Twitter basics

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Twitter basics for newbies

Business

Who is On Twitter?
• 55% Male

• 45% Female

• 69% Caucasian

• 47% Have Children

• 30% Earn over 100K

• 28% earn 60 to 100K
Stats taken from Quantcast http://www.quantcast.com/Twitter

What is Twitter?

• Community
• Broadcast system

What is Twitter?

• Community
• Broadcast system
• Information stream

Why Are People on
Twitter?
• Entertainment

Why Are People on
Twitter?
• Entertainment
• Connect

Why Are People on
Twitter?
• Entertainment
• Connect
• Engage

Why Are People on
Twitter?
• Entertainment
• Connect
• Engage
• Learn

Why Are People on
Twitter?
• Entertainment
• Connect
• Engage
• Learn
• Information and News

Basic Terminology
• Stream and Timeline

• Proﬁle

Basic Terminology
• Stream and Timeline

• Proﬁle

• @ Reply

Basic Terminology
• Stream and Timeline

• Proﬁle

• @ Reply

• Retweet

Basic Terminology
• Stream and Timeline

• Proﬁle

• @ Reply

• Retweet

• Direct Message

Basic Terminology
• Stream and Timeline

• Proﬁle

• @ Reply

• Retweet

• Direct Message

• # Hashtag

Basic Terminology
• Stream and Timeline

• Proﬁle

• @ Reply

• Retweet

• Direct Message

• # Hashtag

• Twitter List

What is a Twitter
Search?

• Basic search

What is a Twitter
Search?

• Basic search
• Advanced search

What is a Twitter
Search?

• Basic search
• Advanced search
• How Twitter search can beneﬁt your
business

How Do I Get
Followers
• One by one

• Sound of one hand clapping

How Do I Get
Followers
• One by one

• Sound of one hand clapping

• Post interesting content to gain followers

How Do I Get
Followers
• One by one

• Sound of one hand clapping

• Post interesting content to gain followers

• Engage

How Do I Get
Followers
• One by one

• Sound of one hand clapping

• Post interesting content to gain followers

• Engage

• Stay consistent

How Do I Get
Followers
• One by one

• Sound of one hand clapping

• Post interesting content to gain followers

• Engage

• Stay consistent

• Stay positive

How Do I Get
Followers
• One by one

• Sound of one hand clapping

• Post interesting content to gain followers

• Engage

• Stay consistent

• Stay positive

• Participate ofﬂine with your audience

Shortened URL
• What is a shortened URL

• Why use one?

Shortened URL
• What is a shortened URL

• Why use one?

• Types of shortened URL

Shortened URL
• What is a shortened URL

• Why use one?

• Types of shortened URL
‣ Bit.ly

Shortened URL
• What is a shortened URL

• Why use one?

• Types of shortened URL
‣ Bit.ly
‣ Ow.ly

Shortened URL
• What is a shortened URL

• Why use one?

• Types of shortened URL
‣ Bit.ly
‣ Ow.ly
‣ Ht.ly

Shortened URL
• What is a shortened URL

• Why use one?

• Types of shortened URL
‣ Bit.ly
‣ Ow.ly
‣ Ht.ly
‣ Custom URL

FAQs

• Is it OK for me to jump into someone’s
conversation

FAQs

• Is it OK for me to jump into someone’s
conversation
• What is a #failwhale

FAQs

• Is it OK for me to jump into someone’s
conversation
• What is a #failwhale
• What does it mean when I see “via”

FAQs

• Is it OK for me to jump into someone’s
conversation
• What is a #failwhale
• What does it mean when I see “via”
• Is there a correct way to manage Twitter

Helpful Twitter Tools

• Klout.com
• Hootsuite.com

Helpful Twitter Tools

• Klout.com
• Hootsuite.com
• Wefollow.com

Helpful Twitter Tools

• Klout.com
• Hootsuite.com
• Wefollow.com
• Manageﬂitter.com

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Twitter basics

2. Twitter Basics

3. Who is On Twitter?

4. Who is On Twitter? • 55% Male • 45% Female • 69% Caucasian • 47% Have Children • 30% Earn over 100K • 28% earn 60 to 100K Stats taken from Quantcast http://www.quantcast.com/Twitter

5. What is Twitter?

6. What is Twitter? • Community

7. What is Twitter? • Community • Broadcast system

8. What is Twitter? • Community • Broadcast system • Information stream

9. What is Twitter? • Community • Broadcast system • Information stream • Brand monitoring

10. Why Are People on Twitter?

11. Why Are People on Twitter? • Entertainment

12. Why Are People on Twitter? • Entertainment • Connect

13. Why Are People on Twitter? • Entertainment • Connect • Engage

14. Why Are People on Twitter? • Entertainment • Connect • Engage • Learn

15. Why Are People on Twitter? • Entertainment • Connect • Engage • Learn • Information and News

16. Basic Terminology

17. Basic Terminology • Stream and Timeline

18. Basic Terminology • Stream and Timeline • Proﬁle

19. Basic Terminology • Stream and Timeline • Proﬁle • @ Reply

20. Basic Terminology • Stream and Timeline • Proﬁle • @ Reply • Retweet

21. Basic Terminology • Stream and Timeline • Proﬁle • @ Reply • Retweet • Direct Message

22. Basic Terminology • Stream and Timeline • Proﬁle • @ Reply • Retweet • Direct Message • # Hashtag

23. Basic Terminology • Stream and Timeline • Proﬁle • @ Reply • Retweet • Direct Message • # Hashtag • Twitter List

24. What is a Twitter Search?

25. What is a Twitter Search? • Basic search

26. What is a Twitter Search? • Basic search • Advanced search

27. What is a Twitter Search? • Basic search • Advanced search • How Twitter search can beneﬁt your business

28. How Do I Get Followers

29. How Do I Get Followers • One by one

30. How Do I Get Followers • One by one • Sound of one hand clapping

31. How Do I Get Followers • One by one • Sound of one hand clapping • Post interesting content to gain followers

32. How Do I Get Followers • One by one • Sound of one hand clapping • Post interesting content to gain followers • Engage

33. How Do I Get Followers • One by one • Sound of one hand clapping • Post interesting content to gain followers • Engage • Stay consistent

34. How Do I Get Followers • One by one • Sound of one hand clapping • Post interesting content to gain followers • Engage • Stay consistent • Stay positive

35. How Do I Get Followers • One by one • Sound of one hand clapping • Post interesting content to gain followers • Engage • Stay consistent • Stay positive • Participate ofﬂine with your audience

36. Shortened URL

37. Shortened URL • What is a shortened URL

38. Shortened URL • What is a shortened URL • Why use one?

39. Shortened URL • What is a shortened URL • Why use one? • Types of shortened URL

40. Shortened URL • What is a shortened URL • Why use one? • Types of shortened URL ‣ Bit.ly

41. Shortened URL • What is a shortened URL • Why use one? • Types of shortened URL ‣ Bit.ly ‣ Ow.ly

42. Shortened URL • What is a shortened URL • Why use one? • Types of shortened URL ‣ Bit.ly ‣ Ow.ly ‣ Ht.ly

43. Shortened URL • What is a shortened URL • Why use one? • Types of shortened URL ‣ Bit.ly ‣ Ow.ly ‣ Ht.ly ‣ Custom URL

44. Shortened URL • What is a shortened URL • Why use one? • Types of shortened URL ‣ Bit.ly ‣ Ow.ly ‣ Ht.ly ‣ Custom URL

45. FAQs

46. FAQs • Is it OK for me to jump into someone’s conversation

47. FAQs • Is it OK for me to jump into someone’s conversation • What is a #failwhale

48. FAQs • Is it OK for me to jump into someone’s conversation • What is a #failwhale • What does it mean when I see “via”

49. FAQs • Is it OK for me to jump into someone’s conversation • What is a #failwhale • What does it mean when I see “via” • Is there a correct way to manage Twitter

50. Helpful Twitter Tools

51. Helpful Twitter Tools • Klout.com

52. Helpful Twitter Tools • Klout.com • Hootsuite.com

53. Helpful Twitter Tools • Klout.com • Hootsuite.com • Wefollow.com

54. Helpful Twitter Tools • Klout.com • Hootsuite.com • Wefollow.com • Manageﬂitter.com

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