8. The Problems
Mass Marketing
Experience
Marketing
Digital Marketing
Measurement
Marketing
One fits All
360 degree
Branding
Personalization
Feedback and
Statistics
TV, Radio,
Newspaper
OOH, In-store,
Event
Social Media, Email,
Mobile
Search Engine,
Website
9. The Problems
Business A
• Message
• Campaign
• Promotion
TVC
OOH
Business C
• Message
• Campaign
• Promotion
• Message
• Campaign
• Promotion
Radio
Magazine
Business B
Event
In-store
Mobile
Website
11. The Solution
Business A
• Message
• Campaign
• Promotion
Radio
Business B
• Message
• Campaign
• Promotion
Billboard
Troop
Business C
• Message
• Campaign
• Promotion
ITIM
• People
• Place
• Time
• Event
In-store
Event
Website
Magazine
Mobile
TVC
LCD
13. The Innovation Concept
Brand
Engagement
Measurement
ITIM
Personalization
Impact
“More Engaged with your customers”
For Retail/Store and Shopping Mall all over Thailand and Regional who need more engagement with Customers. The
ITIM Solution is an Interactive Marketing Solution. That - Increases Brand Impact/Campaign/Product Launching
- Makes the new Brand Experience/more Brand Engagement
- Measures the Performance and Gets Consumer Feedback
Unlike General media/Old Media , Our solution can help Business to more achieve in its Marketing Objectives !!!
14. Input
Process
• LCD
• Camera
• Mic
• Speaker
• Infrared
• CPU
• Others
The Shuttle
Technology
Module
Output
• Advertising
• Product Info.
• Game/Activity
• Content
Face
Detection
Voice
Recognition
Motion
Tracking
Augmented
Reality
QR Code
Information/
Content Module
People
with
Smart
Phone
Interactive and
Customized Ad/Info.
Advertising and Information
Face, Voice and
Motion Tracking
DB
Consumer Information
Brand Owner
Business
Intelligence
Media
Owner
Time
Cross to Other Platforms
People
Advertising
Agency
Advertising and Information
= Business Party
Media
Owner
Location
Events
= Software Architecture
Advertising
Agency
Brand
Owner
Business Analysis and Report
= Work Flow
15. Input
• PC
• Smart
Phone
• Laptop
• Tablet
• Kiosk
Process
The Shuttle
Technology
Module
Output
• Advertising
• Product Info.
• Game/Activity
• Content
Face
Detection
Voice
Recognition
Motion
Tracking
Augmented
Reality
QR Code
Information/
Content Module
Interactive and
Customized Ad/Info.
Advertising and Information
Face, Voice and
Motion Tracking
DB
Consumer Information
Business
Intelligence
Channels:
Brand Owner
Websites
Facebook
In-Store Media
Others
Time
Cross to Other Platforms
People
Advertising
Agency
Advertising and Information
= Business Party
Advertising
Agency
Location
Events
= Software Architecture
Brand
Owner
Business Analysis and Report
= Work Flow
17. The Marketing Plan
Target Group : Chain Store/Shopping Mall/Shop/Station “Brick and Click”
(Department Store, Coffee shop, Restaurant Chain, Hospital, Banking, etc.)
Positioning:
Brand Attack :
Personal
Experience
Product Core Value:
Engagement
ITIM
OOH
Measurement
Event
In-Store
Brand
Feedback :
Measurement
and Report
One way
Marketing
Magazine
Radio
TV
ITIM
Personalization
Impact
Pricing Strategy:
Mass
Marketing
System
Per Point
Website
Channel and Communication:
Event
Sale
Team
Partner
Flagship
Our Blog
Our
Facebook
Our
Website
21. Traditional Way
The Future Plan
Vision
Type
Voice
Text
Touch Click
Technology
User (Human)
Innovative Way
Vision
Voice
Text
Shuttle
Interaction Connection
Type
Touch Click
Shuttle
User (Human)
Voice
Move
Act
Technology
“Create the Technology that makes life better”