3. A - Attention (Awareness): attract the
attention of the customer.
 I - Interest: raise customer interest by
focusing on and demonstrating advantages
and benefits (instead of focusing on features,
as in traditional advertising).
 D - Desire: convince customers that they
want and desire the product or service and
that it will satisfy their needs.
 A - Action: lead customers towards taking
action and/or purchasing.

4. A - Attention (Awareness): attract the
attention of the customer.
 I - Interest: raise customer interest by
focusing on and demonstrating advantages
and benefits (instead of focusing on features,
as in traditional advertising).
 D - Desire: convince customers that they
want and desire the product or service and
that it will satisfy their needs.
 A - Action: lead customers towards taking
action and/or purchasing.

5. If from the beginning you can’t raise
the attention from the audience. You
are an absolute loser.

11.  Hi, Am I speaking to the Physiotherapy
clinic on Guildford Road
 (Use the right name, the right location for
the place you are calling)

12.  Myname is ______
(Tom/Jenny/Nathan/Katherine, we need
you to use an English name)

13. Iwork for the restaurant down in Mt
Lawley, Guildford Road, we deliver lunches
to workplaces in Bayswater ( or you can
say: along Guildford road). So I’m calling
to ask if I can send you a menu

14. Is it ok to get an email, because
the photos on the menu
will look better

15. Yep, I’m ready...
Can you spell it please?
(The whole point of all your phone calls is
to get the correct emails address. Make
sure you get the correct emails)

16. Ok, just one last thing, may I know
your name please ...?

18.  We are on the other end of Guildford Road
, near Northbridge

19.  It’sa Lunch Restaurant , it’s a new one.
The name , address will be all in the menu
that we send.

20.  Ok , so if I can get a fax number , it is fine
too. Thanks

22.  Thisis a first step to learn to be in sales,
and in business:

24.  This is NOT a sales job

25.  The only activities that can be called ‘a
sales work’ must include financial
transaction in it . It means you have to
convince customers to pay for it: the
money got to go out of customers’ pockets.
– A difficult thing that not everyone can do.
.

26.  Doing this you don’t have to go that far to
complete any financial transaction: all you
have to do is to introduce, and finally get
an email to send a menu. That is all. If you
can’t do this, I doubt the future if some day
you can ever be in sales or in any real
business my friend.