The Beijing Axis Introduction Jan 2009

STRICTLY PRIVATE AND CONFIDENTIAL

Company Profile
First Quarter, 2009

THE BEIJING AXIS Ltd.
3806 Central Plaza
18 Harbour Road
Wanchai
Hong Kong
People’s Republic of China
Tel: +86 (0)10 6440 2106
Fax: +86 (0)10 6440 2672


THE BEIJING AXIS AT THE HIGHEST LEVEL

3 Synergistic Cross-Border China Businesses

THE BEIJING AXIS is a cross-border business bridge to/from China in three principal
areas: Strategy, Sourcing and Investment.

Since our establishment in 2002, we have successfully worked with many international and
Chinese MNC clients across various sectors and industries, but our core focus is on the
Chinese mining and resources sector, and on China’s burgeoning industrial and engineering
sector. Our work is always cross-border — supporting international firms as they act in
unfamiliar territory in China, or supporting Chinese firms as they venture out and go global.
We are committed to safety and sustainability; and our solutions emphasize 'actions and
transactions’.

THE BEIJING AXIS is organised along 3 synergistic cross-border China businesses: the
China Strategy Group, China Sourcing Unit and China Capital Advisors.

China Strategy Group China Sourcing Unit China Capital Advisors
Knowledge Knowledge
& network & network
Strategic Sourcing Corporate Finance Origination
Strategy Formulation
synergies synergies
Supply China Management & Financial Advisory
Strategy Implementation
Support

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www.thebeijingaxis.com


VISION AND MISSION

Vision

Be a leading provider of Cross-border China business solutions

Mission

Facilitate, enhance and support an appropriate cultural, political and economic
integration of China with the rest of the world

Be a cross-border business bridge to/from China – in three principal areas: strategy,
sourcing and investment solutions

to international MNC’s in chosen markets with a China
agenda

to Chinese MNC’s in their quest to go global

Learn and excel in our chosen fields in a manner that inspires others

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STRATEGIC INTENT IN OUR SERVICE DELIVERY

3 Synergistic Cross-border China Businesses

China Strategy Group
China Strategy Group
TBA China Strategy Group (CSG) assist CEO’s, boards and senior management with their
cross-border China strategy formulation and implementation. For international MNCs we
are a trusted China strategy advisor and implementation partner; for Chinese MNCs we do Strategy Implementation
strategic and business planning and implementation as they develop global businesses.

Knowledge & network synergies
China Sourcing Unit

TBA China Sourcing Unit (CSU) support international firms as they exploit China’s status China Sourcing Unit
as a leading global supply-base, while we support Chinese firms that look to more
effectively do global sourcing. The CSU provides a comprehensive range of procurement Strategic Sourcing
services across the supply chain with a focus on cost savings, quality control and on-time
Supply China Management &
delivery. We emphasize total cost of ownership and holistic risk management.
Support

China Capital Advisors

TBA China Capital Advisors (CCA) provides specialised financial advisory services to China Capital Advisors
Chinese firms that are undertaking outbound cross-border investment, or that are vying for
international investment. Similarly, we advise international firms that are undertaking Corporate Finance Origination
investments in China or that are looking to attract strategic capital from China. The focus
Financial Advisory
is on origination activities, but we provide selected services across the transaction chain.

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STRATEGIC INTENT ACROSS OUR CHOSEN MARKETS (I)

Synergistic China Cross-border Business Solutions to/from Clearly Targeted Markets
China-Africa Desk

TBA China-Africa Desk has been a clear leader in its field over the past 6
years. Our knowledge base, experience curve, client list and project track
record is unrivaled. Based on our China-Africa strategy, sourcing and South Africa Russia
investment project experience our team is widely regarded as one of the
& Africa & CIS
leading teams in the market. The China-Africa desk is supported by an office
in Johannesburg that works closely with our China-based professionals and
experts to deliver complex cross-border China-Africa solutions across our
strategy, sourcing and investment businesses.
China
Niche
China-Russia Desk
Markets
TBA China-Russia Desk has grown significantly over the past 2 years. Our Latam
Australia
knowledge base, experience curve and track record have expanded and we
India
& SE Asia
have attracted a top team - and a list of notable clients. Our China-Russia
Middle East
desk is augmented by an office in Moscow that enables solid cross-border
Key Industries
service delivery in our strategy, sourcing and investment businesses.

China-Australia Desk
Well established
TBA China-Australia Desk is the latest geographical addition for us. Over the
Current priority
past 1-2 years our knowledge of China-Australia relations has gown and we
1-year out priority
have started to attract more clients. An office in Perth is under development.
Global focus, well established
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STRATEGIC INTENT ACROSS OUR CHOSEN MARKETS (II)

Synergistic China Cross-border Business Solutions to/from Clearly Targeted Markets
Selected Niche Markets

We have identified selected niche markets that are viewed as current or
future priorities:

South Africa Russia
Latin America Desk
& Africa & CIS
Latam is a current priority. Our China-Latam efforts find expression in the
fact that we have added Spanish language skills to our capability set.
Meanwhile throughout 2008 and 2009 we are actively developing this
businesses and reaching out to potential target clients and partners in
China
China and South America.
Niche
Markets
India Desk & Middle East Desk
Latam
Australia
India’s status as a large rapidly growing developing country, whilst being a
India
& SE Asia
neighbour of China, is seen as an opportunity. Similarly, the rapid growth of
Middle East
the ME, and the relatively low level of China-ME engagement, is seen as
Key Industries
attractive. Over the course of 2009 and 2010 we will invest progressively
more time and effort in these markets.

Key Industries
Well established
TBA works across a range of sectors but key industries have emerged Current priority
where we hold significant expertise. These are: mining and resources; 1-year out priority
industry and manufacturing; and engineering. Global focus, well established
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GUIDING PRINCIPLES AND VALUES

Guiding Principles Values

Cultural
Astuteness

Professionalism
Quality and Safety &
Sustainability
Adding Value
Integrity
& Ethics

Solutions Relationships

Flexibility Client Focus

THE BEIJING AXIS aspires to provide comprehensive cross-border China business solutions in a manner that is consistent with the
highest international corporate governance standards attainable, in a manner that respects the environment so as to assure sustainability

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CHINA CROSS-BORDER SERVICES IN MORE DETAIL


Strategy Formulation Strategic Sourcing Corporate Finance Origination
Market intelligence Supply needs analysis Advising Chinese MNCs as they seek
overseas assets, equity, projects or
Market and industry research Supplier identification, filtering, due
foreign co-investment partners
diligence and selection
Market entry strategy
Advising foreign MNCs that are
Negotiation
seeking Chinese assets, equity, projects
Partnering strategy
or Chinese co-investment partners
Commercial and contract
Business planning
management support

Supply Chain Management & Financial Advisory
Support Buy side & sell side M&A advisory
Market entry support
Comprehensive project management Acquisition target identification,
Business development
filtering and selection
Transaction monitoring
Operational support
Project and target due diligence
QA/QC, expediting, managing 3rd
Negotiation
parties (QA inspectors, lawyers, etc.) Fundraising support
Agency services
Logistics Valuations
Relationship management
Holistic risk management Opinions
Delegations
Strategic relationship management
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SECTOR FOCUS IN OUR 3 CROSS-BORDER BUSINESSES


Primary Industry (Extractive) Primary Industry (Extractive)
Primary Industry (Extractive)

Resource extraction (mining, energy, Resource extraction (mining, energy,
Resource extraction (mining, energy,
timber, etc.), raw materials processing timber, etc.), raw materials processing
timber, etc.), raw materials processing
and beneficiation and beneficiation
and beneficiation

Secondary Industry Secondary Industry
Secondary Industry
(Industry/Manufacturing) (Industry/Manufacturing)
(Industry/Manufacturing)

Industrial manufacturing, processing, Industrial manufacturing, processing,
Industrial manufacturing, processing,
engineering (heavy engineering, light engineering (heavy engineering, light
engineering (heavy engineering, light
manufacturing, machinery, etc.) manufacturing, machinery, etc.)
manufacturing, machinery, etc.)
Construction, power, transport Construction, power, transport
Construction, power, transport
Automotive, technology products, Automotive, technology products,
Automotive, technology products,
consumer goods consumer goods
consumer goods

Tertiary Industry (Services)
Banking, finance, insurance, ICT,
Logistics, professional services
Banking, finance, insurance, ICT,
media, design & engineering services,
(legal, accounting, etc), marketing &
media, logistics, professional services
leisure/gaming/hotels
communications, design, engineering
(legal, accounting, etc)
project management services, EPC/M

-8-


CSG CAPABILITIES IN MORE DETAIL

China Strategy Group Capabilities
Strong analytical & problem solving capacity
Market intelligence Sound project planning skills
Market and industry research
Market entry strategy Research and project methodology development know-how
Partnering strategy
Information source development and management know-how
Business planning

China knowledge
Market entry support Learning system and knowledge management philosophy
Business development
Experience curve & track record
Operational support
Negotiation
Sound judgement
Agency services
Relationship management
Applied knowledge, project and deal experience
Delegations

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CSU CAPABILITIES IN MORE DETAIL

China Sourcing Unit
Capabilities Approach
China buying office capability Research and market intelligence based
Strategic Sourcing
Supply needs analysis
China marketing office capability Synergy with CSG
Supplier identification, filtering, due
diligence and selection
Clear category coverage
Negotiation
Commercial and contract Comprehensive and full-service offering
management support

Risk management orientation
Supply Chain Management &
Support
Strategic partnerships i.e. Bateman
Comprehensive project management
Transaction monitoring Own methodology
QA/QC, expediting, managing 3rd
parties (QA inspectors, lawyers, etc.)
Own methodology
Logistics
Holistic risk management
Strategic relationship management
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CSU SERVICE DELIVERY PLATFORM & METHODOLOGY
CSU Service Delivery Platform
Overall Project Management
Holistic Risk Management
Strategic Sourcing
Strategic Relationship Management

1 2 3 4
Supplier
Analysis Supplier
Systematic Short
evaluation,
Initial scoping, supplier Needs listing,
Industry
application
analysis due
Search
evaluation, due diligence of high- diligence
& supplier
and final selection level & final
identification
filters selection

5
8 7 6
Engagement Supplier
Commercial Site
Supplier engagement, engagement,
process, Negotiation inspections,
RFQ and
contracting Sample
client visits, testing, detailed
tendering
and contract testing and
filters, negotiation, contacting management standards

10
9 11

Supply Chain
Supply Chain
Quality

Management
Management
Process

& Support
& Support
management
Transaction monitoring, Transaction (perform Logistics
quality assurance, monitoring QA/QC),
expediting,
expediting, 3rd party 3rd party
management and logistics mgmt

-11-


CSU CATEGORY & PRODUCT FOCUS

Secondary Industry Tertiary Industry
Primary Industries

Minerals & Metals Mining Machinery Automotive Spare Industrial metals Services
Building/Construction
Steel: Fabricated steel (various) Parts Fabricated steel EPC/M contractor
Cement (finished,
Bars, Angles Mills Wheel rims Forgings Project management
clinker)
H/I-beams Grinding media Tires Castings Design and drafting
Various building
HRC/CRC, etc. Crushers Axles Cement Engineering services
materials
Cobalt Drilling equipment Brake linings, drums (clinker/finished) Constructors
Fasteners
Copper Explosives, detonators and discs Building materials IT/IS Outsourcing services
Cranes
Magnesium Rock bolts Suspensions Logistics
Hoisting equip.
Aluminium Pumps, Valves Bearings Body, seats, etc Electrical Equip. EPC/M contactors
Chrome Bulk materials: Generators Electronic Equipment
Tiles
Granite conveyor systems, belts Transportation Batteries PCs
Various fittings
Coal stacker-reclaimer equip, Sedans Wires / Cables Memory sticks
Bathroom finishing
Iron ore stockyard equip Buses Electric motors Computers, cameras
Ceramics
Manganese Safety equipment Trailers Solar panels Kitchen finishing
Bicycles Solar heaters Home Appliances
Other Mining Services Motorcycles DVDs
Other
Refractories Safety consulting services Train components Capital/Process TV sets
Packaging materials &
EPC/M contactors and spare parts Plants Refrigerators
processing machinery
Locomotives Furnaces Waste management
Hot rolling mill equipment & processing Other
Chemicals Cold mill Office & home furniture
machinery
Polyethylene Casters Stationery
Medical equip.
Polypropylene Foil handling Hydraulic equip.
Rubber system
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Note: Products in gray scale are not actively sourced www.thebeijingaxis.com


SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (I)

Rolling mill for long products
Grinding mills Aluminium caster

Magnesium Solar heating systems
Manufactured trailers

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SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (II)

Flat bars
Round bars Hollow bars

Pipes Angle steel

-14-


SELECTED EXAMPLES OF RECENT CSU ENGAGEMENTS (III)

Tyres
Pumps Trucks

Gensets Waste compactor
Hoists

-15-


CCA CAPABILITIES IN MORE DETAIL

China Capital Advisors
Capabilities
Strategic sector intelligence
Corporate Finance Origination
Advising Chinese MNCs as they seek
Analytical capacity to develop strategic sector view based on sector intelligence
overseas assets, equity, projects or
foreign co-investment partners
Experienced and professional team
Advising foreign MNCs that are
seeking Chinese assets, equity, projects
or Chinese co-investment partners
Key relationships and networks in transaction community

Credibility and influence to do origination
Financial Advisory
Buy side & sell side M&A advisory
Know-how to do execution work
Acquisition target identification,
filtering and selection
Experience curve and track record to anticipate conventional risks
Project and target due diligence
Soft skills to mitigate cross-border risks Fundraising support
Valuations
Transaction service provider partners
Opinions

-16-


WE HAVE SIGNIFICANT EXPERIENCE & TRACK RECORD


Strategy Formulation Strategic Sourcing Corporate Finance Origination
Strategy Implementation Supply Chain Management & Financial Advisory
Support

Knowledge Knowledge
& network & network
synergies synergies
THE BEIJING AXIS has developed a significant experience curve across our
3 cross-border China businesses – strategy, sourcing and investment.

In delivering solutions we have become a learning system, developing our own methodologies,
intellectual property, practices, processes and networks.

The extent to which we have established our presence in our chosen markets is reflected by the
long list of leading international and Chinese companies that have made use of our services.

We are happy to provide references from our long list of satisfied clients.

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SELECTED MINI CASE STUDIES FROM RECENT
INTERNATIONAL MNC CLIENT ENGAGEMENTS
References available upon request

Large Heavy Engineering Firm
Leading Global Iron Ore Producer Large Industrial Manufacturer
Investment Advisory on China-based
Strategic Marketing Plan for China Procurement of Very High-Value
Manufacturing Plant via E-JV Structure
Developed Medium and Long Term (5 & 10 Designed & Engineered Capital
Supported entire process of a setting up a
Year) China Marketing Strategy: High level Equipment for Plant Expansion
manufacturing plant for mining equipment:
long term China view (Socio-Politics & Provided comprehensive and full China
Strategy formulation; partner identification;
Macroeconomics); Steel Industry Analysis sourcing solution over ~30 months: First 6
evaluation and initial short-listing; due
(comprehensive: supply and demand months - Identified, evaluated and selected
diligence and partner selection; negotiation;
drivers, steel intensity model, players and Chinese suppliers; convinced management
overall project and transaction service
competitive landscape, regional dynamics, to engage with Chinese suppliers; and
provider management; and deal structuring.
regulation and reform, etc.); China Iron Ore introduced Chinese suppliers into global
Outcome: Successful JV setup; and TBA
Industry Analysis (comprehensive: imported tendering process. Next 3 months –
does ongoing work on new China initiatives.
segment in full detail, and complete Supported tender evaluation and final
domestic iron ore mining sector study); supplier selection process (developed China International Telecommunications
Quantitative Modelling and Forecasts sourcing strategy/implementation blueprint, Network Equipment Distributor
(rigorous and detailed); and Detailed secured Board buy-in, arranged reference Acquisition Target Identification in China
Marketing Strategy (segmentation, channel- site visits and facilitated all negotiations); (& India)
to-market, target client analysis, per client and contracting. Next 21 months – Project Comprehensive review of most suitable
sales quota allocation, tactical marketing managed all China activities over project life- acquisition targets: High level industry
and detailed sales plan, timelines, CSF’s, cycle (conceptual/technical design, overview, validated business case, universe
enablers, constraints, etc.) procurement/sub-contractors, list (100 firms), filters, evaluation, initial
Outcome: Positive client feedback, ‘this is manufacturing, QA/QC, testing, shipping, short-list (10 firms), deep due diligence &
the most comprehensive study we have installation, commissioning, etc.). . final shortlist (3 firms), preliminary valuation,
seen’; and TBA has been commissioned for Outcome: Successful commissioning on Outcome: Satisfied client; asked to also do
several follow-up strategic studies. time, on spec and with 50%+ savings; and Indian acquisition target identification (TBA
TBA appointed as Asia Sourcing Office. also completed this successfully). -18-


SELECTED MINI CASE STUDIES FROM RECENT
CHINESE MNC CLIENT ENGAGEMENTS
References available upon request

Chinese Engineering Firm Chinese Metals Trading Company Leading Chinese Gold Mining
Strategic Market Entry Plan for Africa Strategic Cobalt Ore Sourcing from Company
Developed a short-term and medium-term Africa International M&A Deals
(1- and 5-year) strategic market entry and Conducted research on African cobalt Based on good relationship and
development plan for southern Africa; sourcing markets, developed a communications with the client, and
performed country-level politic, economic comprehensive list of potentially suitable comprehensive understanding of its
and risk analysis, engineering market suppliers and a short-list following extensive overseas development strategy and near
analysis (current market situation, existing interviews and multiple visits to potential term plans, TBA identified a very significant
and future demand analysis, cost structure suppliers, analyzed import options, investment opportunity for a few overseas
analysis, market drivers, competitors presented a comprehensive report gold and copper mining assets; designed the
analysis, industry regulatory review), containing research, findings and strategy and process for executing the deal
developed a strategic marketing plan (entry recommendations for suitable suppliers and opportunity, conducted day-to-day
mode, market channel design, market transaction models; accompanied the client communication facilitation and management,
communication plan, partnership model, risk representatives to visit all companies on the assisted in the high-level management
analysis and alternative plans, medium and short-list in South Africa, Democratic dialogue with the target company, prepared
long term goal) and a short-term marketing Republic of Congo and Zambia; supported the necessary documentation, identified an
action plan; conducted strategic partnership client during negotiations. overseas legal advisor and accounting
identification and facilitation, communication Outcome: The client signed a purchase advisor, coordinated and managed working
management, negotiation support and contract with preferred supplier, and relations between all relevant parties,
provided market study tour support. discovered new business opportunities – to supported the client during the site visit
Outcome: Helped client establish a strategic import copper and chrome to China. TBA arrangement, preformed the financial
partnership and achieve significant results in was appointed as representative service analysis and valuation.
market development. Subsequently, TBA provider on a retainer basis, and continues Outcome: Very positive feedback from the
has been commissioned by the client to do to ‘manage the trading process on behalf of client; TBA has been asked to identify other
follow-up work and assist in other projects. the client. overseas mining investment opportunities. -19-


OTHER RECENT INTERNATIONAL & CHINESE MNC
CLIENT ENGAGEMENTS
References available on request

Based on first-hand market information, Since 2004, TBA has been sourcing four Arranged participation of key Chinese
conducted a study of China’s ferrous metal categories of raw material from China for a resource firms to join bidding process for
industry, incl. market dynamics analysis, foreign leading aluminum company; TBA is African assets of a listed international
sales channels of market players, cost managing more than 10 suppliers and the mining company
structure analysis for a world leading implementation of all the related contracts
Based on comprehensive analysis of
resource company for the client.
advertising market in China, advised on
China market entry, distribution and partner Conducted extensive research on pumps business model, market development,
strategy for international baby toy maker producers in China, undertook visits to financing strategy and so on for a Chinese
short-listed producers, identified suitable local advertising firm and made a business
Research, analysis and assessment of
suppliers, managed products design, plan for them to look for and negotiate with
China’s chemical industry and a few
manufacturing, quality control and delivery. potential investors
specified products in terms of supply and
demand, producers, distribution, value Sourced auto batteries from China and Conducted a high-level China industry
chain analysis, import and export, pricing managed the whole process for a foreign study and defined / scoped the universe of
and cost structure for a world leading company possible players in a segment of IT market,
chemical company identified, evaluated, short-listed and
Sourcing of industrial application boiler
recommended the best industry players
Analysis of engineering market dynamics parts for international power infrastructure
and potential partners for a leading foreign
and opportunity, competition (local and supplier
IT company
foreign) and China business development
Identified a leading grinding mills
and strategy for a world leading
manufacturer in China, managed product
engineering technology company
specification and design, raw materials and
components, manufacturing and delivery
-20-


OUR EXPERIENCE CURVE CREATES ADVANTAGE IN FIVE AREAS

Internationally recognised education in China and abroad
Excellent skills, knowledge, capabilities and cultural astuteness
People
Varied background and good team composition - generalists and specialists
THE BEIJING AXIS Advantage

Solid standardised processes and operating procedures
Rigorous training system for existing and new personnel
Processes Risk orientation
Service quality control procedures at all levels

Dedicated knowledge management (KM) department and staff
Best-practice knowledge management processes and tools
Knowledge
Post-project learning sharing and coding
Benchmarking data for selected industries

Extensive client lists – large international and Chinese blue chip MNC’s and SME’s
Exhaustive list of varied projects (project variety by industry and function)
Track Record References show high client satisfaction

Excellent networks in Chinese industry associations, trade associations, ministries, academia and
individual companies
Guanxi
Long-established personal connections and track record

-21-


MANAGEMENT - TBA DIRECTORS

Kobus van Cheryl Lilian
Edward
der Wath Tang Luca
Wang
Executive
Founder & Group Executive Executive
Director and GM:
Managing Director and Director: Russia
China Capital
Director GM: China and CIS
Advisors

Previous experience: Previous experience: Previous experience: Previous experience:

• Head of Investment • Marketing, Public and • Consultant: Institute for • Consultant: McKinsey
Strategy for Asia Pacific Government Relations International Relations of • Director of Strategy:
(Singapore) & Emerging Executive PRC Air Force Wimm-Bill-Dann, Russia
Market Strategist (London), • IT Consultant • Project manager and • Commercial Director:
Standard Chartered Bank • Entrepreneur Senior Consultant with Ratimir, Vladivostok -
• Senior Consultant: BCG Beijing-based Chinese Russia
• Strategist: Standard consultancy
Merchant Bank, SA • Manager: Beijing-based
• Economist: SARB trading company
Education Education Education Education

• MSc (Curtin, Australia) • MBA (Birmingham, UK) • MBA (Glasgow, UK) • MBA (INSEAD, France)
• MBA (INSEAD, France) • BA Marketing • BA International Relations, • BA Economics,
• BCom Economics, (Communications (China Air Force International Relations
Psychology (Jhb, SA) University, Beijing, China) Engineering College) (AUBG, Bulgaria)

• Fluent in English, Afrikaans • Fluent in English, • Fluent in English and • Fluent in English, Russian
and Dutch, speaks basic Mandarin and Mandarin Chinese and Romanian, speaks
Mandarin Shanghainese basic Mandarin & French
-22-


MANAGEMENT - TBA MANAGERS
Javier
Jackie Cuñat
Mitch Diana
Li
Cosani Wang
Manager:
China Strategy
Manager:
Manager: Manager: China
Group & Latin
SA Business
SA Office Sourcing Unit
America Desk
Development

Previous experience: Previous experience: Previous experience:
Previous experience:

• Consultant: Frankel • Project Consultant: • Analyst, Senior Analyst,
• Project Consultant:
Consulting, SA engineering firm, SA Consultant and Senior
Beimad Investment
• International Marketing • Sales and Marketing Consultant: THE BEIJING
Services, Grandall Legal
Manager: Unimoney Srl, Consultant: Import & AXIS
Group
Italy Export company, SA • Finance Manager: Fermax
• Workshop Manager: Electronics Beijing Branch
Lamborghini South Africa • Market Analyst: IVEX,
Beijing Rep. Office

Education Education Education Education

• MBA (Wits Business • MBA (Wits Business • BA Economics, BA Admin. • BCom Hons International
School) – current study School) – current study & Business Management Economics and Trade and
• MAP (WBS) • BA Business (U.V. – Spain, K.U. BA English Literature
• BCom Finance Law (Wits) Administration (IMM, SA) Leuven – Belgium) (Beijing Normal University)

• Fluent in English, Italian • Fluent in English and • Fluent in English, French • Fluent in English and
and Afrikaans Mandarin and Spanish. Speaks Mandarin Chinese
Mandarin Chinese
-23-


MANAGEMENT - TBA MANAGERS & LEAD CONSULTANTS

William Kevin
Huang
Dey Chao Zhou
Hai Wei
Lead Senior
Manager:
Consultant: Consultant:
China Business
China Strategy China Sourcing
Development
Group Unit

Previous experience: Previous experience: Previous experience:

• Consultant: THE BEIJING • Risk Officer: Santander • Sourcing and Trading
AXIS Bank of Puerto Rico, US Manager: Sinoconnect Sarl,
• Team Leader, Project • Data Entry Coordinator: China
Manager: CHINT, China MMM Healthcare, USA Project Manager: Poly,
• Sales and Marketing China
Consultant: HuaQi Trading Analyst: China
Telecom, China Construction Bank

Education Education Education

• BCom Hons Business • MBA (CCER Peking • MSc Finance (Beijing
Administration (London University) – current study Normal University) –current
South Bank University, • BA Information Systems study
UK) and Finance (UPR,USA) BA Economics (Zhengzhou
University)
• Fluent in English, • Fluent in English, Spanish
Mandarin and and Mandarin Fluent in English, Mandarin
Shanghainese and Cantonese
-24-


THE BEIJING AXIS - WEBSITE

Note: Screenshot as at 23 January 2009
-25-


CHINA SOURCING BLOG
www.chinasourcingblog.org

Note: Screenshot as at 23 January 2009
-26-


PUBLICATIONS

DOING BUSINESS IN CHINA: Invest in South Africa (Chinese Language)
The system and the strategies
Kobus van der Wath Written by THE BEIJING AXIS

Commissioned by China
Commissioned by China
Ministry of Commerce
Ministry of Foreign Affairs

-27-


PUBLICATIONS: THE CHINA ANALYST
An English language knowledge tool for executives with a China agenda
October 2008 July 2008 April 2008 January 2008

-28-


PUBLICATIONS: AFRICAN MINING QUARTERLY
Chinese language knowledge tool for Chinese executives with an African Mining agenda

October 2008 July 2008 April 2008

Email us on info@thebeijingaxis.com for complimentary subscription to The China Analyst

-29-


CONTACT DETAILS

For more visit our English, Chinese, Russian or Spanish websites at www.thebeijingaxis.com, or
contact an office:

Beijing, China
Cheryl Tang
Director & GM, China
cheryl@thebeijingaxis.com

+86 (0)10 6440 2106
+86 (0)10 6440 2672

Hong Kong
The Company Secretary
Javier Cunat, Manager Diana Wang, Manager Edward Wang, Director & GM
Corporate Office
javiercunat@thebeijingaxis.com dianawang@thebeijingaxis.com edwardwang@thebeijingaxis.com
The Beijing Axis Ltd
3806 Central Plaza
18 Harbour Road
Wanchai
Johannesburg, (South) Africa Moscow, Russia/CIS Perth, Australia Hong Kong
Michele (Mitch) Cosani Lilian Luca, Director: Russia/CIS & Jim Hu People’s Republic
Manager: SA Group Corporate Office Senior Consultant of China
michelecosani@thebeijingaxis.com luca@thebeijingaxis.com jimhu@thebeijingaxis.com
or

Jackie Li, Manager:
Latin America Desk (in Beijing)
London, UK/W-Europe
Business Development
jackieli@thebeijingaxis.com Javier Cunat
Matt Pieterse
Manager
Non Executive Director
+27 (0)11 201 2550 javiercunat@thebeijingaxis.com
matt@thebeijingaxis.com
+27 (0)11 201 2508

-30-

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