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The Role of Culture in International Business

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Lindsey Fair, MBA
Lindsey Fair, MBA

2nd year college International Marketing course lecture slides

Business
1 von 5
elements of culture Presented by Lindsey Fair
cultural analysis: individualism
cultural analysis: power distance
cultural analysis: uncertainty avoidance
cultural analysis: masculinity

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The Role of Culture in International Business

Hinweis der Redaktion

  1. physical / material values / attitudes manners / customs aesthetics educational social institution religion language
  2. Focus on individual achievement High individualistic societies = act for self, group decision making downplayed
  3. Extent people accept inequality High degree of power distance = significant differences in wealth and education are accepted Low degree = individuals participate in corporate decisions and share profits
  4. Extent to which individuals expect to be guided by rules and regs High uncertainty avoidance = low risk tolerance, less entrepreneurial
  5. Extent of focus on achievement, success, competition as opposed to caring and nurturing relationships