SFO15-100K2: Guest Keynote: Simon Segars, ARM CEO Speaker: Simon Segars Date: September 21, 2015 ★ Session Description ★ Guest Keynote ★ Resources ★ Google Event to Watch Live: https://plus.google.com/u/1/events/c08doi39pdhb5j7p2cro4l1c1c0 Pathable: https://sfo15.pathable.com/meetings/302601 Video: https://youtu.be/5viiqYeOATI?t=50m55s Presentation: http://www.slideshare.net/linaroorg/sfo15100k2-guest-keynote-simon-segars-arm-ceo Etherpad: pad.linaro.org/p/sfo15-100k2 ★ Event Details ★ Linaro Connect San Francisco 2015 - #SFO15 September 21-25, 2015 Hyatt Regency Hotel http://www.linaro.org http://connect.linaro.org

1. 1
Collaboration: Key to Delivery During
Market Disruption
Simon Segars
CEO, ARM

2. 2
By NASA [Public domain], via Wikimedia Commons By Ruben de Rijcke (Own work) [CC BY 3.0
(http://creativecommons.org/licenses/by/3.0)],
via Wikimedia Commons
By Emiliano Russo, Associazione Culturale VerdeBinario
[Public domain], via Wikimedia Commons
The Face of Computing in the 20th Century

3. 3
The Face of Computing Has Changed

4. 4 Photo with permission Freescale SemiconductorSource: NASA
Apollo Guidance Computer
61 cm x 32cm x 17cm
2 MHz clock source
~72KB ROM, 8KB RAM
55 watts active power
32kg (70 lbs)
Embedded Computing in the 20th Century

5. 5
µm 2
1960s:Apollo Guidance Computer
Cypress Apollo GC
16 MHz 2 MHz
2 KB SRAM 2 KB RAM
8-16 KB Flash 36KB ROM
25 uW Active
Power
55W Active Power
1.5mg 30kg
1.48mm x 1.58mm 61cm x 32cm x
17cm
ARM Cortex-M0 Lots of dual 3-
input NOR gate
modules
Today: Cypress PSoC® 4
at 130nm
Cortex-M0 CPU
at 40nm

6. 6
Still Out of this World
6
 Raspberry Pi based “Astro Pi” project
 School children’s experiments to run in space
 Astronaut Tim Peake & UK space organizations
 Joins international Space Station (ISS) in 2016

7. 7
HardwareWithout Software

8. 8
ARM7TDMI

9. 9
0
1750
3500
5250
7000
TypicalProcessDesignRules
1 SemiCo report “SoC Silicon and Software Design Cost Analysis”, 2013 http://semico.com/content/soc-silicon-and-software-design-cost-analysis-
how-rising-costs-impact-soc-design-starts
Compound Average Node
Cost Increase
53%28nm  7nm
Software Design Cost
Increase CAGR
69%
Compound Average Node
Complexity Increase
70%180nm  16/14nm

10. 10
Mobile, IoT and Cloud Disrupting Infrastructure
 Mobile and IoT stressing
network and data access
 Cloud pace sets rapid software
and services evolution
 Increasing demand for
intelligence at the network
edge
 Evolving scale-out architectures
from data center to network
edge
Enterprise
network
Mobile and mobile
infrastructure
Broadband accessThe Internet ofThings

11. 11
Software Sets Product and Services Innovation Rate
Mainframe
<1990
Client-
Server<2005
COTS<2013
Webscale
NOW-2019
Source: Adrian Cockroft Flowcon November 2013
Cost: $500K+
Time:6 Months – 2Yr
Java, MySQL, Linux
Impact: product feature
Cost: near 0
Time: days
Clojure/Scala/Python
Impact: Incremental
“Software eats the world”
- Mark Andreesen

12. 12
A Framework for Collaboration

13. 13
● OSS for the digital home
● W3C EME Secure
Media playback for
RDK and Android
● Middleware and user-space
stack
● DRM, DLNA, CVP-2, HTML5
● LSK kernel version for
STB/IPTV
● Common media frameworks
● OSS for mobile devices
o Android 64 bit,“L”
o big.LITTLE power
management
o QEMU based Android
development
o 64-bit Chromium browser
● Support members,
ARM and Google
Android development
● OSS for networking
● Real Time Support
● Virtualization
● Core isolation
● OpenDataPlane (ODP)
● Big-endian legacy support
● ODP cross-platform
support for SoC
accelerators
● OSS for ARM servers
o UEFI/ACPI
o KVM/Xen
o ARMv8 optimization
o OpenJDK, Hadoop,
OpenStack
● Reduces fragmentation,cost,
accelerates time to market
Linaro Addressing MultipleVertical Markets
Digital Home - LHG Mobile - LMG Networking - LNG Enterprise - LEG

14. 14
CONFIDENTIAL3
Linaro AutomatedValidation Architecture (LAVA)
§ Executed 140,000 jobs since launch
§ Total of 105 devices in LAVA production
§ 32 distinct ARM device types
§ Coverage of all ARM cores A5,A9,A15,
big.LITTLE, ARMV8
§ Significantly reducing cost and building a
foundation of software quality
BuildingValue Today From Core Linux into Key Distributions
Stabilize Validate Upstream Linux
Android
Red Hat
Enterprise
SUSE
Ubuntu
 Linaro has delivered a high quality upstream kernel enabling key commercial software
 Continuous Integration andValidation of new patches via LAVA
 Executed near 550,000 jobs since launch
 Total of 150 devices in LAVA production
 40 distinctARM device types
 Coverage of all ARM coresA5,A9,A15,
big.LITTLE,A53,A57,A53/A57 (FastModel)
 Thousands of jobs submitted and run daily by the
CI,QA, Kernel,TCWG,etc. groups within Linaro

15. 15
Collaborating for Success in Mobile
 Direct collaboration between Linaro
and ARM on Android L
 Linaro made significant contributions to
key open source projects enabling the
Android L Developer Preview SDK
 OpenSSL, QEMU
 Linaro hosting latest AOSP builds for
the ARM Juno Platform in LAVA

16. 16
Past 12 Months: Growing Availability of Silicon Solutions
32 core
Cortex-A57
1st 16FinFET
Network
Processor
announces
server
intent
ThunderX
availability 100 core
Cortex-
A53
announces
MPSoc
Sampling
Helix-2
Seattle
based
boards
Cortex-A72
QorIQ LS2

17. 17
ODP
1.0
Past 12 Months:Advances in Open Source Software
integration
CRC
optimization
upstreamed
ACPI
upstreamed
AArch64
support
available
8.0 release
for
AArch64io.js 1.7.0
AArch64
support
available
development
preview 7.1
VM migration
and IO virt
support
upstreamed
support for
AArch64
support
for
AArch64
cloud for
development
CentOS 7
announces
AArch64
support
Release for
AArch64
ODP
1.1
Mainline
release
Plus r6
released
Oracle JDK
AArch64
early access
SLES 12
partner
program
Server
15.04
AArch64
support

18. 18
Past 12 Months: Real Products and Deployments
ProLiant
availability
Top 5 HPC
technologies to
watch developer
platform for
ARM
endorse
ARM
announce
platforms
Server-on-
chip
platform
NAS

19. 19
Opportunity in Embedded
 Make the Linux kernel fit for purpose in
Cortex-A Linux based IoT/embedded
systems
 Power management
 Minimal footprint
 Embedded UI
 Reference IoT client and IoT gateway
implementations
DragonBoard™ 410c
The HiKey Board
https://www.96boards.org

20. 20
Opportunity in Embedded
 Make the Linux kernel fit for purpose in
Cortex-A Linux based IoT/embedded
systems
 Power management
 Minimal footprint
 Embedded UI
 Reference IoT client and IoT gateway
implementations
DragonBoard™ 410c
The HiKey Board
https://www.96boards.org
http://community.arm.com/docs/DOC-9977

21. 21
Hundreds of Cortex-A Processor Based Embedded Platforms
http://community.arm.com/docs/DOC-9977

22. 22
Implementation Stabilize Validate Upstream
ACPI
Expanding Role: Increasing Capabilities

23. 23
Thought Leadership: Influencing Communities
Define Create Implementation Stabilize Validate Upstream
Energy Aware Scheduler
Secure Media Integration

24. 24
2010 2015
4x
segments
5x
members
10x
engineers
Successful Collaborative Engineering

25. 25
Increasing CollaborationThrough Linaro
 Build a stronger software foundation for the Linux community
 Open Source Software breadth enables more innovation across markets
 Adoption of open source projects in enterprise deployments is increasing
We are committed to increasing our investment in Linaro

26. 26
We are all

27. 27
ThankYou