10. % of drivers donating organs
0
20
40
60
80
100
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100
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Fra
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Hu
100
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Pol
100
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Organ donations?
Por
100
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86
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11. Opt-in
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13. The Jam study
6 jams 24 jams
Approach 40% 60%
Try 1.4 1.5
Buy 30% 3%
Iyengar & Lepper (2000)
14.
15. Behavioral Economics ...
Standard
What a piece of work is a man! how noble in reason!
how inïŹnite in faculty! in form and moving how
express and admirable! in action how like an angel!
in apprehension how like a god!
Will Shakespeare (Act II,scene 2, of Hamlet)
18. Do we know Our
preferences?
measurement
Choice construction
19. Answer the following:
Please write 3 reasons Please write 10 reasons
why you love your why you love your
signiïŹcant other signiïŹcant other
Please write 3 reasons Please write 10 reasons
to buy a BMW to buy a BMW
20. Answer the following:
Indicate on the following scale how many times do
you ïŹoss a day:
0 1 2 3 4 5 6 7 8 9 >9
Indicate on the following scale how many times do
you ïŹoss a month:
0 1 2 3 4 5 6 7 8 9 >9
Should you call the dentist to make an appointment?
21. What do people infer
0 1 2 3 4 5 6 7 8 9 >9
âI am below the normâ
âI am above the normâ
0 1 2 3 4 5 6 7 8 9 >9
22.
23. Do we know Our
preferences?
measurement
Choice construction
32. Auctions of real products
Mean value Low ss# High ss# Increase
Trackball 16.25 10.38 21.52 107%
Keyboard 32.47 21.81 42.03 93%
$9 wine 15.80 11.62 19.55 68%
$82 wine 22.89 17.42 27.76 59%
Design book 18.81 14.15 23.00 62%
Belgian Chocolates 13.31 10.04 16.24 62%
High dependency between the prices of the
2 wines and 2 computer accessories
62. A new exciting medication
Improved Pain Relief
Veladone-Rx
Didehydro-Methoxymethyl Phosphate (250 mg oral formulation)
Finally,
a more potent opioid-agonist
that provides fast-acting,
long-lasting relief for
moderate to severe pain.
63. Overview of procedure
quot;drug repquot; introduces medication
Improved Pain Relief Experimenter calibrates stimuli
Veladone-Rx
Didehydro-Methoxymethyl Phosphate (250 mg oral formulation)
First set of shocks
Participant ingests pill
Finally,
a more potent opioid-agonist
that provides fast-acting,
Second set of shocks
long-lasting relief for
moderate to severe pain.
Questionnaire administered
Debriefing
73. I shall always be a ïŹower girl to Professor
Higgins because he always treats me as a ïŹower
girl and always will; but I know I can be a lady
to you because you always treat me as a lady
and always will.
âEliza Doolittle
Pygmalion; George Bernard Shaw
80. Warfarin: Anti-stroke medication
Chance of stroke / past stroke â 21%
Warfarin (if taken correctly) â 3%
Cheap, with few side-effects
Seemingly VERY strong incentive to take it
However, only 66% adhere, even in best conditions
(warfarin clinic)
Can we increase adherence through incentives and
regret?
81.
82. Regret
âą Our happiness and decisions are not guided
only by our state...
âą But also by other possible states
âą And ones that easily come to mind