my talk from the LBi 'What's Next in Experience Design' in which I talk about why skunk works style internal start ups are prone to failure and the characteristics of successful start ups that larger organisations could seek to adopt in order to foster innovation & creativity company wide.

1. Make like a start up
@leisa

2. bigger is not better
big is dumb
our challenge is to design ways to not let
scale kill intelligence, creativity and passion.

3. A start-up is formed. Once a new product
has been decided on, a team is organized
and segregated from the rest of the
company by secrecy agreements and
sometimes physical barriers. Sections of the
building may be locked or cordoned off to
make room for the teams working on a
sensitive new project. This effectively creates
a ‘start-up’ inside the company that is only
responsible to the executive team, freeing
them from the reporting structure of a big
company.
http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-

4. A start-up is formed. Once a new product
has been decided on, a team is organized
and segregated from the rest of the
company by secrecy agreements and
sometimes physical barriers. Sections of the
building may be locked or cordoned off to
make room for the teams working on a
sensitive new project. This effectively creates
a ‘start-up’ inside the company that is only
responsible to the executive team, freeing
them from the reporting structure of a big
company.
http://thenextweb.com/apple/2012/01/24/this-is-how-apples-top-secret-product-

5. REALLY
make like a Start Up

6. focus!
what are we doing here?

7. http://www.adaptivepath.com/ideas/design-interrupted-design-time-versus-meeting-time
http://www.paulgraham.com/makersschedule.html

8. get out of silos
small multidisciplinary teams ftw

9. make hypotheses
not requirements
let designers design

10. measure
actionable metrics

11. failure is B.A.U.*
don’t celebrate it, don’t vilify it
incorporate it in your plans
*BAU - business as usual

12. stay humble
keep asking questions
if you don’t cannibalise products
a start up will

13. redesign your
organisation -
make like a start up
@leisa