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MARKETING/DISTRIBUTION PANEL
Cruise Shipping 2014
Sponsored by:
#CruiseMKT
MARKETING COMPLEXITY
#CruiseMKT
MARKETING COMPLEXITY
#CruiseMKT
Proliferation of new media channels
Shifting of consumer social media
consumption
A positive or negative reputation is a
click away
Everyone is a critic or thought leader
SHIFTING NEW MEDIA TRENDS
#CruiseMKT
The line between media & bloggers
is blurring
Rise of the celebrity executive
An insider view to a brand drives
connection
Cruise lines have personable
executive talent
RISE OF THE NEW MEDIA STAR
#CruiseMKT
iBeacon and other mobile technology are coming
Customer experience, traffic flow, and onboard revenue can benefit
LOCATION AWARE INTERACTIVITY
#CruiseMKT
Carol Schuster
SVP, Marketing
#CruiseMKT
Andy Stuart
EVP, Global Sales & Passenger Services
#CruiseMKT
Gordon Ho
SVP, Marketing
#CruiseMKT
Ken Muskat
SVP, Sales & Marketing
#CruiseMKT
Humphrey cruise shipping 2014

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Humphrey cruise shipping 2014