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Increasing the Impact of Training – A Guide for Managers

Training and developing employees has become a key method for organizations to               Questions for
differentiate themselves in the marketplace; it is also an important investment to stay      Managers to Ask
competitive in a rapidly changing technological world. In 2002 U.S corporations spent
$55 billion on employee training and development, averaging $500 per employee.
Given the importance of employee development, its direct and indirect costs, it is
critical that employees be able learn effectively and apply the information they learn on
the job in order to recoup the investment made in their education.

Training, like all learning, is an ongoing process, not an event. It requires planning and
preparation before during and after learning program to ensure its success. Here are
some ways to increase the impact of training before, during and after the training
occurs.

Before Training

Ensure that training is the appropriate solution. Too often employees get “sent” to
training when there is a performance problem that should be addressed separately. Is         Is training the right
coaching or mentoring more appropriate than a class? Know what the employee                  solution for the
should be able to do differently or what knowledge they should gain by the end of the        performance issue I
program. If the solution is to “fix” an employee problem, work with the human                want to address?
resources team for solutions rather than spending the money on training.

Leading companies make direct links between an employee’s job, the businesses
goals and its customers before they attend training. Many tie the programs selected to
their employees’ development plans. Employees who feel they have been sent to                Is the training program
training without an understanding of the goal of the program will be less likely to          tied to my employee’s
successfully apply the knowledge back on the job.                                            development plan?

Maximize the effectiveness of training. Have managers meet with employees before
they attend a training program to outline the goals of the program and to
encourage employees to bring current problems and/or job related issues or case              Have I met with my
studies with them to class. Make sure that employees understand that the training is         employee to discuss the
the employees’ responsibility; that they are expected to apply themselves before,            benefits of attending this
during and after the session. Be sure to discuss any concerns they may have about            training program and
attending the program or applying the training back on the job.                              why it is important to the
Ensure that managers and supervisors understand their role in the training process.          company?
Managers may not have worked in an organization that specifically works on
transferring the knowledge and skills gained from training back on the job. Do not           Do my managers
assume that managers will meet with their employees about the training they will             understand the role they
attend.                                                                                      play in their employees’
                                                                                             training programs?
The longer the training program, the more important it is that employees understand
the purpose of the class. Some people go to training programs or conferences hoping
it will be a mini “vacation” from the everyday demands of their jobs. Others go to
training as “prisoners” because they were told by management to attend. Effective
"learners" attend programs because they are looking to increase their skills in a
particular area and hope to enhance their careers. The more managers assert the
goals expected from the program and support their employees’ attendance the more
likely employees will be learners.




© Pro Way Development, LLC, 2008                                                                    1
During Training                                                                               Questions for
                                                                                              Managers to Ask
Trainers should relate their course material and information to the company’s business
goals, emphasize the importance of training, and encourage participants to approach
the program as learners... it is more than time away from the office.

Ensure that the programs you choose have clear learning objectives and outcomes.
Consult with your training department or organizations like the American Society for          Do my training vendors
Training and Development (ASTD www.astd.org ) to learn more. Managers should                  understand my
learn about the pre-course assignments that go out to employees. If the program is run        organization and our
onsite by a vendor educate them about your company, and goal for the program. This            culture?
will allow vendors to tailor the program to the needs of the audience and bring relevant
examples.

Remind employees that in order to get the most out of the program they need to focus
their energy on learning and they need to eliminate as many outside distractions as
possible. Be especially aware of this when training is held at the employees’ location.       How will the location of
While it can save money to hold classes onsite, it also increases the likelihood that         the program impact the
people will be pulled out for meetings, telephone calls and so on.                            employee’s ability to
                                                                                              concentrate?
In the case of e-learning, encourage employees to book time in their schedules as they
would any other meeting for learning. Have their phone go directly to voicemail. Some
companies have created signs for office doors “e-learning at work” as a creative do not       Have I helped my
disturb sign.                                                                                 employee address how
                                                                                              they will manage their
After Training                                                                                work while away at
                                                                                              training? What
The most important but often overlooked part of a training program is what to do with         coverage, if any, will be
the information once the training program is over! It is too easy to shelve the manual or     needed?
handouts received at training, relegating them to become dust collectors. Training
organizations and managers play a key role in assuring that employees can make use
of the training they have received.                                                           What will my employee
                                                                                              do after training to
Some training organizations provide small laminated cards that contain highlights of          reinforce the learning?
the content covered in class. Some have employees write letters to themselves with
the things they will do differently or a plan of how they will use what they have learned
as a result of the training and mail it to them a month after the program has ended, as
a reminder. Others send periodic emails, with short summaries of the information
learned.                                                                                      Is there a forum for my
                                                                                              employee to share what
Requiring employees to share the key knowledge they gained with colleagues at a               they have learned with
team meeting is another way to get employees to use what they have learned at                 others?
program. Not only can this sharing be a team building opportunity but it reinforces what
the employee has learned.

While it might take managers a little more time to meet with employees before and
after they participate in a training program it can also increase the chance that they will
be able to make training a true process for improvement and not just a one-time event.

Need additional assistance with your training needs? Contact Pro Way Development at
info@prowaydevelopment.com to learn about our training programs.

This article can also be found at:
http://data.memberclicks.com/site/sccs/Increasing-Impact-of-Training.doc


© Pro Way Development, LLC, 2008                                                                     2

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Increasing impact-of-training

  • 1. Increasing the Impact of Training – A Guide for Managers Training and developing employees has become a key method for organizations to Questions for differentiate themselves in the marketplace; it is also an important investment to stay Managers to Ask competitive in a rapidly changing technological world. In 2002 U.S corporations spent $55 billion on employee training and development, averaging $500 per employee. Given the importance of employee development, its direct and indirect costs, it is critical that employees be able learn effectively and apply the information they learn on the job in order to recoup the investment made in their education. Training, like all learning, is an ongoing process, not an event. It requires planning and preparation before during and after learning program to ensure its success. Here are some ways to increase the impact of training before, during and after the training occurs. Before Training Ensure that training is the appropriate solution. Too often employees get “sent” to training when there is a performance problem that should be addressed separately. Is Is training the right coaching or mentoring more appropriate than a class? Know what the employee solution for the should be able to do differently or what knowledge they should gain by the end of the performance issue I program. If the solution is to “fix” an employee problem, work with the human want to address? resources team for solutions rather than spending the money on training. Leading companies make direct links between an employee’s job, the businesses goals and its customers before they attend training. Many tie the programs selected to their employees’ development plans. Employees who feel they have been sent to Is the training program training without an understanding of the goal of the program will be less likely to tied to my employee’s successfully apply the knowledge back on the job. development plan? Maximize the effectiveness of training. Have managers meet with employees before they attend a training program to outline the goals of the program and to encourage employees to bring current problems and/or job related issues or case Have I met with my studies with them to class. Make sure that employees understand that the training is employee to discuss the the employees’ responsibility; that they are expected to apply themselves before, benefits of attending this during and after the session. Be sure to discuss any concerns they may have about training program and attending the program or applying the training back on the job. why it is important to the Ensure that managers and supervisors understand their role in the training process. company? Managers may not have worked in an organization that specifically works on transferring the knowledge and skills gained from training back on the job. Do not Do my managers assume that managers will meet with their employees about the training they will understand the role they attend. play in their employees’ training programs? The longer the training program, the more important it is that employees understand the purpose of the class. Some people go to training programs or conferences hoping it will be a mini “vacation” from the everyday demands of their jobs. Others go to training as “prisoners” because they were told by management to attend. Effective "learners" attend programs because they are looking to increase their skills in a particular area and hope to enhance their careers. The more managers assert the goals expected from the program and support their employees’ attendance the more likely employees will be learners. © Pro Way Development, LLC, 2008 1
  • 2. During Training Questions for Managers to Ask Trainers should relate their course material and information to the company’s business goals, emphasize the importance of training, and encourage participants to approach the program as learners... it is more than time away from the office. Ensure that the programs you choose have clear learning objectives and outcomes. Consult with your training department or organizations like the American Society for Do my training vendors Training and Development (ASTD www.astd.org ) to learn more. Managers should understand my learn about the pre-course assignments that go out to employees. If the program is run organization and our onsite by a vendor educate them about your company, and goal for the program. This culture? will allow vendors to tailor the program to the needs of the audience and bring relevant examples. Remind employees that in order to get the most out of the program they need to focus their energy on learning and they need to eliminate as many outside distractions as possible. Be especially aware of this when training is held at the employees’ location. How will the location of While it can save money to hold classes onsite, it also increases the likelihood that the program impact the people will be pulled out for meetings, telephone calls and so on. employee’s ability to concentrate? In the case of e-learning, encourage employees to book time in their schedules as they would any other meeting for learning. Have their phone go directly to voicemail. Some companies have created signs for office doors “e-learning at work” as a creative do not Have I helped my disturb sign. employee address how they will manage their After Training work while away at training? What The most important but often overlooked part of a training program is what to do with coverage, if any, will be the information once the training program is over! It is too easy to shelve the manual or needed? handouts received at training, relegating them to become dust collectors. Training organizations and managers play a key role in assuring that employees can make use of the training they have received. What will my employee do after training to Some training organizations provide small laminated cards that contain highlights of reinforce the learning? the content covered in class. Some have employees write letters to themselves with the things they will do differently or a plan of how they will use what they have learned as a result of the training and mail it to them a month after the program has ended, as a reminder. Others send periodic emails, with short summaries of the information learned. Is there a forum for my employee to share what Requiring employees to share the key knowledge they gained with colleagues at a they have learned with team meeting is another way to get employees to use what they have learned at others? program. Not only can this sharing be a team building opportunity but it reinforces what the employee has learned. While it might take managers a little more time to meet with employees before and after they participate in a training program it can also increase the chance that they will be able to make training a true process for improvement and not just a one-time event. Need additional assistance with your training needs? Contact Pro Way Development at info@prowaydevelopment.com to learn about our training programs. This article can also be found at: http://data.memberclicks.com/site/sccs/Increasing-Impact-of-Training.doc © Pro Way Development, LLC, 2008 2