1. A
SOCIAL MEDIA MARKETING
PRESENTATION ON
Navigation
Psychology
Presented By Group 10
FT13139 Ishan Gupta
FT13169 Shivani Narang
FT13204 Ambar Beohar
FT13434 Lalit Agrawal
FT13477 Smriti Saran

2. How Brain Functions?
caudate nucleus hippocampus
 Develop memories  Forms mental maps
of familiar routes and discover short-cuts
 Higher ratio during brain  Higher ratio during brain
scan likely to navigate scan likely to navigate
through familiar paths through short-cuts

3. Active or Passive?

4. Motivators behind Online Navigation
and Sharing
 Interests and hobbies
 Curiosity to know something
 Information seeking attitude
 Image consciousness

5. What does Navigation Psychology
tell?
 How users make their choices.
 Expectations that user have
 Tendency to purchase
 Interpretations and connotations of a user about
any product or service.

6. User’s Intention Behind Navigation
Users usually attempt three types of intentions:
 Informational : where user wants to obtain
information about something
 Transactional : The user wants to perform an
action, such as software download, or do online
shopping
 Multimedia : A user wants to find a video or a
photograph

7. Key points to have Good Website
based on Navigation Psychology
 Allow more than one entry point - for example through search
engines, facebook logins, twitter accounts
 Keep user’s expectations in mind - primary navigation (most
important links, categories etc), secondary navigation (secondary
links, subcategories etc), position of navigation, link titles, number of
links per page etc.
 Aid your visitors in finding the information they seek as quickly as
possible

8. How an Advertiser Should Use
Navigation Psychology?
 People who score high on self-absorption, vanity
and superiority tendencies, they cannot stand to
be ignored or waste a chance of self-promotion.
 High fashion brand target these set of consumers to
promote their products
 Blend some contemporary events as per their
products and culture

10. Thank You