City of Charles Sturt and social media

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A presentation given to councillors and executives from the City of Charles Sturt, explaining what social media is in general terms, plus some ideas of where it is heading and what they can do to stay relevant in this new communication landscape.

Business Technologie

advanced communication strategies and tools

the
City of Charles Sturt
and
social media
Lee Hopkins
13th September 2011

Facebook

Australia

On Facebook Population

Unique Australian Visitors – April 2011
12
12 10
10
Millions UAV

8
6 4.5
4 2.4 2
2
0

Bolster
a company’s
Reputation

Address Correct
unhappy inaccurate
Customers Rumours

Tell Provide
the company’s correct
Story Information

Source: Hopkins & Magee, 2009

Your reputation is
what Google says it is
Allan Jenkins
Communication Analyst

3Ts + A = Social Media Ethos

Truth
Trust
Transparency
Accountability

Web2.0 5 components
 blogs
 microblogs
 social networks
 podcasts
 videos

1 blogging

Thought leadership
Your turf
Google juice

1. Kiss
2. Find your lovers
3. Add the channel
4. Keep the conversation going
5. Manage your risk

? WTF Twitter?

 Ed Brill, Director,
Messaging and
Collaboration, IBM

podcast listen anywhere
auditory

kinesthetic
visual

1. Interviews
2. Speeches
3. Presentations
4. Team/product updates
5. Novelty!

 Ed Brill, Director,
Messaging and
Collaboration, IBM

Need to add more videos

 Branded

 Clear & clean

 Healthy number
of views

 Branded
 Clear
 Healthy number
of Tweets per day

Need to follow more people

 Branded
 Clear

Need to generate
more ‘Likes’

Run a business networking evening about social
media

Encourage and support staff to socially mediarise

Create some ‘how to’ and ‘what is’ literature
(facebook, twitter, youtube…) for senior citizens and
business owners

Run ‘introductory’ lessons on facebook, much as the
library would do with the internet

There’s more…

I lied about there
only being 5 things

 80% of Twitter traffic is
via smartphone/tablet

 Over 425,000 apps in
Apple’s App Store

 In the first week of operation, Domino's
Pizza's dedicated mobile site took more
than $1 million in orders

 This presentation is available for viewing at
Slideshare.net/LeeHopkins

 Tel: +61 8 8120 0606 :: 0410 642 052
 Email: Lee@LeeHopkins.com
 Twitter: @LeeHopkins
 Facebook: facebook.com/HopkinsCommunication
 LinkedIn: au.linkedin.com/in/leehopkins

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City of Charles Sturt and social media

1. advanced communication strategies and tools the City of Charles Sturt and social media Lee Hopkins 13th September 2011

3. Facebook Australia On Facebook Population

4. Unique Australian Visitors – April 2011 12 12 10 10 Millions UAV 8 6 4.5 4 2.4 2 2 0

6. Bolster a company’s Reputation Address Correct unhappy inaccurate Customers Rumours Tell Provide the company’s correct Story Information Source: Hopkins & Magee, 2009

7. Your reputation is what Google says it is Allan Jenkins Communication Analyst

8. 1 2 3 4 6 7 9

9. 3Ts + A = Social Media Ethos Truth Trust Transparency Accountability

10.

11. 2.0 It is... A 5,000 piece puzzle?

12. Web2.0 5 components  blogs  microblogs  social networks  podcasts  videos

13. 1 blogging

14. 1 blogging Thought leadership Your turf Google juice

15. blog wordpress and blogger

16. 1. Kiss 2. Find your lovers 3. Add the channel 4. Keep the conversation going 5. Manage your risk

17. 2 Twitter

18. ? WTF Twitter?

19. ? WTF Twitter?  Ed Brill, Director, Messaging and Collaboration, IBM

20. Twitter in use

21. Twitter in use

22. Twitter in use

23. 3 Social networking

24.

25. City of Salisbury

26. Brisbane City Council

27. 4 Podcasting

28. podcast listen anywhere

29. podcast listen anywhere auditory kinesthetic visual

30. podcasts here’s some...

31. podcasts here’s some...

32. 1. Interviews 2. Speeches 3. Presentations 4. Team/product updates 5. Novelty!

33. video

34. video City of Salisbury

35. video City of Charles Sturt

36.

37.

38.

39.

40.

41.

42.  Ed Brill, Director, Messaging and Collaboration, IBM

43. Need to add more videos  Branded  Clear & clean  Healthy number of views

44.  Branded  Clear  Healthy number of Tweets per day Need to follow more people

45.  Branded  Clear Need to generate more ‘Likes’

46.

47.  Branded  Clear

48. Run a business networking evening about social media Encourage and support staff to socially mediarise Create some ‘how to’ and ‘what is’ literature (facebook, twitter, youtube…) for senior citizens and business owners Run ‘introductory’ lessons on facebook, much as the library would do with the internet

49. There’s more… I lied about there only being 5 things

50.  80% of Twitter traffic is via smartphone/tablet  Over 425,000 apps in Apple’s App Store

51.  In the first week of operation, Domino's Pizza's dedicated mobile site took more than $1 million in orders

52.

53.

54.

55.

56.

57.

58.

59.  This presentation is available for viewing at Slideshare.net/LeeHopkins  Tel: +61 8 8120 0606 :: 0410 642 052  Email: Lee@LeeHopkins.com  Twitter: @LeeHopkins  Facebook: facebook.com/HopkinsCommunication  LinkedIn: au.linkedin.com/in/leehopkins