This document provides tips and guidelines for creating infographics to communicate library data and stories visually. It discusses choosing appropriate charts, simplifying designs, establishing a focal point, and putting numbers in context. Examples are provided of infographics created for libraries along with suggestions for design elements like format, fonts, and colors. Different software options for creating infographics like PowerPoint, Illustrator, Easelly and Piktochart are compared. The goal is to help libraries tell their story and impact through easy to understand visualizations.
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Tell Your Library's Story with Infographics: Tips From an Accidental Graphic Designer
1. Tell your library’s
story with
infographics:
Tips from an accidental graphic designer
MAKING IT COUNT: CALIFORNIA LIBRARY
ASSOCIATION PRECONFERENCE 2014
@lindahofschire
2. SCHOOL LIBRARY IMPACT STUDIES
Lack of information
does not appear to be
the main problem.
Rather the problem
seems to be that the
available information
is not organized and
communicated
effectively.
-GAO Report
3.
4.
5.
6.
7. Numbers have an important story
to tell. They rely on you to give
them a clear and convincing voice.
―Stephen Few
Stories are how numbers talk to people.
-Thomas Davenport
By visualizing information, we turn it into a
landscape that you can explore with your
eyes, a sort of information map. And when
you’re lost in information, an information
map is kind of useful.
―David McCandless
8. The Data Visualization Continuum
Excel chart/
number art in a
report or
presentation
Complex infographic
that includes a variety
of visual elements
9.
10.
11. The Data Visualization Continuum
Excel chart/
number art in a
report or
presentation
Complex infographic
that includes a variety
of visual elements
Where are you on the continuum?
19. 83%
100%
100%
100%
98%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
500,000+
100,000-499,999
25,000-99,999
10,000-24,999
Under 10,000
LSA Population
Chart 1
Percentage of U.S. Public Libraries with Websites, 2012
83.1%
98.2%
20. 83%
100%
100%
100%
98%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
500,000+
100,000-499,999
25,000-99,999
10,000-24,999
Under 10,000
LSA Population
Chart 1
Percentage of U.S. Public Libraries with Websites, 2012
83.1%
*
98.2%
*
21. 83%
100%
100%
100%
98%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
500,000+
100,000-499,999
25,000-99,999
10,000-24,999
Under 10,000
LSA Population
Chart 1
Percentage of U.S. Public Libraries with Websites, 2012
83.1%
98.2%
22. 83%
100%
100%
100%
98%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
500,000+
100,000-499,999
25,000-99,999
10,000-24,999
Under 10,000
LSA Population
Chart 1
Percentage of U.S. Public Libraries with Websites, 2012
83.1%
*
98.2%
*
23. 83%
100%
100%
100%
98%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
500,000+
100,000-499,999
25,000-99,999
10,000-24,999
Under 10,000
LSA Population
Chart 1
Percentage of U.S. Public Libraries with Websites, 2012
83.1%
98.2%
24. 83%
100%
100%
100%
98%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
500,000+
100,000-499,999
25,000-99,999
10,000-24,999
Under 10,000
LSA Population
Chart 1
Percentage of U.S. Public Libraries with Websites, 2012
83.1%
98.2%
25. 83%
100%
100%
100%
98%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
500,000+
100,000-499,999
25,000-99,999
10,000-24,999
Under 10,000
LSA Population
Chart 1
Percentage of U.S. Public Libraries with Websites, 2012
83.1%
98.2%
26. In 2012, almost 1 in 5 of the smallest public libraries in the U.S. did not have
a website:
83%
100%
100%
100%
98%
0% 20% 40% 60% 80% 100%
500,000+
100,000-499,999
25,000-99,999
10,000-24,999
Under 10,000
Percent of U.S. Public Libraries with Websites
Size of Population Served
27. 83%
100%
100%
100%
98%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
500,000+
100,000-499,999
25,000-99,999
10,000-24,999
Under 10,000
LSA Population
Chart 1
Percentage of U.S. Public Libraries with Websites, 2012
83.1%
98.2%
28. STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Find your story
4. Establish your approach
5. Design, refine, repurpose
6. Share
29. STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Find your story
4. Establish your approach
5. Design, refine, repurpose
6. Share
30.
31. STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Find your story
4. Establish your approach
5. Design, refine, repurpose
6. Share
34. STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Find your story
4. Establish your approach
5. Design, refine, repurpose
6. Share
36. WEB TECH
Mobile-friendly sites
Adoption patterns in larger vs. smaller libraries
Social media
Text reference
37.
38. STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Find your story
4. Establish your approach
5. Design, refine, repurpose
6. Share
47. STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Find your story
4. Establish your approach
5. Design, refine, repurpose
6. Share
55. 4 DESIGN GUIDELINES
1. Format—print, online, both?
2. K.I.S.S.
3. Show rather than tell
56.
57. 4 DESIGN GUIDELINES
1. Format—print, online, both?
2. K.I.S.S.
3. Show rather than tell
4. Colors and fonts
58.
59.
60. STEPS FOR SUCCESS
1. Begin with numbers
2. Understand your goals and
audience
3. Find your story
4. Establish your approach
5. Design, refine, repurpose
6. Share
75. PL-EVAL: PUBLIC LIBRARY RESEARCH &
EVALUATION LISTSERV
Welcoming all those interested in public
library research and evaluation, PL-EVAL
is a connecting point to ask
questions, share ideas, and learn from
experiences across the field.
Sign up at http://bit.ly/pl_eval
77. THANK YOU!
Linda Hofschire
Hofschire_L@cde.state.co.us
@lindahofschire
@lrs_co
www.lrs.org
Hinweis der Redaktion
Government Accountability Office report: Program Evaluation: Improving the Flow of Information to Congress
Presenting data visually supports viewer cognition
Graphic elements can reduce overload on working memory by doing some of the thinking for the reader. By visually organizing and emphasizing information, graphic design makes it more accessible for the reader, increasing the capacity to engage with the words and data.
Effective data presentation, where we use graphic visualization to emphasize information, speeds the acquisition of that information and reduces the opportunity for misinterpretation.
Goal is illumination
Cohesive story
Breaking down step by step
Cohesive story
Breaking down step by step
Cohesive story
Breaking down step by step
BTOP
Cohesive story
Breaking down step by step
Cohesive story
Breaking down step by step
Comparison to other reference points—popular culture, news, etc. that many would be familiar with
Comparison
Timeline: create a timeline of your library
Demographic information: Maybe you share demographic info about your community? I can imagine a lot of businesses, community orgs, and gov officials would love that
This is an example of a research focused infographic that we used it Colorado. For inforgraphics like this one, you can use your own data or other sources to communicate.
We paired that previous research data on the last slide with the barriers and what we were doing about it to support an understanding of the role of libraries in building digitally inclusive communities
Questions
Cohesive story
Breaking down step by step
The best approach might be with traditional charts and graphs (bar, line, pie charts). It might require a diagram or flowchart to explain a process. A map might be the best way to tell the story. Or perhaps simply showcasing the numbers is best.
or use data that is visual by nature (charts, maps, etc.)
use imagery to illustrate the data, (use imagery in place of traditional charts)
Does your data tell a visual story (use imagery to enhance communicating data that is not visual in nature)
