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CATALOG
Papers · Tips · Tobacco Accessories
Pryljätten
OUR MISSION IS SIMPLE...
“THE LEADER OF THE PACK”
PRYLJÄTTEN's mission is to increase smokers’
enjoyment by producing and distributing the very
best RYO and MYO products in the marketplace. We
accomplish this in two ways; first by offering our
customers their choice of every high quality Roll-
Your-Own product available. Each product evinces a
unique style or fills a particular market need. We
look for qualities such as catchy packaging, ultra-
lightweight thickness, substantial paper quality and/
or enhanced mouthwa-tering flavouring. We simply
refuse to offer what we deem to be inferior goods to
our customers, without warning them in advance.
The second way we add to smokers’ enjoyment is by
producing totally new prod-ucts ourselves (or with a
partner) and by improving existing tobacco products.
Wait until you see what products we have up
our sleeves for 2015! Our customers already
know that “there’s always something new at
PRYLJÄTTEN” .
We work nonstop to be your BEST vendor. We have
theBESTincustomerservicewithsame-day
shipping,pricematchingandsincerequality
guarantees. We have a saying here at
PRYLJÄTTEN. We tell you directly that we
make mistakes, just like anyone else. The diff erence
is in how we handle our mistakes. We always come
through and go the extra mile to make things right.
That’s why our reputation is so strong and frankly it’s
one of the key reasons for our success. You know that
you can count on us.
Remember, our goal is not to sell you a product but
to help you sell products to your customers. We both
succeed by reorders.
Thank you,
The PRYLJÄTTENTeam
The past two years have seen the largest changes to
our industry in decades. The businesses that thrived
during these changes are the ones that adapted the
quickest. It’s important to have agile suppliers
like PRYLJÄTTEN who can quickly invent and
bring to market new products whenever old
products are legislated out of the market. In short
– you need to keep your business agile in these
times of change. Experiment with new products for
your customers. Some will be bigwinnersandsome
willbelosers–butyou’llneverfindthewinnersif
youdon’ttrynewthings.Thestoresthat are the
quickest to try new things are the most successful.
A very wise industry insider once told me that if one
out of every three new products I stock is a hit, I’ve
done amazingly well.
Fortunately,we’vedonemuchbetterthanthat
average.
CATALOG CONTENTS
THISPUBLICATIONISINTENDEDFORTRADEPERSONNELONLYANDNOTFORTHEGENERAL
PUBLIC.Forquestionsandcommentsconcerningthistradepublication,pleaseemail
sale@pryljatten.se
CONTACT US
Pryljätten
Näsby Hästudden 17
582 76 Linköping SWEDEN
WEB: sale.pryljatten.se
EMAIL: sale@pryljatten.se
TEL:
p.4
p. 6
p.57
PAPER HISTORIES
A breakdown of what your papers are made of... what’s new in the rolling paper world...
ROLLING PAPERS
Your favourite brands such as RAW, ELEMENTS, JUICY JAYS... Assorted sizes & styles
FILTER TIPS
A large selection of tips & filters
ELEMENTS RAW
DLX ZEN
CHILLS PAY-PAY
HONORABLE MENTION
SKUNK IRIE
ROLLIES LARAMIE
JUMBO
FLAVOURED & PRINTED
JUICY JAY’S BROWN SUGAR
SPANISH SKUNK
SPECIALTY & COLLECTABLE
CREDIT CARD ROLLING PAPERS
POUCH PAPERS
MY F’N ROLLING PAPERS
BAD ASS AC/DC
CLEAR CELLULOSE PAPERS
GLASS KLEAR BRASILIA
TRIP2
CYCLONES CLEAR KINGPIN CLEAR
STANDARD & COMMERCIAL
OCB GIZEH
SMOKING RIZLA
HEMPIRE SWAN
PRE ROLLED CONES
CONES RAW
TORPEDOES
PAPERS ON A ROLL
ELEMENTS RAW
ROLLIES BROWN SUGAR
JUICY JAYS JAY’s
RIPS
p.60
p.53 TOBACCOACCESSOIES
The largest selection of rolling machines, blunt rollers, cigarette makers
62p. MARKETING TIPS
Generall tips for increasing your sales
Tubes
A large selection of tubes
Please note: All prices in the catalouge are in SEK and excl VAT!
+46 700 437 960
44
Experts believe the tobacco plant, as we know it today, began growing in the Americas at about 6000 BC. It is believed that Native Ameri-
cans began using tobacco in various ways (including smoking) a few thousand years later. As time went on, tobacco and tobacco usage
became very common in the Americas. There is a drawing of smoking by the ancient Mayas from about 1400 years ago. In it, a Mayan is
shown smoking a roll of tobacco leaves tied with a string.
COLUMBUS: Tobacco was first discovered by Europeans via Christopher Columbus. Columbus received dried tobacco leaves as gifts
when he landed in what is now the Caribbean. Two of his crew are credited with first observing smoking when they were exploring what
is now Cuba. The natives taught them how to smoke and one of the crew, Rodrigo de Jerez took the habit home to Europe. In fact his
neighbors were so frightened by seeing smoke coming out of his nose and mouth that they notified the local Inquisition. Jerez was jailed for
7 years (and you thought smokers had it tough nowadays)! By the time Jerez was finally released, smoking had become all the rage in Spain.
BLUNTED ENDS: Smoking at that time was done via loosely rolled, open ended cigar type products with multiple wrappers or binders
held together by licking the ends of the leaves. As cigar smoking progressed many improvements came to Cigars. For example, one ‘new’
style of cigar rolling formed a rounded smooth tip. This “Blunt” end caused this new style to be called a Blunt. Nowadays most cigars, even
Coronas and Robustos have this same rounded end but the original term Blunt still applies.
INHALATION BEGINS: The birth of the modern rolled cigarette happened in 1614 in Seville. King Philip III required all tobacco grown in
the Spanish New World to be shipped to a central location in Seville, to control pricing and prevent oversupply. Because of this, Seville became
the world center for the production of cigars. Street beggars would pick up the remainders of used cigars, take them apart and re-roll them in
newspaper. Because of the scarcity of tobacco and their desire to enjoy every drop, they began holding the smoke in their lungs (inhaling). This
took hold and made its way through the working class until the practice became common. Thus the modern hand-rolled cigarette was born.
THE DAWN OF CIGARETTE PAPER: Of course burning newspaper had its own problems, especially with the then lead based inks.
Spanish merchants began offering plain unprinted paper for this purpose. One factory in Alcoy that was making specialized packing papers
offered the first paper designed specifically for cigarette rolling. This paper was later improved and an additional factory in Alcoy opened
to compete. Over time additional cigarette paper factories opened near Barcelona, then France, the UK and eventually there were many
factories across Europe. In Alcoy Spain there still is one rolling paper factory left, which can actually trace its roots back to the first rolling
paper factory. This Alcoy factory produces many of our popular papers to date. Brands such as RAW, Elements, Juicy Jay’s & DLX are made
using processes that date back to the origin of this factory. Some of the craftsmen at this factory have been making papers for generations!
SIZES: In Spain, the size that was developed based on consumer preference was approximately 78mm long by 44mm high. At first this was
the size that dominated the entire European market. However, King James 1 and his later successors enacted heavy tobacco taxes. This led
the British market to move to a smaller size which held about 25% less tobacco. This new small size was about 70mm long by 38mm high.
As the British Empire grew, so did the proliferation of this smaller British sized rolling paper. In fact, to this date in most of the common-
55
wealth countries the #1 selling size is this small 70mm paper. This paper became known as “Standard Size” or “Single Wide”. The original
Spanish 78mm paper became known as “Spanish Size”, except the British referred to it as One and quarter, in reference to how it holds
about 25% more tobacco than a British Standard Sized paper.
THE KING IS BORN: Flash forward about 100 years and the industrial revolution allowed the mass production of machine made
cigarettes. At first, most cigarettes were either 70mm or 78mm long without a filter. However in the 1950’s filtered cigarettes began to
take over. Consumers were concerned that by purchasing a filtered cigarette they were getting less tobacco as
the filter took up some of the cigarette’s space that used to be filled with tobacco. Thus large tobacco companies
responded to this by increasing the length of cigarettes to accommodate the filter. Cigarette size increased from
70mm or 78mm to a new 84mm size. This new size became known as “King Size”, named after the King of
England who was seen publicly smoking this new cigarette. Over the next several decades the shorter cigarettes
saw their market share shrink dramatically until they were all but replaced by the new 84mm “King Size”.
However rolling paper factories missed the opportunity to change their sizes to suit this new consumer pref-
erence and continued producing the legacy sizes of generations past. It wasn’t until 2009 when HBI finally
produced the world’s first 84mm cigarette rolling papers with their launch of DLX brand 84’s as they are called.
While it may appear that rolling paper companies are dramatically behind the times, this is common among
rolling paper factories as most companies prefer not to change with the times. However this sort of dinosaur
attitude has recently been changing as new and improved forms of cigarette papers have been launched in
recent years. Among them are natural unbleached and unrefined papers (i.e. RAW), ultra thin rice papers (i.e.
Elements), and extra slow burning papers (i.e. DLX). The next oldest significant rolling paper innovation was
the invention of interleaved rolling papers which was launched 110 years ago at the 1900 wold’s fair, and led to
the formation of the Zig Zag brand. Zig Zag means how the papers are interleaved in a zig-zag format.
CONFUSED? In Commonwealth countries the #1 selling size is still the 70mm standard size papers. However
in the rest of the world including the USA, Spanish Size (1¼) is by far the better seller. Overall there has been a
market trend towards this original 1¼ size and sales data has shown that it is increasing in popularity, especially
in the UK and Canada. Now that there is finally an 84mm rolling paper available, sales of that size are increas-
ing steadily and will likely eventually become one of the most popular sizes, mirroring the extreme popularity
of 84mm King Size Cigarettes.
Now we’d like to address so called “King Size rolling papers” which are actually miss-named. These date back
to 1984 when Rizla launched their 100mm rolling papers catered towards women that preferred the 100mm
cigarette size. People first referred to this as “Queen Size”. Another firm tried to outdo Rizla and launched a
110mm paper, and named it “King Size’. However this is a misnomer. King Size cigarettes are all 84mm long.
A 110mm paper is actually a longer “Queen Size” and is much longer then the preferred 84mm standard King Size. The aforementioned
“King Size” rolling papers were typically 110mm long and 52mm high. However the newer format of this “King Size” is 110mm long and
44mm high (sometimes called King Size, sometimes called King Size Slim). This has become one of the most popular sizes in Europe and
is growing while the older King Size is decreasing. The difference is the 8mm in paper height. The 44mm height is the original “Spanish
Sized” or 1¼ sized height, and seems to be the preferred height by most smokers for all rolling papers (regardless of length).
INFO ON PAPER COMPANIES:
There are 3 huge multinational rolling paper companies:
One of the largest is Republic/Bollore in France. They make Job, Top, Zig Zag, OCB, Gambler and Abadie.
Their key competitor is Imperial Tobacco UK. This large multinational tobacco company owns Rizla, Joker, and EZ-Wider.
Another very large outfit is Miquel Y Costas. They are the makers of Smoking brand, Bugler papers, Pure Hemp brand and Bambu.
After these 3 big guys come a series of independent brands (RAW, Elements, DLX, Skunk, Hempire, Chills, Zen, Juicy Jays, etc..).
Although we didn’t create all of these brands, HBI has become the headquarters for most if not all quality independent rolling paper
brands, especially the cutting edge ones. With the tremendous increase in niche market sales, HBI has been able to achieve large growth
and success. However our sales overall are still only a tiny fraction of the big guys.
Special Note about China: While China did invent paper; they did not invent cigarette paper with good cause. The Chinese Emperor
Chongzhen banned tobacco and ordered that anyone who smoked it should be beheaded. Tobacco was completely forbidden in China
for hundreds of years and thus no cigarette paper was ever developed there. It is only quite recently that China has begun producing any
cigarette rolling paper. Most of the cheaper rolling papers now coming out of china are actually shoe paper (the crinkly paper that you find
stuffed into the toe of a new pair of shoes) being marketed as rolling paper. While the two look similar, shoe paper burns fast and tears
easily. The Europeans have a long head start over the Chinese when it comes to cigarette rolling papers, and have mastered their craft over
many generations and hundreds of years.
*There are also the large companies Gizeh of Germany and Op Paprina of the Czech Republic however these two mostly sell in their home markets.
*One interesting note is that the first flavored tobacco was smoked by the ancient Mayans who perfumed their tobacco with reeds. That may predate
Juicy Cigars for originality, but we’re certain that Juicy Cigars taste much better.
*There is a story that cigarettes were invented in 1750 by Egyptian soldiers who had broken their only pipe. The story goes that they used leftover
paper that had been used to wrap munitions in order to smoke. However there is no actual proof of this story whereas the Spanish street beggar
story has much documentation.
6
1 1/2
1 1/4
SINGLE WIDE
KING SIZE
KS SLIM
84mm
PAPER SIZE CHART
“NOTE”: this is a general rolling paper size chart. Actual sizes vary per brand/manufacturer.
OFFICIAL
ROLLING PAPER
CHART
Single
Wide
1 1/4 1 1/2 Double
Wide
King Size
Slim
84mm King Size
7
ROLLING PAPERS
p. 8
p.13
p.23
p.26
PRYLJÄTTEN’S ABSOLUTE
FAVOURITES
ELEMENTS
RAW
IRIE
JUICY JAY
OCB p.38
p.20
p.21
HONORABLE MENTION
CHILLS
PAYPAY
SKUNK BRAND
LARAMIE / JUMBO
p.22
FLAVOURED & PRINTED
JUICY JAY’S p.26
BROWN SUGAR p.30
SPANISH FLAVOURED / CANNSBIS / BLUNT p.31
SKUNK BRAND p.32
PRINTED & SPECIALLITY PAPERS
MFRP/BADASS/AC/DC/GOLDENWRAP/SWAN /KINGPIN p.33
CREDIT CARD ROLLING PAPER / POUCH p.34
CLEAR CELLULOSE PAPERS
GLASS / KLEAR /TRIP p.35
CYCLONES p.36
KINGPIN p.37
STANDARD & COMMERCIAL
OCB / ZIG-ZAG / GIZEH p.38
SMOKING / BOB MARLEY / PURE HEMP p.39
RIZLA+ / HEMPIRE p.40
MISCELLANEOUS / SWAN p.41
PRE ROLLED CONE PAPERS
RAW CONES p.41
TORPEDOES p.42
CONES p.43
PAPERS ON A ROLL
ELEMENTS / ROLLIES p.45
RAW/ BROWN SUGAR p.46
JUICY JAY’s p.47
JAY’s / RIPS p.48
ROLLING PAPER ICONS - Look for them to know what the papers are made of.
OUR BRANDS
HEMP is smooth burning and one of the
strongest plant fibers in the world.
TREE FREE papers are environmentally
friendly and contain no wood particles.
UNKNOWN wearen’tsureofwhatisinthis
paper,manufacturerwouldnotprovidedata.
RICE papers burn slowly with minimal ash
and a clean taste.
PapersthatCONTAINWOOD areless
“EarthFriendly“andmaygiveaharshersmoke.
FLAX isagrassplantwithqualitiesthatare
similiartohemp.
A SPECIAL or PROPRIETARY blend
of alternative or unique materials
The individual rolling paper information provided in the following sections has been supplied by each paper’s manufacturer. We have
tried our best to acquire the most recent and accurate information on each paper.
Unfortunately, not every company contacted replied to our request for updated information. Paper composition may vary from batch to
batch.“For legal reasons we must say that although we made a good faith effort, it is probable that some information is incorrect.”HBI
“NOTE”:
p.24
88
Looking back many years ago ELEMENT’s
founder remem-bered seeing his father taking great
pleasure in roll-ing his own smokes. He always used
ungummed thin rice papers because they burn with
almost ZERO ash. Pure rice papers are just that, NO
chemicals, NO pulp and NO hemp. Over the past
decade we have watched more and more companies
jump into the Hemp Paper market and we saw that
most new brands were try-ing to ride a marketing
wave. They relied mostly on marketing and catchy
names to sell their products, rather then the
quality of the actual paper. To counter the trend and
as a dedication to fond memories of the past, we
decided to return to the “ELEMENTS” of smok-ing.
Thus we designed a rice paper in the classic style of
old Alcoy, pressed it to make it ultra slow burning
and incredibly thin. Then we added just a thin strip
of natural gum from sugar. The result is probably the
best rolling paper ever produced by man. Elements®
burn withzeroash,exceptforatinylinecausedbythe
sugar gum turning into caramel as it burns. Not
surprisingly, Elements® have become a top selling
brand across the globe! We are very proud of
Elements® and customer response has been
incredible.
In 2008 Elements® launched the new MAGNET-PACKS.
These packs were designed to better protect the
beautiful thin rice papers inside. Also, they keep the
pack closed (Josh said he was sick of seeing his beau-
tiful packs of Elements stuck open). Smokers truly
appreciate the magnetic closure system and sales of
Elements Magnet-Packs increased beyond our wildest
dreams.
(Patents filed and pending)
The magnet inside
the flap holds the
pack CLOSED :)
Without magnet
the pack would
stay open :(
ELEMENTS®
8
9
ELEMENTS®
The fold is in the
perfect spot, right
where you want it!
Thesecondinventionof2011istheAFICIONADO™. This
is an amazing new concept in rolling paper packag-
ing where each package of ELEMENTS® AFICIONADO™
contains rolling papers, tips and a pop-out spring-
loaded rolling tray. The entire pack closes securely us-
ing the Elements® magnetic closure system. In brief,
theAFICIONADO™willblowthemindsofyourcustom-
ers. They show it off to their friends who always ask
“where did you get that”. That’s why you should be as
excited about this product as your customers are. Not
only is it über-cool, it brings lots of new customers to
yourdoorandgivesyouanedgeoveryourcompetitors.
(Patents filed and pending)
In 2011 Elements® launched two new game-changing
inventions. The first is the PERFECT FOLD™. In short,
this is an improvement on the original 1900 invention
of interleaved rolling papers. Instead of each sheet
beingcenter-folded,they’refoldedintheexactperfect
spot for rolling. Smokers strongly prefer this PERFECT
FOLD™ to conventional center folds, and sales of
Elements® have ratcheted up.
(Patents filed and pending)
AutomaticTray
Magnetic Closure
Pack of papers
RollingTips
9
ELEMENTS® 1½
ELE 1/2
3325
ELEMENTS®
KING SIZE SLIM
ELE KS SLIM
50 33
ELEMENTS® SW
ELE SW
25 100
5025
ELEMENTS® 1¼
ELE 1/4
24
ELEMENTS® 12 INCH
SUPER PAPER
ELE HUGE
22
ELEMENTS®
11
all ELEMENTS® papers are
11
ELEMENTS®
KINGSIZE SLIM
AFICIONADO
ELE AF – SLIM
15 33
ELEMENTS® 1¼
Perfect Fold
ELE 1/4 PF
5025
ELEMENTS® 1¼
AFICIONADO
ELE AF – 1/4
5015
ELEMENTS® 300
ELE 300
30040
30020
ELE 300-20CT
139:-
119:-
149:-
189:-
199:-
229:-
419:-
159:-
139:-
379:-
RAW®
13
RAW®
was a project that came to mind after a friend gave me an additive free cigarette in 1993. I thought if they can make an additive free cigarette
why can't they wrap it in an additive free paper? There are many rumors about gunpowder rings and strange additives in conventional mass-
marketed cigarette paper, these additives could actually increase carbon monoxide. I became determined to produce and market the purest
cigarette rolling papers possible. My friends agreed to be my product testers.
They say "the devil lies in the details", and the problem was how to bring this ideal product to fruition. It took years of research and development (and
many failed attempts) until we finally produced the first sheets of what would later become known as RAW®
. Now do you want to know the really
nitty-gritty details of the invention process? I began having samples made of various unbleached fiber papers. Each one was evaluated and found
notto be suitable. What do I mean? Well, regular unbleached paper pulp can be a dark scary brown or gray. Think of newspaper or a paper bag. We
blended plant materials such as flax and hemp until the perfect burn rate, flavor (or lack of it) and consistency was achieved. In the end RAW®
became a beautiful translucent medium brown that is reminiscent of honey whole wheat bread. I was so proud of this beautiful creation. My friends
loved it.
ent
®
I then designed a very meticulous Criss-Cross watermark with "hard stops" that accented the burn qualities of the paper and helped to prev
uneven burning (aka running or canoeing). This unique Criss-Cross PRYLJÄTTEN®
watermark is now famous among smokers 'in the know' and
helps set RAW apart from any Rawnabees.
RAW®
gum differs slightly with every batch. This is because we use a patent-pending blend of sugars from the Acacia plant with purehemp protein
from our friends at Manitoba Harvest*. We found that adding hemp to the mix causes superb results. Not only does the gum burn with less ash and
a smoother flavor, but it also causes the burn rate of the gum to better match the burn rate of the paper. Think of it as transitioning the gum to the
paper.
RAW®
is always a work in progress. We seek absolute perfection and have continued to evolve based on our community's feedback. If you have
suggestions or want to participate in helping us to further improve RAW®
please do not hesitate to contact us.
You can tell by the way it burns, this is no ordinary Rolling Paper. It's Rawthentic smoking pleasure.
HBI’sSPECIALS
14
HBI’sSPECIALS
RAW® ARTESANO™ 1¼
WITHTRAY + PAPERS +TIPS
RAWART1/4
15 32
RAW® ARTESANO™ KSS
WITHTRAY + PAPERS +TIPS
RAWARTSLIM
15 32
209:- 249:-
RAW® has earned itself a
cult-like following among
natural-minded smokers.
RAW®
Unrefined papers contain a blend of non-chlori-
nated fibers and are finished with a natural hemp gumline
to match the burn rate of the rolling paper.
Each sheet is watermarked with our proprietary CrissCross imprint
which helps prevent runs and maintains the smoothest burn.
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RAW® 1/2
RAW1/2
all RAW® papers are
RAW® 1¼
RAW1/4
24 32
RAW® 12INCH
SUPERNATURAL™
RAWHUGE
20 20
RAW® SW
SINGLE WINDOW
RAWSW SW
50 50
RAW® SW
DOUBLE WINDOW
RAWSW DBL
25 100
RAW® KING SIZE
SUPREME
RAWKSSUPREME
24 40
RAW® KING SIZE SLIM
RAWKSSLIM
50 32
RAW®
UNREFINEDROLLS
RAWROLL
12 3m
RAW® CONNOISSEUR
KING SIZE SLIM
(w tips)
RAW CONNOISSEUR
24 32
RAW® 300
RAW 300
25 33
40 300
RAW®
15
169:-
159:-
599:-
219:-
169:-
289:-
199:-
149:-
149:-
399:-
1616
17
RAWORGANIC®
RAW® ORGANIC is made from organically grown unrefined pure hemp and is
processed in an eco-friendly manner. The result is a very thin light tan paper
(lighter in color than RAW® CLASSIC) that burns extra slow and extra clean.
This product is truly revolutionary and has a very loyal customer following. It’s im-
portant to carry both RAW® CLASSIC and RAW® ORGANIC HEMP papers to maximize
yoursales.
THE ORGANIC WAY TO ROLL!
RAW® ORGANIC 1¼
RAWORG1/4
24 32
RAW® ORGANIC SW
RAWORGSW SW
50 50
RAW® ORGANIC 300
RAWORG 300
40 300
RAW® ORGANIC
KING SIZE SLIM
RAWORGKSSLIM
50 32
RAW® ORGANIC
CONNOISSEUR
KING SIZE SLIM (w tips)
RAWORG CONNOISSEUR
24 32
RAW® ORGANIC
CONNOISSEUR
1¼ (w tips)
RAWORG1/4 CONN
24 32
RAW® ORGANICROLLS
RAWORGROLL
24 5m
all RAW® ORGANIC papers are
RAW® ORGANIC SW DBL
RAWORGSW DBL
25 100
RAW® ORGANIC 1½
RAWORG1/2
24 33
17
179:-
159:-
599:-
199:-
169:-
149:-
239:-
299:-
229:-
ZEN®
18
ZEN® BLACK SW
DOUBLEWINDOW PACK
ZEN BLACK SW DBL
25 50
ZEN® BLACK 1¼
ZEN BLACK 1/4
25 50
ZEN® KING SIZE
ZEN KS
50 33
ZEN® 1¼
ZEN 1/4
25 50
ZEN® 1½
*Mixed Box
ZEN 1/2
25 50
ZEN® DOUBLE ZEN
*Mixed Box
ZEN DBL
25 33
all ZEN® papers are
The original Hemp cigarette paper, Zen® was one of the first brands released into the
market.Soonafter,theybecamethebestHempcigarettepaperintheworld!Whenwe
first tested Zen we were shocked and amazed at the smooth flavor, perfect burn time
and resilience of the paper. Made with all natural Hemp and Acacia gum these papers
arechoicenomatterwhereyourzendestinationmaybe.
Zen® is a paper for any lifestyle, and allows you to fully appreciate and enjoy the ciga-
rette you are smoking. Once you have tried Zen®, all other hemp papers will seem in-
ferior.
THE ORIGINAL HEMP CIGARETTE PAPER
99:-
149:-
149:-
99:-
169:-
149:-
DLX® 1¼
DLX 1/4
DLX® 84mm
DLX 84
19
DLX®
DLX®
is specially blended to complement
today’s high end tobaccos. Over the past
decade tobaccos have increased in quality
and moisture content. DLX is the first paper
designed to meet the needs of these higher-
end smokers.
DLX®
is made from a craft blend of premi-
um natural materials and uses pure Acacia
Gum (vegan).
24 50 24 50
DLX® makes it into our history section because it’s a historical achievement. DLX® is a new rolling paper that is specially blended
to complement today’s finer tobaccos. Over the past decade tobacco quality and moisture content have greatly improved due to newer
growing methods and technology. DLX® is the first paper designed to meet the needs of the modern smoker. Applying new technology to
rolling papers is something that nobody has done in the past 20, or more, years. DLX® has modernized their unique rolling paper to match
the modern moister, denser tobaccos that are grown today. We like this product a lot. Why would anyone smoke old outdated rolling papers
that burn faster than their tobacco? DLX® papers burn extra slow and use HBI’s proprietary criss-cross run preventing watermark. We all
knowthat a smoke is only as good as the paper it’s wrapped in…
Beyond being made from the special slow burning cross-weaved DLX® paper to begin with, DLX® 84 is a new never-beforeproduced
size of rolling paper.
Why?
1 ¼ papers are 78mm long. King Size papers are 110mm long. Yet a standard size cigarette is 84mm long! For years we’ve heard smokers
say that 1 ¼ is their favorite size but they wished for something a bit longer. So after testing many sizes we finally came to the conclusion
that the reason most cigarettes are 84mm long is because it’s the perfect length for a cigarette! Thus DLX® 84 was born.
149:- 159:-
CHILLS® ALIEN 1½
CHILLS1/2AL
CHILLS® ALIEN 1¼
CHILLS1/4AL
all CHILLS® are
CHILLS® AMERICANA
1¼
CHILLS1/4AM
CHILLS® AMERICANA
SW SW
CHILLS SW SW
CHILLS® AMERICANA
SW
CHILLSSWAM
CHILLS® AMERICANA
1½
CHILLS1/2AM
CHILLS®
20
24 32
25 33
25 33
50 33
25 48
50 50
CHILLS CHERRY 1½
CHILLSCHERRY
24 33
CHILLS® ALIEN
KINGSIZE SELECT
CHILLSKSSAL
25 33
99:-
139:-
149:-
179:-
199:-
149:-
149:-
199:-
21
PAY-PAY®
all PAY-PAY® are
PAY-PAY® 1½
PAY1/2
50 33
PAY-PAY®
DOUBLE WIDE
PAYDBL
50 33
PAY-PAY® 1¼
PAY1/4
25 50
PAY-PAY®
SQUARE REG
PAY REG SQUARE
100 33
PAY-PAY® 1¼
Magnetic Closure
PAY1/4-MAGNET
25 50
Pay-Pay®istheoldestbrandofrollingpaperintheworld.Ithasexistedsince1764–before
booklets were even invented! They used to be made in large sheets that smokers would
have to cut-up. Pay-Pay® papers were originally traded by Spanish sailors for cotton and
tobaccoinNorthAmerica(thisistheearliestwe’veeverheardofapaperenteringtheNorth
American market).Their packs and styles have changed a lot over the 248 years that this
brandhasbeenavailable.UntilrecentlyonlyafewsmokingconnoisseursknewwhatPay-
Pay® was, however Pay-Pay® has earned a reputation as a modern high quality low cost
paper.Thepaperismadefrompurehempwithsweetsugarglue.Pay-Pay®papersarealsoa
greatvaluewithanaveragecostofonlypenniesperpack.Wehaveinourofficeoldoriginal
antiquepaintingsthatarePay-Pay®advertisementsfromtheturnofthecentury.Theyare
beautifulandpartofourmuseumcollection.
PAY-PAY®ROLLS
ULTRATHIN
PAY ROLL
24 5m
119:-
119:-
139:-
119:-
139:- 249:-
HONORABLEMENTION
22
25 33
SKUNK® 1½
SKUNK 1/2
SKUNK® 1¼
SKUNK 1/4
25 50
SKUNK® SW
SKUNK SW
25 50
Skunk® is one of the oldest brands of hemp papers in the marketplace. When it was launched in 1994 it took the market by surprise
andcarvedoutalongstandingnicheforitself. TheSKUNKcharacter“Stinky”isverywellknownandhasevenbeenonitsownlineof
clothing. The Original Skunk® papers are made in Spain and are one of our longstanding favorites.
These three Skunk® papers are made in Spain of pure hemp. They burn nice and slowly and have a very loyal customer base. The
Skunk®conceptcomesfromtheexperiencesofitscreator,Orion. OrionwasanavidRYOsmokerandkeptgettingshunnedwherever
he went. Whenever he would light a smoke, people would pinch their noses and say“eewwwhhh, that stinks would you please put
that out”. He felt like a Skunk - and thus Skunk® Brand was born.
149:-
159:-
169:-
IRIE™wasoriginallylaunchedinEthiopiaforthedomesticRastafarianmarket.Sales
later expanded into Jamaica and the Caribbean. IRIE™ is a proven seller and is defi-
nitelyworthstocking.IRIE™isavaluepricedpaperwith64leavesperpack.Eachleaf
is made from their proprietary hemp blend.“It’s IRIE™ mon”
IRIE™ RASTA 1¼
IRIE 1/4
IRIE™ RASTA
KING SIZE
IRIE KS
HONORABLEMENTION
23
URBAN CIGARETTE PAPERSURBAN CIGARETTE PAPERS
ROLLIES® 1½
ROLLIES1/2
ROLLIES® KING SIZE
ROLLIESK/S
ROLLIES® SW
ROLLIESSW
24 64
24 64
25 33
50 33
25 100
159:-
179:-
139:-
149:-
139:-
HONORABLEMENTION
24
JUMBO BLUE
SUPER FINE
JUMBO BLUE SW DBL
25 100
JUMBO ORANGE
FINE
JUMBO ORANGE SW DBL
25 100
JUMBO SILVER
SUPER FINE
JUMBO SILVER SLIM
50 32
24 50
LARAMIE® RED SW
weight / 21 gsm
LAR RED SW
50 50
LARAMIE® RED 1¼
LAR 1/4
JUMBOROLLS
JUMBO ROLL
24 5m
89:-
109:-
99:-
99:- 139:-
149:-
HBI’sSPECIALS
25
HBI’sSPECIALS
25
JUICY JAY’s 1¼
BLACK MAGIC
JP 25 BLACK MAGIC
Genuine Juicy Jay’s papers are designed to enhance the natural flavours of your
tobacco.What’s the secret? A painstakingly slow process that not only flavours the
paperbutalsosweetensit.Thisprocesshasbeenawell-guardedsecretfordecades
(notice that the only truly flavoured papers in the world come from our
factory). Juicy Jay has invested heavily into our factory and refurbished the
old machines from the 1960’s. Because of this financial commitment we have
been able to offer many new flavours and sizes. The flavour itself just keeps
getting stronger and tastier with each production! Each pack of these sweet,
aromatic papers are hand packed and add pleasure to the smoking experience.
Juicy Jay’s makes many flavours for different tastes including Raspberry,
Blackberry Brandy, Peach, Candy Cane, Watermelon, Strawberry, Coconut,
Banana, Chocolate, Menthol, Orange, Cherry, Blueberry and more. As of early
2012 there are 29 Juicy flavours with more on the way! In order to fully
appreciate these flavoured papers, you should try one your-self. Simply lick one
paper and you’ll instantly understand why Juicy Jay’s flavoured papers are so
popular.
For many years Juicy Jay’s (and related Spanish Flavours) were the only REAL
flavoured papers in the market. Recently other companies have launched some
‘sort of flavoured’papers to try and compete with Juicy Jay’s. They did their best
to copy the Juicy prints and Juicy flavours, but failed. Some only flavour the glue
and not the actual paper. Some try spraying the papers with a scent and then seal
the packs in foil“body bags”to try and keep the illusion of flavour alive. Only Juicy
Jay’s flavoured papers are produced with the proprietary“triple-dipped” flavour-
ing system (other brands even try to play off of that flavouring name with varia-
tions such as“triple-infused”but don’t be fooled – your customers and taste buds
certainly won’t be…)
JUICY JAY’s 1¼
BLUEBERRY
JP 25 BLUEBERRY
JUICY JAY’s 1¼
BUBBLE GUM
JP 25 BUBBLE
JUICY JAY’s 1¼
ABSINTH
JP 25 ABSINTH
JUICY JAY’s 1¼
BANANA
JP 25 BANANA
JUICY JAY’s 1¼
BLACKBERRYBRANDY
JP 25 BLACKBERRY
JUICY JAY’s 1¼
CANDY CANE
JP 25 CANDY CANE
and add pleasure to the smoking experience. Juicy Jay’s makes many flavours
for different tastes including Raspberry, Blackberry Brandy, Peach, Candy Cane,
Watermelon, Strawberry, Coconut, Banana, Chocolate, Menthol, Orange, Cherry,
Blueberry and more. As of early 2012 there are 29 Juicy flavours with more on the
way! In order to fully appreciate these flavoured papers, you should try one your-
self.Simplylickonepaperandyou’llinstantlyunderstandwhyJuicyJay’sflavoured
papers are so popular.
For many years Juicy Jay’s (and related Spanish Flavours) were the only REAL
flavoured papers in the market. Recently other companies have launched some
‘sort of flavoured’papers to try and compete with Juicy Jay’s. They did their best
to copy the Juicy prints and Juicy flavours, but failed. Some only flavour the glue
and not the actual paper. Some try spraying the papers with a scent and then seal
the packs in foil“body bags”to try and keep the illusion of flavour alive. Only Juicy
Jay’s flavoured papers are produced with the proprietary“triple-dipped” flavour-
ing system (other brands even try to play off of that flavouring name with varia-
tions such as“triple-infused”but don’t be fooled – your customers and taste buds
certainly won’t be…)
JUICYJAY’s
26
JUICYJAY’s1¼
all JUICY JAY’s 1¼ are
24 32
JUICY JAY’s 1¼
GREEN APPLE
JP 25 APPLE
229:-
229:-
229:-
229:-
229:-
229:-
229:-
229:-
229:-
JUICYJAY’s
27
JUICY JAY’s 1¼
VERY CHERRY
JP 25 CHERRY
JUICY JAY’s 1¼
COCONUT
JP 25 COCONUT
JUICY JAY’s 1¼
CHOCOLATE CHIP
COOKIE DOUGH
JP 25 COOKIE
JUICY JAY’s 1¼
GRAPE
JP 25 GRAPE
JUICY JAY’s 1¼
MAPLE SYRUP
JP 25 MAPLE
JUICY JAY’s 1¼
MELLO MANGO
JP 25 MANGO
JUICY JAY’s 1¼
MARSHMALLOW
JP 25 MARSHMALLOW
JUICY JAY’s 1¼
ROOTBEER
JP 25 ROOTBEER
JUICY JAY’s 1¼
JAMAICAN RUM
JP 25 RUM
JUICY JAY’s 1¼
STRAWBERRY
JP 25 STRAWBERRY
JUICY JAY’s 1¼
STRAWBERRY KIWI
JP 25 STRAWKIWI
JUICY JAY’s 1¼
WATERMELON
JP 25WATERMELON
JUICY JAY’s 1¼
TRIP GREEN
JP 25TRIP
JUICY JAY’s 1¼
RASPBERRY
JP 25 RASPBERRY
JUICY JAY’s 1¼
PINEAPPLE
JP 25 PINEAPPLE
JUICY JAY’s 1¼
PEACHES N CREAM
JP 25 PEACH
JUICY JAY’s 1¼
ORANGE
JP 25 ORANGE
JUICY JAY’s 1¼
MILK CHOCOLATE
JP 25 MILK CHOC
JUICY JAY’s 1¼
COTTON CANDY
JP 25 COTTON
JUICY JAY’s 1¼
COOL JAY’S MENTHOL
JP 25 MENTHOL
229:- 229:-
229:- 229:-
229:- 229:-
229:- 229:-
229:- 229:-
229:-
229:-
229:- 229:-
229:- 229:-
229:-
229:-
229:- 229:-
JUICY JAY’s1½
VERY CHERRY
JP 50 CHERRY
JUICY JAY’s1½
COOL JAY’S MENTHOL
JP 50 MENTHOL
JUICY JAY’s1½
RASPBERRY
JP 50 RASPBERRY
JUICY JAY’s1½
ORANGE
JP 50 ORANGE
JUICY JAY’s1½
WATERMELON
JP 50WATERMELON
JUICYJAY’s
28
JUICYJAY’s1½
all JUICY JAY’s 1½ are
24 33
JUICYJAY’s1¼ FINE
all JUICY JAY’s 1¼ FINE are
24 33
JUICY JAY’s 1¼ FINE
BLUEBERRY
JP 25 F BLUEBERRY
JUICY JAY’s 1¼ FINE
BLACKBERRY
JP 25 F BLACKBERRY
JUICY JAY’s 1¼ FINE
WATERMELON
JP 25 FWATERMELON
JUICY JAY’s 1¼
FINE VANILLA
JP 25 FVANILLA
JUICYJAY’s1
all JUICY JAY’s 1
24 33
4024
JUICY JAY’s KS
BIRTHDAY
JP BIRTHDAY
3224
JUICY JAY’s KS
MIXED BOX
JP KS MIXNROLL
Same JUICY®flavour
on a super thin paper!
229:-
JUICY JAY’s 1¼ FINE
GRAPE
JP 25 F GRAPE
229:-
229:-
229:-
229:-
229:- 229:-
289:- 249:-
229:-
229:-
229:-
229:-
JUICYJAY’s
29
JUICYJAY’sKSSLIM
all JUICY JAY’s KS are
24 32
JUICY JAY’sKS
BLUEBERRY
JP KS BLUEBERRY
JUICY JAY’sKS
BLACKBERRY BRANDY
JP KS BLACKBERRY
JUICY JAY’sKS
PINEAPPLE
JP KS PINEAPPLE
JUICY JAY’sKS
JAMAICAN RUM
JP KS RUM
JUICY JAY’sKS
RASPBERRY
JP KS RASPBERRY
JUICY JAY’sKS
STRAWBERRY
JP KS STRAWBERRY
JUICY JAY’sKS
STRAWBERRY KIWI
JP KS STRAWKIWI
JUICY JAY’sKS
WATERMELON
JP KSWATERMELON
29
JUICY JAY’sKS
PEANUT BUTTER
JP KS PEANUT
JUICY JAY’sKS
MANGO
JP KS MANGO
JUICY JAY’sKS
GRAPE
JP KS GRAPE
JUICY JAY’sKS
COTTON CANDY
JP KS COTTON
JUICY JAY’sKS
COCONUT
JP KS COCONUT
JUICY JAY’sKS
DOUBLE DUTCH
CHOCOLATE
JP KS CHOCO
JUICY JAY’sKS
CHERRY
JP KS CHERRY
JUICY JAY’sKS
BUBBLE GUM
JP KS BUBBLE GUM
JUICY JAY’sKS
GREEN APPLE
JP KS APPLE 249:-
249:-
249:-
249:-
249:-
249:- 249:-
249:- 249:-
249:- 249:-
249:- 249:-
249:- 249:-
249:-
249:-
249:-
BrownSugarisoneofthoseproductsthatreallyturnsheadsandjumpsofftheshelf.
TheBrownSugargirlisaNorthAmericanIcon.Herfanslovehersomuchsomeeven
gethertattooedontheirbody!Whileherfanssaytheyloveherimage-wepreferto
think people love her so much because the product smokes and tastes so good.
The packaging of Brown Sugar (including the Brown Sugar Girl) is something that
we are very proud of. Created by a famous Canadian animation/graphic artist, the
beautiful woman on the cover always draws attention from anyone who sees her.
The success of Brown Sugar has been phenom-
enal and hasn’t stopped. Brown Sugar recently
launched their long-anticipated 110mm size
and sales have been tremendous. Now Brown
Sugar has a COMPLETE line of wraps to encom-
pass all of your customers’ desires. Treat your
customers to this delicious wrap, they’ll thank
you with lots of moolah…
BROWNSUGAR
all BROWN SUGAR KING SIZE areall BROWN SUGAR 1¼ are
BROWN SUGAR
ISLAND BLEND
KS
BS KS ISLAND
BROWN SUGAR
CHERRY
BONBON KS
BS KS CHERRY
BROWN SUGAR
PEACH
KS
BS KS PEACH
BROWN SUGAR
CHOCOLATE
MINT KS
BS KS CHOC
BROWN SUGAR
STRAWBERRY
KS
BS KS STRAW
BROWN SUGAR
COGNAC HONEY
KS
BS KS COGNAC
BROWN SUGAR
CHERRY BONBON
1¼
BS 25 CHERRY
BROWN SUGAR
ISLAND BLEND
1¼
BS 25 ISLAND
BROWN SUGAR
CHOCOLATE MINT
1¼
BS 25 CHOC
BROWN
SUGAR PEACH
1¼
BS 25 PEACH
BROWN SUGAR
COGNAC HONEY
1¼
BS 25 COGNAC
BROWN SUGAR
STRAWBERRY
1¼
BS 25 STRAW
30
24 20 20 20
199:-
199:-
199:-
199:- 229:-
229:-
199:-
199:-
199:-
229:-
229:-
229:-
229:-
229:-
“Although others may copy our Flavours, they will never copy our Flavour”… Pepe
(The factory manager who has been making flavoured papers for longer
than anyone on earth)
InthemountainsofAlicanteSpainliesasmalltown.Thistownhasahistoryofmakingrolling
papersgoingbackhundredsofyears.Localsliketothinktheirtowninventedcigarettepapers
however that fact is contested. In this humble town a factory began producing the first fla-
voured papers over 35 years ago.The process has been perfected over the years and today we
feel that they have reached perfection. Lick one of these papers and you will instantly know
what a truly perfect flavoured paper tastes like. There is no substitute for this fine Spanish
craftsmanship.These are thin hemp based papers without fancy prints (non-printed) to keep
with the originality of their classic 1970’s style.
BLUNT VANILLA
1½
SPVANILLA1/2
24 33
BLUNT AMARETTO
1½
SP AMARETTO1/2
36 33
SPANISH FLAVOURED
BANANA 1½
SP BANANA1/2
24 33
SPANISH FLAVOURED
BANANA 1¼
SP BANANA1/4
24 32
SPANISH FLAVOURED
GRAPE 1½
SP GRAPE1/2
36 33
SPANISH FLAVOURED
GRAPE 1¼
SP GRAPE1/4
24 32
SPANISH FLAVOURED
STRAWBERRY 1¼
SP STRAWBERRY1/4
24 32 24 33
SPANISH FLAVOURED
STRAWBERRY 1½
SP STRAWBERRY1/2
SPANISH FLAVOURED
CANNABIS 1¼
SP CANNABIS1/4
SPANISH FLAVOURED
CANNABIS KS SLIM
SP CANNABIS KSS
24 32 25 32
SPANISH FLAVOURED
HEMPFLAVOURED
ROLLS
SP HEMPROLLS
24 5m
31
FLAVOURED&PRINTED
31
239:- 249:-
239:- 329:-
239:- 249:-
239:- 269:-
269:-
329:-
249:-
STRAWBERRY
SKUNK® 1¼
SKUNK 25 STRAWBERRY
24 32
MENTHOL
SKUNK® 1¼
SKUNK 25 MENTHOL
24 32
BLUEBERRY
SKUNK® 1¼
SKUNK 25 BLUEBERRY
24 32
24 32
SKUNKALICIOUS
SKUNK® 1¼
SKUNK 25 ALICIOUS
HAWAIIAN
SKUNK® 1¼
SKUNK 25 HAWAIIAN
24 32
FLAVOURED&PRINTED
32
199:-
199:-
199:-
199:-
199:-
PRINTED&SPECIALITYPAPERS
33
PRIDE 1½
PRIDE1/2
24 33
GI JAYS CAMO 1 ½
GIJAYS1/2
24 33
GI JAYS CAMO 1 ¼
GIJAYS1/4
24 33
GHETTO BLASTER 1¼
GHETTO BLASTER
24 24 24 33
SKULLS 1½
SKULLS1/2
24 33
URBAN WRAPS 1½
URBAN1/2
24 33
URBAN WRAPS 1¼
URBAN1/4
24 33
MY FUCKING
ROLLING PAPERS SW
ROLLIESMPFSW
24 50
MY FUCKING
ROLLING PAPERS KS
ROLLIESMPFKS
24 32
BAD ASS ROLLING
PAPERS 1¼
BAD ASS 1/4
24 50
LICENSED
AC/DC 1½
AC/DCPAPERS
25 32
KINGPIN®
BROOKLYN SWEETS
KP 1/2 BROOKLYN
GOLDEN WRAP
PEACH
GWRAPPEACH
24 32
199:- 239:-
199:-
199:-
199:-
199:-
199:-
139:- 159:-
99:-
249:-
249:-
199:-
It’s just like it sounds – a pack of rolling papers shaped and sized just like a
creditcard.Eachpackcomeswith20paperswhicharemadefromahighquality
rice and hemp blend.Wrapped in an individual plastic holder, it fits perfectly in
any wallet which will make sure you never leave home without‘em. This nifty
invention prevents you from ever having to deal with a crushed pack of rolling
papers (or ones that have gotten nice and gross from being in a pants pocket
for too long)...
CREDIT CARD
ROLLING PAPERS
CREDITCARDPAPERS
US Patent App# 11/746,503
Europe EP #20070527-45661
CREDIT CARD
ROLLING PAPERS
CREDITCARDPAPERS
US Patent App# 11/746,503
Europe EP #20070527-45661
ROLLING PAPERS
CREDITCARDPAPERS
US Patent App# 11/746,503
Europe EP #20070527-45661
20 20
Our Pouch design makes rolling a perfect cigarette easy with little to no waste.
To adjust the amount of smoke you draw from your rolled cigarette simply tear
the ends to your liking.
Our Pouch design makes rolling a perfect cigarette easy with little to no waste.
POUCH RICE PAPERS
1¼
POUCHPAPERS
24 20
SPECIALITYPAPERS
34
269:-
149:-
all papers are
GLASS CELLULOSE
PAPERS 1¼
GLASS1/4
24 50
GLASS COLORED
1¼ *Mixed Box
GLASS1/4 - COLOR
24 50
GLASS CELLULOSE
PAPERS KS
GLASSKS
40 40
GLASS COLORED
KS *Mixed Box
GLASSKS - COLOR
24 50
KLEAR BRASILIA KS
KLEAR KS
40 40
TRIP2
CLEAR MINI 1¼
TRIP2 1/4
24 50
TRIP
CLEAR KS
TRIP KS
40 40
TRIP2
CLEAR MINI 1¼
TRIP2 1/4
TRIP
CLEAR KS
TRIP KS
TRIP2
CLEAR MINI 1¼
TRIP2 1/4
24
TRIP
CLEAR KS
TRIP KS
40
35
CLEARCELLULOSEPAPERS
149:- 179:-
149:- 179:-
229:-
229:-
129:-
CLEARCELLULOSEPAPERS
36
CYCLONES CLEAR
CONE
Natural CYC KLEAR
Blueberry CYC KLEAR BLUEBERRY
Grape CYC KLEAR GRAPE
Peach CYC KLEAR PEACH
Purple Unknown CYC KLEAR PURPLE
24 1
all clear cone are
24 2
CYCLONES CLEAR
CONE 2 PER PACK
Purple Unknown CYC KLEAR PURPLE
99:-
139:-
CLEARCELLULOSEPAPERS
37
KINGPIN KLEAR
BLUNTS
Klear KPKLEARNAT
Blueberry Bomb KPKLEARBLUE
Goomba Grape KPKLEARGRAPE
Peach Paradise KPKLEARPEACH
18 20
all klear blunts are
169:-
ZIG-ZAG
ZIGYELLOW
25 100
GIZEH SPHINX SW
GIZEHSPHINX25
25 100
GIZEH RED SW
GIZEH RED
50 50GIZEH MARIE SW
GIZEH MARIE
25 100
GIZEH SPECIAL SW
GIZEH SPECIAL
50 50
OCBZIG-ZAGGIZEH
38
OCB BLACK 1¼
OCBBLACK1/4 - 25
25 50
OCB WHITE 1¼
OCBWHITE1/4 - 100
100 50
OCB BLACK SLIM
OCBBLACKSLIM
50 32
OCB WHITE SLIM
OCBWHITESLIM
50 32
OCB XPERT
OCBXPERT
50 32
OCB WHITE LONG
OCBWHITELONG
50 32
OCB BLACK KS
OCBBLACKKS
50 32OCB GREEN
OCBGREEN
5050
OCB WHITE NO.4
OCBWHITENO.4
25 100
OCB BLACK NO.4
OCBBLACKNO4
25 100
OCB BLACK NO.1
OCBBLACKNO1
50 50
OCB BLUE
OCBBLUE100LV
25 100
GIZEH KS BRONZE
GIZEH KS BRONZE
26 33
GIZEH KS SLIM
GIZEH KS SLIM
50 33
GIZEH SILVERTIP SW/DBL
GIZEH SILVERTIP
25 100
GIZEH FINE 1½
GIZEH FINE
25 100
ZIG-ZAG
ZIGBLUESLIM
50 32
OCBROLLS
OCB ROLLS
24 4m
GIZEH MARIE SW 25 100
329:-
329:-
329:-
409:-
249:-
139:-
239:-
239:-
199:-
199:-
139:-
229:-
299:-
149:- 299
149:-
149:-
159:-
149:-
169:-
159:-
289:-
199:-
SMOKING GOLD ROLLS
SMK GOLD ROLLS
24 4m
39
SMOKING
PURE HEMP KING SIZE
PURE HEMP K/S
50 33
BOBMARLEYKINGSIZE
BOBK/S
50 33
PURE HEMP SW
PURE HEMP SW
50 50
BOB MARLEY 1¼
BOB1/4
25 50
SMOKING ARROZ
SMK ARROZ 50
50 49 SMOKING # 8 BLUE SW
SMK #8 BLUE
50 60
SMOKING BLUE KS
SMK BLUE K/S
50 33
SMOKING BLACK 1¼
SMKBLACK 1/4
50 33 SMOKING # 8 Cutkorners
SMK #8 GREEN
50 60
SMOKING DELUXE KS
SMK DEL K/S
50 33
SMOKING GREEN 1¼
SMK GRN 1/4
25 50
SMOKING WHITE REGULAR
SMKWHITE REG
25 60
SMOKING GREEN KS
SMK GRN K/S
50 33
SMOKING MAIZ CORN
SMK MAIZ 50
50 49
SMOKING ECO HEMP 1¼
SMK ECO 1/4
25 50
SMOKING ECO HEMP KS
SMK ECO K/S
50 33
SMOKING MASTER 1¼
SMK MASTER 1/4
50 50
SMOKING MASTER KS
SMK MASTER K/S
50 33
SMOKINGMASTERREGULAR
SMK MASTER REG
25 60
SMOKING MASTER 200
SMK MASTER 200
25 60
50 33SMOKING RED KS
SMK RED K/S
SMOKING # 8 Red
SMK #8 RED
50 60
SMOKING KING SIZE SLIM
SMK SMK SLIM
50 33
SMOKING SLIM KS
SMK SLIM K/S
50 33
SMOKING MASTER ROLLS
SMK MASTER ROLLS
24 4m
SMOKING DELUXE ROLLS
SMK DEL ROLLS
24 4m
199:-
199:-
229:-
229:-
219:-
219:-
149:-
239:-
159:-
239:-
199:-
199:-
249:-
229:-
169:-
229:-
149:-
149:-
149:-
229:-
229:-
229:-
199:-
229:- 259:-
189:- 239:-
all papers are
40
RIZLA&HEMPIRE
40
HEMPIRE™ 1½
HEMPIRE1/2
25 33
HEMPIRE™ 1¼
HEMPIRE1/4
25 50
HEMPIRE™ SW
HEMPIRE SW
25 50
RIZLABLUEDBL
FEEDSLOWBURN
RIZLA BLUE SW DBL
2x50 100
RIZLA BLUE SW
RIZLA BLUE SW 100
100 50
RIZLA BLUE 60
RIZLA BLUE 60 LV
2x50 60
RIZLA GREEN SW
RIZLA GREEN SW 50
RIZLA GREEN SW 100
50 50
100 50
RIZLA ORANGE 60
RIZLA ORANGE 60LV
2x50 60
RIZLA SILVER
KS SLIM ULTRA THIN
RIZLA SILVER KS SLIM
50 32
RIZLA SILVER DOUBLE FEED
ULTRA THIN
RIZLA SILVER SW DBL
25 100
RIZLA SILVER 50
RIZLA SILVER SW 50
25 100
RIZLAWHITE
KS SLIM
RIZLAWHITE KS SLIM
50 50
RIZLA RED KS
STANDARD BURN
RIZLA RED KS
50 32RIZLA GREEN KS
MEDIUM BURN
RIZLA GREEN KS
50 32
RIZLA BLUE KS
SLOW BURN
RIZLA BLUE KS
50 32
RIZLA ORANGE ORIGINAL
RIZLA ORANGE ORIGINAL
2x25 100
RIZLA ORANGE
DOUBLE FEED
RIZLA ORANGE SW DBL
2x25 100
RIZLA WHITE SW DOUBLE
RIZLAWHITE SW DBL
25 100
all papers areall papers areall papers are
RIZLA BLUE KS SLIM
SLOW BURN
RIZLA BLUE KS SLIM
50 32
RIZLAREDSWSTANDARDBURN
RIZLA RED SW 50
RIZLA RED SW 100
50 50
100 50
259:-
279:-
229:-
229:-
229:-
189:-
239:-
229:-
229:-
699:-
219:-
249:-
249:-
179:-
249:-
199:-
229:-
229:-
229:-
169:-
169:-
169:-
all RAW cone papers are
STANDARD&COMMERCIAL/CONES
SWAN BLUE
LIGHT WEIGHT
SWANBLUE
50 50
SWAN RED
MEDIUM WEIGHT
SWANRED
100 50
SWAN GREEN
MEDIUM WEIGHT
SWANGREEN
100 50
CANUMA PAPERS
CANUMA PAPERS
50 50
CAMELLO 1¼
CAMELLO
100 33
MUSKOTE 50
MUSKOTE
50 50
MASCOTTE
MASCOTTE
25 50
BLACK DEATH
64 PACKS OF 5 BOOKLETS
OF 50 LEAVES EACH
BLACK DEATH
64 505
RAW® Cones are selling so incredibly strong that we had to hide a few boxes just to use for
these images! Wheter it’s bulk, King Size or 1 1/4 we just can’t make enough of them. They
save smokers from having to roll their own and let’s face it – we all like things to be easier!
If you don’t yet carry RAW® Cones you are missing out on one of the hottest products in the
smoking market. If you do carry them you already know what I’m talking about...RAW®
PRE-ROLLED CONE
3 PACK King Size
RAWCONE3PK
332
RAW®
632
800
RAW® PRE-ROLLED
CONE 800 PIECES
RAWCONE
41
159:-
159:-
159:-
199:-
499:-
99:-
149:- 149:-
PRE-ROLLED CONE
6 PACK 1 1/4 Size
RAWCONE6PK
529:-
249:-
329:-
CONES
42
Torpedoesarethehighestqualitypre-rolledconesonthemarket.Ultra-thinandmade
from a special blend of rice and hemp, these perfect cones burn slow and extremely
clean.
The tube can be used as a carrying device and an airtight snuffer.Torpedoes are avail-
ableinKingSize(109mm)andXXL(130mm)sizeswithflavouredversionsaswell.
TORPEDOES
KING SIZE
PRE ROLLED CONICAL
PAPERTUBES
Natural TORPKS
Apple TORP KS-APPLE
Blueberry TORP KS-BLUEBERRY
Peach TORP KS-PEACH
Strawberry Kiwi TORP KS-STRAWBERRY
White Chocolate TORP KS-WHITE CHOC
24 1
allTORPEDOES KS are
TORPEDOES XXL
PRE ROLLED
CONICAL PAPER
TUBES
Natural TORPXXL
Apple TORP XXL-APPLE
Blueberry TORP XXL-BLUEBERRY
Peach TORP XXL-PEACH
Strawberry Kiwi TORP XXL-STRAWBERRY
White Chocolate TORP XXL-WHITE CHOC
18 1
allTORPEDOES XXL are
TORPEDOES 1000ct
TORP1000
1000
TORPEDOES
PRE ROLLED
CONICAL PAPERS
3 PACK DISPLAY
TORP3-DISPLAY
18 3
TORPEDOES
3 PACK REFILLS
TORP3
25 3
79:-
99:-
99:-
99:-
99:-
99:-
89:-
99:-
99:-
99:-
99:-
99:-
149:-
189:-
499:-
TORPEDOES
43
CONES SUPER 180mm
CONESBPSUPER1
50 1
CONES NATURAL 1 1/4
CONESNATBP1/4-6
50 1
CONES GIGA 280mm
CONESBPGIGA1
50 1
CONES NATURAL KING SIZE
CONESNATBPKS3
50 1
CONES MINI
CONESBP1/4-6
50 6
CONESBASICDISPLAY
CONESDISPBASIC
CONESDISPLAY
CONESDISPKS3-25
6xJOYBOX CONESJOY
6
16xCB12 CONESBASIC12
8xCB32 CONESBASIC32
6xCB50 CONESBASIC50
16 12
8 32
6 50CONESDISPLAY
43
all CONES are
CONES 1000
CONESBULKKS1000
1000
12 PIECE CONES
109mm REFILL
CONESBPKS12
50 12
3 PIECE CONES
109mm REFILL
CONESBPKS3
50 3
CONESBLACK
CONESPPKS3
32 3
CONESPARTY
CONESPPPARTY1
32 3
CONESBLACK
CONESBOXPARTY32
CONESBOXKS64
25 32
25 64
599:-
599:-
199:-
199:
99:-
99:-
99:-
39:-
59:-
89:-
49:-
399:-
349:-
399:-
299:-
299:-
HBI’sSPECIALS
44
improvement over past papers on a roll. Rollies rolls combine these popular hemp rolling papers with new technology for the
ultimate way to roll. Your customers are going to love it! We also offer roll-refills to increase your per-customer sales.
Rollies Rolls use a unique patented paper dispenser
with perforated edge. This allows your customers
to decide the exact size of smoke they want to roll,
and tear it off easily and accurately. This is a HUGE
ElementsRollsuseauniquepatentedpaperdispenserwithperforatededge.This
allows your customers to decide the exact size of smoke they want to roll, and
tearitoffeasilyandaccurately. ThisisaHUGEimprovementoverpastpaperson
aroll. Elementsrollscombineoldworldricerollingpaperswithnewtechnology
for the ultimate way to roll. Your customers are going to love it! We also offer
roll-refillstoincreaseyourper-customersales.
Roll-Refills are a great way to increase your per-customer sales. If you’re selling Ele-
ments or Rollies Rolls, these allow you to offer a refill to your customer and thus bring
them back into the store every week for more.
45
PAPERSONAROLL
ELEMENTS® ROLLS ULTRA THIN 1¼
ELE R 1/4SLIM
10 5m
20 5m
ELEMENTS® ROLLS 1¼
ELE R 1/4SLIMREFILL
ELEMENTS® ROLLS 1½ KS
ELE R KSREFILL
20 5m
ELEMENTS® ROLLS SW
ELE R SWREFILL
20 5m
ROLLIES® REFILLS SW
ROLLIES R SWREFILL
20 5m
ROLLIES® ROLLS SW
ROLLIES R SW
10 5m
ROLLIES® ROLLS KS
ROLLIES R KS
10 5m
ultimate way to roll. Your customers are going to love it! We also offer roll-refills to increase your per-customer sales.
149:-
ELEMENTS® ROLLS THIN 1½ KS
ELE R KS
10 5m
ELEMENTS® ROLLS ULTRA THIN SW
ELE R SW
10 5m
179:- 179:- 179:-
149:-
149:- 149:-
139:-
149:-
PAPERSONAROLL
46
BROWN SUGAR ROLLS
ISLAND BLEND
BSR ISLAND
BROWN SUGAR ROLLS
CHERRYBONBON
BSR CHERRY
BROWN SUGAR
ROLLS PEACH
BSR PEACH
BROWN SUGAR ROLLS
CHOCOLATEMINT
BSR CHOC
BROWN SUGAR ROLLS
STRAWBERRY
BSR STRAW
BROWN SUGAR ROLLS
COGNAC&HONEY
BSR COGNAC
all BROWN SUGAR ROLLS are
10 2m
RAW® built on its success with RAW® ORGANIC HEMP ROLLS. Each roll contains 5 meter of the
famousunrefinedRAW®ORGANICHEMPstylepaper.GreatforallyourRARfanaticswhowant
tochoosetheirownsizeofpaper.EverybodylovesRAW®,it’smorethanjustapaper,it’saway
of life (available in both Classic and Organic styles).
ROLLS
RAW® UNREFINED
ROLLS
RAWROLL
12 3m 24 5m149:-
RAW® ORGANIC
ROLLS
RAWORGROLL
169:-
169:-
169:- 169:-
169:-
239:-
169:-
JUICY Rolls are a neat way for your customers to enjoy their JUICY
cigarettes. Each roll contains 5 meters of TRIPLE DIPPED paper. Rolls
were originally invented in the UK and have been steadily increasing
in popularity in Europe. Smokers like them because they can choose
the exact size of cigarette they want to smoke. You’ll like them be-
cause they have a higher-than-flat-pack profit margin.
JUICY JAY’s ROLLS
MIX
JRMIXNROLL
JUICY JAY’s ROLLS
VERY CHERRY
JRCHERRY
JUICY JAY’s ROLLS
WATERMELON
JRWATERMELON
JUICY JAY’s ROLLS
GREEN APPLE
JRAPPLE
JUICY JAY’s ROLLS
BLACKBERRY BRANDY
JRBLACKBERRY
JUICY JAY’s ROLLS
RASPBERRY
JRRASPBERRY
JUICY JAY’s ROLLS
COTTON
JRCOTTON
JUICY JAY’s ROLLS
BANANA
JRBANANA
JUICY JAY’s ROLLS
BLUEBERRY
JRBLUEBERRY
JUICY JAY’s ROLLS
STRAWBERRY
JRSTRAWBERRY
all JUICY JAY’s Rolls are
24 5m
JUICY JAY’s
ROLLS RUM
JRRUM
JUICY JAY’s ROLLS
PEACHES N CREAM
JRPEACH
47
PAPERSONAROLLPAPERSONAROLL
249:-
249:-
249:-
249:-
249:-
249:-
249:-
249:-
249:-
249:-
249:-
249:-
249:-
PAPERSONAROLL
RIPSXTRAROLLS
RIPSXTRAK/S
RIPSXTRAREG
RIPSXTRASLIM
RIPSHOLDERACRYL
RIPS HOLDERREG
RIPS HOLDERSLIM
RIPSBLUEKSROLLS
RIPSBLUE10
RIPSBLUE24
RIPSGREEN1¼ROLLS
RIPSGREEN10
RIPSHEMP
REGULARROLLS
RIPSHEMPREG10
RIPSHEMPREG24 RIPSHEMPSLIM24
RIPSHEMPSLIM
1¼ROLLS
RIPSHEMPSLIM10
RIPSREDSWROLLS
RIPSRED10
RIPSRED24
RIPSHEMPSLIM
1½ROLLS
RIPSHEMPKS10
RIPSHEMPKS24
48
10 7m
10 5m
10 5m
10 5m
10 5m 10 5m
24 7m 24 5m
24 5m
24 5m
RIPSGREEN24
24 5m24 5m
24 5m
JAY’SROLLS
JAY’SROLLS
JAY’SROLLS
BLUE - King Size
JRBLUE
24 5m 149:-
GREEN - Slim Size
JRGREEN
24 5m
RED - Regular Size
JRRED
24 7m
149:-
269:-
149:-
249:-
139:-
219:-
149:-
269:-
139:-
219:-
139:-
219:-
219:-
219:-
219:-
149:-
189:-
279:-
TIPPS&TRICKS
DID YOU KNOW?
PLANT BASED GUM
Potato gum is a newer rolling paper gum made from potato starch. It can be
slightlyyellowincolororclear,dependingonthemanufacturer.Potatogum
sticks very well – often exceeding the tensile strength of Sugar or Acacia
gum.HoweveritdoesburndifferentlythanSugarorAcaciagumandittastes
bitter.Onereasonitworkssowellisthatitsbittertastepreventspeoplefrom
accidentally licking it all off the paper. For example if you lick sugar gum, it
tastes good and your tongue is automatically drawn to the taste – generat-
ing more saliva and possibly causing you to lick all of that gum right off the
paper!With potato gum, this doesn’t happen.
Sugar gum is as simple as it sounds, gum actually made from sugar or from
plantsap.Acacia(Arabic)gum,isharmlesslyextractedfromtheAcaciatree*.
These gums stick very well as long as they are moistened properly. These
gums require only a gentle lick to moisten the gum line. Unfortunately,
smokers often lick too much. This can “lick off” the gum and potentially
cause the paper not to stick. A good tip is to moisten the gum line from the
backside of the paper.
All of the ELEMENTS®, JUICY JAY’S®, RAW® (see below about RAW’s special
gum), DLX® and SKUNK® papers use these truly natural gums. These gums
are perfect for your Vegan/Vegetarian or environmentally friendly minded
customers. One-way to know for certain if a paper uses 100% Natural Veg-
etarian Gum is to see where it is made. If you see“made in Spain”, then the
paper is definitely uses a plant based natural gum since both factories in
Spain use only vegetarian gums**.
*AcaciarollingpapergumisderivedfromtheresinsofaparticularkindofAfricanacaciatree–theAcacia
Senegalensis. This Acacia variety was best known in the days of the Pharaos, today it has become more
rare.These Acacias are slow growing desert trees. It is said their roots spread out as far as 20 kilometers.
Now the tree is native only in the Sudan, although it has also come to be cultivated on small farms in
Mali, Niger and Senegal. Rolling Paper factories use gum from both of these sources, the wild and the
domesticated. Acacia resin, once tapped from the trees, is dissolved in water, filtered, pasteurized and
turned into a fine powder 100% Pure, 100% Virgin. It is a completely chemical-free substance, with no
additivesofanykind.Ipassesthehighestknownfoodstandardparameters;ithasamildtasteanditeven
has been said to have mildly beneficial characteristics as a natural cholesterol reducer.
**Warning; China is now producing knockoff rolling papers. Some copies even have the correct water-
mark on the papers. However the quality of the actual paper and gum is way inferior to the genuine
article. If someone offers you a deal that seems too good to be true – it probably is.
RAW NATURAL HEMP GUM
RAW gum differs slightly with every batch.This is because we use a blend of
sugarsfromtheAcaciaplantwithnaturalpotatostarchandpowderedhemp
from our friends at Manitoba Harvest*. This is our proprietary formula for
makingournaturalrollingpaperglue.Thetrickisblendingitinawaythatit
sticksperfectlyyetburnswithaminimalamountofash.Wefoundthatadd-
ing hemp to the mix causes the gum to burn with less ash and a smoother
flavour. Think of it as transitioning the gum to the paper. By blending the
same materials that are in the paper into the gum, it causes the burn rate of
the gum to better match the burn rate of the paper.
*Our gum is completely proprietary and our new formula(s) are patent pending.We have to try and pro-
tect RAW from unfortunately incessant copying by two large tobacco giants. For information on our gum
patent fillings please contact our legal department.
ANIMAL BASED GLUE
Animal based gum is exactly what it sounds like and some paper factories
still use it in their production. It is unfortunately that this practise still is
commonplacebutcertainpaperfactoriesusegumthatismadefromrotting/
fermenting dead animals (remember the old saying about old horses being
sent to the glue factory, this is based on actual fact). There has been some
controversy about this because unscrupulous companies have begun calling
their animal based gum papers“Natural Gum”.They claim that dead animal
glueistechnically“Natural”.Againthisreallyconfusesconsumersintothink-
ing that“Natural Gum”and the truly natural Sugar and Acacia gums are the
same thing. It’s important that you educate your customers on the various
papergumsandtrytoavoidonesthatuseanimalbasedgum(thisisdifficult
as brands will not openly admit to using Animal based gum on their pack-
ages and some might even lie about it).
*ZIG-ZAG, ELEMENTS JUICY JAYS, RAW,TORPEDOES and other marks used in this catalog are the property
of their respective owner(s). They are used for informational or comparison purposes. No others rights
are claimed or implied.
49
1. Prevents having soggy, sloppy,
clogging cigarette ends.
2. Conserves your tobacco,
no wasted ends.
3. Strengthens your cigarette and
gives if better shape.
4. Prevents tobacco from going into
your mouth - no“PAH-TEWing”
Rolling PaperTips are an important part of rolling
your own cigarette. Some people mistakenly call
these ‘filters’ but they are NOT filters (they don’t
filter anything out, they’re just a tip / spacer)
WHY USE PAPER TIPS?
Be sure to offer your customers paper tips - it will increase
their smoking enjoyment and increase your sales!
TOBACCO ACCESSORIES
ROLLING MACHINES - RAW, ELEMENTS
ROLLING MACHINES - JUICY, KINGPIN & ZEN
ROLLING MACHINES & ROLL BOX
SHOOTER/INJECTOR
ROLLINGTIPS
CIGARETTETIPS & FILTERS
CIGARETTE FILTERS
CIGARETTETUBES
LARAMIE and ZEN tubes have
maintained a longer, higher quality fil-
ter element (one of the longest in the
industry). This longer, better filter gives
the cigarette a better, smoother draw
and eliminates the “gap problem” of
lower quality tubes. In addition, because
the filter is longer you have less wasted
tobacco in the cigarette butt, thus saving
you money with every tube!
BETTER TUBES. BETTER CIGARETTES
SEE THE DIFFERENCE. TASTE THE DIFFERENCE!
ZEN, LARAMIE
OTHER
ROLLERS
53
RAW® is not just a brand, it’s a lifestyle.The RAW® brand has a cult-like following and a huge customer base. RAW® Rolling Machines are a
complementaryitemtoRAW®rollingpapers. WhereasRAW®rollingpapersaremadewithunrefinedfibers,RAW®RollingMachinesarepro-
ducedusingahemp-basedeco-plasticandcomeinadisplayboxof12units.
Easilyincreaseyourstore’sper-customersalesbyofferingRAW®rollingmachineswheneveracustomerpurchasesRAW®rollingpapers.
WhyHempforEco-Plastic?Wehavebeenexperimentingforyearswithwaystoproducean‘earthfriendly’plasticbodyforourrolling machines. TheadventofHybridcarsmade
usrealizethatperhapsweshouldlookatcreatingahybridplastic. ThusanewcompositewascreatedusingHempandRecycledplastics. Hemphadtobeusedinsteadofother
natural fibers due to the inherent strength of the Hemp fiber. Hemp fiber is one of the strongest natural fibers on the planet and its natural resilient qualities made it the only
choice for our hybrid composite plastic body for our plastic items.We experimented with flax fiber, canvas, and crushed soy, but none could function at the same level as com-
mercialhemp. OurHemp ‘eco-plastic’ ismanufacturedataspecialfacilityinGermany.
ELEMENTS®
ROLLERCONE
- SIMPLYTHE BEST!
FITS11/4andKS
ELE 110CONE
12
ELEMENTS®
ROLLERS110mm
- SIMPLYTHE BEST!
FITS KS
ELE 110
12
ELEMENTS®
ROLLERS70mm
- SIMPLYTHE BEST!
FITSSWONLY-
1EXTRAAPRONINCLUDED
ELE 70
12
ELEMENTS®
ROLLERS79mm
- SIMPLYTHE BEST!
FITS1¼,1½,DOUBLEWIDE-
1EXTRAAPRONINCLUDED
ELE 79
12
RAW® HEMP
PLASTICROLLER
MADEWITHHEMPPLASTIC-
1EXTRAAPRONINCLUDED
110mm RAW110
12
RAW® HEMP
PLASTICROLLER
MADEWITHHEMPPLASTIC-
1EXTRAAPRONINCLUDED
79mm RAW79
12
RAW® HEMP
PLASTICROLLER
MADEWITHHEMPPLASTIC-
1EXTRAAPRONINCLUDED
70mm RAW70
12
RAW® HEMP
PLASTICROLLER
MADEWITHHEMPPLASTIC-
1EXTRAAPRONINCLUDED1EXTRAAPRONINCLUDED
PLASTICROLLER
MADEWITHHEMPPLASTIC-
1EXTRAAPRONINCLUDED1EXTRAAPRONINCLUDED
RAW® HEMPRAW® HEMP
PLASTICROLLER
MADEWITHHEMPPLASTIC-
1EXTRAAPRONINCLUDED
110mm110mm
12
RAW® HEMP
PLASTICROLLER
MADEWITHHEMPPLASTIC-
1EXTRAAPRONINCLUDED
PLASTICROLLERPLASTICROLLER
MADEWITHHEMPPLASTIC-
1EXTRAAPRONINCLUDED
RAW® HEMP
PLASTICROLLER
MADEWITHHEMPPLASTIC-
1EXTRAAPRONINCLUDED
79mm
1212
PLASTICROLLER
MADEWITHHEMPPLASTIC-
1EXTRAAPRONINCLUDED
149:- 149:- 149:-
139:- 149:-
159:- 159:-
ROLLERS
54
12
ZEN®ROLLER79mm
ADJUSTABLE
FITS1¼,1½,DOUBLEWIDE-
EXTRAAPRONINCLUDED
ZEN 79ADJUST
12
ZEN®ROLLER70mm
ADJUSTABLE
FITS1SWONLY-EXTRAAPRONINCLUDED
ZEN 70ADJUST
12
ZEN®CONEROLLER
110mm
FITS KS
ZEN 110CONE
12
ZEN®ROLLER79mm
FITS1¼,1½,DOUBLEWIDE-
1EXTRAAPRONINCLUDED
ZEN 79
12
ZEN®ROLLER70mm
FITS SW ONLY -
1 EXTRA APRON INCLUDED
ZEN 70
12
ZEN®ROLLER110mm
FITS KS
ZEN 110
ELEMENTS®, ZEN®, JUICY® & KINGPIN® rollers are NOT made in China!
They are made using high quality acrylic in a renowned smoking machine factory in Indonesia. They’re not plastic – they’re actual acrylic. This means they are 3x as
strongastypicalChineseplasticrollersandyourcustomerswilllovethem. Thesearethetypesofproductsthatcangiveyourstorethereputationofsellinghighquality
merchandise and build repeat customer loyalty.
KINGPIN
BLUNTROLLER
- SIMPLYTHE BEST!
FITS ALL BLUNTS
KPROLLER
6
JUICY®
CIGARROLLER
FITS ALL BLUNTS
JJ ROLLER
6
149:- 149:-
139:- 139:-
149:- 149:-
139:- 139:-
DLX® POWER
ROLLER 79mm
FITS SW & 1 1/4
DLXPOW79
10
ROLLERS
55
DLX® ROLLER 84mm
FITS SW, 1 1/4 & 84 - DELUXE POLISHED
CHROME METAL ROLLERTHAT OPENS
FOR EASY FILLING
DLXROLLER84
10
ZENAUTOMATIC
ROLLBOX70mm
FITS SW ONLY
ZEN BOX70
ZENAUTOMATIC
ROLLBOX110mm
FITS KS
ZEN BOX110
ZENAUTOMATIC
ROLLBOX110mm
FITS KS
ZEN BOX110
ZENAUTOMATIC
ROLLBOX79mm
FITS 1 ¼, 1 ½, DOUBLEWIDE
ZEN BOX79
CHILLS ALIEN
ROLLER 79mm
CHILLSRA
12
159:- 159:-
99:- 99:- 99:-
149:-
SHOOTER/INJECTOR
56
ZEN
SHOOTER/INJECTOR
ZEN SHOOT
ZENQUICK
SHOOTER/INJECTOR
WORKSWITH BOTH 84mm & 100mm
ZEN QK SHOOT
LARAMIEMATIC
LAR MATIC
LARAMIE
SLIMSHOOTER
WORKSWITH ALL SLIMTUBES
LAR SHOOT SLIM
LARAMIEDOUBLE
SHOOTER/INJECTOR
LAR SHOOT DBL
COLORS: RED, BLUE, OR BLACK
12
LARAMIE
SHOOTER
WORKSWITHBOTHSHORTANDKINGSIZE
LAR SHOOT
SHOOTER/INJECTOR
LARAMIEMAESTRO
SHOOTER/INJECTOR
WORKSWITH84mmCIGARETTETUBES
WITH STORAGE COMPARTMENT &
FILLINGTOOL
LAR MAESTRO
RIZLA
SHOOTER/INJECTOR
RIZLA SHOOT
OCB
SHOOTER/INJECTOR
OCBSHOOTER
SUPERMATICII
SHOOTER/INJECTOR
SUPERMATICII
EXCELDELUXE
SHOOTER/INJECTOR
EXCEL DE LUXE
79:- 99:-
79:-
69:-
199:-
179:-
89:-
229:-
109:-
179:-
99:-
TIPS
57
ELEMENTS® CONETIPS
CHLORINE AND CHEMICAL FREE
CONETIPS ELETIPSCONE
24 34
RAW®TIPS
CHLORINE AND CHEMICAL FREE
Size: 17 x 58mm
RAWTIPS
50 50
RAW®TIPSPREROLLED
CHLORINE AND CHEMICAL FREE
RAWTIPSPREROLLED
20 21
DLX®TIPS
6xPERFORATED,
CHLORINE AND CHEMICAL FREE
Size: 72 x 44mm
DLXTIPS
50 60
JUMBOFILTERTIPS
RASTA JUMBOTIPS RASTA
YELLOW MELLOW
JUMBOTIPS MELLOWYELLOW
DOLLAR JUMBOTIPS DOLLAR
POUND JUMBOTIPS POUND
EURO MIX JUMBOTIPS EURO
50
36
ZEN®TIPS
PERFORATED, CHLORINE AND CHEMICAL
FREE
ZENTIPS
50 50
ELEMENTS®TIPS
CHLORINE AND CHEMICAL FREE
18mm
NON PERFORATED ELETIPS
PERFORATED ELETIPSPERF
25mm
WIDE ELETIPSWIDE
50 50
DANK7TIPS
REUSABLEWOODENTIPS – SOAKED IN
FLAVOR FOR 7 DAYS
WONDERBERRY CYC XTRATIPSWONDER
SUGARCANE CYC XTRATIPSSUGARCANE
24 4
RAW®TIPSWIDE
CHLORINE AND CHEMICAL FREE - HEMP COTTONTIPS
Size: 25 x 58mm
RAWTIPSWIDE
50 50
RAW® CONETIPS
CHLORINE AND CHEMICAL FREE
CONETIPS RAWTIPSCONE
24 32
CHLORINE AND CHEMICAL FREE
24
RAW®TIPSGUMMED
&PERFORATED
CHLORINE AND CHEMICAL FREE
RAWTIPSGUMMED
24 33
ELEMENTS®TIPSGUMMED
&PERFORATED
CHLORINE AND CHEMICAL FREE
ELETIPSGUMMED
24 33
129:-
129:-
99:-
99:-
99:-
169:-
249:-
249:-
249:-
169:-
99:-
99:-
99:-
99:-
99:-
99:-
99:-
119:-
129:-
TIPS&FILTERS
58
LARAMIEFILTERS
LAR FILT
200
LEFTIESTIPS
LEFTIES
50 40
GIZEH FILTER TIPS
PERFORATED, CHLORINE AND CHEMICAL
FREE
KING SIZE GIZEHTIPS KS
KING SIZE SLIM GIZEHTIPS SLIM
24 35
RIPSTIPS
RIPSTIPS
36 40
OCBTIPS
OCBTIPS
25 50
RAW® FILTERS
REGULAR RAWFILT
SLIM RAWFILTSLIM
200
200
ZEN®PREMIUMFILTERS
Ø 7.5mm
REGULAR ZEN FILT
REGULAR MENTHOL ZEN FILTMENT
TIPS&FILTERS
200
ZEN®PREMIUM
SLIMFILTERS
Ø 6.5mm
SLIM ZEN FILTSLIM
SLIM MENTHOL ZEN FILTSLIMMENT
TIPS&FILTERS
200
ZEN®PREMIUM
SUPERSLIMFILTERS
Ø 5.8 – 6mm
SUPER SLIM ZEN FILTSUPER
SUPER SLIM MENTHOL
ZEN FILTSUPERMENT
3CASTLESFILTERS
3CASTLEFILT
200 10010
CANUMAFILTERS
CANUMAFILTER
DOUBLE DUTCH TIPS
DDTIPS
24 100 99:-
99:-
249:- 149:-
149:-
39:-
39:-
39:-
39:-
39:-
39:- 89:-
FILTERS
59
ZIG-ZAGSLIMFILTERS
ZIGFILTSLIM
12034
15010
ZIG-ZAGMENTHOL
FILTERS
ZIGFILTMENTHOL
TUNEFILTERS
TUNE100
TUNE40
TUNE10
1001
401
1025
10020
10020
EFKAACTIVEFILTERS
EFKA ACTIVE FILTERS
EFKABLUEFILTERS
EFKA FILTERS
SWANSLIMFILTERS
SWANFILT
16510
12020
SWAN EXTRA SLIM
FILTERS
SWANFILT EXTRA SLIM
12020
SWANSMOOTH
FILTERS
SWANFILT SMOOTH
12020
SWANMENTHOL
EXTRASLIMFILTERS
SWANFILT MENTH XTRASLIM
10030
OCBREGULARFILTERS
OCBFILTREG
12034
OCBSLIMFILTERS
OCBFILTSLIM
10020
GIZEHREGULARFILTERS
GIZEH FILT
12020
GIZEHSLIMFILTERS
GIZEH FILT SLIM
12030
SMOKINGFILTERSSLIM
SKM FILTSLIM
149:-
149:-
149:-
179:-
229:-
199:-
239:-99:-
69:-
199:-
119:- 129:-
169:-
129:-
229:-
159:-
TUBES
60
LARAMIEIISERIES
FULL FLAVOR LARTB II 100
FULL FLAVOR LARTB II 250
100
250
LARAMIETUBES
FULL FLAVOR LARTB 250
MILD LARTB MILD
250
250
OCB HEMP TUBES
OCBTUBES
200
ZIG-ZAG TUBES
ZIGTUBES
250
200
ZEN® FLAVOURED
PEACH TUBES
ZENTUBESPEACH
250
ZEN® WHITETUBES
ZENTUBESWHITE
250
ZEN®TUBES
100MM FULL FLAVOR ZENTUBES100
100MM LIGHT ZENTUBES LT 100
REGULAR FULL FLAVOR ZENTUBES250
200
ZEN®MENTHOL
200TUBES
ZENTUBESMENTHOL
200
PAY PAY TUBES
PAYPAYTUBES
49:-
49:-
29:-
49:-
59:-
59:-
59:- 59:-
49:-
59:-
39:-
PRYLJÄTTEN EU CATALOG 2013 - 4 - Grinders_V5.indd 70 28.02.2013 10:06:29
HOWTOINCREASEYOURRYOPROFITS
62
INFORMATION IS KEY
Another way to increase sales and raise product value is by sharing information about what makes a product special. As you probably
know PRYLJÄTTEN produces the most innovative RYO products in the world, but without your help this information doesn’t get to the end
consumer.
If your staff smokes and uses the products you sell they can better advise your customers on which ones rock – and which ones are awful.They can better bond with your customers and help establish long
termrelationships.Otherwiseifyouhirea“Nun”whodoesn’tsmokeandhatesthesmellofcigarettesmoke,thatpersonwillhatetheirjobandlikelytreatyourcustomerspoorly.EveniftheNunfakesit–the
truth oozes out of her pores – smokers can spot a non smoker (and a faker) a mile away. True “die hard” smokers would prefer to be serviced by their fellow smokers. Having a Nun tell a smoker which
paper or cigar smokes better is always a bad idea. At PRYLJÄTTEN we actually banned all machine-made cigarettes from our premises. Most of us smoke, and we smoke RYO, MYO or Pipe tobacco. We don’t
fake it – we love it and we live it. That’s why we do what we do so much better than any of our competitors. If you create a similar environment with your store and your customers, it will help foster a
customerpreferenceforyour store. You will become their store of choice... they will look to you for all the newest and coolest. They will trust your judgment and will catch on to your excitement.
HIRE STAFF THAT SMOKE
In interviews with some of the most successful specialty tobacco retailers across the USA, they all cite verbatim that one of the biggest keys
to their success is differentiating themselves from the competitors. The undeniable fact of today’s super-competitive marketplace is that the
consumers have an abundance of choices.
SO WHY SHOULD THE CONSUMER
CHOOSE YOUR STORE?
Inourindustrythemostprofitablestoresdonotchargetheleastfortheiritems.Themostprofitablestoreschargehighpricesbuthaveenoughcustomerloyaltytosubstantiate.If you build a beautiful
display for your rolling papers, you increase their value in your customer’s mind. He will now be willing to pay you 10-30% more per pack than he would if you didn’t have the display. It’s part of human
nature; Perceived value is more important than actual value.Who cares what a pack of papers is really worth - all you should care about it’s what is worth to your customer.We’ll do our best to help you by
providing multitiered displays, posters and signage.We must work together as partners to raise the product’s value in the mind of the customer.
FACT:
There are many ways to differentiate your store from your competitors but the winning method is to have a better selection and to promote that better selection. Although this carries through all products,
weareconcentratingonRYOproducts.TherearetwotypesofRYOproductsinthemarketplace;Commercial brands(bigbrands)andSpecialtybrands(smallerbrands).Commercialbrandsareonesthat
are more common and available almost everywhere. Specialty brands are the smaller brands that are only available at select retailed stores.
Let’s start with some basic examples involving a big brand vs a specialty brand.
PROMOTING A COMMERCIAL BRAND
On the west coast of America, Zig-Zag papers are sold at almost every convenience store,
cigarettestandandtobacconist.IfyousellZig-Zagpapersthereisnoreasonfortheconsumer
to choose your store.The consumer can easily purchase them at the local gas station or at at
any convenience store. You are forced to price compete against tens of thousands of other
stores and to accept a smaller profit margin.
PROMOTING A SPECIALTY BRAND
Elements®isoneofthemostpopularandprofitablespecialtypapers.Ifyougettheconsumer to
choose Elements® as their preferred brand then they will come back to your store to purchase
them. There are fewer stores that carry Elements® so you have less price-pressure to compete.
Youcanchargeapremiumpriceandincreaseyoursales.Inshort,youwinintwoimportantways.
When marketing RYO products in your store, you have to determine the maximum price that consumers are willing to pay; the“sweet spot”price. If you charge too much for an item, sales will be slow and you
encouragecompetitorstoenteryourmarket.Ifyouchargetoolittlethenyousimplywon’tmaketheprofitsthatyoucould.It’simportanttogetafeelforyourmarketanddecidewhatpriceisthe“sweetest”one.
COMPETE WITH
MARKETING
NOT PRICE
DISCLAIMER:
ZigZag,Juicy,Elementsandallothermarksorbrandsusedhereinaretrademarksoftheirrespectiveparties.ZigZagisusedforcomparisonpurposeonly.Nootherrightsareexpressedorimplied.
Let’s talk about merchandising. A store is not just a random conglomerations of merchandise; a store is a sensory experience.The easiest way to merchandise is to first make a list of the items youWANT to sell in
your store, in each category. These are probably high margin items and ones that help give your store (and your bank account) an edge. For example when it comes to papers it is probably RAW and Elements,
sincetheyhaveamuchmuchhighermarginthangenericregular“everyoneandtheirmothersellsthis”stuff. Standinfrontofyourcounterasifyouwereacustomerandtrytofeelwhereyoureyesnaturallygo.
Whatisthebestspottoputhighmargincoolitems? Onceyourecognizethespots,therestsortoffallsintoplace. Puttheitemsyouwanttosellinthebestspots,andputthegenericstuffin“Idon’tcareaboutyou
atall”spots. Anotherwaytoaccomplishthisistocreatecolorfuleye-catchingdisplaystopurposefullymakecertainitemsorareasthefocusofattention. Nomatterwhichwayyoudoit,solongasyou’reactively
tryingtomerchandiseyouwilldefinitelyincreaseyourprofits!
MERCHANDISING
EXAMPLE 2
EXAMPLE 1
If a consumer asks for a commercial pack of papers, ask them if they’ve tried Elements®yet? If they ask what are Elements®, tell them
“Elements®are a thin rice paper that burn with almost zero ash”. Presto, you’re done and perhaps made us both a customer for life.
If your staff smokes and uses the products you sell they can better advise your customers on which ones rock – and which ones are awful.They can better bond with your customers and help establish long
Ifaconsumerasksforacommercialpackofpapers,askthemifthey’vetriedRAW®yet.IftheyaskwhatRAW®is,tellthem“RAW®isanewunre-
finedrollingpaper,it’ssonaturalthatitstillhasabrowncolortoit”(ofcoursefeelfreetothrowin“it’slikenootherpaperyou’veeversmoked...).
PRYLJÄTTEN EU CATALOG 2013 - 5 - Accessories_final.indd 86 28.02.2013 10:04:40
HOWTOINCREASEYOURRYOPROFITS
63
“Advice given to us by some of our top individual store owners”
The relationship between PRYLJÄTTEN and your store is really more of a partnership than a supplier-customer relationship. So, if we can help you increase your sales overall in your store, then we
benefit as well. After all, our success is directly tied into your success. It does us no good to sell you product if you don’t turn around and sell that product to consumers. In short, we’re in business together
and we would like to share some advice given to us over the years by some of our top individual store owners & friends. Much of this you might already know, but just in case here it is:
STAGE 1:
FISHING FOR CUSTOMERS
Manystorespayalotofmoneytobeonabusycommercialstreet.Thisislikeaskingtopayalotofmoneytofishatariverthathasalotoffishinit.It’simportanttorecognizethisanduseallthetoolsatyour
diposal to‘fish the river’.“The more lures you put out, the greater chance you have of catching more fish”.
Thebottomlineisthatanopendoorisaninvitationtocomeinside.Studieshaveshowna30%increaseinsalesbetweenastorethatleavesitsfrontdooropentoonethathasthedoorclosed(aretailstoreinCalifornia
toldustheydidanexperimentwheretheyleftthefrontdooropenevery-other-Saturday.Theygraphedthesalesfiguresoverthecourseof3monthsandfoundthatthedaysthefrontdoorwasopentheirsaleswere
28.7%higheroverall). Thenextquestionyoumightaskis“howdoIleavemydooropenwhenit’ssuperhotorsupercoldoutside”.TheanswerissomethingcalledanAirDoor/Doorcurtain.Thisisanelectricdevicethat
goesaboveyourdoorwayandcreatesanairpocketwhich(accordingtothemanufacturers)reducesheat/coldlossby80%whenthedoorisopen.Storestellustheycostabout$400plusinstallation.
We have been told that this is the single most important thing you can do to increase your store’s sales; leave your front door open! An open door is an invitation to customers to come
in. It also tells them that‘yes, we are open’. However more importantly, we must acknowledge that people (especially men, which make up to 60-80% of tobacco purchases) are non
commital. If they have to open the door to your store they feel they risk embarrassment (what if the door turns out to be locked, then they look like a clown tugging on a closed door.,
what if they have to open the door and it’s the wrong type of store for them, what if they open the door and they don’t find anything they want to buy). Just like the first stage of a
relationship, it is important to not make the consumer feel trapped or forced to make a commitment. If your door is open, they can wander in, browse and feel they can wander out
at any time, without suffering any embarrasment. If they have to open your door - that is a commitment to coming inside and feel uncomfortable (just like on a first date it’s better to
meet in a public place for a quick meeting rather than at someone’s house).
OPEN DOOR POLICY
A good way to invite people inside is external music. Stores in pedestrian areas / busy streets seem to benefit the most from this; if a shopper is walking down the street and hears music that
appeals to him, he will look towards the source of the music.This could mean he looks towards your store (and its open door).This is another way to attract more customers.Try to use music that either best
represents your store or your target customer.
Once inside, if you only use a simple portable stereo (small boom-box) you’re limited in how you can spread the music around your store. The“life beat”of the music will only be near where the music is
coming from. So, they recommend that you use a full stereo system with at least 4 speakers placed in key points around your store.
Music is a tool – it can draw people to a particular location or envelop them in a certain feeling. To use music effectively you have to place speakers in key locations.
USE MUSIC EFFECTIVELY
Storessaythatalthoughmanycitiesdon’tallowoutdoorsandwichsigns,trytousethemanywayasmuchaspossible(pushthelimitsofyourlocalcodes).
Pretend you are a consumer walking down the street, if a sandwich sign blocks your path you are forced to look at it (even if it doesn’t block your path, a
walker’s tendency is to examine all possible obstacles - so a sandwich sign placed outside of your store will subconsciously get their attention every time).
SANDWICH SIGNS WORK GREAT
ThisadvicewasfirstgiventousbyaverysuccessfulstoreinTexas.Theownerstartedwith1storeandiscurrentlyupto9locations;Pretendyou’reaconsumerwalkingdowntheblock-canyouseethesign?
Manystoresputtheirsignsuphigh-sothatapersoncanseethesignfromacrossthestreetbutnotastheywalkdowntheblock.It’simportanttohavebothhighlevelsignageandeye-levelsignagesothat
the people who travel up and down your block will be able to see your signs. Be sure your signs are bright and clearly visible - if possible consider painting a mural or sign on a part of your front window in
a manner that will attract more consumers (ie, for a classic tobacco store a painting of a 20’s looking man wearing a top hat and smoking a cigar will attract many consumers as this is the classic image they
think of when thinking of a classic tobacco store).
USE MULTI LEVEL SIGNAGE
NOW PUTTHEM INTHE NET!
STAGE 2:
YOU’VE HOOKED THE FISH
Pretendyouareaconsumer,walkintothefrontdoorofyourstoreandthinkwhataconsumermustbethinking.Whereisyoureyedrawn?Isyoureyedrawntotheplacesthatthestorewantsthem tobedrawn?Many
storesaretryinghardtopushtheiraccessories(humidors,flasks,boxesetc...)becausethesehavelargemargins.HoweverifaconsumerwalksintoyourstoreandseesONLYtheseitems,theymightturnaroundandwalk
outthinking“IwantedtogointoacigarshopbutbyaccidentIenteredagiftstore”.Tocurethissimplyhavesomesortoftobaccosignageordisplaythatisclearlyvisibleatthemomentaconsumerentersthestore.This
waytheywillknowtheycametotherightstore,andthentheywillbeginbrowsingandhopefullybedrawntothosesaccessoriesyouwantthemtobuy(orwhatevergoodsyouwantthemtobuy).
CASH REGISTER PLACEMENT
thisoneneedsalotofthought-whereisthebestplacetoputyourCashRegister. Somestoresliketoputitupfrontjustnearthedoor–butthisencouragesshopperstohangoutnearthefrontofthestore
and not venture through your space. Putting the register too far back can lead to theft and bad service. So overall we’re told that having the cash register right in the middle of the store works out best –
unless it’s a very small store in which case the back is better (thanks Pete).
STAGE 3:
FINAL SALE
Remember that no matter how much you advertise, your best advertisement is usually your store’s location and signage. It’s important to maximize the benefitfrom them.We are both in business together
so it’s important that we help you to maximize your success. We will gladly provide you with in-store displays, signs, stickers and other promotional items to help you increase sales of our products. If
you have any questions or want more advice for other store owners please contact PRYLJÄTTEN or email sale@pryljatten.se
Besuretohavegooddisplaysatthebackofyourstorenearthecashregistertoincreaseyoursalesofkeyprofitableitems(ieaJuicyJaysdisplaysign&boxesateyelevelsothatyoucansellmoreJuicyJays-which
bythewayofferaverylargemargin...).IfyouhaveadisplayofKingpinWraps,andyouputnexttothemKingpinWrapsrollingmachines,youdramaticallyincreaseyourchancesofhavinganadd-onsale.Keepin
mindthatwhileawrapsellsforabout€ 1,awraprollersellsfor€3-5,sothesesortsofadd-onsalescanincreaseyourprofitsastronomically.
Good Luck and Good Selling!
PRYLJÄTTEN EU CATALOG 2013 - 5 - Accessories_final.indd 87 28.02.2013 10:04:43
PRYLJÄTTEN
Näsby Hästudden 17
582 76 Linköping
SWEDEN
WEB: www.sale.pryljatten.se
EMAIL: sale@pryljatten.se
TEL: +46 700 437 960

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CATALOG OF RYO PAPERS, TIPS & ACCESSORIES

  • 1. CATALOG Papers · Tips · Tobacco Accessories Pryljätten
  • 2. OUR MISSION IS SIMPLE... “THE LEADER OF THE PACK” PRYLJÄTTEN's mission is to increase smokers’ enjoyment by producing and distributing the very best RYO and MYO products in the marketplace. We accomplish this in two ways; first by offering our customers their choice of every high quality Roll- Your-Own product available. Each product evinces a unique style or fills a particular market need. We look for qualities such as catchy packaging, ultra- lightweight thickness, substantial paper quality and/ or enhanced mouthwa-tering flavouring. We simply refuse to offer what we deem to be inferior goods to our customers, without warning them in advance. The second way we add to smokers’ enjoyment is by producing totally new prod-ucts ourselves (or with a partner) and by improving existing tobacco products. Wait until you see what products we have up our sleeves for 2015! Our customers already know that “there’s always something new at PRYLJÄTTEN” . We work nonstop to be your BEST vendor. We have theBESTincustomerservicewithsame-day shipping,pricematchingandsincerequality guarantees. We have a saying here at PRYLJÄTTEN. We tell you directly that we make mistakes, just like anyone else. The diff erence is in how we handle our mistakes. We always come through and go the extra mile to make things right. That’s why our reputation is so strong and frankly it’s one of the key reasons for our success. You know that you can count on us. Remember, our goal is not to sell you a product but to help you sell products to your customers. We both succeed by reorders. Thank you, The PRYLJÄTTENTeam The past two years have seen the largest changes to our industry in decades. The businesses that thrived during these changes are the ones that adapted the quickest. It’s important to have agile suppliers like PRYLJÄTTEN who can quickly invent and bring to market new products whenever old products are legislated out of the market. In short – you need to keep your business agile in these times of change. Experiment with new products for your customers. Some will be bigwinnersandsome willbelosers–butyou’llneverfindthewinnersif youdon’ttrynewthings.Thestoresthat are the quickest to try new things are the most successful. A very wise industry insider once told me that if one out of every three new products I stock is a hit, I’ve done amazingly well. Fortunately,we’vedonemuchbetterthanthat average.
  • 3. CATALOG CONTENTS THISPUBLICATIONISINTENDEDFORTRADEPERSONNELONLYANDNOTFORTHEGENERAL PUBLIC.Forquestionsandcommentsconcerningthistradepublication,pleaseemail sale@pryljatten.se CONTACT US Pryljätten Näsby Hästudden 17 582 76 Linköping SWEDEN WEB: sale.pryljatten.se EMAIL: sale@pryljatten.se TEL: p.4 p. 6 p.57 PAPER HISTORIES A breakdown of what your papers are made of... what’s new in the rolling paper world... ROLLING PAPERS Your favourite brands such as RAW, ELEMENTS, JUICY JAYS... Assorted sizes & styles FILTER TIPS A large selection of tips & filters ELEMENTS RAW DLX ZEN CHILLS PAY-PAY HONORABLE MENTION SKUNK IRIE ROLLIES LARAMIE JUMBO FLAVOURED & PRINTED JUICY JAY’S BROWN SUGAR SPANISH SKUNK SPECIALTY & COLLECTABLE CREDIT CARD ROLLING PAPERS POUCH PAPERS MY F’N ROLLING PAPERS BAD ASS AC/DC CLEAR CELLULOSE PAPERS GLASS KLEAR BRASILIA TRIP2 CYCLONES CLEAR KINGPIN CLEAR STANDARD & COMMERCIAL OCB GIZEH SMOKING RIZLA HEMPIRE SWAN PRE ROLLED CONES CONES RAW TORPEDOES PAPERS ON A ROLL ELEMENTS RAW ROLLIES BROWN SUGAR JUICY JAYS JAY’s RIPS p.60 p.53 TOBACCOACCESSOIES The largest selection of rolling machines, blunt rollers, cigarette makers 62p. MARKETING TIPS Generall tips for increasing your sales Tubes A large selection of tubes Please note: All prices in the catalouge are in SEK and excl VAT! +46 700 437 960
  • 4. 44 Experts believe the tobacco plant, as we know it today, began growing in the Americas at about 6000 BC. It is believed that Native Ameri- cans began using tobacco in various ways (including smoking) a few thousand years later. As time went on, tobacco and tobacco usage became very common in the Americas. There is a drawing of smoking by the ancient Mayas from about 1400 years ago. In it, a Mayan is shown smoking a roll of tobacco leaves tied with a string. COLUMBUS: Tobacco was first discovered by Europeans via Christopher Columbus. Columbus received dried tobacco leaves as gifts when he landed in what is now the Caribbean. Two of his crew are credited with first observing smoking when they were exploring what is now Cuba. The natives taught them how to smoke and one of the crew, Rodrigo de Jerez took the habit home to Europe. In fact his neighbors were so frightened by seeing smoke coming out of his nose and mouth that they notified the local Inquisition. Jerez was jailed for 7 years (and you thought smokers had it tough nowadays)! By the time Jerez was finally released, smoking had become all the rage in Spain. BLUNTED ENDS: Smoking at that time was done via loosely rolled, open ended cigar type products with multiple wrappers or binders held together by licking the ends of the leaves. As cigar smoking progressed many improvements came to Cigars. For example, one ‘new’ style of cigar rolling formed a rounded smooth tip. This “Blunt” end caused this new style to be called a Blunt. Nowadays most cigars, even Coronas and Robustos have this same rounded end but the original term Blunt still applies. INHALATION BEGINS: The birth of the modern rolled cigarette happened in 1614 in Seville. King Philip III required all tobacco grown in the Spanish New World to be shipped to a central location in Seville, to control pricing and prevent oversupply. Because of this, Seville became the world center for the production of cigars. Street beggars would pick up the remainders of used cigars, take them apart and re-roll them in newspaper. Because of the scarcity of tobacco and their desire to enjoy every drop, they began holding the smoke in their lungs (inhaling). This took hold and made its way through the working class until the practice became common. Thus the modern hand-rolled cigarette was born. THE DAWN OF CIGARETTE PAPER: Of course burning newspaper had its own problems, especially with the then lead based inks. Spanish merchants began offering plain unprinted paper for this purpose. One factory in Alcoy that was making specialized packing papers offered the first paper designed specifically for cigarette rolling. This paper was later improved and an additional factory in Alcoy opened to compete. Over time additional cigarette paper factories opened near Barcelona, then France, the UK and eventually there were many factories across Europe. In Alcoy Spain there still is one rolling paper factory left, which can actually trace its roots back to the first rolling paper factory. This Alcoy factory produces many of our popular papers to date. Brands such as RAW, Elements, Juicy Jay’s & DLX are made using processes that date back to the origin of this factory. Some of the craftsmen at this factory have been making papers for generations! SIZES: In Spain, the size that was developed based on consumer preference was approximately 78mm long by 44mm high. At first this was the size that dominated the entire European market. However, King James 1 and his later successors enacted heavy tobacco taxes. This led the British market to move to a smaller size which held about 25% less tobacco. This new small size was about 70mm long by 38mm high. As the British Empire grew, so did the proliferation of this smaller British sized rolling paper. In fact, to this date in most of the common-
  • 5. 55 wealth countries the #1 selling size is this small 70mm paper. This paper became known as “Standard Size” or “Single Wide”. The original Spanish 78mm paper became known as “Spanish Size”, except the British referred to it as One and quarter, in reference to how it holds about 25% more tobacco than a British Standard Sized paper. THE KING IS BORN: Flash forward about 100 years and the industrial revolution allowed the mass production of machine made cigarettes. At first, most cigarettes were either 70mm or 78mm long without a filter. However in the 1950’s filtered cigarettes began to take over. Consumers were concerned that by purchasing a filtered cigarette they were getting less tobacco as the filter took up some of the cigarette’s space that used to be filled with tobacco. Thus large tobacco companies responded to this by increasing the length of cigarettes to accommodate the filter. Cigarette size increased from 70mm or 78mm to a new 84mm size. This new size became known as “King Size”, named after the King of England who was seen publicly smoking this new cigarette. Over the next several decades the shorter cigarettes saw their market share shrink dramatically until they were all but replaced by the new 84mm “King Size”. However rolling paper factories missed the opportunity to change their sizes to suit this new consumer pref- erence and continued producing the legacy sizes of generations past. It wasn’t until 2009 when HBI finally produced the world’s first 84mm cigarette rolling papers with their launch of DLX brand 84’s as they are called. While it may appear that rolling paper companies are dramatically behind the times, this is common among rolling paper factories as most companies prefer not to change with the times. However this sort of dinosaur attitude has recently been changing as new and improved forms of cigarette papers have been launched in recent years. Among them are natural unbleached and unrefined papers (i.e. RAW), ultra thin rice papers (i.e. Elements), and extra slow burning papers (i.e. DLX). The next oldest significant rolling paper innovation was the invention of interleaved rolling papers which was launched 110 years ago at the 1900 wold’s fair, and led to the formation of the Zig Zag brand. Zig Zag means how the papers are interleaved in a zig-zag format. CONFUSED? In Commonwealth countries the #1 selling size is still the 70mm standard size papers. However in the rest of the world including the USA, Spanish Size (1¼) is by far the better seller. Overall there has been a market trend towards this original 1¼ size and sales data has shown that it is increasing in popularity, especially in the UK and Canada. Now that there is finally an 84mm rolling paper available, sales of that size are increas- ing steadily and will likely eventually become one of the most popular sizes, mirroring the extreme popularity of 84mm King Size Cigarettes. Now we’d like to address so called “King Size rolling papers” which are actually miss-named. These date back to 1984 when Rizla launched their 100mm rolling papers catered towards women that preferred the 100mm cigarette size. People first referred to this as “Queen Size”. Another firm tried to outdo Rizla and launched a 110mm paper, and named it “King Size’. However this is a misnomer. King Size cigarettes are all 84mm long. A 110mm paper is actually a longer “Queen Size” and is much longer then the preferred 84mm standard King Size. The aforementioned “King Size” rolling papers were typically 110mm long and 52mm high. However the newer format of this “King Size” is 110mm long and 44mm high (sometimes called King Size, sometimes called King Size Slim). This has become one of the most popular sizes in Europe and is growing while the older King Size is decreasing. The difference is the 8mm in paper height. The 44mm height is the original “Spanish Sized” or 1¼ sized height, and seems to be the preferred height by most smokers for all rolling papers (regardless of length). INFO ON PAPER COMPANIES: There are 3 huge multinational rolling paper companies: One of the largest is Republic/Bollore in France. They make Job, Top, Zig Zag, OCB, Gambler and Abadie. Their key competitor is Imperial Tobacco UK. This large multinational tobacco company owns Rizla, Joker, and EZ-Wider. Another very large outfit is Miquel Y Costas. They are the makers of Smoking brand, Bugler papers, Pure Hemp brand and Bambu. After these 3 big guys come a series of independent brands (RAW, Elements, DLX, Skunk, Hempire, Chills, Zen, Juicy Jays, etc..). Although we didn’t create all of these brands, HBI has become the headquarters for most if not all quality independent rolling paper brands, especially the cutting edge ones. With the tremendous increase in niche market sales, HBI has been able to achieve large growth and success. However our sales overall are still only a tiny fraction of the big guys. Special Note about China: While China did invent paper; they did not invent cigarette paper with good cause. The Chinese Emperor Chongzhen banned tobacco and ordered that anyone who smoked it should be beheaded. Tobacco was completely forbidden in China for hundreds of years and thus no cigarette paper was ever developed there. It is only quite recently that China has begun producing any cigarette rolling paper. Most of the cheaper rolling papers now coming out of china are actually shoe paper (the crinkly paper that you find stuffed into the toe of a new pair of shoes) being marketed as rolling paper. While the two look similar, shoe paper burns fast and tears easily. The Europeans have a long head start over the Chinese when it comes to cigarette rolling papers, and have mastered their craft over many generations and hundreds of years. *There are also the large companies Gizeh of Germany and Op Paprina of the Czech Republic however these two mostly sell in their home markets. *One interesting note is that the first flavored tobacco was smoked by the ancient Mayans who perfumed their tobacco with reeds. That may predate Juicy Cigars for originality, but we’re certain that Juicy Cigars taste much better. *There is a story that cigarettes were invented in 1750 by Egyptian soldiers who had broken their only pipe. The story goes that they used leftover paper that had been used to wrap munitions in order to smoke. However there is no actual proof of this story whereas the Spanish street beggar story has much documentation.
  • 6. 6 1 1/2 1 1/4 SINGLE WIDE KING SIZE KS SLIM 84mm PAPER SIZE CHART “NOTE”: this is a general rolling paper size chart. Actual sizes vary per brand/manufacturer. OFFICIAL ROLLING PAPER CHART Single Wide 1 1/4 1 1/2 Double Wide King Size Slim 84mm King Size
  • 7. 7 ROLLING PAPERS p. 8 p.13 p.23 p.26 PRYLJÄTTEN’S ABSOLUTE FAVOURITES ELEMENTS RAW IRIE JUICY JAY OCB p.38 p.20 p.21 HONORABLE MENTION CHILLS PAYPAY SKUNK BRAND LARAMIE / JUMBO p.22 FLAVOURED & PRINTED JUICY JAY’S p.26 BROWN SUGAR p.30 SPANISH FLAVOURED / CANNSBIS / BLUNT p.31 SKUNK BRAND p.32 PRINTED & SPECIALLITY PAPERS MFRP/BADASS/AC/DC/GOLDENWRAP/SWAN /KINGPIN p.33 CREDIT CARD ROLLING PAPER / POUCH p.34 CLEAR CELLULOSE PAPERS GLASS / KLEAR /TRIP p.35 CYCLONES p.36 KINGPIN p.37 STANDARD & COMMERCIAL OCB / ZIG-ZAG / GIZEH p.38 SMOKING / BOB MARLEY / PURE HEMP p.39 RIZLA+ / HEMPIRE p.40 MISCELLANEOUS / SWAN p.41 PRE ROLLED CONE PAPERS RAW CONES p.41 TORPEDOES p.42 CONES p.43 PAPERS ON A ROLL ELEMENTS / ROLLIES p.45 RAW/ BROWN SUGAR p.46 JUICY JAY’s p.47 JAY’s / RIPS p.48 ROLLING PAPER ICONS - Look for them to know what the papers are made of. OUR BRANDS HEMP is smooth burning and one of the strongest plant fibers in the world. TREE FREE papers are environmentally friendly and contain no wood particles. UNKNOWN wearen’tsureofwhatisinthis paper,manufacturerwouldnotprovidedata. RICE papers burn slowly with minimal ash and a clean taste. PapersthatCONTAINWOOD areless “EarthFriendly“andmaygiveaharshersmoke. FLAX isagrassplantwithqualitiesthatare similiartohemp. A SPECIAL or PROPRIETARY blend of alternative or unique materials The individual rolling paper information provided in the following sections has been supplied by each paper’s manufacturer. We have tried our best to acquire the most recent and accurate information on each paper. Unfortunately, not every company contacted replied to our request for updated information. Paper composition may vary from batch to batch.“For legal reasons we must say that although we made a good faith effort, it is probable that some information is incorrect.”HBI “NOTE”: p.24
  • 8. 88 Looking back many years ago ELEMENT’s founder remem-bered seeing his father taking great pleasure in roll-ing his own smokes. He always used ungummed thin rice papers because they burn with almost ZERO ash. Pure rice papers are just that, NO chemicals, NO pulp and NO hemp. Over the past decade we have watched more and more companies jump into the Hemp Paper market and we saw that most new brands were try-ing to ride a marketing wave. They relied mostly on marketing and catchy names to sell their products, rather then the quality of the actual paper. To counter the trend and as a dedication to fond memories of the past, we decided to return to the “ELEMENTS” of smok-ing. Thus we designed a rice paper in the classic style of old Alcoy, pressed it to make it ultra slow burning and incredibly thin. Then we added just a thin strip of natural gum from sugar. The result is probably the best rolling paper ever produced by man. Elements® burn withzeroash,exceptforatinylinecausedbythe sugar gum turning into caramel as it burns. Not surprisingly, Elements® have become a top selling brand across the globe! We are very proud of Elements® and customer response has been incredible. In 2008 Elements® launched the new MAGNET-PACKS. These packs were designed to better protect the beautiful thin rice papers inside. Also, they keep the pack closed (Josh said he was sick of seeing his beau- tiful packs of Elements stuck open). Smokers truly appreciate the magnetic closure system and sales of Elements Magnet-Packs increased beyond our wildest dreams. (Patents filed and pending) The magnet inside the flap holds the pack CLOSED :) Without magnet the pack would stay open :( ELEMENTS® 8
  • 9. 9 ELEMENTS® The fold is in the perfect spot, right where you want it! Thesecondinventionof2011istheAFICIONADO™. This is an amazing new concept in rolling paper packag- ing where each package of ELEMENTS® AFICIONADO™ contains rolling papers, tips and a pop-out spring- loaded rolling tray. The entire pack closes securely us- ing the Elements® magnetic closure system. In brief, theAFICIONADO™willblowthemindsofyourcustom- ers. They show it off to their friends who always ask “where did you get that”. That’s why you should be as excited about this product as your customers are. Not only is it über-cool, it brings lots of new customers to yourdoorandgivesyouanedgeoveryourcompetitors. (Patents filed and pending) In 2011 Elements® launched two new game-changing inventions. The first is the PERFECT FOLD™. In short, this is an improvement on the original 1900 invention of interleaved rolling papers. Instead of each sheet beingcenter-folded,they’refoldedintheexactperfect spot for rolling. Smokers strongly prefer this PERFECT FOLD™ to conventional center folds, and sales of Elements® have ratcheted up. (Patents filed and pending) AutomaticTray Magnetic Closure Pack of papers RollingTips 9
  • 10. ELEMENTS® 1½ ELE 1/2 3325 ELEMENTS® KING SIZE SLIM ELE KS SLIM 50 33 ELEMENTS® SW ELE SW 25 100 5025 ELEMENTS® 1¼ ELE 1/4 24 ELEMENTS® 12 INCH SUPER PAPER ELE HUGE 22 ELEMENTS® 11 all ELEMENTS® papers are 11 ELEMENTS® KINGSIZE SLIM AFICIONADO ELE AF – SLIM 15 33 ELEMENTS® 1¼ Perfect Fold ELE 1/4 PF 5025 ELEMENTS® 1¼ AFICIONADO ELE AF – 1/4 5015 ELEMENTS® 300 ELE 300 30040 30020 ELE 300-20CT 139:- 119:- 149:- 189:- 199:- 229:- 419:- 159:- 139:- 379:-
  • 11.
  • 12. RAW® 13 RAW® was a project that came to mind after a friend gave me an additive free cigarette in 1993. I thought if they can make an additive free cigarette why can't they wrap it in an additive free paper? There are many rumors about gunpowder rings and strange additives in conventional mass- marketed cigarette paper, these additives could actually increase carbon monoxide. I became determined to produce and market the purest cigarette rolling papers possible. My friends agreed to be my product testers. They say "the devil lies in the details", and the problem was how to bring this ideal product to fruition. It took years of research and development (and many failed attempts) until we finally produced the first sheets of what would later become known as RAW® . Now do you want to know the really nitty-gritty details of the invention process? I began having samples made of various unbleached fiber papers. Each one was evaluated and found notto be suitable. What do I mean? Well, regular unbleached paper pulp can be a dark scary brown or gray. Think of newspaper or a paper bag. We blended plant materials such as flax and hemp until the perfect burn rate, flavor (or lack of it) and consistency was achieved. In the end RAW® became a beautiful translucent medium brown that is reminiscent of honey whole wheat bread. I was so proud of this beautiful creation. My friends loved it. ent ® I then designed a very meticulous Criss-Cross watermark with "hard stops" that accented the burn qualities of the paper and helped to prev uneven burning (aka running or canoeing). This unique Criss-Cross PRYLJÄTTEN® watermark is now famous among smokers 'in the know' and helps set RAW apart from any Rawnabees. RAW® gum differs slightly with every batch. This is because we use a patent-pending blend of sugars from the Acacia plant with purehemp protein from our friends at Manitoba Harvest*. We found that adding hemp to the mix causes superb results. Not only does the gum burn with less ash and a smoother flavor, but it also causes the burn rate of the gum to better match the burn rate of the paper. Think of it as transitioning the gum to the paper. RAW® is always a work in progress. We seek absolute perfection and have continued to evolve based on our community's feedback. If you have suggestions or want to participate in helping us to further improve RAW® please do not hesitate to contact us. You can tell by the way it burns, this is no ordinary Rolling Paper. It's Rawthentic smoking pleasure.
  • 13. HBI’sSPECIALS 14 HBI’sSPECIALS RAW® ARTESANO™ 1¼ WITHTRAY + PAPERS +TIPS RAWART1/4 15 32 RAW® ARTESANO™ KSS WITHTRAY + PAPERS +TIPS RAWARTSLIM 15 32 209:- 249:-
  • 14. RAW® has earned itself a cult-like following among natural-minded smokers. RAW® Unrefined papers contain a blend of non-chlori- nated fibers and are finished with a natural hemp gumline to match the burn rate of the rolling paper. Each sheet is watermarked with our proprietary CrissCross imprint which helps prevent runs and maintains the smoothest burn. Visitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebookVisitusat oronFacebook RAW® 1/2 RAW1/2 all RAW® papers are RAW® 1¼ RAW1/4 24 32 RAW® 12INCH SUPERNATURAL™ RAWHUGE 20 20 RAW® SW SINGLE WINDOW RAWSW SW 50 50 RAW® SW DOUBLE WINDOW RAWSW DBL 25 100 RAW® KING SIZE SUPREME RAWKSSUPREME 24 40 RAW® KING SIZE SLIM RAWKSSLIM 50 32 RAW® UNREFINEDROLLS RAWROLL 12 3m RAW® CONNOISSEUR KING SIZE SLIM (w tips) RAW CONNOISSEUR 24 32 RAW® 300 RAW 300 25 33 40 300 RAW® 15 169:- 159:- 599:- 219:- 169:- 289:- 199:- 149:- 149:- 399:-
  • 15. 1616
  • 16. 17 RAWORGANIC® RAW® ORGANIC is made from organically grown unrefined pure hemp and is processed in an eco-friendly manner. The result is a very thin light tan paper (lighter in color than RAW® CLASSIC) that burns extra slow and extra clean. This product is truly revolutionary and has a very loyal customer following. It’s im- portant to carry both RAW® CLASSIC and RAW® ORGANIC HEMP papers to maximize yoursales. THE ORGANIC WAY TO ROLL! RAW® ORGANIC 1¼ RAWORG1/4 24 32 RAW® ORGANIC SW RAWORGSW SW 50 50 RAW® ORGANIC 300 RAWORG 300 40 300 RAW® ORGANIC KING SIZE SLIM RAWORGKSSLIM 50 32 RAW® ORGANIC CONNOISSEUR KING SIZE SLIM (w tips) RAWORG CONNOISSEUR 24 32 RAW® ORGANIC CONNOISSEUR 1¼ (w tips) RAWORG1/4 CONN 24 32 RAW® ORGANICROLLS RAWORGROLL 24 5m all RAW® ORGANIC papers are RAW® ORGANIC SW DBL RAWORGSW DBL 25 100 RAW® ORGANIC 1½ RAWORG1/2 24 33 17 179:- 159:- 599:- 199:- 169:- 149:- 239:- 299:- 229:-
  • 17. ZEN® 18 ZEN® BLACK SW DOUBLEWINDOW PACK ZEN BLACK SW DBL 25 50 ZEN® BLACK 1¼ ZEN BLACK 1/4 25 50 ZEN® KING SIZE ZEN KS 50 33 ZEN® 1¼ ZEN 1/4 25 50 ZEN® 1½ *Mixed Box ZEN 1/2 25 50 ZEN® DOUBLE ZEN *Mixed Box ZEN DBL 25 33 all ZEN® papers are The original Hemp cigarette paper, Zen® was one of the first brands released into the market.Soonafter,theybecamethebestHempcigarettepaperintheworld!Whenwe first tested Zen we were shocked and amazed at the smooth flavor, perfect burn time and resilience of the paper. Made with all natural Hemp and Acacia gum these papers arechoicenomatterwhereyourzendestinationmaybe. Zen® is a paper for any lifestyle, and allows you to fully appreciate and enjoy the ciga- rette you are smoking. Once you have tried Zen®, all other hemp papers will seem in- ferior. THE ORIGINAL HEMP CIGARETTE PAPER 99:- 149:- 149:- 99:- 169:- 149:-
  • 18. DLX® 1¼ DLX 1/4 DLX® 84mm DLX 84 19 DLX® DLX® is specially blended to complement today’s high end tobaccos. Over the past decade tobaccos have increased in quality and moisture content. DLX is the first paper designed to meet the needs of these higher- end smokers. DLX® is made from a craft blend of premi- um natural materials and uses pure Acacia Gum (vegan). 24 50 24 50 DLX® makes it into our history section because it’s a historical achievement. DLX® is a new rolling paper that is specially blended to complement today’s finer tobaccos. Over the past decade tobacco quality and moisture content have greatly improved due to newer growing methods and technology. DLX® is the first paper designed to meet the needs of the modern smoker. Applying new technology to rolling papers is something that nobody has done in the past 20, or more, years. DLX® has modernized their unique rolling paper to match the modern moister, denser tobaccos that are grown today. We like this product a lot. Why would anyone smoke old outdated rolling papers that burn faster than their tobacco? DLX® papers burn extra slow and use HBI’s proprietary criss-cross run preventing watermark. We all knowthat a smoke is only as good as the paper it’s wrapped in… Beyond being made from the special slow burning cross-weaved DLX® paper to begin with, DLX® 84 is a new never-beforeproduced size of rolling paper. Why? 1 ¼ papers are 78mm long. King Size papers are 110mm long. Yet a standard size cigarette is 84mm long! For years we’ve heard smokers say that 1 ¼ is their favorite size but they wished for something a bit longer. So after testing many sizes we finally came to the conclusion that the reason most cigarettes are 84mm long is because it’s the perfect length for a cigarette! Thus DLX® 84 was born. 149:- 159:-
  • 19. CHILLS® ALIEN 1½ CHILLS1/2AL CHILLS® ALIEN 1¼ CHILLS1/4AL all CHILLS® are CHILLS® AMERICANA 1¼ CHILLS1/4AM CHILLS® AMERICANA SW SW CHILLS SW SW CHILLS® AMERICANA SW CHILLSSWAM CHILLS® AMERICANA 1½ CHILLS1/2AM CHILLS® 20 24 32 25 33 25 33 50 33 25 48 50 50 CHILLS CHERRY 1½ CHILLSCHERRY 24 33 CHILLS® ALIEN KINGSIZE SELECT CHILLSKSSAL 25 33 99:- 139:- 149:- 179:- 199:- 149:- 149:- 199:-
  • 20. 21 PAY-PAY® all PAY-PAY® are PAY-PAY® 1½ PAY1/2 50 33 PAY-PAY® DOUBLE WIDE PAYDBL 50 33 PAY-PAY® 1¼ PAY1/4 25 50 PAY-PAY® SQUARE REG PAY REG SQUARE 100 33 PAY-PAY® 1¼ Magnetic Closure PAY1/4-MAGNET 25 50 Pay-Pay®istheoldestbrandofrollingpaperintheworld.Ithasexistedsince1764–before booklets were even invented! They used to be made in large sheets that smokers would have to cut-up. Pay-Pay® papers were originally traded by Spanish sailors for cotton and tobaccoinNorthAmerica(thisistheearliestwe’veeverheardofapaperenteringtheNorth American market).Their packs and styles have changed a lot over the 248 years that this brandhasbeenavailable.UntilrecentlyonlyafewsmokingconnoisseursknewwhatPay- Pay® was, however Pay-Pay® has earned a reputation as a modern high quality low cost paper.Thepaperismadefrompurehempwithsweetsugarglue.Pay-Pay®papersarealsoa greatvaluewithanaveragecostofonlypenniesperpack.Wehaveinourofficeoldoriginal antiquepaintingsthatarePay-Pay®advertisementsfromtheturnofthecentury.Theyare beautifulandpartofourmuseumcollection. PAY-PAY®ROLLS ULTRATHIN PAY ROLL 24 5m 119:- 119:- 139:- 119:- 139:- 249:-
  • 21. HONORABLEMENTION 22 25 33 SKUNK® 1½ SKUNK 1/2 SKUNK® 1¼ SKUNK 1/4 25 50 SKUNK® SW SKUNK SW 25 50 Skunk® is one of the oldest brands of hemp papers in the marketplace. When it was launched in 1994 it took the market by surprise andcarvedoutalongstandingnicheforitself. TheSKUNKcharacter“Stinky”isverywellknownandhasevenbeenonitsownlineof clothing. The Original Skunk® papers are made in Spain and are one of our longstanding favorites. These three Skunk® papers are made in Spain of pure hemp. They burn nice and slowly and have a very loyal customer base. The Skunk®conceptcomesfromtheexperiencesofitscreator,Orion. OrionwasanavidRYOsmokerandkeptgettingshunnedwherever he went. Whenever he would light a smoke, people would pinch their noses and say“eewwwhhh, that stinks would you please put that out”. He felt like a Skunk - and thus Skunk® Brand was born. 149:- 159:- 169:-
  • 22. IRIE™wasoriginallylaunchedinEthiopiaforthedomesticRastafarianmarket.Sales later expanded into Jamaica and the Caribbean. IRIE™ is a proven seller and is defi- nitelyworthstocking.IRIE™isavaluepricedpaperwith64leavesperpack.Eachleaf is made from their proprietary hemp blend.“It’s IRIE™ mon” IRIE™ RASTA 1¼ IRIE 1/4 IRIE™ RASTA KING SIZE IRIE KS HONORABLEMENTION 23 URBAN CIGARETTE PAPERSURBAN CIGARETTE PAPERS ROLLIES® 1½ ROLLIES1/2 ROLLIES® KING SIZE ROLLIESK/S ROLLIES® SW ROLLIESSW 24 64 24 64 25 33 50 33 25 100 159:- 179:- 139:- 149:- 139:-
  • 23. HONORABLEMENTION 24 JUMBO BLUE SUPER FINE JUMBO BLUE SW DBL 25 100 JUMBO ORANGE FINE JUMBO ORANGE SW DBL 25 100 JUMBO SILVER SUPER FINE JUMBO SILVER SLIM 50 32 24 50 LARAMIE® RED SW weight / 21 gsm LAR RED SW 50 50 LARAMIE® RED 1¼ LAR 1/4 JUMBOROLLS JUMBO ROLL 24 5m 89:- 109:- 99:- 99:- 139:- 149:-
  • 25. JUICY JAY’s 1¼ BLACK MAGIC JP 25 BLACK MAGIC Genuine Juicy Jay’s papers are designed to enhance the natural flavours of your tobacco.What’s the secret? A painstakingly slow process that not only flavours the paperbutalsosweetensit.Thisprocesshasbeenawell-guardedsecretfordecades (notice that the only truly flavoured papers in the world come from our factory). Juicy Jay has invested heavily into our factory and refurbished the old machines from the 1960’s. Because of this financial commitment we have been able to offer many new flavours and sizes. The flavour itself just keeps getting stronger and tastier with each production! Each pack of these sweet, aromatic papers are hand packed and add pleasure to the smoking experience. Juicy Jay’s makes many flavours for different tastes including Raspberry, Blackberry Brandy, Peach, Candy Cane, Watermelon, Strawberry, Coconut, Banana, Chocolate, Menthol, Orange, Cherry, Blueberry and more. As of early 2012 there are 29 Juicy flavours with more on the way! In order to fully appreciate these flavoured papers, you should try one your-self. Simply lick one paper and you’ll instantly understand why Juicy Jay’s flavoured papers are so popular. For many years Juicy Jay’s (and related Spanish Flavours) were the only REAL flavoured papers in the market. Recently other companies have launched some ‘sort of flavoured’papers to try and compete with Juicy Jay’s. They did their best to copy the Juicy prints and Juicy flavours, but failed. Some only flavour the glue and not the actual paper. Some try spraying the papers with a scent and then seal the packs in foil“body bags”to try and keep the illusion of flavour alive. Only Juicy Jay’s flavoured papers are produced with the proprietary“triple-dipped” flavour- ing system (other brands even try to play off of that flavouring name with varia- tions such as“triple-infused”but don’t be fooled – your customers and taste buds certainly won’t be…) JUICY JAY’s 1¼ BLUEBERRY JP 25 BLUEBERRY JUICY JAY’s 1¼ BUBBLE GUM JP 25 BUBBLE JUICY JAY’s 1¼ ABSINTH JP 25 ABSINTH JUICY JAY’s 1¼ BANANA JP 25 BANANA JUICY JAY’s 1¼ BLACKBERRYBRANDY JP 25 BLACKBERRY JUICY JAY’s 1¼ CANDY CANE JP 25 CANDY CANE and add pleasure to the smoking experience. Juicy Jay’s makes many flavours for different tastes including Raspberry, Blackberry Brandy, Peach, Candy Cane, Watermelon, Strawberry, Coconut, Banana, Chocolate, Menthol, Orange, Cherry, Blueberry and more. As of early 2012 there are 29 Juicy flavours with more on the way! In order to fully appreciate these flavoured papers, you should try one your- self.Simplylickonepaperandyou’llinstantlyunderstandwhyJuicyJay’sflavoured papers are so popular. For many years Juicy Jay’s (and related Spanish Flavours) were the only REAL flavoured papers in the market. Recently other companies have launched some ‘sort of flavoured’papers to try and compete with Juicy Jay’s. They did their best to copy the Juicy prints and Juicy flavours, but failed. Some only flavour the glue and not the actual paper. Some try spraying the papers with a scent and then seal the packs in foil“body bags”to try and keep the illusion of flavour alive. Only Juicy Jay’s flavoured papers are produced with the proprietary“triple-dipped” flavour- ing system (other brands even try to play off of that flavouring name with varia- tions such as“triple-infused”but don’t be fooled – your customers and taste buds certainly won’t be…) JUICYJAY’s 26 JUICYJAY’s1¼ all JUICY JAY’s 1¼ are 24 32 JUICY JAY’s 1¼ GREEN APPLE JP 25 APPLE 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:-
  • 26. JUICYJAY’s 27 JUICY JAY’s 1¼ VERY CHERRY JP 25 CHERRY JUICY JAY’s 1¼ COCONUT JP 25 COCONUT JUICY JAY’s 1¼ CHOCOLATE CHIP COOKIE DOUGH JP 25 COOKIE JUICY JAY’s 1¼ GRAPE JP 25 GRAPE JUICY JAY’s 1¼ MAPLE SYRUP JP 25 MAPLE JUICY JAY’s 1¼ MELLO MANGO JP 25 MANGO JUICY JAY’s 1¼ MARSHMALLOW JP 25 MARSHMALLOW JUICY JAY’s 1¼ ROOTBEER JP 25 ROOTBEER JUICY JAY’s 1¼ JAMAICAN RUM JP 25 RUM JUICY JAY’s 1¼ STRAWBERRY JP 25 STRAWBERRY JUICY JAY’s 1¼ STRAWBERRY KIWI JP 25 STRAWKIWI JUICY JAY’s 1¼ WATERMELON JP 25WATERMELON JUICY JAY’s 1¼ TRIP GREEN JP 25TRIP JUICY JAY’s 1¼ RASPBERRY JP 25 RASPBERRY JUICY JAY’s 1¼ PINEAPPLE JP 25 PINEAPPLE JUICY JAY’s 1¼ PEACHES N CREAM JP 25 PEACH JUICY JAY’s 1¼ ORANGE JP 25 ORANGE JUICY JAY’s 1¼ MILK CHOCOLATE JP 25 MILK CHOC JUICY JAY’s 1¼ COTTON CANDY JP 25 COTTON JUICY JAY’s 1¼ COOL JAY’S MENTHOL JP 25 MENTHOL 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:- 229:-
  • 27. JUICY JAY’s1½ VERY CHERRY JP 50 CHERRY JUICY JAY’s1½ COOL JAY’S MENTHOL JP 50 MENTHOL JUICY JAY’s1½ RASPBERRY JP 50 RASPBERRY JUICY JAY’s1½ ORANGE JP 50 ORANGE JUICY JAY’s1½ WATERMELON JP 50WATERMELON JUICYJAY’s 28 JUICYJAY’s1½ all JUICY JAY’s 1½ are 24 33 JUICYJAY’s1¼ FINE all JUICY JAY’s 1¼ FINE are 24 33 JUICY JAY’s 1¼ FINE BLUEBERRY JP 25 F BLUEBERRY JUICY JAY’s 1¼ FINE BLACKBERRY JP 25 F BLACKBERRY JUICY JAY’s 1¼ FINE WATERMELON JP 25 FWATERMELON JUICY JAY’s 1¼ FINE VANILLA JP 25 FVANILLA JUICYJAY’s1 all JUICY JAY’s 1 24 33 4024 JUICY JAY’s KS BIRTHDAY JP BIRTHDAY 3224 JUICY JAY’s KS MIXED BOX JP KS MIXNROLL Same JUICY®flavour on a super thin paper! 229:- JUICY JAY’s 1¼ FINE GRAPE JP 25 F GRAPE 229:- 229:- 229:- 229:- 229:- 229:- 289:- 249:- 229:- 229:- 229:- 229:-
  • 28. JUICYJAY’s 29 JUICYJAY’sKSSLIM all JUICY JAY’s KS are 24 32 JUICY JAY’sKS BLUEBERRY JP KS BLUEBERRY JUICY JAY’sKS BLACKBERRY BRANDY JP KS BLACKBERRY JUICY JAY’sKS PINEAPPLE JP KS PINEAPPLE JUICY JAY’sKS JAMAICAN RUM JP KS RUM JUICY JAY’sKS RASPBERRY JP KS RASPBERRY JUICY JAY’sKS STRAWBERRY JP KS STRAWBERRY JUICY JAY’sKS STRAWBERRY KIWI JP KS STRAWKIWI JUICY JAY’sKS WATERMELON JP KSWATERMELON 29 JUICY JAY’sKS PEANUT BUTTER JP KS PEANUT JUICY JAY’sKS MANGO JP KS MANGO JUICY JAY’sKS GRAPE JP KS GRAPE JUICY JAY’sKS COTTON CANDY JP KS COTTON JUICY JAY’sKS COCONUT JP KS COCONUT JUICY JAY’sKS DOUBLE DUTCH CHOCOLATE JP KS CHOCO JUICY JAY’sKS CHERRY JP KS CHERRY JUICY JAY’sKS BUBBLE GUM JP KS BUBBLE GUM JUICY JAY’sKS GREEN APPLE JP KS APPLE 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:-
  • 29. BrownSugarisoneofthoseproductsthatreallyturnsheadsandjumpsofftheshelf. TheBrownSugargirlisaNorthAmericanIcon.Herfanslovehersomuchsomeeven gethertattooedontheirbody!Whileherfanssaytheyloveherimage-wepreferto think people love her so much because the product smokes and tastes so good. The packaging of Brown Sugar (including the Brown Sugar Girl) is something that we are very proud of. Created by a famous Canadian animation/graphic artist, the beautiful woman on the cover always draws attention from anyone who sees her. The success of Brown Sugar has been phenom- enal and hasn’t stopped. Brown Sugar recently launched their long-anticipated 110mm size and sales have been tremendous. Now Brown Sugar has a COMPLETE line of wraps to encom- pass all of your customers’ desires. Treat your customers to this delicious wrap, they’ll thank you with lots of moolah… BROWNSUGAR all BROWN SUGAR KING SIZE areall BROWN SUGAR 1¼ are BROWN SUGAR ISLAND BLEND KS BS KS ISLAND BROWN SUGAR CHERRY BONBON KS BS KS CHERRY BROWN SUGAR PEACH KS BS KS PEACH BROWN SUGAR CHOCOLATE MINT KS BS KS CHOC BROWN SUGAR STRAWBERRY KS BS KS STRAW BROWN SUGAR COGNAC HONEY KS BS KS COGNAC BROWN SUGAR CHERRY BONBON 1¼ BS 25 CHERRY BROWN SUGAR ISLAND BLEND 1¼ BS 25 ISLAND BROWN SUGAR CHOCOLATE MINT 1¼ BS 25 CHOC BROWN SUGAR PEACH 1¼ BS 25 PEACH BROWN SUGAR COGNAC HONEY 1¼ BS 25 COGNAC BROWN SUGAR STRAWBERRY 1¼ BS 25 STRAW 30 24 20 20 20 199:- 199:- 199:- 199:- 229:- 229:- 199:- 199:- 199:- 229:- 229:- 229:- 229:- 229:-
  • 30. “Although others may copy our Flavours, they will never copy our Flavour”… Pepe (The factory manager who has been making flavoured papers for longer than anyone on earth) InthemountainsofAlicanteSpainliesasmalltown.Thistownhasahistoryofmakingrolling papersgoingbackhundredsofyears.Localsliketothinktheirtowninventedcigarettepapers however that fact is contested. In this humble town a factory began producing the first fla- voured papers over 35 years ago.The process has been perfected over the years and today we feel that they have reached perfection. Lick one of these papers and you will instantly know what a truly perfect flavoured paper tastes like. There is no substitute for this fine Spanish craftsmanship.These are thin hemp based papers without fancy prints (non-printed) to keep with the originality of their classic 1970’s style. BLUNT VANILLA 1½ SPVANILLA1/2 24 33 BLUNT AMARETTO 1½ SP AMARETTO1/2 36 33 SPANISH FLAVOURED BANANA 1½ SP BANANA1/2 24 33 SPANISH FLAVOURED BANANA 1¼ SP BANANA1/4 24 32 SPANISH FLAVOURED GRAPE 1½ SP GRAPE1/2 36 33 SPANISH FLAVOURED GRAPE 1¼ SP GRAPE1/4 24 32 SPANISH FLAVOURED STRAWBERRY 1¼ SP STRAWBERRY1/4 24 32 24 33 SPANISH FLAVOURED STRAWBERRY 1½ SP STRAWBERRY1/2 SPANISH FLAVOURED CANNABIS 1¼ SP CANNABIS1/4 SPANISH FLAVOURED CANNABIS KS SLIM SP CANNABIS KSS 24 32 25 32 SPANISH FLAVOURED HEMPFLAVOURED ROLLS SP HEMPROLLS 24 5m 31 FLAVOURED&PRINTED 31 239:- 249:- 239:- 329:- 239:- 249:- 239:- 269:- 269:- 329:- 249:-
  • 31. STRAWBERRY SKUNK® 1¼ SKUNK 25 STRAWBERRY 24 32 MENTHOL SKUNK® 1¼ SKUNK 25 MENTHOL 24 32 BLUEBERRY SKUNK® 1¼ SKUNK 25 BLUEBERRY 24 32 24 32 SKUNKALICIOUS SKUNK® 1¼ SKUNK 25 ALICIOUS HAWAIIAN SKUNK® 1¼ SKUNK 25 HAWAIIAN 24 32 FLAVOURED&PRINTED 32 199:- 199:- 199:- 199:- 199:-
  • 32. PRINTED&SPECIALITYPAPERS 33 PRIDE 1½ PRIDE1/2 24 33 GI JAYS CAMO 1 ½ GIJAYS1/2 24 33 GI JAYS CAMO 1 ¼ GIJAYS1/4 24 33 GHETTO BLASTER 1¼ GHETTO BLASTER 24 24 24 33 SKULLS 1½ SKULLS1/2 24 33 URBAN WRAPS 1½ URBAN1/2 24 33 URBAN WRAPS 1¼ URBAN1/4 24 33 MY FUCKING ROLLING PAPERS SW ROLLIESMPFSW 24 50 MY FUCKING ROLLING PAPERS KS ROLLIESMPFKS 24 32 BAD ASS ROLLING PAPERS 1¼ BAD ASS 1/4 24 50 LICENSED AC/DC 1½ AC/DCPAPERS 25 32 KINGPIN® BROOKLYN SWEETS KP 1/2 BROOKLYN GOLDEN WRAP PEACH GWRAPPEACH 24 32 199:- 239:- 199:- 199:- 199:- 199:- 199:- 139:- 159:- 99:- 249:- 249:- 199:-
  • 33. It’s just like it sounds – a pack of rolling papers shaped and sized just like a creditcard.Eachpackcomeswith20paperswhicharemadefromahighquality rice and hemp blend.Wrapped in an individual plastic holder, it fits perfectly in any wallet which will make sure you never leave home without‘em. This nifty invention prevents you from ever having to deal with a crushed pack of rolling papers (or ones that have gotten nice and gross from being in a pants pocket for too long)... CREDIT CARD ROLLING PAPERS CREDITCARDPAPERS US Patent App# 11/746,503 Europe EP #20070527-45661 CREDIT CARD ROLLING PAPERS CREDITCARDPAPERS US Patent App# 11/746,503 Europe EP #20070527-45661 ROLLING PAPERS CREDITCARDPAPERS US Patent App# 11/746,503 Europe EP #20070527-45661 20 20 Our Pouch design makes rolling a perfect cigarette easy with little to no waste. To adjust the amount of smoke you draw from your rolled cigarette simply tear the ends to your liking. Our Pouch design makes rolling a perfect cigarette easy with little to no waste. POUCH RICE PAPERS 1¼ POUCHPAPERS 24 20 SPECIALITYPAPERS 34 269:- 149:-
  • 34. all papers are GLASS CELLULOSE PAPERS 1¼ GLASS1/4 24 50 GLASS COLORED 1¼ *Mixed Box GLASS1/4 - COLOR 24 50 GLASS CELLULOSE PAPERS KS GLASSKS 40 40 GLASS COLORED KS *Mixed Box GLASSKS - COLOR 24 50 KLEAR BRASILIA KS KLEAR KS 40 40 TRIP2 CLEAR MINI 1¼ TRIP2 1/4 24 50 TRIP CLEAR KS TRIP KS 40 40 TRIP2 CLEAR MINI 1¼ TRIP2 1/4 TRIP CLEAR KS TRIP KS TRIP2 CLEAR MINI 1¼ TRIP2 1/4 24 TRIP CLEAR KS TRIP KS 40 35 CLEARCELLULOSEPAPERS 149:- 179:- 149:- 179:- 229:- 229:- 129:-
  • 35. CLEARCELLULOSEPAPERS 36 CYCLONES CLEAR CONE Natural CYC KLEAR Blueberry CYC KLEAR BLUEBERRY Grape CYC KLEAR GRAPE Peach CYC KLEAR PEACH Purple Unknown CYC KLEAR PURPLE 24 1 all clear cone are 24 2 CYCLONES CLEAR CONE 2 PER PACK Purple Unknown CYC KLEAR PURPLE 99:- 139:-
  • 36. CLEARCELLULOSEPAPERS 37 KINGPIN KLEAR BLUNTS Klear KPKLEARNAT Blueberry Bomb KPKLEARBLUE Goomba Grape KPKLEARGRAPE Peach Paradise KPKLEARPEACH 18 20 all klear blunts are 169:-
  • 37. ZIG-ZAG ZIGYELLOW 25 100 GIZEH SPHINX SW GIZEHSPHINX25 25 100 GIZEH RED SW GIZEH RED 50 50GIZEH MARIE SW GIZEH MARIE 25 100 GIZEH SPECIAL SW GIZEH SPECIAL 50 50 OCBZIG-ZAGGIZEH 38 OCB BLACK 1¼ OCBBLACK1/4 - 25 25 50 OCB WHITE 1¼ OCBWHITE1/4 - 100 100 50 OCB BLACK SLIM OCBBLACKSLIM 50 32 OCB WHITE SLIM OCBWHITESLIM 50 32 OCB XPERT OCBXPERT 50 32 OCB WHITE LONG OCBWHITELONG 50 32 OCB BLACK KS OCBBLACKKS 50 32OCB GREEN OCBGREEN 5050 OCB WHITE NO.4 OCBWHITENO.4 25 100 OCB BLACK NO.4 OCBBLACKNO4 25 100 OCB BLACK NO.1 OCBBLACKNO1 50 50 OCB BLUE OCBBLUE100LV 25 100 GIZEH KS BRONZE GIZEH KS BRONZE 26 33 GIZEH KS SLIM GIZEH KS SLIM 50 33 GIZEH SILVERTIP SW/DBL GIZEH SILVERTIP 25 100 GIZEH FINE 1½ GIZEH FINE 25 100 ZIG-ZAG ZIGBLUESLIM 50 32 OCBROLLS OCB ROLLS 24 4m GIZEH MARIE SW 25 100 329:- 329:- 329:- 409:- 249:- 139:- 239:- 239:- 199:- 199:- 139:- 229:- 299:- 149:- 299 149:- 149:- 159:- 149:- 169:- 159:- 289:- 199:-
  • 38. SMOKING GOLD ROLLS SMK GOLD ROLLS 24 4m 39 SMOKING PURE HEMP KING SIZE PURE HEMP K/S 50 33 BOBMARLEYKINGSIZE BOBK/S 50 33 PURE HEMP SW PURE HEMP SW 50 50 BOB MARLEY 1¼ BOB1/4 25 50 SMOKING ARROZ SMK ARROZ 50 50 49 SMOKING # 8 BLUE SW SMK #8 BLUE 50 60 SMOKING BLUE KS SMK BLUE K/S 50 33 SMOKING BLACK 1¼ SMKBLACK 1/4 50 33 SMOKING # 8 Cutkorners SMK #8 GREEN 50 60 SMOKING DELUXE KS SMK DEL K/S 50 33 SMOKING GREEN 1¼ SMK GRN 1/4 25 50 SMOKING WHITE REGULAR SMKWHITE REG 25 60 SMOKING GREEN KS SMK GRN K/S 50 33 SMOKING MAIZ CORN SMK MAIZ 50 50 49 SMOKING ECO HEMP 1¼ SMK ECO 1/4 25 50 SMOKING ECO HEMP KS SMK ECO K/S 50 33 SMOKING MASTER 1¼ SMK MASTER 1/4 50 50 SMOKING MASTER KS SMK MASTER K/S 50 33 SMOKINGMASTERREGULAR SMK MASTER REG 25 60 SMOKING MASTER 200 SMK MASTER 200 25 60 50 33SMOKING RED KS SMK RED K/S SMOKING # 8 Red SMK #8 RED 50 60 SMOKING KING SIZE SLIM SMK SMK SLIM 50 33 SMOKING SLIM KS SMK SLIM K/S 50 33 SMOKING MASTER ROLLS SMK MASTER ROLLS 24 4m SMOKING DELUXE ROLLS SMK DEL ROLLS 24 4m 199:- 199:- 229:- 229:- 219:- 219:- 149:- 239:- 159:- 239:- 199:- 199:- 249:- 229:- 169:- 229:- 149:- 149:- 149:- 229:- 229:- 229:- 199:- 229:- 259:- 189:- 239:-
  • 39. all papers are 40 RIZLA&HEMPIRE 40 HEMPIRE™ 1½ HEMPIRE1/2 25 33 HEMPIRE™ 1¼ HEMPIRE1/4 25 50 HEMPIRE™ SW HEMPIRE SW 25 50 RIZLABLUEDBL FEEDSLOWBURN RIZLA BLUE SW DBL 2x50 100 RIZLA BLUE SW RIZLA BLUE SW 100 100 50 RIZLA BLUE 60 RIZLA BLUE 60 LV 2x50 60 RIZLA GREEN SW RIZLA GREEN SW 50 RIZLA GREEN SW 100 50 50 100 50 RIZLA ORANGE 60 RIZLA ORANGE 60LV 2x50 60 RIZLA SILVER KS SLIM ULTRA THIN RIZLA SILVER KS SLIM 50 32 RIZLA SILVER DOUBLE FEED ULTRA THIN RIZLA SILVER SW DBL 25 100 RIZLA SILVER 50 RIZLA SILVER SW 50 25 100 RIZLAWHITE KS SLIM RIZLAWHITE KS SLIM 50 50 RIZLA RED KS STANDARD BURN RIZLA RED KS 50 32RIZLA GREEN KS MEDIUM BURN RIZLA GREEN KS 50 32 RIZLA BLUE KS SLOW BURN RIZLA BLUE KS 50 32 RIZLA ORANGE ORIGINAL RIZLA ORANGE ORIGINAL 2x25 100 RIZLA ORANGE DOUBLE FEED RIZLA ORANGE SW DBL 2x25 100 RIZLA WHITE SW DOUBLE RIZLAWHITE SW DBL 25 100 all papers areall papers areall papers are RIZLA BLUE KS SLIM SLOW BURN RIZLA BLUE KS SLIM 50 32 RIZLAREDSWSTANDARDBURN RIZLA RED SW 50 RIZLA RED SW 100 50 50 100 50 259:- 279:- 229:- 229:- 229:- 189:- 239:- 229:- 229:- 699:- 219:- 249:- 249:- 179:- 249:- 199:- 229:- 229:- 229:- 169:- 169:- 169:-
  • 40. all RAW cone papers are STANDARD&COMMERCIAL/CONES SWAN BLUE LIGHT WEIGHT SWANBLUE 50 50 SWAN RED MEDIUM WEIGHT SWANRED 100 50 SWAN GREEN MEDIUM WEIGHT SWANGREEN 100 50 CANUMA PAPERS CANUMA PAPERS 50 50 CAMELLO 1¼ CAMELLO 100 33 MUSKOTE 50 MUSKOTE 50 50 MASCOTTE MASCOTTE 25 50 BLACK DEATH 64 PACKS OF 5 BOOKLETS OF 50 LEAVES EACH BLACK DEATH 64 505 RAW® Cones are selling so incredibly strong that we had to hide a few boxes just to use for these images! Wheter it’s bulk, King Size or 1 1/4 we just can’t make enough of them. They save smokers from having to roll their own and let’s face it – we all like things to be easier! If you don’t yet carry RAW® Cones you are missing out on one of the hottest products in the smoking market. If you do carry them you already know what I’m talking about...RAW® PRE-ROLLED CONE 3 PACK King Size RAWCONE3PK 332 RAW® 632 800 RAW® PRE-ROLLED CONE 800 PIECES RAWCONE 41 159:- 159:- 159:- 199:- 499:- 99:- 149:- 149:- PRE-ROLLED CONE 6 PACK 1 1/4 Size RAWCONE6PK 529:- 249:- 329:-
  • 41. CONES 42 Torpedoesarethehighestqualitypre-rolledconesonthemarket.Ultra-thinandmade from a special blend of rice and hemp, these perfect cones burn slow and extremely clean. The tube can be used as a carrying device and an airtight snuffer.Torpedoes are avail- ableinKingSize(109mm)andXXL(130mm)sizeswithflavouredversionsaswell. TORPEDOES KING SIZE PRE ROLLED CONICAL PAPERTUBES Natural TORPKS Apple TORP KS-APPLE Blueberry TORP KS-BLUEBERRY Peach TORP KS-PEACH Strawberry Kiwi TORP KS-STRAWBERRY White Chocolate TORP KS-WHITE CHOC 24 1 allTORPEDOES KS are TORPEDOES XXL PRE ROLLED CONICAL PAPER TUBES Natural TORPXXL Apple TORP XXL-APPLE Blueberry TORP XXL-BLUEBERRY Peach TORP XXL-PEACH Strawberry Kiwi TORP XXL-STRAWBERRY White Chocolate TORP XXL-WHITE CHOC 18 1 allTORPEDOES XXL are TORPEDOES 1000ct TORP1000 1000 TORPEDOES PRE ROLLED CONICAL PAPERS 3 PACK DISPLAY TORP3-DISPLAY 18 3 TORPEDOES 3 PACK REFILLS TORP3 25 3 79:- 99:- 99:- 99:- 99:- 99:- 89:- 99:- 99:- 99:- 99:- 99:- 149:- 189:- 499:-
  • 42. TORPEDOES 43 CONES SUPER 180mm CONESBPSUPER1 50 1 CONES NATURAL 1 1/4 CONESNATBP1/4-6 50 1 CONES GIGA 280mm CONESBPGIGA1 50 1 CONES NATURAL KING SIZE CONESNATBPKS3 50 1 CONES MINI CONESBP1/4-6 50 6 CONESBASICDISPLAY CONESDISPBASIC CONESDISPLAY CONESDISPKS3-25 6xJOYBOX CONESJOY 6 16xCB12 CONESBASIC12 8xCB32 CONESBASIC32 6xCB50 CONESBASIC50 16 12 8 32 6 50CONESDISPLAY 43 all CONES are CONES 1000 CONESBULKKS1000 1000 12 PIECE CONES 109mm REFILL CONESBPKS12 50 12 3 PIECE CONES 109mm REFILL CONESBPKS3 50 3 CONESBLACK CONESPPKS3 32 3 CONESPARTY CONESPPPARTY1 32 3 CONESBLACK CONESBOXPARTY32 CONESBOXKS64 25 32 25 64 599:- 599:- 199:- 199: 99:- 99:- 99:- 39:- 59:- 89:- 49:- 399:- 349:- 399:- 299:- 299:-
  • 44. improvement over past papers on a roll. Rollies rolls combine these popular hemp rolling papers with new technology for the ultimate way to roll. Your customers are going to love it! We also offer roll-refills to increase your per-customer sales. Rollies Rolls use a unique patented paper dispenser with perforated edge. This allows your customers to decide the exact size of smoke they want to roll, and tear it off easily and accurately. This is a HUGE ElementsRollsuseauniquepatentedpaperdispenserwithperforatededge.This allows your customers to decide the exact size of smoke they want to roll, and tearitoffeasilyandaccurately. ThisisaHUGEimprovementoverpastpaperson aroll. Elementsrollscombineoldworldricerollingpaperswithnewtechnology for the ultimate way to roll. Your customers are going to love it! We also offer roll-refillstoincreaseyourper-customersales. Roll-Refills are a great way to increase your per-customer sales. If you’re selling Ele- ments or Rollies Rolls, these allow you to offer a refill to your customer and thus bring them back into the store every week for more. 45 PAPERSONAROLL ELEMENTS® ROLLS ULTRA THIN 1¼ ELE R 1/4SLIM 10 5m 20 5m ELEMENTS® ROLLS 1¼ ELE R 1/4SLIMREFILL ELEMENTS® ROLLS 1½ KS ELE R KSREFILL 20 5m ELEMENTS® ROLLS SW ELE R SWREFILL 20 5m ROLLIES® REFILLS SW ROLLIES R SWREFILL 20 5m ROLLIES® ROLLS SW ROLLIES R SW 10 5m ROLLIES® ROLLS KS ROLLIES R KS 10 5m ultimate way to roll. Your customers are going to love it! We also offer roll-refills to increase your per-customer sales. 149:- ELEMENTS® ROLLS THIN 1½ KS ELE R KS 10 5m ELEMENTS® ROLLS ULTRA THIN SW ELE R SW 10 5m 179:- 179:- 179:- 149:- 149:- 149:- 139:- 149:-
  • 45. PAPERSONAROLL 46 BROWN SUGAR ROLLS ISLAND BLEND BSR ISLAND BROWN SUGAR ROLLS CHERRYBONBON BSR CHERRY BROWN SUGAR ROLLS PEACH BSR PEACH BROWN SUGAR ROLLS CHOCOLATEMINT BSR CHOC BROWN SUGAR ROLLS STRAWBERRY BSR STRAW BROWN SUGAR ROLLS COGNAC&HONEY BSR COGNAC all BROWN SUGAR ROLLS are 10 2m RAW® built on its success with RAW® ORGANIC HEMP ROLLS. Each roll contains 5 meter of the famousunrefinedRAW®ORGANICHEMPstylepaper.GreatforallyourRARfanaticswhowant tochoosetheirownsizeofpaper.EverybodylovesRAW®,it’smorethanjustapaper,it’saway of life (available in both Classic and Organic styles). ROLLS RAW® UNREFINED ROLLS RAWROLL 12 3m 24 5m149:- RAW® ORGANIC ROLLS RAWORGROLL 169:- 169:- 169:- 169:- 169:- 239:- 169:-
  • 46. JUICY Rolls are a neat way for your customers to enjoy their JUICY cigarettes. Each roll contains 5 meters of TRIPLE DIPPED paper. Rolls were originally invented in the UK and have been steadily increasing in popularity in Europe. Smokers like them because they can choose the exact size of cigarette they want to smoke. You’ll like them be- cause they have a higher-than-flat-pack profit margin. JUICY JAY’s ROLLS MIX JRMIXNROLL JUICY JAY’s ROLLS VERY CHERRY JRCHERRY JUICY JAY’s ROLLS WATERMELON JRWATERMELON JUICY JAY’s ROLLS GREEN APPLE JRAPPLE JUICY JAY’s ROLLS BLACKBERRY BRANDY JRBLACKBERRY JUICY JAY’s ROLLS RASPBERRY JRRASPBERRY JUICY JAY’s ROLLS COTTON JRCOTTON JUICY JAY’s ROLLS BANANA JRBANANA JUICY JAY’s ROLLS BLUEBERRY JRBLUEBERRY JUICY JAY’s ROLLS STRAWBERRY JRSTRAWBERRY all JUICY JAY’s Rolls are 24 5m JUICY JAY’s ROLLS RUM JRRUM JUICY JAY’s ROLLS PEACHES N CREAM JRPEACH 47 PAPERSONAROLLPAPERSONAROLL 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:- 249:-
  • 47. PAPERSONAROLL RIPSXTRAROLLS RIPSXTRAK/S RIPSXTRAREG RIPSXTRASLIM RIPSHOLDERACRYL RIPS HOLDERREG RIPS HOLDERSLIM RIPSBLUEKSROLLS RIPSBLUE10 RIPSBLUE24 RIPSGREEN1¼ROLLS RIPSGREEN10 RIPSHEMP REGULARROLLS RIPSHEMPREG10 RIPSHEMPREG24 RIPSHEMPSLIM24 RIPSHEMPSLIM 1¼ROLLS RIPSHEMPSLIM10 RIPSREDSWROLLS RIPSRED10 RIPSRED24 RIPSHEMPSLIM 1½ROLLS RIPSHEMPKS10 RIPSHEMPKS24 48 10 7m 10 5m 10 5m 10 5m 10 5m 10 5m 24 7m 24 5m 24 5m 24 5m RIPSGREEN24 24 5m24 5m 24 5m JAY’SROLLS JAY’SROLLS JAY’SROLLS BLUE - King Size JRBLUE 24 5m 149:- GREEN - Slim Size JRGREEN 24 5m RED - Regular Size JRRED 24 7m 149:- 269:- 149:- 249:- 139:- 219:- 149:- 269:- 139:- 219:- 139:- 219:- 219:- 219:- 219:- 149:- 189:- 279:-
  • 48. TIPPS&TRICKS DID YOU KNOW? PLANT BASED GUM Potato gum is a newer rolling paper gum made from potato starch. It can be slightlyyellowincolororclear,dependingonthemanufacturer.Potatogum sticks very well – often exceeding the tensile strength of Sugar or Acacia gum.HoweveritdoesburndifferentlythanSugarorAcaciagumandittastes bitter.Onereasonitworkssowellisthatitsbittertastepreventspeoplefrom accidentally licking it all off the paper. For example if you lick sugar gum, it tastes good and your tongue is automatically drawn to the taste – generat- ing more saliva and possibly causing you to lick all of that gum right off the paper!With potato gum, this doesn’t happen. Sugar gum is as simple as it sounds, gum actually made from sugar or from plantsap.Acacia(Arabic)gum,isharmlesslyextractedfromtheAcaciatree*. These gums stick very well as long as they are moistened properly. These gums require only a gentle lick to moisten the gum line. Unfortunately, smokers often lick too much. This can “lick off” the gum and potentially cause the paper not to stick. A good tip is to moisten the gum line from the backside of the paper. All of the ELEMENTS®, JUICY JAY’S®, RAW® (see below about RAW’s special gum), DLX® and SKUNK® papers use these truly natural gums. These gums are perfect for your Vegan/Vegetarian or environmentally friendly minded customers. One-way to know for certain if a paper uses 100% Natural Veg- etarian Gum is to see where it is made. If you see“made in Spain”, then the paper is definitely uses a plant based natural gum since both factories in Spain use only vegetarian gums**. *AcaciarollingpapergumisderivedfromtheresinsofaparticularkindofAfricanacaciatree–theAcacia Senegalensis. This Acacia variety was best known in the days of the Pharaos, today it has become more rare.These Acacias are slow growing desert trees. It is said their roots spread out as far as 20 kilometers. Now the tree is native only in the Sudan, although it has also come to be cultivated on small farms in Mali, Niger and Senegal. Rolling Paper factories use gum from both of these sources, the wild and the domesticated. Acacia resin, once tapped from the trees, is dissolved in water, filtered, pasteurized and turned into a fine powder 100% Pure, 100% Virgin. It is a completely chemical-free substance, with no additivesofanykind.Ipassesthehighestknownfoodstandardparameters;ithasamildtasteanditeven has been said to have mildly beneficial characteristics as a natural cholesterol reducer. **Warning; China is now producing knockoff rolling papers. Some copies even have the correct water- mark on the papers. However the quality of the actual paper and gum is way inferior to the genuine article. If someone offers you a deal that seems too good to be true – it probably is. RAW NATURAL HEMP GUM RAW gum differs slightly with every batch.This is because we use a blend of sugarsfromtheAcaciaplantwithnaturalpotatostarchandpowderedhemp from our friends at Manitoba Harvest*. This is our proprietary formula for makingournaturalrollingpaperglue.Thetrickisblendingitinawaythatit sticksperfectlyyetburnswithaminimalamountofash.Wefoundthatadd- ing hemp to the mix causes the gum to burn with less ash and a smoother flavour. Think of it as transitioning the gum to the paper. By blending the same materials that are in the paper into the gum, it causes the burn rate of the gum to better match the burn rate of the paper. *Our gum is completely proprietary and our new formula(s) are patent pending.We have to try and pro- tect RAW from unfortunately incessant copying by two large tobacco giants. For information on our gum patent fillings please contact our legal department. ANIMAL BASED GLUE Animal based gum is exactly what it sounds like and some paper factories still use it in their production. It is unfortunately that this practise still is commonplacebutcertainpaperfactoriesusegumthatismadefromrotting/ fermenting dead animals (remember the old saying about old horses being sent to the glue factory, this is based on actual fact). There has been some controversy about this because unscrupulous companies have begun calling their animal based gum papers“Natural Gum”.They claim that dead animal glueistechnically“Natural”.Againthisreallyconfusesconsumersintothink- ing that“Natural Gum”and the truly natural Sugar and Acacia gums are the same thing. It’s important that you educate your customers on the various papergumsandtrytoavoidonesthatuseanimalbasedgum(thisisdifficult as brands will not openly admit to using Animal based gum on their pack- ages and some might even lie about it). *ZIG-ZAG, ELEMENTS JUICY JAYS, RAW,TORPEDOES and other marks used in this catalog are the property of their respective owner(s). They are used for informational or comparison purposes. No others rights are claimed or implied. 49
  • 49. 1. Prevents having soggy, sloppy, clogging cigarette ends. 2. Conserves your tobacco, no wasted ends. 3. Strengthens your cigarette and gives if better shape. 4. Prevents tobacco from going into your mouth - no“PAH-TEWing” Rolling PaperTips are an important part of rolling your own cigarette. Some people mistakenly call these ‘filters’ but they are NOT filters (they don’t filter anything out, they’re just a tip / spacer) WHY USE PAPER TIPS? Be sure to offer your customers paper tips - it will increase their smoking enjoyment and increase your sales!
  • 50. TOBACCO ACCESSORIES ROLLING MACHINES - RAW, ELEMENTS ROLLING MACHINES - JUICY, KINGPIN & ZEN ROLLING MACHINES & ROLL BOX SHOOTER/INJECTOR ROLLINGTIPS CIGARETTETIPS & FILTERS CIGARETTE FILTERS CIGARETTETUBES LARAMIE and ZEN tubes have maintained a longer, higher quality fil- ter element (one of the longest in the industry). This longer, better filter gives the cigarette a better, smoother draw and eliminates the “gap problem” of lower quality tubes. In addition, because the filter is longer you have less wasted tobacco in the cigarette butt, thus saving you money with every tube! BETTER TUBES. BETTER CIGARETTES SEE THE DIFFERENCE. TASTE THE DIFFERENCE! ZEN, LARAMIE OTHER
  • 51. ROLLERS 53 RAW® is not just a brand, it’s a lifestyle.The RAW® brand has a cult-like following and a huge customer base. RAW® Rolling Machines are a complementaryitemtoRAW®rollingpapers. WhereasRAW®rollingpapersaremadewithunrefinedfibers,RAW®RollingMachinesarepro- ducedusingahemp-basedeco-plasticandcomeinadisplayboxof12units. Easilyincreaseyourstore’sper-customersalesbyofferingRAW®rollingmachineswheneveracustomerpurchasesRAW®rollingpapers. WhyHempforEco-Plastic?Wehavebeenexperimentingforyearswithwaystoproducean‘earthfriendly’plasticbodyforourrolling machines. TheadventofHybridcarsmade usrealizethatperhapsweshouldlookatcreatingahybridplastic. ThusanewcompositewascreatedusingHempandRecycledplastics. Hemphadtobeusedinsteadofother natural fibers due to the inherent strength of the Hemp fiber. Hemp fiber is one of the strongest natural fibers on the planet and its natural resilient qualities made it the only choice for our hybrid composite plastic body for our plastic items.We experimented with flax fiber, canvas, and crushed soy, but none could function at the same level as com- mercialhemp. OurHemp ‘eco-plastic’ ismanufacturedataspecialfacilityinGermany. ELEMENTS® ROLLERCONE - SIMPLYTHE BEST! FITS11/4andKS ELE 110CONE 12 ELEMENTS® ROLLERS110mm - SIMPLYTHE BEST! FITS KS ELE 110 12 ELEMENTS® ROLLERS70mm - SIMPLYTHE BEST! FITSSWONLY- 1EXTRAAPRONINCLUDED ELE 70 12 ELEMENTS® ROLLERS79mm - SIMPLYTHE BEST! FITS1¼,1½,DOUBLEWIDE- 1EXTRAAPRONINCLUDED ELE 79 12 RAW® HEMP PLASTICROLLER MADEWITHHEMPPLASTIC- 1EXTRAAPRONINCLUDED 110mm RAW110 12 RAW® HEMP PLASTICROLLER MADEWITHHEMPPLASTIC- 1EXTRAAPRONINCLUDED 79mm RAW79 12 RAW® HEMP PLASTICROLLER MADEWITHHEMPPLASTIC- 1EXTRAAPRONINCLUDED 70mm RAW70 12 RAW® HEMP PLASTICROLLER MADEWITHHEMPPLASTIC- 1EXTRAAPRONINCLUDED1EXTRAAPRONINCLUDED PLASTICROLLER MADEWITHHEMPPLASTIC- 1EXTRAAPRONINCLUDED1EXTRAAPRONINCLUDED RAW® HEMPRAW® HEMP PLASTICROLLER MADEWITHHEMPPLASTIC- 1EXTRAAPRONINCLUDED 110mm110mm 12 RAW® HEMP PLASTICROLLER MADEWITHHEMPPLASTIC- 1EXTRAAPRONINCLUDED PLASTICROLLERPLASTICROLLER MADEWITHHEMPPLASTIC- 1EXTRAAPRONINCLUDED RAW® HEMP PLASTICROLLER MADEWITHHEMPPLASTIC- 1EXTRAAPRONINCLUDED 79mm 1212 PLASTICROLLER MADEWITHHEMPPLASTIC- 1EXTRAAPRONINCLUDED 149:- 149:- 149:- 139:- 149:- 159:- 159:-
  • 52. ROLLERS 54 12 ZEN®ROLLER79mm ADJUSTABLE FITS1¼,1½,DOUBLEWIDE- EXTRAAPRONINCLUDED ZEN 79ADJUST 12 ZEN®ROLLER70mm ADJUSTABLE FITS1SWONLY-EXTRAAPRONINCLUDED ZEN 70ADJUST 12 ZEN®CONEROLLER 110mm FITS KS ZEN 110CONE 12 ZEN®ROLLER79mm FITS1¼,1½,DOUBLEWIDE- 1EXTRAAPRONINCLUDED ZEN 79 12 ZEN®ROLLER70mm FITS SW ONLY - 1 EXTRA APRON INCLUDED ZEN 70 12 ZEN®ROLLER110mm FITS KS ZEN 110 ELEMENTS®, ZEN®, JUICY® & KINGPIN® rollers are NOT made in China! They are made using high quality acrylic in a renowned smoking machine factory in Indonesia. They’re not plastic – they’re actual acrylic. This means they are 3x as strongastypicalChineseplasticrollersandyourcustomerswilllovethem. Thesearethetypesofproductsthatcangiveyourstorethereputationofsellinghighquality merchandise and build repeat customer loyalty. KINGPIN BLUNTROLLER - SIMPLYTHE BEST! FITS ALL BLUNTS KPROLLER 6 JUICY® CIGARROLLER FITS ALL BLUNTS JJ ROLLER 6 149:- 149:- 139:- 139:- 149:- 149:- 139:- 139:-
  • 53. DLX® POWER ROLLER 79mm FITS SW & 1 1/4 DLXPOW79 10 ROLLERS 55 DLX® ROLLER 84mm FITS SW, 1 1/4 & 84 - DELUXE POLISHED CHROME METAL ROLLERTHAT OPENS FOR EASY FILLING DLXROLLER84 10 ZENAUTOMATIC ROLLBOX70mm FITS SW ONLY ZEN BOX70 ZENAUTOMATIC ROLLBOX110mm FITS KS ZEN BOX110 ZENAUTOMATIC ROLLBOX110mm FITS KS ZEN BOX110 ZENAUTOMATIC ROLLBOX79mm FITS 1 ¼, 1 ½, DOUBLEWIDE ZEN BOX79 CHILLS ALIEN ROLLER 79mm CHILLSRA 12 159:- 159:- 99:- 99:- 99:- 149:-
  • 54. SHOOTER/INJECTOR 56 ZEN SHOOTER/INJECTOR ZEN SHOOT ZENQUICK SHOOTER/INJECTOR WORKSWITH BOTH 84mm & 100mm ZEN QK SHOOT LARAMIEMATIC LAR MATIC LARAMIE SLIMSHOOTER WORKSWITH ALL SLIMTUBES LAR SHOOT SLIM LARAMIEDOUBLE SHOOTER/INJECTOR LAR SHOOT DBL COLORS: RED, BLUE, OR BLACK 12 LARAMIE SHOOTER WORKSWITHBOTHSHORTANDKINGSIZE LAR SHOOT SHOOTER/INJECTOR LARAMIEMAESTRO SHOOTER/INJECTOR WORKSWITH84mmCIGARETTETUBES WITH STORAGE COMPARTMENT & FILLINGTOOL LAR MAESTRO RIZLA SHOOTER/INJECTOR RIZLA SHOOT OCB SHOOTER/INJECTOR OCBSHOOTER SUPERMATICII SHOOTER/INJECTOR SUPERMATICII EXCELDELUXE SHOOTER/INJECTOR EXCEL DE LUXE 79:- 99:- 79:- 69:- 199:- 179:- 89:- 229:- 109:- 179:- 99:-
  • 55. TIPS 57 ELEMENTS® CONETIPS CHLORINE AND CHEMICAL FREE CONETIPS ELETIPSCONE 24 34 RAW®TIPS CHLORINE AND CHEMICAL FREE Size: 17 x 58mm RAWTIPS 50 50 RAW®TIPSPREROLLED CHLORINE AND CHEMICAL FREE RAWTIPSPREROLLED 20 21 DLX®TIPS 6xPERFORATED, CHLORINE AND CHEMICAL FREE Size: 72 x 44mm DLXTIPS 50 60 JUMBOFILTERTIPS RASTA JUMBOTIPS RASTA YELLOW MELLOW JUMBOTIPS MELLOWYELLOW DOLLAR JUMBOTIPS DOLLAR POUND JUMBOTIPS POUND EURO MIX JUMBOTIPS EURO 50 36 ZEN®TIPS PERFORATED, CHLORINE AND CHEMICAL FREE ZENTIPS 50 50 ELEMENTS®TIPS CHLORINE AND CHEMICAL FREE 18mm NON PERFORATED ELETIPS PERFORATED ELETIPSPERF 25mm WIDE ELETIPSWIDE 50 50 DANK7TIPS REUSABLEWOODENTIPS – SOAKED IN FLAVOR FOR 7 DAYS WONDERBERRY CYC XTRATIPSWONDER SUGARCANE CYC XTRATIPSSUGARCANE 24 4 RAW®TIPSWIDE CHLORINE AND CHEMICAL FREE - HEMP COTTONTIPS Size: 25 x 58mm RAWTIPSWIDE 50 50 RAW® CONETIPS CHLORINE AND CHEMICAL FREE CONETIPS RAWTIPSCONE 24 32 CHLORINE AND CHEMICAL FREE 24 RAW®TIPSGUMMED &PERFORATED CHLORINE AND CHEMICAL FREE RAWTIPSGUMMED 24 33 ELEMENTS®TIPSGUMMED &PERFORATED CHLORINE AND CHEMICAL FREE ELETIPSGUMMED 24 33 129:- 129:- 99:- 99:- 99:- 169:- 249:- 249:- 249:- 169:- 99:- 99:- 99:- 99:- 99:- 99:- 99:- 119:- 129:-
  • 56. TIPS&FILTERS 58 LARAMIEFILTERS LAR FILT 200 LEFTIESTIPS LEFTIES 50 40 GIZEH FILTER TIPS PERFORATED, CHLORINE AND CHEMICAL FREE KING SIZE GIZEHTIPS KS KING SIZE SLIM GIZEHTIPS SLIM 24 35 RIPSTIPS RIPSTIPS 36 40 OCBTIPS OCBTIPS 25 50 RAW® FILTERS REGULAR RAWFILT SLIM RAWFILTSLIM 200 200 ZEN®PREMIUMFILTERS Ø 7.5mm REGULAR ZEN FILT REGULAR MENTHOL ZEN FILTMENT TIPS&FILTERS 200 ZEN®PREMIUM SLIMFILTERS Ø 6.5mm SLIM ZEN FILTSLIM SLIM MENTHOL ZEN FILTSLIMMENT TIPS&FILTERS 200 ZEN®PREMIUM SUPERSLIMFILTERS Ø 5.8 – 6mm SUPER SLIM ZEN FILTSUPER SUPER SLIM MENTHOL ZEN FILTSUPERMENT 3CASTLESFILTERS 3CASTLEFILT 200 10010 CANUMAFILTERS CANUMAFILTER DOUBLE DUTCH TIPS DDTIPS 24 100 99:- 99:- 249:- 149:- 149:- 39:- 39:- 39:- 39:- 39:- 39:- 89:-
  • 57. FILTERS 59 ZIG-ZAGSLIMFILTERS ZIGFILTSLIM 12034 15010 ZIG-ZAGMENTHOL FILTERS ZIGFILTMENTHOL TUNEFILTERS TUNE100 TUNE40 TUNE10 1001 401 1025 10020 10020 EFKAACTIVEFILTERS EFKA ACTIVE FILTERS EFKABLUEFILTERS EFKA FILTERS SWANSLIMFILTERS SWANFILT 16510 12020 SWAN EXTRA SLIM FILTERS SWANFILT EXTRA SLIM 12020 SWANSMOOTH FILTERS SWANFILT SMOOTH 12020 SWANMENTHOL EXTRASLIMFILTERS SWANFILT MENTH XTRASLIM 10030 OCBREGULARFILTERS OCBFILTREG 12034 OCBSLIMFILTERS OCBFILTSLIM 10020 GIZEHREGULARFILTERS GIZEH FILT 12020 GIZEHSLIMFILTERS GIZEH FILT SLIM 12030 SMOKINGFILTERSSLIM SKM FILTSLIM 149:- 149:- 149:- 179:- 229:- 199:- 239:-99:- 69:- 199:- 119:- 129:- 169:- 129:- 229:- 159:-
  • 58. TUBES 60 LARAMIEIISERIES FULL FLAVOR LARTB II 100 FULL FLAVOR LARTB II 250 100 250 LARAMIETUBES FULL FLAVOR LARTB 250 MILD LARTB MILD 250 250 OCB HEMP TUBES OCBTUBES 200 ZIG-ZAG TUBES ZIGTUBES 250 200 ZEN® FLAVOURED PEACH TUBES ZENTUBESPEACH 250 ZEN® WHITETUBES ZENTUBESWHITE 250 ZEN®TUBES 100MM FULL FLAVOR ZENTUBES100 100MM LIGHT ZENTUBES LT 100 REGULAR FULL FLAVOR ZENTUBES250 200 ZEN®MENTHOL 200TUBES ZENTUBESMENTHOL 200 PAY PAY TUBES PAYPAYTUBES 49:- 49:- 29:- 49:- 59:- 59:- 59:- 59:- 49:- 59:- 39:-
  • 59. PRYLJÄTTEN EU CATALOG 2013 - 4 - Grinders_V5.indd 70 28.02.2013 10:06:29
  • 60. HOWTOINCREASEYOURRYOPROFITS 62 INFORMATION IS KEY Another way to increase sales and raise product value is by sharing information about what makes a product special. As you probably know PRYLJÄTTEN produces the most innovative RYO products in the world, but without your help this information doesn’t get to the end consumer. If your staff smokes and uses the products you sell they can better advise your customers on which ones rock – and which ones are awful.They can better bond with your customers and help establish long termrelationships.Otherwiseifyouhirea“Nun”whodoesn’tsmokeandhatesthesmellofcigarettesmoke,thatpersonwillhatetheirjobandlikelytreatyourcustomerspoorly.EveniftheNunfakesit–the truth oozes out of her pores – smokers can spot a non smoker (and a faker) a mile away. True “die hard” smokers would prefer to be serviced by their fellow smokers. Having a Nun tell a smoker which paper or cigar smokes better is always a bad idea. At PRYLJÄTTEN we actually banned all machine-made cigarettes from our premises. Most of us smoke, and we smoke RYO, MYO or Pipe tobacco. We don’t fake it – we love it and we live it. That’s why we do what we do so much better than any of our competitors. If you create a similar environment with your store and your customers, it will help foster a customerpreferenceforyour store. You will become their store of choice... they will look to you for all the newest and coolest. They will trust your judgment and will catch on to your excitement. HIRE STAFF THAT SMOKE In interviews with some of the most successful specialty tobacco retailers across the USA, they all cite verbatim that one of the biggest keys to their success is differentiating themselves from the competitors. The undeniable fact of today’s super-competitive marketplace is that the consumers have an abundance of choices. SO WHY SHOULD THE CONSUMER CHOOSE YOUR STORE? Inourindustrythemostprofitablestoresdonotchargetheleastfortheiritems.Themostprofitablestoreschargehighpricesbuthaveenoughcustomerloyaltytosubstantiate.If you build a beautiful display for your rolling papers, you increase their value in your customer’s mind. He will now be willing to pay you 10-30% more per pack than he would if you didn’t have the display. It’s part of human nature; Perceived value is more important than actual value.Who cares what a pack of papers is really worth - all you should care about it’s what is worth to your customer.We’ll do our best to help you by providing multitiered displays, posters and signage.We must work together as partners to raise the product’s value in the mind of the customer. FACT: There are many ways to differentiate your store from your competitors but the winning method is to have a better selection and to promote that better selection. Although this carries through all products, weareconcentratingonRYOproducts.TherearetwotypesofRYOproductsinthemarketplace;Commercial brands(bigbrands)andSpecialtybrands(smallerbrands).Commercialbrandsareonesthat are more common and available almost everywhere. Specialty brands are the smaller brands that are only available at select retailed stores. Let’s start with some basic examples involving a big brand vs a specialty brand. PROMOTING A COMMERCIAL BRAND On the west coast of America, Zig-Zag papers are sold at almost every convenience store, cigarettestandandtobacconist.IfyousellZig-Zagpapersthereisnoreasonfortheconsumer to choose your store.The consumer can easily purchase them at the local gas station or at at any convenience store. You are forced to price compete against tens of thousands of other stores and to accept a smaller profit margin. PROMOTING A SPECIALTY BRAND Elements®isoneofthemostpopularandprofitablespecialtypapers.Ifyougettheconsumer to choose Elements® as their preferred brand then they will come back to your store to purchase them. There are fewer stores that carry Elements® so you have less price-pressure to compete. Youcanchargeapremiumpriceandincreaseyoursales.Inshort,youwinintwoimportantways. When marketing RYO products in your store, you have to determine the maximum price that consumers are willing to pay; the“sweet spot”price. If you charge too much for an item, sales will be slow and you encouragecompetitorstoenteryourmarket.Ifyouchargetoolittlethenyousimplywon’tmaketheprofitsthatyoucould.It’simportanttogetafeelforyourmarketanddecidewhatpriceisthe“sweetest”one. COMPETE WITH MARKETING NOT PRICE DISCLAIMER: ZigZag,Juicy,Elementsandallothermarksorbrandsusedhereinaretrademarksoftheirrespectiveparties.ZigZagisusedforcomparisonpurposeonly.Nootherrightsareexpressedorimplied. Let’s talk about merchandising. A store is not just a random conglomerations of merchandise; a store is a sensory experience.The easiest way to merchandise is to first make a list of the items youWANT to sell in your store, in each category. These are probably high margin items and ones that help give your store (and your bank account) an edge. For example when it comes to papers it is probably RAW and Elements, sincetheyhaveamuchmuchhighermarginthangenericregular“everyoneandtheirmothersellsthis”stuff. Standinfrontofyourcounterasifyouwereacustomerandtrytofeelwhereyoureyesnaturallygo. Whatisthebestspottoputhighmargincoolitems? Onceyourecognizethespots,therestsortoffallsintoplace. Puttheitemsyouwanttosellinthebestspots,andputthegenericstuffin“Idon’tcareaboutyou atall”spots. Anotherwaytoaccomplishthisistocreatecolorfuleye-catchingdisplaystopurposefullymakecertainitemsorareasthefocusofattention. Nomatterwhichwayyoudoit,solongasyou’reactively tryingtomerchandiseyouwilldefinitelyincreaseyourprofits! MERCHANDISING EXAMPLE 2 EXAMPLE 1 If a consumer asks for a commercial pack of papers, ask them if they’ve tried Elements®yet? If they ask what are Elements®, tell them “Elements®are a thin rice paper that burn with almost zero ash”. Presto, you’re done and perhaps made us both a customer for life. If your staff smokes and uses the products you sell they can better advise your customers on which ones rock – and which ones are awful.They can better bond with your customers and help establish long Ifaconsumerasksforacommercialpackofpapers,askthemifthey’vetriedRAW®yet.IftheyaskwhatRAW®is,tellthem“RAW®isanewunre- finedrollingpaper,it’ssonaturalthatitstillhasabrowncolortoit”(ofcoursefeelfreetothrowin“it’slikenootherpaperyou’veeversmoked...). PRYLJÄTTEN EU CATALOG 2013 - 5 - Accessories_final.indd 86 28.02.2013 10:04:40
  • 61. HOWTOINCREASEYOURRYOPROFITS 63 “Advice given to us by some of our top individual store owners” The relationship between PRYLJÄTTEN and your store is really more of a partnership than a supplier-customer relationship. So, if we can help you increase your sales overall in your store, then we benefit as well. After all, our success is directly tied into your success. It does us no good to sell you product if you don’t turn around and sell that product to consumers. In short, we’re in business together and we would like to share some advice given to us over the years by some of our top individual store owners & friends. Much of this you might already know, but just in case here it is: STAGE 1: FISHING FOR CUSTOMERS Manystorespayalotofmoneytobeonabusycommercialstreet.Thisislikeaskingtopayalotofmoneytofishatariverthathasalotoffishinit.It’simportanttorecognizethisanduseallthetoolsatyour diposal to‘fish the river’.“The more lures you put out, the greater chance you have of catching more fish”. Thebottomlineisthatanopendoorisaninvitationtocomeinside.Studieshaveshowna30%increaseinsalesbetweenastorethatleavesitsfrontdooropentoonethathasthedoorclosed(aretailstoreinCalifornia toldustheydidanexperimentwheretheyleftthefrontdooropenevery-other-Saturday.Theygraphedthesalesfiguresoverthecourseof3monthsandfoundthatthedaysthefrontdoorwasopentheirsaleswere 28.7%higheroverall). Thenextquestionyoumightaskis“howdoIleavemydooropenwhenit’ssuperhotorsupercoldoutside”.TheanswerissomethingcalledanAirDoor/Doorcurtain.Thisisanelectricdevicethat goesaboveyourdoorwayandcreatesanairpocketwhich(accordingtothemanufacturers)reducesheat/coldlossby80%whenthedoorisopen.Storestellustheycostabout$400plusinstallation. We have been told that this is the single most important thing you can do to increase your store’s sales; leave your front door open! An open door is an invitation to customers to come in. It also tells them that‘yes, we are open’. However more importantly, we must acknowledge that people (especially men, which make up to 60-80% of tobacco purchases) are non commital. If they have to open the door to your store they feel they risk embarrassment (what if the door turns out to be locked, then they look like a clown tugging on a closed door., what if they have to open the door and it’s the wrong type of store for them, what if they open the door and they don’t find anything they want to buy). Just like the first stage of a relationship, it is important to not make the consumer feel trapped or forced to make a commitment. If your door is open, they can wander in, browse and feel they can wander out at any time, without suffering any embarrasment. If they have to open your door - that is a commitment to coming inside and feel uncomfortable (just like on a first date it’s better to meet in a public place for a quick meeting rather than at someone’s house). OPEN DOOR POLICY A good way to invite people inside is external music. Stores in pedestrian areas / busy streets seem to benefit the most from this; if a shopper is walking down the street and hears music that appeals to him, he will look towards the source of the music.This could mean he looks towards your store (and its open door).This is another way to attract more customers.Try to use music that either best represents your store or your target customer. Once inside, if you only use a simple portable stereo (small boom-box) you’re limited in how you can spread the music around your store. The“life beat”of the music will only be near where the music is coming from. So, they recommend that you use a full stereo system with at least 4 speakers placed in key points around your store. Music is a tool – it can draw people to a particular location or envelop them in a certain feeling. To use music effectively you have to place speakers in key locations. USE MUSIC EFFECTIVELY Storessaythatalthoughmanycitiesdon’tallowoutdoorsandwichsigns,trytousethemanywayasmuchaspossible(pushthelimitsofyourlocalcodes). Pretend you are a consumer walking down the street, if a sandwich sign blocks your path you are forced to look at it (even if it doesn’t block your path, a walker’s tendency is to examine all possible obstacles - so a sandwich sign placed outside of your store will subconsciously get their attention every time). SANDWICH SIGNS WORK GREAT ThisadvicewasfirstgiventousbyaverysuccessfulstoreinTexas.Theownerstartedwith1storeandiscurrentlyupto9locations;Pretendyou’reaconsumerwalkingdowntheblock-canyouseethesign? Manystoresputtheirsignsuphigh-sothatapersoncanseethesignfromacrossthestreetbutnotastheywalkdowntheblock.It’simportanttohavebothhighlevelsignageandeye-levelsignagesothat the people who travel up and down your block will be able to see your signs. Be sure your signs are bright and clearly visible - if possible consider painting a mural or sign on a part of your front window in a manner that will attract more consumers (ie, for a classic tobacco store a painting of a 20’s looking man wearing a top hat and smoking a cigar will attract many consumers as this is the classic image they think of when thinking of a classic tobacco store). USE MULTI LEVEL SIGNAGE NOW PUTTHEM INTHE NET! STAGE 2: YOU’VE HOOKED THE FISH Pretendyouareaconsumer,walkintothefrontdoorofyourstoreandthinkwhataconsumermustbethinking.Whereisyoureyedrawn?Isyoureyedrawntotheplacesthatthestorewantsthem tobedrawn?Many storesaretryinghardtopushtheiraccessories(humidors,flasks,boxesetc...)becausethesehavelargemargins.HoweverifaconsumerwalksintoyourstoreandseesONLYtheseitems,theymightturnaroundandwalk outthinking“IwantedtogointoacigarshopbutbyaccidentIenteredagiftstore”.Tocurethissimplyhavesomesortoftobaccosignageordisplaythatisclearlyvisibleatthemomentaconsumerentersthestore.This waytheywillknowtheycametotherightstore,andthentheywillbeginbrowsingandhopefullybedrawntothosesaccessoriesyouwantthemtobuy(orwhatevergoodsyouwantthemtobuy). CASH REGISTER PLACEMENT thisoneneedsalotofthought-whereisthebestplacetoputyourCashRegister. Somestoresliketoputitupfrontjustnearthedoor–butthisencouragesshopperstohangoutnearthefrontofthestore and not venture through your space. Putting the register too far back can lead to theft and bad service. So overall we’re told that having the cash register right in the middle of the store works out best – unless it’s a very small store in which case the back is better (thanks Pete). STAGE 3: FINAL SALE Remember that no matter how much you advertise, your best advertisement is usually your store’s location and signage. It’s important to maximize the benefitfrom them.We are both in business together so it’s important that we help you to maximize your success. We will gladly provide you with in-store displays, signs, stickers and other promotional items to help you increase sales of our products. If you have any questions or want more advice for other store owners please contact PRYLJÄTTEN or email sale@pryljatten.se Besuretohavegooddisplaysatthebackofyourstorenearthecashregistertoincreaseyoursalesofkeyprofitableitems(ieaJuicyJaysdisplaysign&boxesateyelevelsothatyoucansellmoreJuicyJays-which bythewayofferaverylargemargin...).IfyouhaveadisplayofKingpinWraps,andyouputnexttothemKingpinWrapsrollingmachines,youdramaticallyincreaseyourchancesofhavinganadd-onsale.Keepin mindthatwhileawrapsellsforabout€ 1,awraprollersellsfor€3-5,sothesesortsofadd-onsalescanincreaseyourprofitsastronomically. Good Luck and Good Selling! PRYLJÄTTEN EU CATALOG 2013 - 5 - Accessories_final.indd 87 28.02.2013 10:04:43
  • 62. PRYLJÄTTEN Näsby Hästudden 17 582 76 Linköping SWEDEN WEB: www.sale.pryljatten.se EMAIL: sale@pryljatten.se TEL: +46 700 437 960