1. Make it Happen with LinkedIn
How to maximize the value of your network to
succesfully manage your business and career
Laurence Bret (@lbret) – Marketing Director EMEA

2. #InLeWeb #In #LeWeb11

3. It is time to rethink
the way we do our
business

4. Are you sure you’re using the right tools to

5. Promote your
brand and
products?

6. Hire the best
talents?

7. Find the job of
your dream?

8. Maybe should you consider...

9. The World’s Largest Professional Network

10. To Make it Happen

11. 2
+33M Members
Since IPO 135M+
+63% y/y growth 1
88M Avg Monthly Users in Q3’11
64% y/y growth 1
+12.5M Since
IPO
3
7.6B Page Views in Q3’11
51% y/y growth 1
+523M Since
IPO
3
1
1 Q3 ’11 end vs. Q3 ‘10 end | 2 As of November 3, 2011 | 3 Q3’11 end vs. Q1’11 end

12. 8M
3M 2M
3M+
2M
2M
*Source: Comscore Sept 2011

13. 3 500
+72%
3 300
CAGR
3 100
+18% m/m!
2 900
2 700
2 500
2 300
2 100
1 900
1 700
1 500
Source: Mediametrie Netrating

14. Average Age 39
HHI>€75K+ 21%
College Grad+ 70%
CXOs, VPs 6.2%
Business Elite 15%
Managers 32%
Figures LinkedIn in Europe

15. I really enjoy finding I like to pursue a life
I influence people’s
out how technology of challenge, novelty
opinions, actions and
works and change
behaviours
Index=105 Index=109
Index=111
It is important that It is important that
companies are viewed my appearance
as innovators in their reflects my status
chosen field Index=128
Index=106
I get a real sense
I like clothes and of success from
accessories of owning something
luxury brands outside the norm
Index=136 Index=119
Source: BE:Europe 2011 based on daily reach

16. Field Guide to Success:
Establish your company & employee identities
Build Knowledge, Collaborate & Share
Talent Acquisition & Talent Brand
Business & Marketing Opportunities

17. Field Guide to Success:
Establish your company & employee identities
Build Knowledge, Collaborate & Share
Talent Acquisition & Talent Brand
Business & Marketing Opportunities

19. The professional profile of record
Expanding focus on new professionals
Connect
Experience / Professional
Education details
Recommendations
Summary:
career and
professional Skills / Education /
highlights Groups

20. The definitive professional search engine
1st

21. Field Guide to Success:
Establish your company & employee identities
Build Knowledge, Collaborate & Share
Talent Acquisition & Talent Brand
Business & Marketing Opportunities

22. Le moteur de recherche business le plus puissant
1,618 results for: “arbitrage” OR “merger” located in or near
“London” in “Financial Services”

23. Your personal trade magazine: LinkedIn Today
180K+ publishers leveraging LinkedIn share buttons
Context
Critical mass
Data
Connections

24. Your source for professional knowledge: LinkedIn Groups
Now over 1M+ professional groups on LinkedIn
Start the
conversation
Participate
Engage
with Polls
Influence
Share news &
discussions

25. Opening doors with professional connections: Alumni
Function
Location
Companies
Connect

26. Statistics and polls

27. Field Guide to Success:
Establish your company & employee identities
Build Knowledge, Collaborate & Share
Talent Acquisition & Talent Brand
Business & Marketing Opportunities

28. Career Pages
Manage your employer brand
Your open positions
Your message dynamically
adapts to the viewer
Company culture
video
Your featured recruiters
Your top employees
Polls to engage your
audience
28

29. Recruitment Ads
Be ‘top-of-mind’ among passive talent
Warm up passive
candidates
Your ads stand out on
LinkedIn pages
Maximize impressions by
reaching the right
audience
29

30. Job Slot
Job Seeker Experience
Apply Now button can
link to your ATS
Posts feel personal
Candidates see who
they know at your
company
Job is indexed for search engines
and can be published to Twitter
Members forward your
jobs in 2 clicks
30

31. LinkedIn Recruiter
Enhanced Candidate Search
Save profiles to team or
individual project folders
Access names and full profiles
beyond your 3-degree network
Quickly zero-in on the right
candidates with search filters
31

32. Transforming recruiting (again): Talent Pipeline
Evolving LinkedIn Recruiter from product to platform
Rob Le
David Chang
Vanessa Johnson
Talent Pipeline
Multiple lead sources Easily organized

33. Replacing the résumé: Apply with LinkedIn

34. Field Guide to Success:
Establish your company & employee identities
Build Knowledge, Collaborate & Share
Talent Acquisition & Talent Brand
Business & Marketing Opportunities

35. LinkedIn Marketing Solutions
Targeting one of the most influential and affluent audiences on the web
Self-Service Platform Display / Social Ads
Need a Financial Advisor?
Professional planning and tax
preparation for 2012
www.mackenziedrake.com
From: Makenzie Drake
LinkedIn Company Pages Custom groups / Sponsorship

36. Providing marketers 1:1 relationships with their followers
536,866 followers

37. Working everywhere our members work: Mobile
1
At 400% y/y growth, Mobile is LinkedIn’s fastest growing service

38. Thank You
Laurence Bret Stern
Marketing Director, EMEA chez Linkedin
Paris Area, France | Internet
500+ connections – 5 recommendations
Public profile: http://fr.linkedin.com/in/laurencebret
Email: lbret@linkedin.com
Twitter: lbret