8 Ways To Determine If Your Brand Is Likeable
•
4 gefällt mir•2,529 views
This document outlines 8 ways for brands to determine if they are likeable. It discusses that likeability leads to brands being more memorable, chosen, and positively perceived. The 8 ways include listening beyond owned communities, changing attitudes, creating compelling content, rewarding conversation, setting speed goals for responses, responding to both positive and negative feedback, investing in growth, and incentivizing growth. Likeable brands experience benefits such as more repeat customers, higher profits, larger reach, and happier employees.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie 8 Ways To Determine If Your Brand Is Likeable
Ähnlich wie 8 Ways To Determine If Your Brand Is Likeable (20)
Mehr von Likeable Media
Mehr von Likeable Media (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
8 Ways To Determine If Your Brand Is Likeable
- 1. 8 Ways To Determine If Your Brand Is Likeable
- 2. Cara Friedman Senior Director of Marketing, Likeable Media @Caraizzle
- 3. Have a question? ∞ Tweet questions to @LikeableMedia, or use the hashtag #likeable ∞ Ask questions on Likeable’s Facebook page at fb.com/LikeableMedia ∞ Use the chat bar in GoToWebinar to ask questions! #likeable
- 4. What’s inside? ∞ Meet Likeable ∞ Why Be Likeable ∞ What Is Likeability? ∞ Measure Likeablility ∞ 8 Ways to BE More Likeable ∞ Questions/Feedback #likeable
- 5. WE BEGAN AS THIS #likeable
- 6. #likeable
- 7. #likeable
- 8. Why do I want to be likeable? #likeable
- 9. FUN FACT According to a study done in 2005, an ad’s likeability accounted for 80% of whether it was remembered later. People choose (and purchase from) who they like and the more you are liked, the more positive things will come to you. #likeable
- 16. How do you measure Likeability? #likeable
- 17. How do you measure Likeability? #likeable
- 18. How do you measure Likeability? #likeable
- 19. How do you measure Likeability? #likeable
- 20. How WE measure Likeability Listening Interactions Kinetics Extension #likeable
- 21. 8 Ways To Determine If Your Brand Is Likeable #likeable
- 22. 8 Ways To Determine If Your Brand Is Likeable Listening 1. Listen beyond your owned communities 2. Change attitudes #likeable
- 23. 8 Ways To Determine If Your Brand Is Likeable Listening 1. Listen beyond your owned communities 2. Change attitudes #likeable
- 24. 8 Ways To Determine If Your Brand Is Likeable Interactions 3. Create compelling content 4. Reward conversation #likeable
- 25. 8 Ways To Determine If Your Brand Is Likeable Interactions 3. Create compelling content 4. Reward conversation #likeable
- 26. 8 Ways To Determine If Your Brand Is Likeable Kinetics 5. Set goals for speediness 6. Respond to the positive and the negative #likeable
- 27. 8 Ways To Determine If Your Brand Is Likeable Kinetics 5. Set goals for speediness 6. Respond to the positive and the negative #likeable
- 28. 8 Ways To Determine If Your Brand Is Likeable Extension 7. Invest in growth 8. Incentivize growth #likeable
- 29. 8 Ways To Determine If Your Brand Is Likeable Extension 7. Invest in growth 8. Incentivize growth #likeable
- 30. RECAP 1. Listen beyond your owned communities 2. Change attitudes 3. Create compelling content 4. Reward conversation 5. Set goals for speediness 6. Respond to the positive and the negative 7. Invest in growth 8. Incentivize growth #likeable
- 31. REMEMBER Likeability leads to…. - More repeat customers - Higher profitability - Larger reach - Happier employees - And more! #likeable
- 32. Questions? Feedback? Cara Friedman @Caraizzle @LikeableMedia