SlideShare ist ein Scribd-Unternehmen logo
1 von 25
Insights


              unlimited
                                Masterclass follow-up
Len Starnes                        EphMRA webinar
Digital healthcare consultant      6 December 2012
Digital, social and mobile
  are disrupting pharma’s
  commercial ecosphere
Driven by
scale & speed
Customer insights:most critical
investment area for life sciences
Customers                                                        76%
    Markets                                             67%

 Operations                                  53%

Supply chain                               51%

      Sales                             49%

        HR                 35%
                                                  Insights: areas
   Risk mgt              31%                     of improvement
                                                 most wanted by
  Financials          29%
                                                           CEOs
               Source: Global CEO Study 2012, IBM Institute for Business Value
CEOs want to understand
individual customers better
 Understanding individual
         customer needs
                                                                                       76%
  Response time to market
                   needs                                                              75%
      Including customers in
                                                          47%
    product/service life cycle
      Harmonizing customer
                                                       43%
   cross-channel experience

  Increasing transparency &
                                                   38%               Change needed
         corp accountability
                                                                   to meet customer
 Social/environ responsibility                29%                        needs next
                                                                         3 – 5 years
                                 Source: Global CEO Study 2012, IBM Institute for Business Value
Where is pharma
investing in social
media today?
Monitoring historical convos
 #1 SM activity 2012
          Monitor
historical convos                        89%
    Post content            62%
      Post trad
     PR content           54%
 Monitor convos
                      50%
    in real time
Actively engage     39%              % respondents
                                  Digital Healthcare
     Announce                   Coalition Landscape
                    39%             Study, Oct 2012
product updates
Pharma set to
 spend more on SM

                                                                       80%
                                                                       of US pharmas
                                                                       will spend more
                                                                       on SM marketing
                                                                       in 2013


Digital Healthcare Coalition Landscape Study, October 2012
http://digitalhealthcoalition.org/news/dhc-2012-executive-landscape/
Increased monitoring 2013
  1   Monitor/analyze historical convos

  2   Post content – FB, YouTube, Twitter

  3   Monitor/analyze convos in real time

  4   Replace traditional PR channels

  5   Actively engage 121,12many, many2many

  6   Announce critical product updates
                      Digital Healthcare Coalition Landscape Study, October 2012
                      http://digitalhealthcoalition.org/news/dhc-2012-executive-landscape/
Market research
opportunities
10 compelling reasons to
use doctors’ social networks
            Prime target audience
            Fewer regulatory issues
            Fishing where the fish are
            Geographical segmentation
            Speciality segmentation
            Global proliferation
            Established MR models
            Insights expertise
            Rapid results
            Lower costs
Global phenomenon
   Membership of
   physicians’
3m social networks


2m
                                    Today
1m
                            > 80 networks
                         > 3.5 m members

 2007    2008    2009   2010   2011   2012
doc2doc (Global)
                   Doctors.net.uk (UK)
                   Coliquio (D,CH,AT)
                    MedUniverse (SE)
                     Medcenter (ES,P)
                     Konsylium24 (PL)
                  DocCheck Faces (D)
                     Dooox (D,Global)
Market research     Esanum (D,AT,CH,
                               F,ES,IT)
Cornerstone              Docactus (F)
of community                 Egora (F)
business models       Doktorsitesi (TK)
                           iVrach (RU)
Peer-to-peer
         engagement


           Qualitative
Fora       Quantitative
                             Surveys
mining      Real-time         or polls
            Historical

                           Sponsored
  Panels                  discussions
ePatients
 and
 consumers
Follow
the conversations
Listen


Analyze


Connect
the dots
Insights for strategic and
tactical decision making
                          Unmet needs
                        Real-world data
                       Brand sentiment
                     Compliance issues
                     The patient journey
                   New patient services
                 Patient opinion leaders
             New product development
             Collaboration opportunities
Strategic partnerships to capture
real-world insights
 Most recent:
 Merck partnership
 on psoriasis to:
 ‘Improve disease
 management’

 ‘Enhance patient
 experience’
Boehringer Engelheim’s
SM dashboard
       Monitors SM activity about BI


       Identifies positive, negative
                  & neutral comments

       Tracks real-time sentiment
The future of
market research?
Fast, faster,
light speed
Len Starnes


lenstarnes@gmail.com
T: + 49 30 781 5513
M: + 49 172 1788253
Skype: lenstarnes
linkedin.com/in/lenstarnes
twitter.com/lenstarnes
slideshare.net/lenstarnes

Weitere ähnliche Inhalte

Was ist angesagt?

Pharma Marketing - Digital Marketing Survey 2013
Pharma Marketing - Digital Marketing Survey 2013Pharma Marketing - Digital Marketing Survey 2013
Pharma Marketing - Digital Marketing Survey 2013
Promozoo Limited
 

Was ist angesagt? (19)

Digital Pharma: Evolution and Revolution in Marketing & Sales
Digital Pharma: Evolution and Revolution in Marketing & SalesDigital Pharma: Evolution and Revolution in Marketing & Sales
Digital Pharma: Evolution and Revolution in Marketing & Sales
 
Pharmaceutical Multi Channel Relationship Marketing
Pharmaceutical Multi Channel Relationship MarketingPharmaceutical Multi Channel Relationship Marketing
Pharmaceutical Multi Channel Relationship Marketing
 
#ChatAfib: Pharma industry's first-ever open tweet chat
#ChatAfib: Pharma industry's first-ever open tweet chat#ChatAfib: Pharma industry's first-ever open tweet chat
#ChatAfib: Pharma industry's first-ever open tweet chat
 
Personalized HCP Marketing: How to Create More Impactful Brand Experiences
Personalized HCP Marketing: How to Create More Impactful Brand ExperiencesPersonalized HCP Marketing: How to Create More Impactful Brand Experiences
Personalized HCP Marketing: How to Create More Impactful Brand Experiences
 
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...
 
Customer Experience (CX) in Physician and HCP Engagement
Customer Experience (CX) in Physician and HCP EngagementCustomer Experience (CX) in Physician and HCP Engagement
Customer Experience (CX) in Physician and HCP Engagement
 
Digital4 Pharma digital engagement and beyond
Digital4 Pharma digital engagement and beyondDigital4 Pharma digital engagement and beyond
Digital4 Pharma digital engagement and beyond
 
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare ProfessionalsHow Pharma Can Fully Digitize Interactions with Healthcare Professionals
How Pharma Can Fully Digitize Interactions with Healthcare Professionals
 
5 ways to succeed with digital pharma marketing
5 ways to succeed with digital pharma marketing5 ways to succeed with digital pharma marketing
5 ways to succeed with digital pharma marketing
 
Channel health hcp channels
Channel health hcp channels Channel health hcp channels
Channel health hcp channels
 
Pharma Marketing - Digital Marketing Survey 2013
Pharma Marketing - Digital Marketing Survey 2013Pharma Marketing - Digital Marketing Survey 2013
Pharma Marketing - Digital Marketing Survey 2013
 
e-detailing: effective promotion of professional science communication
e-detailing: effective promotion of professional science communication e-detailing: effective promotion of professional science communication
e-detailing: effective promotion of professional science communication
 
The Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma IndustryThe Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma Industry
 
Pharma Digital Marketing - 5 future trends
Pharma Digital Marketing - 5 future trendsPharma Digital Marketing - 5 future trends
Pharma Digital Marketing - 5 future trends
 
Roundtable: Got stakeholder insights?
Roundtable: Got stakeholder insights?Roundtable: Got stakeholder insights?
Roundtable: Got stakeholder insights?
 
Pharma Edetailing: the core to a new commercial approach
 Pharma Edetailing: the core to a new commercial approach Pharma Edetailing: the core to a new commercial approach
Pharma Edetailing: the core to a new commercial approach
 
Online Engagement-The new frontier of consumer relations
Online Engagement-The new frontier of consumer relationsOnline Engagement-The new frontier of consumer relations
Online Engagement-The new frontier of consumer relations
 
E-Marketing in the Pharmaceutical Industry (a student presentation)
E-Marketing in the Pharmaceutical Industry (a student presentation)E-Marketing in the Pharmaceutical Industry (a student presentation)
E-Marketing in the Pharmaceutical Industry (a student presentation)
 
Yankee Group Q&A with Emily Green, CEO
Yankee Group Q&A with Emily Green, CEOYankee Group Q&A with Emily Green, CEO
Yankee Group Q&A with Emily Green, CEO
 

Ähnlich wie Insights unlimited

Robin lokerman ceo mci
Robin lokerman   ceo mciRobin lokerman   ceo mci
Robin lokerman ceo mci
MCI Brasil
 
A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...
A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...
A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...
Vivastream
 
Lifesciences IT - 2011 Yearbook
Lifesciences IT - 2011 YearbookLifesciences IT - 2011 Yearbook
Lifesciences IT - 2011 Yearbook
ReportLinker.com
 
Governance of Risk in Public Policy - Nigel Gibbens
Governance of Risk in Public Policy - Nigel GibbensGovernance of Risk in Public Policy - Nigel Gibbens
Governance of Risk in Public Policy - Nigel Gibbens
mliebenrood
 

Ähnlich wie Insights unlimited (20)

Cegedim 2012 pharma insights report
Cegedim 2012 pharma insights reportCegedim 2012 pharma insights report
Cegedim 2012 pharma insights report
 
Making Sense of Multichannel
Making Sense of MultichannelMaking Sense of Multichannel
Making Sense of Multichannel
 
Software Exec Summit Social Business Deck 72011
Software Exec Summit Social Business Deck 72011Software Exec Summit Social Business Deck 72011
Software Exec Summit Social Business Deck 72011
 
Robin lokerman ceo mci
Robin lokerman   ceo mciRobin lokerman   ceo mci
Robin lokerman ceo mci
 
A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...
A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...
A Customer Centricity Paradox, a 2012 Acxiom & Digiday State of the Industry ...
 
MedTech Quality in the Age of Big Data - Are you ready?
MedTech Quality in the Age of Big Data - Are you ready?MedTech Quality in the Age of Big Data - Are you ready?
MedTech Quality in the Age of Big Data - Are you ready?
 
Digital IQ Pharma
Digital IQ PharmaDigital IQ Pharma
Digital IQ Pharma
 
Superdistribution by David Worlock
Superdistribution by David WorlockSuperdistribution by David Worlock
Superdistribution by David Worlock
 
The Changing Nature of Campaign Management
The Changing Nature of Campaign ManagementThe Changing Nature of Campaign Management
The Changing Nature of Campaign Management
 
New Models of Innovation in Life Sciences - MaRS Market Insights
New Models of Innovation in Life Sciences - MaRS Market InsightsNew Models of Innovation in Life Sciences - MaRS Market Insights
New Models of Innovation in Life Sciences - MaRS Market Insights
 
LBI 4153 - From Social Insigts to Business Advantage - IOD Conf (IBM)
LBI 4153 - From Social Insigts to Business Advantage - IOD Conf (IBM)LBI 4153 - From Social Insigts to Business Advantage - IOD Conf (IBM)
LBI 4153 - From Social Insigts to Business Advantage - IOD Conf (IBM)
 
Lifesciences IT - 2011 Yearbook
Lifesciences IT - 2011 YearbookLifesciences IT - 2011 Yearbook
Lifesciences IT - 2011 Yearbook
 
Net Gain 6 Presentation: Riding The Change Wave
Net Gain 6 Presentation: Riding The Change WaveNet Gain 6 Presentation: Riding The Change Wave
Net Gain 6 Presentation: Riding The Change Wave
 
Getsmarter Survey: Disruptive tech report 2018
Getsmarter Survey: Disruptive tech report 2018Getsmarter Survey: Disruptive tech report 2018
Getsmarter Survey: Disruptive tech report 2018
 
Getsmarter Survey: Disruptive tech report 2018
Getsmarter Survey: Disruptive tech report 2018Getsmarter Survey: Disruptive tech report 2018
Getsmarter Survey: Disruptive tech report 2018
 
Thomas Inman
Thomas InmanThomas Inman
Thomas Inman
 
"Social Media and IT - What IT Needs to Know" - Lotusphere 2012
"Social Media and IT - What IT Needs to Know" - Lotusphere 2012"Social Media and IT - What IT Needs to Know" - Lotusphere 2012
"Social Media and IT - What IT Needs to Know" - Lotusphere 2012
 
Keynote: The Future of Healthcare Events
Keynote: The Future of Healthcare Events Keynote: The Future of Healthcare Events
Keynote: The Future of Healthcare Events
 
Governance of Risk in Public Policy - Nigel Gibbens
Governance of Risk in Public Policy - Nigel GibbensGovernance of Risk in Public Policy - Nigel Gibbens
Governance of Risk in Public Policy - Nigel Gibbens
 
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar
"Budget + Strategy: Tipping the Balance (Sheet) in Your Favor" Webinar
 

Mehr von Len Starnes

Mehr von Len Starnes (20)

The new normal is already here. A 'new' new normal looms
The new normal is already here. A 'new' new normal loomsThe new normal is already here. A 'new' new normal looms
The new normal is already here. A 'new' new normal looms
 
Disrupted medical conferences: THE BIG PICTURE
Disrupted medical conferences: THE BIG PICTUREDisrupted medical conferences: THE BIG PICTURE
Disrupted medical conferences: THE BIG PICTURE
 
Disrupted Medical Conferences: What does it mean for Italian pharmas?
Disrupted Medical Conferences: What does it mean for Italian pharmas?Disrupted Medical Conferences: What does it mean for Italian pharmas?
Disrupted Medical Conferences: What does it mean for Italian pharmas?
 
The future of medical society conferences: What we learnt in 2020. What might...
The future of medical society conferences: What we learnt in 2020. What might...The future of medical society conferences: What we learnt in 2020. What might...
The future of medical society conferences: What we learnt in 2020. What might...
 
The future of scientific congresses: what can we learn from the medical world?
The future of scientific congresses: what can we learn from the medical world?The future of scientific congresses: what can we learn from the medical world?
The future of scientific congresses: what can we learn from the medical world?
 
The medical conference is dead REDUX
The medical conference is dead REDUXThe medical conference is dead REDUX
The medical conference is dead REDUX
 
Update 1: How Doctors' Social Networks Fight the Pandemic
Update 1: How Doctors' Social Networks Fight the PandemicUpdate 1: How Doctors' Social Networks Fight the Pandemic
Update 1: How Doctors' Social Networks Fight the Pandemic
 
CORONAVIRUS: How Doctors' Social Networks Fight the Pandemic
CORONAVIRUS: How Doctors' Social Networks Fight the PandemicCORONAVIRUS: How Doctors' Social Networks Fight the Pandemic
CORONAVIRUS: How Doctors' Social Networks Fight the Pandemic
 
شبكات تواصل اجتماعي للأطبّاء تعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...
شبكات تواصل اجتماعي للأطبّاءتعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...شبكات تواصل اجتماعي للأطبّاءتعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...
شبكات تواصل اجتماعي للأطبّاء تعزيز معايير الرعاية الطبّيّة دعم برامج الرعاية...
 
Doctors' Social Networks: Boosting standards of medical care. Supporting heal...
Doctors' Social Networks: Boosting standards of medical care. Supporting heal...Doctors' Social Networks: Boosting standards of medical care. Supporting heal...
Doctors' Social Networks: Boosting standards of medical care. Supporting heal...
 
How the ESC learned to stop worrying and love Twitter
How the ESC learned to stop worrying and love TwitterHow the ESC learned to stop worrying and love Twitter
How the ESC learned to stop worrying and love Twitter
 
Digital disruption: What should patient organizations do to stay ahead?
Digital disruption: What should patient organizations do to stay ahead?Digital disruption: What should patient organizations do to stay ahead?
Digital disruption: What should patient organizations do to stay ahead?
 
Making the most of 140 characters at #ESHRE2017
Making the most of 140 characters at #ESHRE2017Making the most of 140 characters at #ESHRE2017
Making the most of 140 characters at #ESHRE2017
 
Will global HCPs networks become communities of choice for rare-disease speci...
Will global HCPs networks become communities of choice for rare-disease speci...Will global HCPs networks become communities of choice for rare-disease speci...
Will global HCPs networks become communities of choice for rare-disease speci...
 
Making the most of 140 characters at ENETS
Making the most of 140 characters at ENETSMaking the most of 140 characters at ENETS
Making the most of 140 characters at ENETS
 
10 years of doctors social networks: What have we learnt? What can we expect?
10 years of doctors social networks: What have we learnt? What can we expect? 10 years of doctors social networks: What have we learnt? What can we expect?
10 years of doctors social networks: What have we learnt? What can we expect?
 
Physicians' Social Networks: A New Tool in Global Health
Physicians' Social Networks: A New Tool in Global Health Physicians' Social Networks: A New Tool in Global Health
Physicians' Social Networks: A New Tool in Global Health
 
Emergent hybrid medical society conferences: evidence of disruption; impact o...
Emergent hybrid medical society conferences: evidence of disruption; impact o...Emergent hybrid medical society conferences: evidence of disruption; impact o...
Emergent hybrid medical society conferences: evidence of disruption; impact o...
 
The Rise and Rise of HCPs' Social Networks - Focus on GCC Region
The Rise and Rise of HCPs' Social Networks - Focus on GCC RegionThe Rise and Rise of HCPs' Social Networks - Focus on GCC Region
The Rise and Rise of HCPs' Social Networks - Focus on GCC Region
 
Twitter reporter training: 2014 ESC Congress
Twitter reporter training: 2014 ESC CongressTwitter reporter training: 2014 ESC Congress
Twitter reporter training: 2014 ESC Congress
 

Kürzlich hochgeladen

Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
mahaiklolahd
 
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
adilkhan87451
 

Kürzlich hochgeladen (20)

Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Tirupati Just Call 8250077686 Top Class Call Girl Service Available
 
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
Best Rate (Guwahati ) Call Girls Guwahati ⟟ 8617370543 ⟟ High Class Call Girl...
 
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
Jogeshwari ! Call Girls Service Mumbai - 450+ Call Girl Cash Payment 90042684...
 
Call Girls Gwalior Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Gwalior Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Gwalior Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Gwalior Just Call 8617370543 Top Class Call Girl Service Available
 
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls  * UPA...
Call Girl in Indore 8827247818 {LowPrice} ❤️ (ahana) Indore Call Girls * UPA...
 
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
Russian Call Girls Lucknow Just Call 👉👉7877925207 Top Class Call Girl Service...
 
Call Girls Raipur Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Raipur Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Raipur Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Raipur Just Call 9630942363 Top Class Call Girl Service Available
 
Top Rated Bangalore Call Girls Mg Road ⟟ 9332606886 ⟟ Call Me For Genuine S...
Top Rated Bangalore Call Girls Mg Road ⟟   9332606886 ⟟ Call Me For Genuine S...Top Rated Bangalore Call Girls Mg Road ⟟   9332606886 ⟟ Call Me For Genuine S...
Top Rated Bangalore Call Girls Mg Road ⟟ 9332606886 ⟟ Call Me For Genuine S...
 
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Ahmedabad Just Call 9630942363 Top Class Call Girl Service Available
 
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
Manyata Tech Park ( Call Girls ) Bangalore ✔ 6297143586 ✔ Hot Model With Sexy...
 
Call Girls Kakinada Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Kakinada Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Kakinada Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Kakinada Just Call 9907093804 Top Class Call Girl Service Available
 
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
VIP Service Call Girls Sindhi Colony 📳 7877925207 For 18+ VIP Call Girl At Th...
 
(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...
(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...
(Low Rate RASHMI ) Rate Of Call Girls Jaipur ❣ 8445551418 ❣ Elite Models & Ce...
 
Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...
Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...
Call Girls Service Jaipur {9521753030} ❤️VVIP RIDDHI Call Girl in Jaipur Raja...
 
Call Girls Shimla Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Shimla Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Shimla Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Shimla Just Call 8617370543 Top Class Call Girl Service Available
 
Top Rated Bangalore Call Girls Richmond Circle ⟟ 9332606886 ⟟ Call Me For Ge...
Top Rated Bangalore Call Girls Richmond Circle ⟟  9332606886 ⟟ Call Me For Ge...Top Rated Bangalore Call Girls Richmond Circle ⟟  9332606886 ⟟ Call Me For Ge...
Top Rated Bangalore Call Girls Richmond Circle ⟟ 9332606886 ⟟ Call Me For Ge...
 
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
Night 7k to 12k Chennai City Center Call Girls 👉👉 7427069034⭐⭐ 100% Genuine E...
 
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
Call Girls Vasai Virar Just Call 9630942363 Top Class Call Girl Service Avail...
 
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
Call Girls Service Jaipur {8445551418} ❤️VVIP BHAWNA Call Girl in Jaipur Raja...
 
Call Girls Hosur Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Hosur Just Call 9630942363 Top Class Call Girl Service AvailableCall Girls Hosur Just Call 9630942363 Top Class Call Girl Service Available
Call Girls Hosur Just Call 9630942363 Top Class Call Girl Service Available
 

Insights unlimited

  • 1. Insights unlimited Masterclass follow-up Len Starnes EphMRA webinar Digital healthcare consultant 6 December 2012
  • 2. Digital, social and mobile are disrupting pharma’s commercial ecosphere
  • 4. Customer insights:most critical investment area for life sciences Customers 76% Markets 67% Operations 53% Supply chain 51% Sales 49% HR 35% Insights: areas Risk mgt 31% of improvement most wanted by Financials 29% CEOs Source: Global CEO Study 2012, IBM Institute for Business Value
  • 5. CEOs want to understand individual customers better Understanding individual customer needs 76% Response time to market needs 75% Including customers in 47% product/service life cycle Harmonizing customer 43% cross-channel experience Increasing transparency & 38% Change needed corp accountability to meet customer Social/environ responsibility 29% needs next 3 – 5 years Source: Global CEO Study 2012, IBM Institute for Business Value
  • 6. Where is pharma investing in social media today?
  • 7. Monitoring historical convos #1 SM activity 2012 Monitor historical convos 89% Post content 62% Post trad PR content 54% Monitor convos 50% in real time Actively engage 39% % respondents Digital Healthcare Announce Coalition Landscape 39% Study, Oct 2012 product updates
  • 8. Pharma set to spend more on SM 80% of US pharmas will spend more on SM marketing in 2013 Digital Healthcare Coalition Landscape Study, October 2012 http://digitalhealthcoalition.org/news/dhc-2012-executive-landscape/
  • 9. Increased monitoring 2013 1 Monitor/analyze historical convos 2 Post content – FB, YouTube, Twitter 3 Monitor/analyze convos in real time 4 Replace traditional PR channels 5 Actively engage 121,12many, many2many 6 Announce critical product updates Digital Healthcare Coalition Landscape Study, October 2012 http://digitalhealthcoalition.org/news/dhc-2012-executive-landscape/
  • 11. 10 compelling reasons to use doctors’ social networks Prime target audience Fewer regulatory issues Fishing where the fish are Geographical segmentation Speciality segmentation Global proliferation Established MR models Insights expertise Rapid results Lower costs
  • 12. Global phenomenon Membership of physicians’ 3m social networks 2m Today 1m > 80 networks > 3.5 m members 2007 2008 2009 2010 2011 2012
  • 13. doc2doc (Global) Doctors.net.uk (UK) Coliquio (D,CH,AT) MedUniverse (SE) Medcenter (ES,P) Konsylium24 (PL) DocCheck Faces (D) Dooox (D,Global) Market research Esanum (D,AT,CH, F,ES,IT) Cornerstone Docactus (F) of community Egora (F) business models Doktorsitesi (TK) iVrach (RU)
  • 14. Peer-to-peer engagement Qualitative Fora Quantitative Surveys mining Real-time or polls Historical Sponsored Panels discussions
  • 15.
  • 19. Insights for strategic and tactical decision making Unmet needs Real-world data Brand sentiment Compliance issues The patient journey New patient services Patient opinion leaders New product development Collaboration opportunities
  • 20.
  • 21. Strategic partnerships to capture real-world insights Most recent: Merck partnership on psoriasis to: ‘Improve disease management’ ‘Enhance patient experience’
  • 22. Boehringer Engelheim’s SM dashboard Monitors SM activity about BI Identifies positive, negative & neutral comments Tracks real-time sentiment
  • 23. The future of market research?
  • 25. Len Starnes lenstarnes@gmail.com T: + 49 30 781 5513 M: + 49 172 1788253 Skype: lenstarnes linkedin.com/in/lenstarnes twitter.com/lenstarnes slideshare.net/lenstarnes