new products
But imagine if this was extended to co distribution, co marketing, co selling, and even co revenue sharing?
In this case, it may be Hard to tell the diference between employees and customers as new products are built from the crowd.
But the costs of buidling are leveraged by the crowd, reducing the costs of the company
In this radical state, the non essential parts of the company reduce, and perhaps the most important remaining parts are the brand, and perhaps an ecommerce engine.
In this future state: âThe CROWD BECOMES THE COMPANY.â
In this third phase. Companies who have marketplaces, must activate them to build their future products.
We call this âprovide a platformâ
And it means that companies must empower their crowds to build future products and services.
This is the hardest level âbut yields the most benefits.
Lots of of âcoâ words that are part of the collaboration mindset
It doesnât exist, but we see parts of it
We see many startups already doing this:
-Ideation sites like uservoice co-ideate new products
-Kickstsarter co-funds new ideas
-Quickly co-builds new products
But imagine if this was extended to co distribution, co marketing, co selling, and even co revenue sharing?
In this case, it may be Hard to tell the diference between employees and customers as new products are built from the crowd.
But the costs of buidling are leveraged by the crowd, reducing the costs of the company
In this radical state, the non essential parts of the company reduce, and perhaps the most important remaining parts are the brand, and perhaps an ecommerce engine.
In this future state: âThe CROWD BECOMES THE COMPANY.â