This document outlines 7 steps for NGO sustainability, including developing a strategy, building an engaged community, using social media effectively, running fundraising campaigns, integrating online and offline promotion, creating a social enterprise, and developing partnerships. It emphasizes the importance of strategy before implementation. The author offers additional resources like an action plan workbook and seminar to help organizations implement the 7 steps to sustainability through community engagement, social media usage, fundraising, and creating revenue streams.

1. CREATING NGO SUSTAINABILITY:
GETTING THE STRATEGY AND
IMPLEMENTATION RIGHT
The top takeaway: If you can develop an organization
that can self-sustain without corporate sponsorships or
grants, you would naturally attract corporate
sponsorship and grants.

2. -A social enterprise attached to the non-
profit/charity where revenue generated from
products and/or services they sell are
channelled into carrying out the organization’s
mission(s)
- Donations; grants; sponsorships; by
interested individuals, institutions, and firms on
a consistent / recurrent basis.

3. It requires a good strategic planning,
value creation and effective & adaptive
implementation.

4. The challenge of most non-profits is that they
focus entirely on carrying out their mission, but
do very little in promoting (marketing) what
they do. Among organizations that invest in
promoting what they do, they often jump in it
without developing a concrete strategy.
Golden Rule: Strategy first, Implementation second!

5. CREATING NGO SUSTAINABILITY:
GETTING THE STRATEGY AND
IMPLEMENTATION RIGHT
7 Steps guide to Sustainability
George Onyewuchi

7. How to develop your growth Strategy and
Plan; use Relationship Management and
Social Media to remain Sustainable, and
Grow Exponentially.

8. Develop a full featured strategy on
integrating your mission and promotion
(marketing) of such mission.
STEP 1- Developing Strategy

9. STEP 2- Building and Facilitating
Community
Build and engage an active
community that would become
advocates and grassroots fund raisers
for your organization.

10. STEP 3- Social Media Positioning
Position your social media efforts for
maximum traffic generation and
converting traffic to become
supporters.

11. STEP 4- Fundraising, Advocacy and
Pledges Campaigns
Set up and carry out fundraising
campaigns and advocacy; pledge
programs for future giving. Integrate
your fundraising with the SLF crowd
funding platform.

12. STEP 5- Online-Offline
Marketing/Promotion Integration
Integrate traditional promotional
materials with your online & social
media efforts; and strategic offline
promotion. (Influencers inclusive)

13. STEP 6- Social Enterprise Infusion
Create a product/service that would
generate revenue for your non-
profit/charity while adding value to
its users.

14. STEP 7- Developing Partnerships and
Sponsorship
Acquire sponsorship from large
organizations and develop
partnerships with other institutions.

15. • Action Plan Workbook guides you step-by-
step and equips you with the tools with which
you would be able to Develop a full featured
strategy on integrating your mission and
promotion (marketing) of such mission; and
implement the 7 steps to sustainability.
Get the 7 Steps to Sustainability Action Plan Workbook

16. Send an email with the subject ‘My
Action Plan Strategy Workbook ’ to
george@slfonline.org
or
Send a text message with your Name,
Organization’s name, and email address
to
08034861122; 08084744995.

17. Bonus:
• You shall also get the 2013 Millennial
Impact Research Report; a
comprehensive research report on how
this generation connect with non-profits,
and how non-profits would best position
themselves to get people become
involved and support their mission.

18. HIGHLY LIMITED ADDITIONAL BONUS
OFFER!!!
You shall also get a free consultation call (worth
minimum N10, 000) on Strategy Development
for your NGO. This strategy development
consultation would have me personally guide
you on reviewing the current status of your
NGO’s operation, growth and promotion
strategies; help you adapt them in line with the
7 steps to self-sustainability for your NGO; and
outline key performance metrics for continual
evaluation.

19. PS: The Limited free consultation call hours
shall be booked on a ‘first call, first serve’
basis. DON’T WAIT TILL ITS TOO LATE!
Email: george@slfonline.org
Tel: 08034861122; 08084744995

20. 7 Steps to Sustainability Seminar
A 2+1 day seminar featuring;
• In-depth 2 day training on how to set up and
practically implement the 7 steps to
sustainability.
•A follow-up office visit to oversee and guide
you towards the right implementation of the 7
Steps to Sustainability and SLF tools.
•A 1 day Q &A, and Evaluation session
(holding in October 2013!!!)

21. • Get your strategy; planning; and implementation right.
• Understand relationship management and social media;
(understand your Facebook strategy, Twitter, YouTube etc
and how best to deliver content on each of them)
• Learn how to create, develop and grow a community around
your cause, as data showing this rising generation is eager to
connect, get involved, and give to causes they’re passionate
about. [Source; 2013 Millennial Impact Research Report]
• Create a value product and/or service which you can sell to
generate revenue.

22. • Understand and develop strategy on each social media network you use;
Facebook, Twitter, YouTube etc. Learn how to create content that your
community loves and how to incorporate influencers to your promotions
and engagement.
• Learn how to build a comprehensive millennial engagement platform that
invites leads from Facebook, Twitter etc to participate in the cause and
maximize their involvement.
• Learn to execute fundraising campaigns that initiates peer-to-peer
fundraising by your community and fans on behalf of your organization.
• Learn to plan, and execute integrated fundraising campaign that combines
both online and offline fundraising.
• Learn how to develop partnerships and get sponsorship from large firms
and institutions, no matter what level your organization or cause might
currently be.

23. Presented by: George Onyewuchi
Email: george@slfonline.org
Tel: 08034861122; 08084744995
@leveragegeorge