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STRATEGIC
NEW VISION
HAZEL
SANNE KRIST & LISELOTTE VERHOEF
INTRODUCTION
• SWOT analysis
• Strategic new vision
   • Product innovation
   • New image
   • Logistic improvements
   • Ordering system
• Prognosis
• Conclusion
SWOT
• Strengths


• Weaknesses


• Opportunities


• Threats
STRATEGIC NEW VISION
PRODUCT
INNOVATION
• New products
   • Better quality
   • Profitable
   • Global
   • Modern
   • Attractive
• Less products
• Sold in stores
NEW IMAGE
• Appealing
• Fresh
• Reliable


HOW?
• New logo
• Marketing
• Website make-over
LOGISTIC
IMPROVEMENTS
• Research team
   • Distribution system
   • Supply-chain management
ORDERING SYSTEM
• Clear
• Easy
• Fast


  User friendly
     Sales increase
PROGNOSIS
                                               Costs
                 100


                  90


                  80


                  70
Costs x 1000 €




                  60


                  50

                                                                                      Costs
                  40


                  30


                  20


                  10


                   0
                       1   2   3   4   5   6   7    8    9   10   11   12   13   14

                                               Quarter
PROGNOSIS
                                                   Sales
                 160


                 140


                 120
Sales x 1000 €




                 100


                  80

                                                                                        Sales
                  60


                  40


                  20


                   0
                       1   2   3   4   5   6   7      8    9   10   11   12   13   14

                                               Quarter
CONCLUSION

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