My "Redefining Integration" talk at the 2012 IMMAP Summit. Brand equity vs. brand integrity, how to think integrated from the very beginning, integration as a business model. Also features kittens, pandas, unicorns and jellyfish. And a zombie.
42. Compared to other markets, the launch of
Axe Anarchy in the Philippines got the most
people talking
43. Doubled forecast in May and still went out of
stock in July
Now contributes 20% of Axe sales
Earned media offset ALL local media and
production spend for the campaign: 1 peso
earned for every 1 peso spent, effectively
doubling client’s value for money
44.
45.
46.
47.
48.
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51.
52. Ronnie del Carmen
Carlo Pagulayan
Gerry Alanguilan
AJ Dimarucot
Dan Matutina
Ian Sta. Maria
Stephen Segovia
Inksurge
Gabie Osorio
Ruben Nacion
and more