mba570.springsummer09.1
â˘Als KEY, PDF herunterladenâ˘
0 gefällt mirâ˘181 views
mba570.springsummer09.1
Empfohlen
Weitere ähnliche Inhalte
Ăhnlich wie mba570.springsummer09.1
Ăhnlich wie mba570.springsummer09.1 (20)
Mehr von Lawrence
Mehr von Lawrence (18)
KĂźrzlich hochgeladen
KĂźrzlich hochgeladen (20)
mba570.springsummer09.1
- 5. Welcome
- 7. Class Policies ⢠Syllabus posted in forums is guiding document
- 8. Class Policies ⢠Syllabus posted in forums is guiding document ⢠Miss one class â lose (4) participation points
- 9. Class Policies ⢠Syllabus posted in forums is guiding document ⢠Miss one class â lose (4) participation points ⢠Second missed class â auto-drop
- 10. Class Policies ⢠Syllabus posted in forums is guiding document ⢠Miss one class â lose (4) participation points ⢠Second missed class â auto-drop ⢠Learning teams, APA format
- 11. Class Policies ⢠Syllabus posted in forums is guiding document ⢠Miss one class â lose (4) participation points ⢠Second missed class â auto-drop ⢠Learning teams, APA format ⢠Late assignments & feedback ⢠Late penalty 10% per day
- 12. Syllabus Review
- 13. What are we going to learn?
- 15. How to identify markets & consumers
- 16. How to identify markets & consumers How to segments markets
- 17. How to identify markets & consumers How to segments markets How & why consumers buy
- 18. How to identify markets & consumers How to segments markets How & why consumers buy Developing new products
- 19. How to identify markets & consumers How to segments markets How & why consumers buy Developing new products Marketing across channels
- 20. How to identify markets & consumers How to segments markets How & why consumers buy Developing new products Marketing across channels How internet marketing works
- 21. How to identify markets & consumers How to segments markets How & why consumers buy Developing new products Marketing across channels How internet marketing works How to write marketing plan
- 22. How to identify markets & consumers How to segments markets How & why consumers buy Developing new products Marketing across channels How internet marketing works How to write marketing plan How to think like a marketer
- 39. Environmental Scanning Social Economic
- 40. Environmental Scanning Social Economic Technology
- 41. Environmental Scanning Social Economic Technology Competitive
- 42. Environmental Scanning Social Economic Technology Competitive Regulatory
- 45. R e gu lator y forces
- 46. R e gu lator y forces
- 47. R e gu lator y forces
- 48. The Consumer Decision Process
- 51. Buying Value
- 52. Buying Value
- 56. SOCIOCULTURAL INFLUENCES ON CONSUMER BEHAVIOR ⢠Personal Influence ď§ Opinion Leadership ⢠Opinion Leaders ⢠Word of Mouth Slide 5-39
- 57. Pierce Brosnan and Anna Kournikova Why use celebrity spokespersons? Slide 5-40
- 58. FIGURE 5-C Word of mouth influence Slide 5-41
- 59. SOCIOCULTURAL INFLUENCES ON CONSUMER BEHAVIOR ⢠Family Influence ď§ Consumer Socialization ď§ Family Life Cycle ď§ Family Decision Making ⢠Information Gatherer ⢠Purchaser ⢠Influencer ⢠User ⢠Decision Maker Slide 5-44
- 60. Slide 5-46
- 61. SOCIOCULTURAL INFLUENCES ON CONSUMER BEHAVIOR ⢠Social Class ⢠Culture and Subculture ď§ African American Buying Patterns ď§ Hispanic Buying Patterns ď§ Asian American Buying Patterns ⢠Assimulated ⢠Nonassimulated Slide 5-47
- 62. Bonne Bell Cosmetics Why target the African American women market? Slide 5-48
- 63. Target Why use Spanish language ads in the U.S.? Slide 5-49
- 64. + agenda Consumer v. Organizational Markets introductions ďŽ Exercise: Compare Consumer v. Organizational exercise 1 Buying decision syllabus dinner exercise course goals readings MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
- 65. CHARACTERISTICS OF ORGANIZATIONAL BUYING ⢠Demand Characteristics ď§ Derived Demand ⢠Size of the Order or Purchase ⢠Number of Potential Buyers ⢠Organizational Buying Objectives Slide 6-13
- 66. FIGURE 6-3 Key characteristics of organizational buying behavior Slide 6-14
- 67. FIGURE 6-A Key organizational buying criteria Slide 6-17
- 68. + Next Week ďŽ Remember to create / post your Learning team Charter by Friday 6pm ďŽ Remember to review the rubric for the next assignment MBA / 570 SUSTAINABLE CUSTOMER RELATIONSHIPS
Hinweis der Redaktion
- Social - race, culture, age, tobacco use Economic - income, economy, Technology - internet, open source, iphone Competitive - Chine, India Regulatory - Financials, Banks -- Global Warming
- Social - race, culture, age, tobacco use Economic - income, economy, Technology - internet, open source, iphone Competitive - Chine, India Regulatory - Financials, Banks -- Global Warming
- Social - race, culture, age, tobacco use Economic - income, economy, Technology - internet, open source, iphone Competitive - Chine, India Regulatory - Financials, Banks -- Global Warming
- Social - race, culture, age, tobacco use Economic - income, economy, Technology - internet, open source, iphone Competitive - Chine, India Regulatory - Financials, Banks -- Global Warming
- Social - race, culture, age, tobacco use Economic - income, economy, Technology - internet, open source, iphone Competitive - Chine, India Regulatory - Financials, Banks -- Global Warming