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Week 8: Campaign Planning

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[object Object],Promotional Campaigns
 
 
Name the Campaign Goal!
Name the Campaign Goal!
Name the Campaign Goal!
Name the Campaign Goal!
Advertising Terms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Mediums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],New Media
Integration of Online Activities Micro-site Offline Marketing and Client Interaction Opt- In
Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],ORGANIC RESULTS PPC Ads
Google AdWords (Pay-Per-Click) ,[object Object]
Online Advertising ,[object Object],[object Object],[object Object],[object Object],Good ad design will make the user want to click! (plus give some benefit even if not clicked on)
 
Getting into Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Levels of Participation Good to include in your personas!
E-Mail Campaigns ,[object Object],[object Object],[object Object],[object Object]
Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations
What is PR? ,[object Object],[object Object],[object Object]
Who is the “Public”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Media is the key medium for communicating to these audiences, and is in that sense, often considered the target audience . Social Media has enabled companies to converse directly with the public.
When is PR Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s get our hands dirty! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Week 8: Campaign Planning