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Achieving 10X! What it takes to create meaningful products we love

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Meaningful UX, iterative product development and great teams are vital to achieve success in a fast-paced world where customer expectations are high! This talk illustrates how one creates value-driven innovation through meaningful product design, insight, attention to detail and reflection.

Veröffentlicht in: Design
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Achieving 10X! What it takes to create meaningful products we love

  1. 1. ACHIEVING 10X What it takes to create meaningful products we love @LillianAyla
  2. 2. Lillian Ayla Ersoy Design Lead / Konseptutvikler / Interaksjon Designer Product Designer / Service Designer 12 years of experience with design and product development
  3. 3. Grew up acting, dancing & painting. Studied business & visual communication. Desperately needed to escape the midwest, USA and find my roots back in Norway. Started working as 
 a designer in 2005, 
 and moved to 
 Norway in 2006. Spent the first 7 years designing from a brief, and the last 5 years forming it.
  4. 4. The landscape is evolving fast. We need to adapt quickly and think differently.
  5. 5. Image: Whatever you think, think the opposite. Book by Paul Arden
  6. 6. INSIGHT MEANING ITERATION
  7. 7. INSIGHT
  8. 8. “Insight is half information 
 and half inspiration.” - Linda Halvorsen, BEKK
  9. 9. We need to put ourselves in the our consumer’s shoes and truly understand their needs and motivations.
  10. 10. BEFORE Learn through Experience Mapping Value Preposition Design Impact Mapping Interviews & Observation Design Sprints
  11. 11. DURING Test hypothesis
 Are we creating value 
 based on real needs? Test usability Is it Intuitive and simple?
  12. 12. AFTER We have just begun. Learn, improve and delight. Measure through Statistics Customer support Surveys
  13. 13. MEANING
  14. 14. ”Designing an interface to be usable is 
 like a chef creating edible food.” Aaron Walters, Design for emotion
  15. 15. 90% of our decisions are based on emotion while only 10% are based on logic.
  16. 16. The Design Success Ladder by DRAWBACKWARDS MEANINGFUL DELIGHTFUL COMFORTABLE USABLE FUNCTIONAL Credit: DRAWBACKWARDS
  17. 17. FUNCTIONAL They change the user’s life and create long-lasting success. They have a strong brand strategy, delightful design, unique voice and and a deep empathy for users. USABLE COMFORTABLE DELIGHTFUL MEANINGFUL Credit: DRAWBACKWARDS
  18. 18. Hipchat Image: http://www.underconsideration.com/brandnew/archives/oslo_city_bike_app.jpg
  19. 19. But great products are not born without great teams.
  20. 20. FIELD EXPERTS, MARKETING & COMMUNICATION MANAGERS & PRODUCT OWNERS ARCHITECTS & TEST MANAGERS DESIGNERS DEVELOPERS
  21. 21. Support Development Marketing ManagementDesign consumer needs CO-CREATE
  22. 22. While leaving time for deep concentration, flow and creativity
  23. 23. “Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. 
 In short, deep work is like a super power in our increasingly competitive twenty-first century economy.”  — Cal Newport, Author of Deep Work
  24. 24. “Teamwork is the ability to work together toward a common vision. … It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie
  25. 25. ITERATION
  26. 26. 60 PERCENT OF THE FEATURES WE BUILD IS WASTE. The research shows that more than 60% of features in software products are rarely or never used. http://www.leanstartupcircle.com/links/128
  27. 27. MVP: Minimum Viable Product A product built from the smallest set of features 
 that delivers customer value. http://www.leanstartupcircle.com/links/128 Lovable
  28. 28. an holistic and dynamic 
 design language across teams new solutions from teams currently approved designs
  29. 29. prototype and get feedback real html code mockups sketch design 
 + invision
  30. 30. Action beats perfection. Just launch.
  31. 31. Then improve through feedback.
  32. 32. Insight & Concept Lean UX Agile DirectionConcept Clear needs Research Observation Prioritize insight Brainstorm concepts Hypothesis EXPERIMENT 
 & ANALYSE LEARN BUILD MEASURE KILL YOUR DARLINGS
  33. 33. There is an untapped potential 
 of knowledge in Norway from feedback through surveys, 
 analytics and support.
  34. 34. MEANING create meaningful services and products that bring value through great teams who celebrate their goals together. ITERATION build, measure and learn. action beats perfection. 
 just launch and continuously improve. INSIGHT understand pains, opportunities & trends. walk in the shoes of the people you are designing for before, during and after.
  35. 35. Foto:Georg Nietsch
  36. 36. Takk! Tweets @LillianAyla slideshare.com/lillayla lillayla.com

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