My NMDL Spring 2011 Presentation on the Denver Broncos

1. Denver Broncos Online Strategy Proposal By: Lisa Thompson, NMDL Spring 2011

3. Stadium: Invesco Field at Mile High

6. Season record

8. Sharing more information to fans

9. Get involved more in the community

10. Help players keep a positive image

13. Denver Broncos main

14. Players

15. Community Relations CoordinatorAlso: Blogs, Newsletter, and Mobile Device

17. Twitter accounts, blogs and being active in the community

19. By number of fans

20. Followers

21. Subscribers

22. Readers

23. Conversions:

24. Using ROI Measurement (return to investment)

25. Blog interaction.

26. By comments and interaction with readers by responding.

27. Engagement:

28. User comments, likes, check-in, coupons printed

29. DMs on Twitter, mentions, RTs

30. Web Traffic:

31. Available from your site tracking system using Google Analytics

33. Denver Broncos

34. Bleeding Orange and Blue

35. NFL

36. John Elway

38. Maintenance, Staff, Merchandise and Advertisement.

39. August 2011-January 2013

40. Monthly checking during the year campaign is very important.

41. Making sure everything is meeting goals and if not making changes