Learning forms the work in public administration in Berlin/Germany. Presented in the framework of the Business Model Canvas

1. 01.02.2019 | Berlin – International Startup Hub
The Berlin Model Canvas
One brief introduction into the world‘s most vibrant startup city

2. Page 2 | Berlin – International Startup Hub
Berlin on Startups
+ access2market
+ govtech
+ de:hub
+ focus industries
+

3. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Key Admin. Resources
The Berlin Model Canvas

4. KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global connectedness
KPI 5: Quick and easy access
to likeminded
KPI 3: Access to capital

5. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Key Admin. Resources
The Berlin Model Canvas

6. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)

7. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)
KPI 6: Access to govTech
market (startups2Admin)

8. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Connecting &
Networking
Stakeholder &
Expectation Mngmt.
Sustaining & Enhancing
KPIs / Value Proposition
Research on what is
needed
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)
KPI 6: Access to govTech
market (startups2Admin)

9. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Connecting &
Networking
Stakeholder &
Expectation Mngmt.
Sustaining & Enhancing
KPIs / Value Proposition
Research on what is
needed
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin Investment
Bank / Programs
Berlin Partner Business
Development Agency
Business Immigration
Service (with partners)
Berlin Startup
Scholarship
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)
KPI 6: Access to govTech
market (startups2Admin)

10. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Connecting &
Networking
Stakeholder &
Expectation Mngmt.
Sustaining & Enhancing
KPIs / Value Proposition
Research on what is
needed
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin Investment
Bank / Programs
Berlin Partner Business
Development Agency
Business Immigration
Service (with partners)
Berlin Startup
Scholarship
Projects and
Programs
Credits and
grants
Personnel
Marketing
Infrastructure
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)
KPI 6: Access to govTech
market (startups2Admin)

11. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Business registration
Taxes and legal issues
Ongoing support:
„city as a service“
(Admin2Business/Startups)
Recurring dialogues
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Connecting &
Networking
Stakeholder &
Expectation Mngmt.
Sustaining & Enhancing
KPIs / Value Proposition
Research on what is
needed
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin Investment
Bank / Programs
Berlin Partner Business
Development Agency
Business Immigration
Service (with partners)
Berlin Startup
Scholarship
Projects and
Programs
Credits and
grants
Personnel
Marketing
Infrastructure
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)
KPI 6: Access to govTech
market (startups2Admin)

12. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Business registration
Taxes and legal issues
Ongoing support:
„city as a service“
(Admin2Business/Startups)
Recurring dialogues
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Connecting &
Networking
Stakeholder &
Expectation Mngmt.
Sustaining & Enhancing
KPIs / Value Proposition
Research on what is
needed
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin Investment
Bank / Programs
Berlin Partner Business
Development Agency
Business Immigration
Service (with partners)
Berlin Startup
Scholarship
Projects and
Programs
Credits and
grants
Personnel
Marketing
Infrastructure
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)
KPI 6: Access to govTech
market (startups2Admin)
Roundtables
Startup-associations
Meetups
Conferences
Events
Press and Media
„City-Inno-Labs“

13. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Business registration
Taxes and legal issues
Ongoing support:
„city as a service“
(Admin2Business/Startups)
Recurring dialogues
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Connecting &
Networking
Stakeholder &
Expectation Mngmt.
Sustaining & Enhancing
KPIs / Value Proposition
Research on what is
needed
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin Investment
Bank / Programs
Berlin Partner Business
Development Agency
Business Immigration
Service (with partners)
Berlin Startup
Scholarship
Projects and
Programs
Credits and
grants
Personnel
Marketing
Infrastructure Taxes
Votes
Unemployment Rate
Immigrants
Economic Success Attractivity / Reputation
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)
KPI 6: Access to govTech
market (startups2Admin)
Roundtables
Startup-associations
Meetups
Conferences
Events
Press and Media
„City-Inno-Labs“

14. 15,9 15,9
18,1
19,0
17,4
15,5
13,8
13,6
12,3
11,1
9,8
8,1
10,5
9,3
10,5
11,7
10,7
9,0
7,8 7,7
6,8 6,7
6,1
5,2
5,0
7,5
10,0
12,5
15,0
17,5
20,0
1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018
Unemploqment Rate Berlin | Germany in %
Berlin Deutschland

15. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Business registration
Taxes and legal issues
Ongoing support:
„city as a service“
(Admin2Business/Startups)
Recurring dialogues
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Connecting &
Networking
Stakeholder &
Expectation Mngmt.
Sustaining & Enhancing
KPIs / Value Proposition
Research on what is
needed
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin Investment
Bank / Programs
Berlin Partner Business
Development Agency
Business Immigration
Service (with partners)
Berlin Startup
Scholarship
Projects and
Programs
Credits and
grants
Personnel
Marketing
Infrastructure Taxes
Votes
Unemployment Rate
Immigrants
Economic Success Attractivity / Reputation
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)
KPI 6: Access to govTech
market (startups2Admin)
Roundtables
Startup-associations
Meetups
Conferences
Events
Press and Media
„City-Inno-Labs“

16. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Business registration
Taxes and legal issues
Ongoing support:
„city as a service“
(Admin2Business/Startups)
Recurring dialogues
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Connecting &
Networking
Stakeholder &
Expectation Mngmt.
Sustaining & Enhancing
KPIs / Value Proposition
Research on what is
needed
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin Investment
Bank / Programs
Berlin Partner Business
Development Agency
Business Immigration
Service (with partners)
Berlin Startup
Scholarship
Projects and
Programs
Credits and
grants
Personnel
Marketing
Infrastructure Taxes
Votes
Unemployment Rate
Immigrants
Economic Success Attractivity / Reputation
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Alumni and Ecosystem
TTT [T]
Openness
Creativity
English
Focus
Industries
Peaceful
surrounding
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)
KPI 6: Access to govTech
market (startups2Admin)
Roundtables
Startup-associations
Meetups
Conferences
Events
Press and Media
„City-Inno-Labs“

17. Page 17 | Berlin – International Startup Hub
Fabian Westerheide
bootstrapping.me/geschichte-deutsche-digitalindustrie/
Alumni & Ecosystem
TTT [T]
Openness
Creativity
English
Focus
Industries
Peaceful
surrounding

18. Administration Partners
Business Model Canvas
Norbert.Herrmann@senweb.berlin.de Feb 2019 0.08
Business registration
Taxes and legal issues
Ongoing support:
„city as a service“
(Admin2Business/Startups)
Recurring dialogues
Administration2Startups
Admin2industry
business
Admin2Citizen
Admin2Admin
Connecting &
Networking
Stakeholder &
Expectation Mngmt.
Sustaining & Enhancing
KPIs / Value Proposition
Research on what is
needed
Key Admin. Activities
Admin. Cost Structure Revenue Streams for Administration and Berlin
Berlin Investment
Bank / Programs
Berlin Partner Business
Development Agency
Business Immigration
Service (with partners)
Berlin Startup
Scholarship
Projects and
Programs
Credits and
grants
Personnel
Marketing
Infrastructure Taxes
Votes
Employment Rate
Immigrants
Economic Success Attractivity / Reputation
Berlin and Berliners
Startup Ecosystem
Universities (of
Applied Sciences)
Federal Administration
(BMWi, BMBF, KfW, …)
Mittelstand /
Corporates / InnoLabs
Places of the
Future
European Union (eg. ESF)
Chambers of Commerce
& Crafts
German & European
Market (B2B, B2C)
Associations
KPI 1: Access to
affordable infrastructure
KPI 2: Access to talents
KPI 4: Global
connectedness
KPI 5: Quick and easy
access to likeminded
KPI 3: Access to capital
Alumni and Ecosystem
TTT [T]
Openness
Creativity
English
Focus
Industries
Peaceful
surrounding
Key Admin. Resources
The Berlin Model Canvas
German & European
Market (B2B, B2C)
KPI 6: Access to govTech
market (startups2Admin)
Roundtables
Startup-associations
Meetups
Conferences
Events
Press and Media
„City-Inno-Labs“

19. Page 19 | Berlin – International Startup Hub

20. Page 20 | Berlin – International Startup Hub
The Berlin Startup-Headlines
Senate Department for Economics,
Energy and Public Enterprises
Economic Policy Unit | Start-up Affairs
Norbert.Herrmann@senweb.berlin.de
Investments
inGerman
Start-ups
2016/-2017
Business Support Guide:
http://bit.ly/BerlinSupports
Meta-Landing-Page:
http://bit.ly/Startup-B
Startup heat map
Tech open airBusiness location center
Startup genome
EY
Tech Open Air
Senate Department for Economics,
Energy and Public Enterprises
Economic Policy Unit | Start-up Affairs
Norbert.Herrmann@senweb.berlin.de
Business Support Guide:
http://bit.ly/BerlinSupports
Meta-Landing-Page:
http://bit.ly/Startup-B