1. Vincent Lecavalier Foundation Communications Audit KasandraVok, JordannWindschauer, Brad Walker, Haley Turner, Tyler Fleming and Justin Cohen-Mayo

2. Introduction Mission Statement: The VinnyLecavalier Foundation works to build hope for children and families battling pediatric cancer and blood disorders and to fund medical research, programming and pediatric patient care through the new Vincent Lecavalier Pediatric Cancer and Blood Disorders Center at All Children’s Hospital in St. Petersburg, FL.

3. History Vincent Lecavalier created the VinnyLecavalier Foundation and donated $3 million to build the new wing in the All Children's Hospital. The new wing opened in January 2010 In 2011, the Center expects to perform 50 bone marrow transplants, see 125 new patients and treat 4,000 kids on an outpatient basis.

4. Organizational Structure Four separate entities: Vincent Lecavalier Foundation: ran by Liz Willyoung Tampa Bay Lightning PR: Bill Wickett, the VP of Communications and Brian Breseman, PR Director Paradise Advertising: assists in marketing efforts All Children’s Hospital: ran by Ann Miller

5. PR Activites and Programs Vinny 4 Courage coin launched this October Fundraisers such as the annual celebrity poker game, Tampa Bay’s Cut 4 A Cure and Toast 4 charity wine tasting Text donation campaigns Website: www.Vinny4.com

6. Relevant Publics General Publics: Tampa Bay Lightning fans Vincent Lecavalier fans Tampa Bay population Those involved in pediatric cancer Stakeholders: Board of Advisors, hospital founders and patients

7. Media Relations The media is handled through the three affiliated organizations: the Tampa Bay Lightning, All Children’s Hospital and Paradise Advertising. Social Media is replacing press and even email

8. Interactive/Web Communications Mainly communicates with their audience through Facebook. Between January and May their Twitter following increased 200 percent and Facebook popularity increased 96 percent Interactive website showcases media, mission, contact information and online donations

9. Philanthropy Supports many philanthropies through donated and autographed merchandise Leukemia and Lymphoma society Pediatric Cancer Foundation Toyota Tampa Bay Big Brothers Big Sisters Gulf Coast Oncology

10. Corporate Advertising Objective is to build corporate image, reputation and awareness. 3 main areas of corporate advertising: -100,000+ database - Website - On Site

11. Samples of Communications Materials

13. Sample of Communications Materials http://www.youtube.com/watch?feature=player_embedded&v=ng9d2zpi2CU

14. Website/Social Media Facebook: http://www.facebook.com/vinny4?sk=photos#!/vinny4 Twitter: http://twitter.com/#!/vlf4 Website: http://www.vinny4.com Online Newsroom: http://www.vinny4.com/category/news/