Consumer Lifestyle Reports in Romania provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Romania.
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Consumer lifestyles in romania
1. Consumer Lifestyles in Romania
Published:November 2011
Price:US $ 1900
Report Summary
Consumer Lifestyle Reports in Romania provide current and detailed snapshots of the
unique behaviours, attitudes and spending patterns of consumers in Romania. In addition to
covering important core topics like household disposable income, consumer expenditure,
savings and credit and housing and home ownership, this report also contains hard-to-find
statistics on more specific consumer-related topics like eating and drinking habits, shopping
habits, preferred types of stores and retail venues, clothing and fashion trends and
descriptions of how consumers spend their leisure and recreation time.
A consumer segmentation section in the report breaks down the Romania’s consumers by
specific age groups, ranging from babies and infants to pensioners; highlighting the factors
that influence purchasing decisions and the products in greatest demand for each segment.
Amongst other information, the Consumer Lifestyle in Romania report includes the
following:
* Five most important trends currently affecting Consumer Lifestyles in Romania
* Break-down and analysis of the Romania’s population statistics, discussing such key
factors as age, ethnicity, education and income and their effect on Romania Consumer
Lifestyles Market
* Households segmented and analysed using a wide range of factors, such as number of
occupants and with or without children
* Detailed statistics and forecasts on activity in core categories of consumer expenditure
such as housing, food and drink, transport, leisure and recreation and communications, as
well as expenditure in categories like cosmetics and toiletries and consumer electronics
* Identifies key distribution channels and shopping trends in major product sectors
* Describes current fashion trends (many often unique to the country) as well as attitudes
toward personal appearance, health and wellness and beauty that influence patterns of
consumer spending
* Reveals what consumers in Romania do when they stay in, go out, seek out
entertainment, and go on holiday
* Provides insight on the impact of technology, both in the home and while on the move
Browse All Consumer Goods Market Research Reports
Use the Consumer Lifestyles in Romania report to answer questions including:
* In what types of stores do consumers shop for food and drink?
* Do commuters drive cars to work or take public transport?
* How do ethnic groups influence consumer preferences and expenditure trends?
* How many households own microwave ovens? Personal computers? Refrigerators?
* On the whole, are the Romania’s consumers spenders or savers?
2. * Where do consumers go on holiday and how much do they spend?
* How well are consumers served by the Romania’s healthcare system?
Buy Consumer Lifestyle reports to:
* Get a quick, clear and comprehensive understanding of consumer trends, attitudes and
behaviour in Romania with relevant data conveniently laid out in a single, easy-to-read
document
* Immediately gain hard-to-discern insights from local analysts into the factors that
influence daily decision-making processes of Romania consumers as they shop for and buy
needed products and services
* Save research time and effort by quickly identifying unique (or in some cases similar)
consumer attributes and characteristics that explain the demand for specific products and
services in Romania
* Quickly grasp the dynamics and direction of Romania’s retail distribution network in order
to understand how manufacturers and distributors get their products to consumers
TableofContents
STRUCTUREOFTHEREPORT
CONSUMERTRENDS
Nascentconsumercultureaffectedbytherecession
Outlook
Impact
Romaniaremainsahighlypolarisedsociety
Outlook
Impact
Changingshoppinghabitstriggeredbymodernretailexpansion
Outlook
Impact
Affordabilitybecomesamajorconcerninthepropertymarket
Outlook
Impact
Consumersstruggletodealwithpersonaldebt
Outlook
Impact
CONSUMERSEGMENTATION
BabiesandInfants
Impact
Kids
Impact
Tweenagers
Impact
Teens
Students
Impact
Twenty-somethings
Impact
Thirty-somethings