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Capabilities
Event      Social    Digital
Marketing   Media    Marketing
Event
 Marketing



Create custom events around your social audience

   Merge online and offline programs to create
     experiences for your desired audience
• Created the FIJI Water Urban Hunt a challenging and
    experience for social media power users
•   Half-day event in Chicago designed to raise awareness
    of FIJI Water on-premise accounts
•   The event reached 500K people via social media
•   Created 26K organic search results on Google
•   Participants won prizes upwards of $2,500
Custom
   Event
Sponsorship


• Created the FIJI Water Urban Hunt a challenging and
    experience for social media power users
•   Half-day event in Chicago designed to raise awareness
    of FIJI Water on-premise accounts
•   The event reached 500K people via social media
•   Created 26K organic search results on Google
•   Participants won prizes upwards of $2,500
• TweetUps and MeetUps
• Wine tastings
• Seasonal events
• Beauty and fashion events
• Technology workshops
Branded
                       Lifestyle
                        Events

• TweetUps and MeetUps
• Wine tastings
• Seasonal events
• Beauty and fashion events
• Technology workshops
• Customer events
• Meetings and conferences
• Sales incentive dinners
• Post trade show events
• Seasonal events
• Full event production and staffing
B2B Events


• Customer events
• Meetings and conferences
• Sales incentive dinners
• Post trade show events
• Seasonal events
• Full event production and staffing
Event      Social    Digital
Marketing   Media    Marketing
Social
                     Media


  Social media is an evolving medium with many
                   moving parts

 We help your brand develop a voice online and
wade through the murky waters of non-traditional
               communications
• Develop brand voice
• Target the appropriate lines of communication
• Manage the messaging
• Monitor your brand and the space
• Track results, analyze and report
Communicate
 in the Social
     Space

• Develop brand voice
• Target the appropriate lines of communication
• Manage the messaging
• Monitor your brand and the space
• Track results, analyze and report
• Develop a cohesive social media strategy in line
  with current marketing initiatives
• Competitive analysis
• Initiate the plan
• Create promotions around communication to build
  on existing efforts
Strategy


• Develop a cohesive social media strategy in line
  with current marketing initiatives
• Competitive analysis
• Initiate the plan
• Create promotions around communication to build
  on existing efforts
• Identify a list of bloggers that meet your marketing
  goals
• Manage a relationship with those bloggers online
• Create events and promotions to drive
  communication
• Monitor the blogosphere for sentiment
Blogger
                                            Outreach


• Identify a list of bloggers that meet your marketing
  goals
• Manage a relationship with those bloggers online
• Create events and promotions to drive
  communication
• Monitor the blogosphere for sentiment
Event      Social    Digital
Marketing   Media    Marketing
Digital
                                 Marketing


Partner with independent professionals to
 develop your digital marketing program

          Manage the process
• Create websites in content management system
• Joomla or Wordpress customization
• Work with existing creative
• Partner with design professionals for new creative
• Copywriting or proofreading
• Budget friendly, sleek websites
Web
Development



• Create websites in content management system
• Joomla or Wordpress customization
• Work with existing creative
• Partner with design professionals for new creative
• Copywriting or proofreading
• Budget friendly, sleek websites
• Newsletter creation and management
• Content strategy for web sites and social presence
• Copywriting and proofreading
• Ensure the copy on your site(s) are SEO friendly
Content
                    Management


• Newsletter creation and management
• Content strategy for web sites and social presence
• Copywriting and proofreading
• Ensure the copy on your site(s) are SEO friendly
SEO
                               PPC


• Search Engine Optimization
• Pay-per-click campaigns
 ‣ Facebook ads
 ‣ YouTube ads
 ‣ Google and Bing
Lotus Marketing Services Capabilities Presentation

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Lotus Marketing Services Capabilities Presentation

  • 1.
  • 3. Event Social Digital Marketing Media Marketing
  • 4. Event Marketing Create custom events around your social audience Merge online and offline programs to create experiences for your desired audience
  • 5. • Created the FIJI Water Urban Hunt a challenging and experience for social media power users • Half-day event in Chicago designed to raise awareness of FIJI Water on-premise accounts • The event reached 500K people via social media • Created 26K organic search results on Google • Participants won prizes upwards of $2,500
  • 6. Custom Event Sponsorship • Created the FIJI Water Urban Hunt a challenging and experience for social media power users • Half-day event in Chicago designed to raise awareness of FIJI Water on-premise accounts • The event reached 500K people via social media • Created 26K organic search results on Google • Participants won prizes upwards of $2,500
  • 7. • TweetUps and MeetUps • Wine tastings • Seasonal events • Beauty and fashion events • Technology workshops
  • 8. Branded Lifestyle Events • TweetUps and MeetUps • Wine tastings • Seasonal events • Beauty and fashion events • Technology workshops
  • 9. • Customer events • Meetings and conferences • Sales incentive dinners • Post trade show events • Seasonal events • Full event production and staffing
  • 10. B2B Events • Customer events • Meetings and conferences • Sales incentive dinners • Post trade show events • Seasonal events • Full event production and staffing
  • 11. Event Social Digital Marketing Media Marketing
  • 12. Social Media Social media is an evolving medium with many moving parts We help your brand develop a voice online and wade through the murky waters of non-traditional communications
  • 13. • Develop brand voice • Target the appropriate lines of communication • Manage the messaging • Monitor your brand and the space • Track results, analyze and report
  • 14. Communicate in the Social Space • Develop brand voice • Target the appropriate lines of communication • Manage the messaging • Monitor your brand and the space • Track results, analyze and report
  • 15. • Develop a cohesive social media strategy in line with current marketing initiatives • Competitive analysis • Initiate the plan • Create promotions around communication to build on existing efforts
  • 16. Strategy • Develop a cohesive social media strategy in line with current marketing initiatives • Competitive analysis • Initiate the plan • Create promotions around communication to build on existing efforts
  • 17. • Identify a list of bloggers that meet your marketing goals • Manage a relationship with those bloggers online • Create events and promotions to drive communication • Monitor the blogosphere for sentiment
  • 18. Blogger Outreach • Identify a list of bloggers that meet your marketing goals • Manage a relationship with those bloggers online • Create events and promotions to drive communication • Monitor the blogosphere for sentiment
  • 19. Event Social Digital Marketing Media Marketing
  • 20. Digital Marketing Partner with independent professionals to develop your digital marketing program Manage the process
  • 21. • Create websites in content management system • Joomla or Wordpress customization • Work with existing creative • Partner with design professionals for new creative • Copywriting or proofreading • Budget friendly, sleek websites
  • 22. Web Development • Create websites in content management system • Joomla or Wordpress customization • Work with existing creative • Partner with design professionals for new creative • Copywriting or proofreading • Budget friendly, sleek websites
  • 23. • Newsletter creation and management • Content strategy for web sites and social presence • Copywriting and proofreading • Ensure the copy on your site(s) are SEO friendly
  • 24. Content Management • Newsletter creation and management • Content strategy for web sites and social presence • Copywriting and proofreading • Ensure the copy on your site(s) are SEO friendly
  • 25. SEO PPC • Search Engine Optimization • Pay-per-click campaigns ‣ Facebook ads ‣ YouTube ads ‣ Google and Bing

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