Talk given in the Open Future Sessions Webinar series, June 24, 2020, Internet

1. OPEN LICENSES AND PUBLIC SERVICE MEDIA
Challenges and Strategies
Leonhard Dobusch
University of Innsbruck
Open Future Session #3
June 24, 2020
Internet

2. <0>
Prologue

3. The ZDF Television Board
Advocate of the Audience
The Television Board
represents the public
interest vis-à-vis the ZDF.“

5. <1>
Open licenses for public service media content?

6. Creative Commons in der ARD
Bericht der AG Creative Commons an die Redaktionskonferenz Online
2014

7. Creative Commons in der ARD
Bericht der AG Creative Commons an die Redaktionskonferenz Online
2014
The license „Attribution Non-
Commercial NoDerivatives“ (BY-NC-
ND) is most easily applicable, it
minimizes legal risks.
“ Creative Commons in der ARD, S. 4,
translation L.D.

8. Creative Commons in der ARD
Bericht der AG Creative Commons an die Redaktionskonferenz Online
2014
The license „Attribution Non-
Commercial NoDerivatives“ (BY-NC-
ND) is most easily applicable, it
minimizes legal risks.
“ Creative Commons in der ARD, S. 4,
translation L.D.

11. <2>
Why are free licenses so hard for Public Service Media?

12. FEARS OF MANIPULATION
Of course, restrictive licenses do not prohibit
information manipulation by third-parties.
However, it makes a difference when this
happens with or without our explicit consent.
“ Rationale for choice of restrictive licenses in the context of
public service media; shortened and anonymized,
translation L.D.
#1

13. #2
MANY RIGHTSHOLDERS
Very difficult for any type of
archival content

14. #2
MANY RIGHTSHOLDERS

15. #2
MANY RIGHTSHOLDERS

16. REMUNERATION RULES#3
Fees for repeated broadcasting
Secondary licensing
Particularly freelancers

17. #1-3
ADDITIONAL EFFORTS
FEARS OF MANIPULATION
MANY RIGHTSHOLDERS
REMUNERATION RULES

18. §
Free licenses as public subsidy in
violation of EU competition law?
Example: what about commercial
publishers? Educational material
BONUS PROBLEM
>> non-selectivity of
license use is key

19. <3>
How to move it move it?

20. Wikipedia is (the) key.

21. Wikipedia
- largely texts
- hardly any video content
ZDF
- mostly video content
- only texts related to TV content

22. Wikipedia & Public Service Media
both devoted to quality content in the public interest
PERFECT MATCH

23. Wish list of Wikipedians*
Historical
Explainers
Documentaries
Election reports
Still images
Infographics
Quotes
In-house content
*Initiated by German Wikipedian Kurt Jansson: https://de.wikipedia.org/wiki/Benutzer:Kurt_Jansson/%C3%96R

24. Wish list of Wikipedians*
Historical
Explainers
Documentaries
Election reports
Still images
Infographics
Quotes
In-house con
*Initiated by German Wikipedian Kurt Jansson: https://de.wikipedia.org/wiki/Benutzer:Kurt_Jansson/%C3%96R
No Fiction
No GEMA
music
No news
agency content

25. Campaign by Wikimedia Germany
inspired by "public money - public code"
Source:https://www.wikimedia.de/oeffentliches-gut/

26. Work directly with selected editorial offices.

31. …

32. Reach rules.

33. Every Internet user in the OECD visits on
average more than nine Wikipedia articles per
month.“ Steinmaurer, T. & Wenzel, C. (2015): Public
Network Value: Public Value-Studie des ORF in
Kooperation mit dem Bayrischen Rundfunk;
translation LD.

34. Source: https://www.medienpolitik.net/2020/06/unsere-schatzkiste-kann-als-public-value-genutzt-werden/
The [five Terra X] clips
have been viewed 900.000
times.“

35. Time is on our side.

36. ZDF booth
at re:publica
2018
Foto: Jan Zapper, CC BY-SA 2.0, https://www.flickr.com/photos/re-publica/40990106665

37. Prophecy
By 2028 public service media will beg
Wikipedians to take and embed their content.

38. Be bold. Don’t flinch.

39. #FERNSEHRAT »Neues aus dem Fernsehrat«

40. CONTACT
E-Mail:
Leonhard.Dobusch@uibk.ac.at
Twitter:
@leonidobusch (#Fernsehrat for Television Board tweets)
Web:
bit.ly/LD-UIBK // www.dobusch.net
Research blogs:
governancexborders.com // osconjunction.net