1. ‘The value of an idea lies in the using of it.’
Thomas Edison. Co-Founder, General Electric
Agenda
@launch48
Choose your journey
Launch48 | Welcome
Weekend
launch your startup

2. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Saturday.
Saturday
• 10:00 - 10:30
• Introduction to Business Model Canvas
• Introduction to Lean Startup
• Targets for weekend

3. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Saturday.
Saturday
• 10:30 Crack on with your own Business
Model Canvass
• 11.00 - 13.00 Death by Mentors
• 13:00 Lunch

4. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Saturday.
Saturday
• 15:00 - Board Meetings start. You need to
show:
• BMC v2.0 with mentor feedback.
• Blog and Twitter pages.
• Launch page created.
• Action plan for the weekend.

5. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Saturday.
Saturday
• 19:00 - Evening meal.
• End of Day 1 you should have:
• Competitor analysis
• Revenue model / business model
• Active social media
• Customer feedback and activation data
• Marketing plan
• Prototype underway
• Branding complete.

6. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Sunday.
Sunday
• 08:30 - 09:30 Arrival and breakfast.
• 11:00 Board meetings, need to see:
• Business Model Canvas
• Customer feedback & activation data
• Business model / revenue model
• Plan for today.

7. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Sunday.
Sunday
• 13:00 Lunch
• 14:00 Pitch preparation / workshop
• 17:00 Final presentation and pitching.
• 17:45 Final networking and close.
• 18:30 Move to the pub

8. ‘The value of an idea lies in the using of it.’
Thomas Edison. Co-Founder, General Electric
Class presentation
@launch48
Choose your journey
Launch48 | Welcome
Weekend
launch your startup

9. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Hello.
Saturday
• Business model canvas.
• Build measure learn feedback loop.
• What to do this weekend.
This session

10. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Business model canvas

11. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Build measure learn.

12. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.
Idea

13. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Saturday.
Build

14. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.
How to BUILD an MVP

15. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The Plan.
Measure
Conversion -
(also a kick in
Rugy)
Engagement
Activation How many people
performed the action
you wanted them to?

16. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.
Activation:
- Social Media
- Leave the building &
speak to people
- Speak to other teams
- help eachother out
- Use all your resources

17. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | The plan.
LISTEN!
Learn from the feedback you
are given - then build!

18. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Validation.
• How big is the problem.
•What value do customers place on the
problem?
• Are you solving the problem?
• Build on feedback.
Validation

19. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Business model.
• Competitor analysis.
• Revenue model.
• Size of market.
Today - Focus on
Business model

20. ‘Markets come and go. Good businesses don’t.’
Fred Wilson. Co-Founder, Union Square Ventures
Launch48 | Reminder.
• Goodie bag.
• Rackspace deal - one per team
My reminder slide

21. ‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’
Dennis Crowley. Co-Founder, Foursquare
Danke.Grazie.Shukran.
Merci.Takk.Xie xie.Toda.
Thanks!
@launch48
Choose your journey.
Fin | End