1. signing great games
for Windows 8

3. Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
1bn

4. Source: IDC, March 2012
690m

5. 400
300
200
100
0
2009 2010 2011 2012 2013 2014
Consumer Enterprise
All-up Windows Annual Sales Volume Worldwide (based on historical trends) – Consumer/Enterprise (millions)
Source: IDC Worldwide Windows Client Operating Environment 2011–2015 Forecast

6. Why Games.... Demand
 Most titles in the Windows
Phone apps store are
entertainment and utility apps
 Customers are downloading
more games than any other type
of app
 Customers are willing to spend
money for the privilege
 There is an opportunity here to
give customers what they
want

8. Sensors including New, top-level OS
light, gyroscope, functionality makes games
accelerometer, more social and lets them
and location. make use of nearby devices.
Support for user The Windows Store makes it
interaction, easy to offer games under
including touch, flexible business models
pen, keyboard, and
mouse.

9. http://bit.ly/UJZ6Ss

10. http://dev.windows.com

12. Microsoft DreamSpark provides no-cost access to
Microsoft designer and development tools for verified
students and educators around the world, to support and
advance their learning and skills through technical design,
technology, math, science and engineering activities.

13. 1 THESE ARE THE LEADING DEVELOPER TOOLS
2 THERE’S NO CHARGE
3 THE SPACE ISN’T ALREADY OVERCROWDED,
4 THE NEXT GENERATION OF APPS, GAMES AND TOOLS
IS UP TO YOU

15. https://www.dreamspark.com/Product/Product.aspx?productid=26

19. • The hierarchical pattern
enables you to put all of
your content in front of
users, delighting them and
making their first
experience a complete
one.
• The flat navigation model
simplifies subcategories,
levels, or dynamically
populated fields
• Global navigation
elements such as the app
bar are consistent and
familiar for users

20. True multi-tasking for tablets is finally here!
Keep your app top of mind by snapping apps to
the sides of the screen. Your app responds to
the available screen real estate to show content
in the optimal way
Windows 8 allows full gameplay if applicable in
snap view

21. • Edge UI leaves the screen
clear of clutter, but keeps
needed functions close by
• Cool Scenarios
• Pausing
• Messaging
• Status Updates
• Accessing Game Menus

22. • Users approach tablets
and touchscreens in a
variety of ways
• Windows 8
accommodates a
multitude of interaction
variations

23. • Semantic Zoom allows a
user to get a different view
of your data, making it
easier to understand and
navigate.
• Allow a user to quickly navigate
between different levels
• Quickly show unlocked content,
recently released levels, or new
achievements

24. • Communicate to users
when the game is in a
paused state, either by
removing them from the
in-game experience and
putting them back in the
central hub or by
presenting a pause overlay
or pause screen

26. • Elements of your game’s
brand are introduced
without the clutter of
unnecessary UI
• Edge UI helps manage
multiple games while
keeping the canvas
available for important
startup functions

27. • Most people have more than one
Windows PC. Let your game provide a
consistent user experience across all their
Windows 8 PCs
• Give users the experience they expect.
Windows 8 makes it easy to roam
information
• Game settings and configuration
• App licenses and in-app purchases
from the Windows Store

28. Leaderboards are a crucial
component for game
enthusiasts.
The competition factor keeps
users engaged in your game
and encourages other users in
their network to return and
maintain their rankings.
Utilise location services to
access local standings.

29. Drive engagement beyond
standard gameplay with
achievements.
Utilize weight, color and size
to distinguish between items
that are close to being
completed.

30. Game gets 5s to handle Game is not notified
suspend before termination
User
Launches
Game
Game notified when resumed
Splash
screen

31. Deepen Engagement & increase repeat-use
• At-a-glance information delivery in a natural, attractive
format
• Draw the user back into the app with a single tap with fresh,
tailored content via Live Tiles
• Send tile updates even when your app isn’t running
• Secondary tiles provide an entry point into a specific
experience within your app
• Represent your content best with a variety of tile templates

32. •
•

33. • Windows Azure Mobile
Services makes it
incredibly easy to connect
a scalable cloud backend
to your client and mobile
applications.
• It allows you to easily store
structured data in the
cloud that can span both
devices and users,
integrate it with user
authentication, as well as
send out updates to clients
via push notifications

35. • Sensors in the tablet can
feel more than touch
• The accelerometer
measures movement and
provides an additional
element to games
• It brings games off the
screen and into the
physical world

36. • A simple implementation
of the accelerometer
• Another way to keep
secondary functions out of
the way, but readily
available

37. • A simple implementation
of the accelerometer
• Another way to keep
secondary functions out of
the way, but readily
available

38. • The Search Contract provides
users with a familiar and
natural way to search for items
across application on the
machine.
• Cool Scenario:
• Searching for in app
purchases or add on.

39. The settings charm provides a
familiar and consistent way to
modify an apps settings
More settings menus can be
added for account
management or game specific
menus.

40. Drive engagement with your game
by exposing content with App to
App picking. This allows your game
to share it’s content with other
apps seamlessly and consistently.
• The file picker makes it easy to
organize content
• You can also access content
from other apps

41. Extend your experience
beyond Windows 8 and push
your content to devices on
your local network.
The ‘PlayTo’ feature allows
relevant controls to be
accessed on the first device
without compromising the
display on the other.

42. Ad Supported
• Use our ad system
• Bring your own
• 100% Revenue
Use Your Existing Commerce
• Existing relationship
• Subscriptions
Flexible business models
• Free, paid, in-app, trials
• 3rd party in-app and
advertising support

46. Imagine Cup North East – Awareness Session University of Teesside on the evening of Monday 3rd December
Team Development Day - Saturday 8th December which will help form teams and work on their entry ideas so we can ensure
before Christmas teams are formed
End of January - 36 hour hack event with additional workshops and presentations (presentation skills, core skills - TFS, UX, Win8
Apps, WP8 Apps, Azure, Business Plans etc) running alongside the hack.
Want to know more
See www.imaginecupnortheast.co.uk where they can register for events
Stay in touch with us through www.twitter.com/imaginecupne and www.facebook.com/imaginecupnortheast

47. Categories
http://www.imaginecup.com

48. Dates
Website

49. Prizes

50. Additional Challenges

53. http://www.ubelly.com/gaming
Building Windows 8 Games
http://www.microsoft.com/uk/msdn/windows8/
Windows 8 UK Camps and Training Events
http://dev.windows.com
Windows 8 developer resources
http://dev.windowsphone.com
Windows Phone 8 developer resources
http:// www.Microsoft.com/uk/faculty
Microsoft UK Student Resources