The presentation is on research activity on CSR activities

1. CORPORATE SOCIAL
RESPONSIBILITY
(CSR)
By
M.Lokin Sai
B.E.CSE

2. Introduction on CSR
• CSR is something that was started by fashionable ethical
businesses.
• Realizing to promote a responsible way of doing business
• CSR is how your organization existence affects stakeholders
beyond your own insular interests.

3. History of CSR
• The concept of CSR originated in the 1950‘s in the USA but it
became prevalent in early 1970s . At that time US had lots of
social problems like poverty, unemployment and pollution.
• Consequently a huge fall in the prices of Dollar was witnessed.
• During the 1980‘s to 2000, corporations recognized and
started accepting a responsibility towards society.
• Corporate social responsibility (CSR) focuses on the wealth
creation for the optimal benefit of all stakeholders – including
shareholders, employees, customers, environment and
society.

4. What is Corporate Social
Responsibility ??
Corporate Social Responsibility (CSR) is
defined as the voluntary activities
undertaken by a company to operate in
an economic, social and
environmentally sustainable manner.

5. Why CSR is Important ??
• Enables organizations to focus on issues important to
their business
• Adds both tangible and intangible value
• Reduces risks to reputation
• Can offer competitive advantage

6. How to Make CSR Happen ??
• Recognize the impacts of organization
• Know why CSR is important to business
• CSR and corporate strategy align
• Communicate and Commitment from ‘the top’
• Treat CSR as a business discipline

7. Stakeholders In CSR

8. The Purpose of Inclusion of
CSR in the Companies Bill
• The CSR provisions of the Bill seek to create an enabling
environment.
• Allow corporates to harness and channelize their core
competencies as well as develop effective business
models
• Promote and facilitate far better connection between
businesses and communities
• Facilitate deeper thought and longer term strategies for
addressing some of our social, economic and
environment.

9. 1. Microsoft
• Serving communities
$1B in employee contributions since 1983 to empower young
people by connecting education, employment,entrepreneurship
opportunities.
• Donating software and services to nonprofits worldwide
Microsoft donates hundreds of millions of dollars in
software each year through our Technology for
Good program.
• Improving access to hardware
Microsoft provide PCs and other hardware to the schools, libraries,
and nonprofit’s.
• Sharing knowledge
Trained nonprofits on how to use technology and software to
increase organizational effectiveness

10. 2.BMW Group
• Providing course package materials worldwide
Subjects: traffic safety, mobility, energy and Clean
Energy, automotive production and natural scientific
promotion
• Promoting road safety concepts worldwide
Primary school children in Munich and Berlin get their own
personal school route map, designed to ensure that they
can get safely to school.
• HIV/AIDS programme in society in South Africa
Community and health centre for medical and
psychological counseling in Soshanguve, a township
where most employees of the BMW Group live

11. 3. Intel
• Promoting environmentally responsible lifestyles
It created a carbon calculator aimed at the children and youth of
India, of all age groups, gender, and socio-economic classes, giving
them an idea of carbon emission
• Empowering Girls and Women
Addresses the need for increased investment in education and
technology access for girls and women to advance economic
opportunity.
• Inspiring Young Innovators
The Intel Educate Future Scientists Program empowers science
teachers to present their curriculum that helps students think and
solve problems
• Supporting Social Entrepreneurs
50 countries participate, winners of regional competitions come
together to share their plans for turning their technology ideas into
business

12. 4. Accenture
• Running Efficient Operations
Accenture run and grow their business on an environmentally
cultivating eco-efficient practices that include energy
management and resource conservation.
• Giving Back to the Community
Accenture employees give back regularly to people around
the globe, and we help them maximize the impact of their
personal donations by providing channels through which to
offer time, services, financial assistance or a combination of
these.

13. 5. CYIENT
• Adoption of Polytechnic College
Cyient Foundation had signed MoU with Polytechnic College
Through this adoption Cyient Foundation supports 2000 students
pursuing their diploma.
• Cyient Foundation Progress in supporting underprivileged
children
Cyient Foundation has adopted 13 schools and is supporting 7500 +
underprivileged children in present schools.
• In improving the new admissions and pass% of girl students:
1. Cyient Foundation promoted hygiene and well being of girls
students
2. Parental awareness sessions
3. Recruited Qualified Teaching Staff

14. 6. Walt Disney
• Volunteerism is a major focus
Offering free tickets to a million people in exchange for a day of
volunteer service from an organization of their choice.
• The environment
Disney nature films, part of Walt Disney Motion Picture Studios, share
compelling stories and immerse audiences in the natural world
• The Disney Worldwide Conservation Fund
Established in 1995, supports efforts of local and global non-profits
who protect wildlife, ecosystems, and make a positive impact on the
community.
• Charitable giving
Disney supports local economies by contributing significant tax
revenue and by consuming local goods and services.

15. 7. 3M Company
• Environmental Product Solutions
3M products designed to address environmental challenges in the
cleaning and maintenance, construction and industrial production,
communications, office supplies, transportation.
• Community Giving
3M subsidiaries in each country developing and administering a
program that is consistent with the local culture, community needs
and environment .
• Stakeholder Engagement
Help provide the company with a diverse set of viewpoints on
sustainability, a better understanding of the positions of our
stakeholders, and a mechanism to learn from the successes and
failures of our peers.

16. 8.Reliance Industries
• Protecting our people and assets
Reliance constantly endeavor to prevent accidents. Our
responsibility is to ensure the safety of our employees,
business partners and assets, across our operations.
• Ensuring long-term growth and profitability
They are committed to remain financially strong through fast
paced growth and robust profitability, built on trust and
responsible corporate behavior.
• Nurturing our talent pool
Reliance bet on people and strive to offer them a challenging
and rewarding work environment with a well planned career
path.

17. 9. Infosys
• Social rehabilitation and rural upliftment
1. Help dispute women
2. Conducted relief work after natural disasters
3. Help children with leprosy
• Health care
1. A leprosy camp was conducted and relief works was carried
out.
2. Donated Hi-tech surgical equipment to hospitals in Mysore.
• Education
1. The foundation has donated 10,200 books in Karnataka,
Andhra Pradesh, Orissa.
2. It has made donations towards reconstruction of old
school buildings.

18. 10. Sony
• Corporate Governance
Sony has its own requirements to help improve and maintain the
soundness and transparency of its governance by strengthening
the separation of management and advancing the proper
functioning of the statutory committees.
• Environment
Sony recognizes the importance of preserving the natural
environment that sustains all life on the earth and thereby
ensuring that all humanity can attain a healthy and enriched life.
• Responsible Sourcing
stakeholders have grown companies fulfilling their overall
responsibilities as corporate citizens, including managing their
supply chains .

19. Conclusion: