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OC 6440
Organizational Change and Development
Introduction to
Organizational
Change and
Development
What is Organizational
Development?
• It is the application of social science
techniques to plan change in
organizational settings for the
purpose of enhancing organizational
effectiveness and the development
of individuals.
Underlying Values
• Concept of people
• Concern for science
• Democratic principles
• The helping relationship
Potential Conflicts with OD
• Conflict with profit making
• Conflict with managerial
prerogatives
Organizational Level
Diagnosis
Inputs
General
Environment
Industry
Structure
Transformation
Strategy
Design Factors
Culture
Outputs
Performance
Productivity
Satisfaction
Group Level Diagnosis
Inputs
Organization
Design
Factors
Culture
Strategy
Transformation
Group
Design
Factors
Outputs
Team
Effectiveness
Productivity,
Satisfaction
Individual Level Diagnosis
Inputs
Group
Design
Factors
Personal
Characterist-
ics
Transformation
Job
Design
Factors
Outputs
Individual
Effectiveness
Productivity,
Satisfaction
After Diagnosis
• Feeding back the information
• Choosing interventions
• Managing change
• Institutionalizing change
Team Building
• Improved group
processes
• Communication
• Goal clarification
• Role clarification
• Task orientation
Survey Feedback
• Small meetings to
feedback survey
results
• Meetings used to
formulate change
• Managers conduct
meetings to
indicate
commitment
Employee Involvement
• Quality of worklife
• Quality circles
• Total quality
management
Re-Engineering
• Job redesign
• Teamwork
• Work performed by
most appropriate
person
• Advanced
information
technologies used
OD Effectiveness
• More impact on organizational than
individual outcomes
• Works better for white collars than
blue collars
• Works better if multiple techniques
are used
• Technological change shows more
positive outcomes
Measurement Problems
• Difficult to isolate cause of outcomes
since OD efforts often involve
multiple changes
• May be the result of Hawthorne
effects
• Change may be due to maturation or
passage of time and not intervention
Ethical Issues
• The role of the OD practitioner
• Who’s values
Backwards & Forwards
• Summing up: We looked at OD
values and how the process
operates. We explored major
approaches and the difficulties
inherent in evaluating interventions
• Looking ahead: We conclude the
semester by looking at
organizational behavior in a global
context
Organizational Change and
Development
Polaroid introduced instant photography to the market.
They were one of the top 50 companies in the U.S. But
they, like many others, were slow to change.
What would you have done differently if you were a senior
manager at Polaroid?
Can you think of any other companies that were too slow
to change and suffered the consequences?
Why is change so difficult to manage?
Knowledge Objectives
1. Describe two major internal pressures for change.
2. Identify and explain six major external pressures for
change
3. Describe the three-phase model of planned change.
4. Discuss important tactical choices involving the speed and
style of a change effort.
5. Explain the four general causes of resistance to change
and the tactics that can be used to address each cause.
6. Discuss the role of the DADA syndrome in organizational
change.
7. Describe the basic organization development (OD) model
and discuss OD interventions, including relationship
techniques and structural techniques.
Pressures for Change
Adapted from Exhibit 14-1: Internal and External Pressures for Organizational Change
IntroductionIntroduction
or Removal ofor Removal of
GovernmentGovernment
RegulationsRegulations
Life-CycleLife-Cycle
ForcesForces
GrowingGrowing
InternationalInternational
InterdependenceInterdependence
Changes inChanges in
DemographicsDemographics
ShiftingShifting
PoliticalPolitical
DynamicsDynamics
Changes inChanges in
Societal ValuesSocietal Values
TechnologicalTechnological
AdvancesAdvances
AspirationsAspirations
Pressure forPressure for
ChangeChange
Aspiration-Performance
Discrepancies
• Gaps between what an individual, unit, or
organization wants to achieve and what it is
actually achieving.
• Three important factors in the role of
aspirations
– Past aspirations
– Past performance
– Comparison with others
Life-Cycle Forces
Natural and predictable pressures that build as an
organization grows and that must be addressed if
the organization is to continue to grow.
Integrative Life-Cycle Model
Adapted from Exhibit 14-2: Integrative Life-Cycle Model
Entrepreneurial
Stage
Collectivity
Stage
Formalization and
Control Stage
Elaboration
Stage
Need for
additional
people
Need for stability
and structure
Need for
balance
External Pressures for Change
Technological
advances
Introduction and
removal of government
regulations
Changes in
societal values
Shifting political
dynamics
Changes in
demographics
Growing international
interdependence
Managerial
Advice
Companies’ Responses to
Pressures for “Green”
Policies and Practices
Are companies becoming more “green” for reasons other
than the “bottom-line”? Give some examples.
What is your organization doing to become more “green”?
What are you doing personally?
Should becoming “green” be a choice or is legislation
needed to make it happen?
Planned Change
A process involving deliberate efforts to move
an organization or a unit from its current
undesirable state to a new, more desirable
stateAwakening
Mobilizing
Reinforcing
Energizing
Envisioning
Enabling
Unfreezing
Moving
Refreezing
Process of Planned Change
Adapted from Exhibit 14-3: Process of Planned Change
Unfreezing RefreezingMoving
• Provide rationale
for change
• Create minor
levels of
guilt/anxiety about
not changing
• Create sense of
psychological
safety concerning
change
• Provide information
that suspects
proposed changes
• Bring about actual
shifts in behavior
• Implement new
evaluation systems
• Create minor levels
of guilt/anxiety about
not changing
• Implement new
hiring and promotion
systems
Kurt Lewin
Sources of Failure
1. Managers and associates should not expect all
change activities to occur sequentially.
2. A team of change leaders, rather than a single
individual, should guide an organization through a
major change effort.
John Kotter
In addition to size, four factors to consider
when forming change teams:
Position Power Informal Credibility
Expertise Proven Leadership
Speed of Change
Criteria to
Consider
Urgency
Degree of support
Amount and complexity of change
Competitive environment
Knowledge and skills available
Financial and other resources
Style of Change
Participatory – change leaders seek the ideas and
advice of associates and then use many of those
ideas. Criteria for evaluating the degree to which
the participatory style should be used:
Non-participatory – top down, leaders design the
change and plan its implementation
UrgencyUrgencyUrgencyUrgency
Degree ofDegree of
SupportSupport
Degree ofDegree of
SupportSupport
Referent andReferent and
Expert PowerExpert Power
of Leadersof Leaders
Referent andReferent and
Expert PowerExpert Power
of Leadersof Leaders
Resistance to Change
Four Factors
Lack ofLack of
understandingunderstanding
DifferentDifferent
assessmentsassessments
Self-interestSelf-interest Low toleranceLow tolerance
for changefor change
Effort to block new
ways of doing things
The DADA syndrome
Denial – ignore possible or current change
Anger – individuals facing unwanted change
become angry about the change
Depression – individuals experience
emotional lows
Acceptance – individuals embrace the
reality of the situation and make the best of it
Organization Development
(OD)
• Roots in humanistic psychology
• Grounded in values of individual empowerment and
interpersonal cooperation
• Fully consistent with the high-involvement management
approach
A planned, organization-wide, continuous process
designed to improve communication, problem
solving, and learning through the application of
behavioral science knowledge
Basic Organization Development
Model
Adapted from Exhibit 14-4: Basic Organization Development Model
Diagnosis ofDiagnosis of
SituationSituation
Introduction ofIntroduction of
interventionsinterventions
ProgressProgress
MonitoringMonitoring
FeedbackFeedback
Organization Development
InterventionsOrganization
Development
Structural TechniquesRelationship Techniques
T-group Training
Team Building
Survey Feedback
Job Redesign
Management by Objectives
Supplemental Organizational
Processes
Adapted from Exhibit 14-5: Organization Development Interventions
Relationship Techniques
T-group TrainingT-group Training
Team BuildingTeam Building
Survey FeedbackSurvey Feedback
Team Building Tips
Get the right people together for a large block
of uninterrupted time to work on high-priority
problems or opportunities that they have
identified and have them work in ways that are
structured to enhance the likelihood of realistic
solutions and action plans, which are then
implemented enthusiastically and followed up
to assess actual versus expected results.
Structural
TechniquesJob RedesignJob RedesignJob RedesignJob Redesign
Management byManagement by
Objectives (MBO)Objectives (MBO)
Management byManagement by
Objectives (MBO)Objectives (MBO)
SupplementalSupplemental
OrganizationalOrganizational
ProcessesProcesses
SupplementalSupplemental
OrganizationalOrganizational
ProcessesProcesses
Organizational Learning
Exploitative
Learning
Exploratory
Learning
Organization Development Across
Cultures
Ethnocentric
Attitude and
Stereotyping
FlexibilityFlexibility
Knowledge ofKnowledge of
Specific CulturesSpecific Cultures
InterpersonalInterpersonal
SensitivitySensitivity
The Strategic Lens
1. Why do organizations need to make changes on a
regular basis? What are the major causes of these
changes?
2. Why is it so difficult for people to change their
behavior, even when they know it is important to do
so?
3. If you were in a managerial position and believed that a
major change in your unit’s structure was needed, what
actions would you take to ensure that the change was
made effectively?

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Week 1 intro to odc

  • 1. OC 6440 Organizational Change and Development Introduction to Organizational Change and Development
  • 2. What is Organizational Development? • It is the application of social science techniques to plan change in organizational settings for the purpose of enhancing organizational effectiveness and the development of individuals.
  • 3. Underlying Values • Concept of people • Concern for science • Democratic principles • The helping relationship
  • 4. Potential Conflicts with OD • Conflict with profit making • Conflict with managerial prerogatives
  • 8. After Diagnosis • Feeding back the information • Choosing interventions • Managing change • Institutionalizing change
  • 9. Team Building • Improved group processes • Communication • Goal clarification • Role clarification • Task orientation
  • 10. Survey Feedback • Small meetings to feedback survey results • Meetings used to formulate change • Managers conduct meetings to indicate commitment
  • 11. Employee Involvement • Quality of worklife • Quality circles • Total quality management
  • 12. Re-Engineering • Job redesign • Teamwork • Work performed by most appropriate person • Advanced information technologies used
  • 13. OD Effectiveness • More impact on organizational than individual outcomes • Works better for white collars than blue collars • Works better if multiple techniques are used • Technological change shows more positive outcomes
  • 14. Measurement Problems • Difficult to isolate cause of outcomes since OD efforts often involve multiple changes • May be the result of Hawthorne effects • Change may be due to maturation or passage of time and not intervention
  • 15. Ethical Issues • The role of the OD practitioner • Who’s values
  • 16. Backwards & Forwards • Summing up: We looked at OD values and how the process operates. We explored major approaches and the difficulties inherent in evaluating interventions • Looking ahead: We conclude the semester by looking at organizational behavior in a global context
  • 17. Organizational Change and Development Polaroid introduced instant photography to the market. They were one of the top 50 companies in the U.S. But they, like many others, were slow to change. What would you have done differently if you were a senior manager at Polaroid? Can you think of any other companies that were too slow to change and suffered the consequences? Why is change so difficult to manage?
  • 18. Knowledge Objectives 1. Describe two major internal pressures for change. 2. Identify and explain six major external pressures for change 3. Describe the three-phase model of planned change. 4. Discuss important tactical choices involving the speed and style of a change effort. 5. Explain the four general causes of resistance to change and the tactics that can be used to address each cause. 6. Discuss the role of the DADA syndrome in organizational change. 7. Describe the basic organization development (OD) model and discuss OD interventions, including relationship techniques and structural techniques.
  • 19. Pressures for Change Adapted from Exhibit 14-1: Internal and External Pressures for Organizational Change IntroductionIntroduction or Removal ofor Removal of GovernmentGovernment RegulationsRegulations Life-CycleLife-Cycle ForcesForces GrowingGrowing InternationalInternational InterdependenceInterdependence Changes inChanges in DemographicsDemographics ShiftingShifting PoliticalPolitical DynamicsDynamics Changes inChanges in Societal ValuesSocietal Values TechnologicalTechnological AdvancesAdvances AspirationsAspirations Pressure forPressure for ChangeChange
  • 20. Aspiration-Performance Discrepancies • Gaps between what an individual, unit, or organization wants to achieve and what it is actually achieving. • Three important factors in the role of aspirations – Past aspirations – Past performance – Comparison with others
  • 21. Life-Cycle Forces Natural and predictable pressures that build as an organization grows and that must be addressed if the organization is to continue to grow.
  • 22. Integrative Life-Cycle Model Adapted from Exhibit 14-2: Integrative Life-Cycle Model Entrepreneurial Stage Collectivity Stage Formalization and Control Stage Elaboration Stage Need for additional people Need for stability and structure Need for balance
  • 23. External Pressures for Change Technological advances Introduction and removal of government regulations Changes in societal values Shifting political dynamics Changes in demographics Growing international interdependence
  • 24. Managerial Advice Companies’ Responses to Pressures for “Green” Policies and Practices Are companies becoming more “green” for reasons other than the “bottom-line”? Give some examples. What is your organization doing to become more “green”? What are you doing personally? Should becoming “green” be a choice or is legislation needed to make it happen?
  • 25. Planned Change A process involving deliberate efforts to move an organization or a unit from its current undesirable state to a new, more desirable stateAwakening Mobilizing Reinforcing Energizing Envisioning Enabling Unfreezing Moving Refreezing
  • 26. Process of Planned Change Adapted from Exhibit 14-3: Process of Planned Change Unfreezing RefreezingMoving • Provide rationale for change • Create minor levels of guilt/anxiety about not changing • Create sense of psychological safety concerning change • Provide information that suspects proposed changes • Bring about actual shifts in behavior • Implement new evaluation systems • Create minor levels of guilt/anxiety about not changing • Implement new hiring and promotion systems Kurt Lewin
  • 27. Sources of Failure 1. Managers and associates should not expect all change activities to occur sequentially. 2. A team of change leaders, rather than a single individual, should guide an organization through a major change effort. John Kotter In addition to size, four factors to consider when forming change teams: Position Power Informal Credibility Expertise Proven Leadership
  • 28. Speed of Change Criteria to Consider Urgency Degree of support Amount and complexity of change Competitive environment Knowledge and skills available Financial and other resources
  • 29. Style of Change Participatory – change leaders seek the ideas and advice of associates and then use many of those ideas. Criteria for evaluating the degree to which the participatory style should be used: Non-participatory – top down, leaders design the change and plan its implementation UrgencyUrgencyUrgencyUrgency Degree ofDegree of SupportSupport Degree ofDegree of SupportSupport Referent andReferent and Expert PowerExpert Power of Leadersof Leaders Referent andReferent and Expert PowerExpert Power of Leadersof Leaders
  • 30. Resistance to Change Four Factors Lack ofLack of understandingunderstanding DifferentDifferent assessmentsassessments Self-interestSelf-interest Low toleranceLow tolerance for changefor change Effort to block new ways of doing things
  • 31. The DADA syndrome Denial – ignore possible or current change Anger – individuals facing unwanted change become angry about the change Depression – individuals experience emotional lows Acceptance – individuals embrace the reality of the situation and make the best of it
  • 32. Organization Development (OD) • Roots in humanistic psychology • Grounded in values of individual empowerment and interpersonal cooperation • Fully consistent with the high-involvement management approach A planned, organization-wide, continuous process designed to improve communication, problem solving, and learning through the application of behavioral science knowledge
  • 33. Basic Organization Development Model Adapted from Exhibit 14-4: Basic Organization Development Model Diagnosis ofDiagnosis of SituationSituation Introduction ofIntroduction of interventionsinterventions ProgressProgress MonitoringMonitoring FeedbackFeedback
  • 34. Organization Development InterventionsOrganization Development Structural TechniquesRelationship Techniques T-group Training Team Building Survey Feedback Job Redesign Management by Objectives Supplemental Organizational Processes Adapted from Exhibit 14-5: Organization Development Interventions
  • 35. Relationship Techniques T-group TrainingT-group Training Team BuildingTeam Building Survey FeedbackSurvey Feedback
  • 36. Team Building Tips Get the right people together for a large block of uninterrupted time to work on high-priority problems or opportunities that they have identified and have them work in ways that are structured to enhance the likelihood of realistic solutions and action plans, which are then implemented enthusiastically and followed up to assess actual versus expected results.
  • 37. Structural TechniquesJob RedesignJob RedesignJob RedesignJob Redesign Management byManagement by Objectives (MBO)Objectives (MBO) Management byManagement by Objectives (MBO)Objectives (MBO) SupplementalSupplemental OrganizationalOrganizational ProcessesProcesses SupplementalSupplemental OrganizationalOrganizational ProcessesProcesses
  • 39. Organization Development Across Cultures Ethnocentric Attitude and Stereotyping FlexibilityFlexibility Knowledge ofKnowledge of Specific CulturesSpecific Cultures InterpersonalInterpersonal SensitivitySensitivity
  • 40. The Strategic Lens 1. Why do organizations need to make changes on a regular basis? What are the major causes of these changes? 2. Why is it so difficult for people to change their behavior, even when they know it is important to do so? 3. If you were in a managerial position and believed that a major change in your unit’s structure was needed, what actions would you take to ensure that the change was made effectively?

Hinweis der Redaktion

  1. When an individual, work group, division, or organization is not meeting its own expectations, changes in tactics, strategies, and processes often follow. Past aspirations – High expectations yesterday will likely mean high expectations today and tomorrow. Past performance – If recent performance is below target levels, aspirations are likely to be reduced. If recent performance was above target levels, aspirations are likely to be increased to some degree. Comparison with others – One employee may compare himself or herself to other employees at the same level. Organizations do this too. The level of performance of others helps to determine the aspirations one has for oneself.
  2. Entrepreneurial Stage – Founders and perhaps a few initial managers and associates develop ideas for products and services, acquire financial capital, and take actions to enter a niche in the marketplace. Processes must be introduced for selecting, training, and coordinating staff. Informal real-time decision making and coordination typically occur. Collectivity Stage – Founders, managers, and associates continue to focus on product/service development, continue to focus on the acquisition of financial capital. A family feeling as vision is pursued. Strong commitment among growing pool of managers and associates. Long hours often for low pay, informal coordination but more consistency than before. Formalization and Control Stage – Managers and associates are guided by formal processes and rules and an efficiency of operations, strict division of labor happens with an increase in professional managers, an increase in the number of formal departments, and an increase in number of levels in the hierarchy Elaboration Stage – managers and associates experienced a more balanced and mature organization, the focus is on efficiency and innovation. Formal rules and procedures exist alongside empowered lower-level managers and associates. Efficiency concerns coexist with concerns for innovation and renewal.
  3. Technological advances - Can lead to incremental or radical changes in how services and products are designed, produced, and delivered. Technology that is inconsistent with existing culture may cause resistance to change among managers and associates. Introduction and removal of government regulations - Firms in deregulated industries typically must adapt to a more competitive environment. Firms that prosper in a regulated environment may fail in one that is deregulated Changes in societal values - Changing values influence consumer purchases. Society’s values are evidenced in employee attitudes, behaviors, and expectations. Society’s values are represented in government regulations. Shifting political dynamics – political pressures – both national and international – can influence organizational operations. The political philosophy of those elected to office, interpretation of legislation, and government policies play a role. Changes in demographics - May cause alteration of internal practices to ensure fair treatment for people of all races and ages. Growing international interdependence – Reliance on imports, various treaties, and the impact of struggles and conflicts in other countries.
  4. “Unfreezing” starts on mouse click followed by text after one second. Arrow starts on mouse click followed by “moving” and then text after one second each. Arrow starts on mouse click followed by “refreezing” and text after one second each. Unfreezing – A phase in the change process in which leaders help managers and associates move beyond the past by providing a rationale for change, by creating guilt and/or anxiety, and by creating a sense of psychological safety concerning the change. Tactics for unfreezing include: Reminding individuals that they have successfully changed in the past Communicating to individuals that managers and associates in other organizations in similar circumstances have successfully changed Letting individuals know that support and training will be available for the specific changes to be made Moving – A phase in the change process in which leaders help to implement new approaches by providing information that supports proposed changes and by providing resources and training to bring about actual shifts in behavior. Refreezing - A phase in the change process in which leaders lock in new approaches by implementing evaluation systems that track expected behaviors, by creating reward systems that reinforce expected behaviors, and by ensuring that hiring and promotion systems support the new demands.
  5. All graphics and text come in on mouse clicks Position power plays a role. Individuals with power based on their formal positions can block change or at least slow it down. Including some of these individuals on the team will leave fewer potential resisters who have the power to slow or resist the change. Informal credibility is important. Individuals who have credibility are admired and respected and can be effective in selling change. Associates often are selected as change leaders based on this criterion. Expertise is a relevant factor. Individuals on the team should possess knowledge related to the problems requiring the change effort and should have diverse points of view on potential solutions. Proven leadership is crucial. The team needs individuals who can lead other managers and associates through the transition. The size of the team is also a concern. There is little agreement on how large or small the team of change leaders should be, but the size of the organization that will be changed plays a role. Six may be sufficient in a smaller organization or in a division of a larger organization. Fifteen or more may be required in a larger organization. However, as the team grows, it will be more difficult to coordinate and manage.
  6. Criteria to consider flies in from left with a whoosh sound. Arrows come in on mouse clicks followed automatically by the text after one second, Urgency – If the change is urgent, a faster pace is warranted. Degree of support – If the change is supported by a wide variety of people at the outset, a faster pace can be used. Amount and complexity of change – If the change is small and simple, a faster pace often can be used, but if the change is large, more time may be required. Competitive environment – If competitors are poised to take advantage of existing weaknesses, a faster pace should be considered. Knowledge and skills available – If the knowledge and skills required by the new approach exist in the firm or can be easily acquired, a faster pace can be used. Financial and other resources – If the resources required by the change are on hand or easily acquired, a faster pace can be considered.
  7. Urgency – If the change is urgent, a participatory approach should not be used, as it tends to be time consuming. Degree of support – If the idea of changing is supported initially by a wide variety of people, a participatory approach is less necessary. Referent and expert power of change leaders – When change leaders are admired and are known to be knowledgeable about pertinent issues, a participatory approach is less necessary.
  8. Banner stretches across on mouse click and hides on next mouse click. Man with four factors dissolves in on mouse click. Time bombs zoom in automatically at one second intervals. Resistance to change – Efforts to block the introduction of new approaches. Some of these efforts are passive in nature, involving such tactics as verbally supporting the change while continuing to work in the old ways; other efforts are active in nature, involving tactics such as organized protests and sabotage. Lack of understanding – Communicate clearly what the change entails. Different assessments – Include potential or actual resisters in the decision-making process. Self-interest – Reason with resistors, transfer or coerce them. Low tolerance for change – Offer or assure support for the resistors during the learning process.
  9. All the graphics zoom in and the text wipes in. The first one of each on the mouse click and the rest follow after two seconds. The DADA Syndrome – A sequence of stages – denial, anger, depression, and acceptance—through which individuals can move or in which they can become trapped when faced with unwanted change.
  10. Diagnosis of Situation - Diagnostic devices for managers include interviews, surveys, group sociometric devices, process-oriented diagnosis, and accurate records (for example, performance records). Introduction of interventions - Organization development interventions include t-group training, team building, and job redesign. Progress Monitoring - Surveys and other techniques may be reused to determine what progress has been made toward solving the problem. The main criterion for evaluation is whether the original objective has been accomplished.
  11. Each one stretches across on mouse click. T-group training – Group exercises in which individuals focus on their actions, how others perceive their actions, and how others generally react to them; participants often learn about unintended negative consequences of certain types of behaviors. Team building - A process in which members of a team work together and with a facilitator to diagnose task, process, and interpersonal problems within the team and create solutions. Survey feedback - Data obtained from questionnaires; managers receive the data for their units and are expected to hold unit meetings to discuss problems.
  12. Each one zooms in on mouse click. Job redesign - Enlargement or enrichment of jobs; enrichment is the better method to enhance motivation for effective problem solving, communication, and learning. Management by objectives (MBO) - A management process in which individuals negotiate task objectives with their managers and then are held accountable for attainment of the objectives. Supplemental organizational processes - Processes in which associates and/or managers have ongoing meetings for the purpose of identifying and solving important problems.
  13. Each thought bubble dissolves in on mouse click. Exploitative learning – learning how to more effectively use current knowledge Exploratory learning – creating new knowledge and being innovative
  14. Blue box text dissolves in followed by the “no” sign zooming in with a “loud” buzzer sound on the next mouse click. The pink box text strips in from left to right on a mouse click. Managers hoping to implement an OD program in a culture different from their own must avoid an ethnocentric attitude (assuming that everyone is similar to those back home) as well as stereotyping. Flexibility – openness to new approaches, ideas, and beliefs and willingness to change one’s own behavior. Knowledge of specific cultures – understanding of the beliefs and behavior patterns of different cultures. Interpersonal sensitivity – the ability to listen to and resolve problems with people from different cultures.