1. Guo Yue Ran Jie He
Virtual Reality
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3. The origin of VR
In 1935 American science fiction
writer Stanley G.Weinbaum
presented a comprehensive and
specific fictional model for
virtual reality in his short
story Pygmalion's Spectacles. In
the story, the main character,
Dan Burke, met an elfin
professor, Albert Ludwig, who
invented a pair of goggles which
enabled "a movie that gives one
sight and sound [...] taste,
smell, and touch. [...] You are
in the story, you speak to the
shadows (characters) and they
reply, and instead of being on a
The book——“Pygmalion’s Spectacles”
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22 years later
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In 1957,Morton Heilig invented
the Sensorama——a simulator with
3D images along with smells,wind
and sound——to creat the illusion
of reality.
(But sensorama is enormous and
has complex structure,consisting
chair,stereophony,and large
monitor.It is far away from
reality applications.)
From the concept to the
entity
7. HTC Vive
LG VR 360
PSVR
Products
It is developed by HTC and valve.
It came out this year with smart appearance but
bad immersive experience.
Playstation VR is a device for PS4,selling from last month.
Google
Cardboard
$399
$799
$199.99
$5—$69.95
It is a pair of cheap glasses,only support for iOS.
Gear VR $99
It is developed by SUMSUNG,only support for its
products.
13. VR NEWSSoak into news——“浸新闻”
The application
of VR in the area of
news reporting can
bring users into
virtual reality, users
are able to
participate in news
events by observing
and experiencing on
their own.
The users become
the really present one
which cannot be
achieved by
traditional reporting.
Definition
32% 32% 32% 32% 32%
14. Distinguish
Logic
Of
reporting
However, the VR news
provide more
initiative power to
users and help them
to experience not
just read or watch,
so in order to
achieve this, not
only the information
related to news ,
but also the
background images
would be presented.
Traditional news tends
to focus on a point
which the editors and
journalists believe it
is worth to explaining
or investigating, then
they start to seek for
related information or
do interviews, next
these materials would
be selected and
combined into a news.
15. Distinguish
interaction
While in the VR
news, audiences
are entitled to
select plots,
they are not the
outsiders but the
circle of the
story.
Traditional visual
coverage usually
adopts an
objective angle of
view which also is
the angle of
reporters, all the
connect between
news and audience
is the screen.
16. Nowadays, more and more
teams begin to concern
this topic, and Net Ease
try to use VR reporting，
and launched four main
series reporting： Spring
Festival travel，two
sessions VR，Chernobyl VR
story and Air Net Ease-Air
China VR program.
Other media like Cai Xin
also released a VR
documentary：kindergarten
of mountain village.
Project A
Project B
Project c
VR news in China
17. CASE
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At the 30th anniversary of Chernobyl
nuclear explosion, NetEase news group
arranged a team go to the NO.4 reactor
of Chernobyl nuclear power station and
abandoned nearby ghost town of Pripyat.
By using unmanned aerial vehicles、VR
and Gopro, this group recorded relics
of the past and life of local people.
Users who enter this story would
become the leading role Basil, what
you watched is the memory of
yourself at 30 years ago. The story
consists of 7 scenes, which are
arranged in chronological order。
Chernobyl VR
story
19. Foreign VR news
Virtual reality news has
opened the door to
boundless possibilities
allowing viewers to be
anywhere we are at any
time. Last year, NY
times made a 360-degree
news 'The Displaced’
immersed the viewer in
the lives of three child
refugees. The New York
Times has built the
world’s largest platform
for journalistic virtual
reality——“NYT VR”.
20. This summer, NBC、
BBC also released
VR reporting for
Rio 2016 Olympics，
providing perfect
and real watching
experience with
multiple cameras
and 360-degree view
angle.
Project A
Project B
Project c
Foreign VR news
22. Limitations:
The development of VR news
should be synchronized with
the VR devices, so that news
produced with special manners
may generate better effect.
Regarding to the VR
market, Oculus Rift created by
Facebook， Google Cardboard
developed by Google and Gear
VR researched by SAMSUNG only
have users in millions all
over the world, which is not
enough for this industry. In
How to tell story can reduce
the influence of editors and
improve users’ participation?
How to cut the videos showing
clear news point without
disturbing users experience.
VR devices Making technolog
23. Limitations:
How to change PGC to
UGC creating more
diversified and
personalized
contents？
How to let users
manipulate the plots
and interact in this
scene?
Personalization
and interaction
It is hard to switch
people from a traditional
news exploration way to a
totally new one, just
like the popularization
of e-books took a long
time, so at least now, VR
news is not the
mainstream of accepting
information.
Users’media
habits
25. Two Interesting Questions worth discussing
When the virtual world
and the reality are just
very SIMILAR:
The Uncanny Valley
（恐怖谷假说）
When the virtual world
and the reality are
SAME:
Anti-utopia Guess
（反乌托邦假设）
28. the Uncanny Valley
The Uncanny Valley Theory is a
hypothesis about human perception of
robotic and nonhuman objects, which
was introduced in 1969, which shows
that when robots resemble human
beings more than a certain degree,
human reactions to them suddenly
become extremely hate.
Even if the robot and humans only
have a little bit of difference will
be very conspicuous, so the robot has
a very stiff feeling of terror, like
the face of zombie.
What is the Uncanny Valley?
30. use of the Uncanny Valley in VR area
Benefit:
In the horror theme, the
original banner ( the
screen ) which separates
players from game
characters no longer
exists, the original
feeling of staying out
which protects players no
longer exists, players
immersed in the game,
enhance the horror
effect.
Challenge:
Some people think that
the Uncanny Valley is
the difficulty of
making computer
animation. Many critics
of computer animations
have cited the Uncanny
Valley as the reason
they do not like a
particular movie.
SO DOES VR!
32. Final Fantasy: The Spirits Within
(2001)
The productionsompany spent a lot of
money to build the role as real as
possible, but it is TOO REAL made a
lot of people have a fear of this
movie, it made them feel
uncomfortable when they saw those
characters such real on the screen.
Finally, the final box office was so
bleak, let the game company, which is
also the production company lost
everything, almost closed down.
Challenge
33. ·DO YOU THINK THIS MAY ALSO EXIST IN
VR AREA?
such as VR vedios and games, even VR news.
·WHETHER IT WILL HAVE SUBSTAINTIAL
IMPACT ON THE FINAL PRESENTATION?
In some occasions, VR is designed to be as
close to reality as possible, it can not
use the way animation use to avoid the
Uncanny Valley Trap ( to make the
characters more cartoonized), so
·HOW CAN WE AVOID THE UNCANNY VALLEY
TRAP IN VR AREA ?
Questions
35. 2.What is my Anti-utopia Guess?
“The experiment
was more
powerful than
intended, Mr.
cooper.”
How to Distinguish Virtual and
Reality?
——《Black Mirror》S03 E02
36. 2.What is my Anti-utopia Guess?
Will the virtual world affect our real
life?
——How to divide the boundaries of violence？
“It is a lot
easier to pull
the trigger when
you're aming at
the bogeyman .”——《Black Mirror》S03 E05
37. 2.What is my Anti-utopia Guess?
Will the virtual world affect our real
life?
——How to affect our sensory functions？
·More intense
stimulation
·Stronger dependency
·Less real life
38. 2.What is my Anti-utopia Guess?
Will VR be used to manipulate others?
“Virtual
reality to
me is the
only
reality.”
——《Uncanny Valley》（《恐怖谷》）
http://www.bilibili.com/video/a
v3413026/
39. Technology itself is INNOCENT.
What we need to focus on is
that
HOW TO USE IT
APPROPRIATELY?
