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Strategic new vision Hazel
1.
STRATEGIC NEW VISION HAZEL SANNE KRIST
& LISELOTTE VERHOEF
2.
INTRODUCTION ⢠SWOT analysis â˘
Strategic new vision ⢠Product innovation ⢠New image ⢠Logistic improvements ⢠Ordering system ⢠Prognosis ⢠Conclusion
3.
SWOT ⢠Strengths ⢠Weaknesses â˘
Opportunities ⢠Threats
4.
STRATEGIC NEW VISION
5.
PRODUCT INNOVATION ⢠New products
⢠Better quality ⢠Profitable ⢠Global ⢠Modern ⢠Attractive ⢠Less products ⢠Sold in stores
6.
NEW IMAGE ⢠Appealing â˘
Fresh ⢠Reliable HOW? ⢠New logo ⢠Marketing ⢠Website make-over
7.
LOGISTIC IMPROVEMENTS ⢠Research team
⢠Distribution system ⢠Supply-chain management
8.
ORDERING SYSTEM ⢠Clear â˘
Easy ⢠Fast User friendly Sales increase
9.
PROGNOSIS
Costs 100 90 80 70 Costs x 1000 ⏠60 50 Costs 40 30 20 10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Quarter
10.
PROGNOSIS
Sales 160 140 120 Sales x 1000 ⏠100 80 Sales 60 40 20 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Quarter
11.
CONCLUSION
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