2. Lunch Plenary –
Discussion on How Companies are Taking
Advantage of NAFTA
(M) Randall Mang –
Randall Anthony Communications
Alan Minz - DFAIT
Joseph Salazar –
Bureau of Western Hemisphere Affairs, US Govt.
Jorge Lopez - ProMexico
Bryan Hughes – Export Development Canada
@ExpoPlazaLatina #EPLVan
Wi-Fi: SFUNET Account ID: lw1005 Password: v65t.M>b

3. (M) Randall Mang –
President of Randall Anthony Communications
@ExpoPlazaLatina #EPLVan
Wi-Fi: SFUNET Account ID: lw1005 Password: v65t.M>b

4. Lunch Plenary –
Discussion on How
Companies are Taking
Advantage of NAFTA
@ExpoPlazaLatina #EPLVan
Wi-Fi: SFUNET Account ID: lw1005 Password: v65t.M>b

5. Alan Minz –
Regional Director Pacific Region, DFAIT
@ExpoPlazaLatina #EPLVan
Wi-Fi: SFUNET Account ID: lw1005 Password: v65t.M>b

6. NAFTA - 20 years
 HOW COMPANIES BENEFIT (tariff elimination, reductions in
technical barriers, access to government procurement, investment
protection, dispute settlement, temporary entry of workers)
 NAFTA ACHIEVMENTS (increased trade and investment,
integration of production, enhanced competitiveness, job creation,
perceptions towards trade liberalization)
 ONGOING CHALLENGES (protectionism, border-related issues,
regulatory differences, lack of coordination, global competition)
 WAY FORWARD – A PARADIGM SHIFT (trilateral approaches?)
6

7. Helping you succeed in NAFTA
CANADA’S TRADE COMMISSIONER NETWORK
 16 offices in the NAFTA zone (3 Mexico, 13 U.S.)
 Vancouver Regional Office (alan.minz@international.gc.ca)
 www.tradecommissioner.gc.ca
SERVICES OFFERED
 Market preparation
 Market potential assessment
 Qualified Contacts
 Problem solving
 Events and funded programs
 OPPORTUNITIES IN MEXICO AND THE UNITED STATES
 Cleantech
 Mining
 Construction/Infrastructure
7

8. Lunch Plenary –
Discussion on How
Companies are Taking
Advantage of NAFTA
@ExpoPlazaLatina #EPLVan
Wi-Fi: SFUNET Account ID: lw1005 Password: v65t.M>b

9. Joseph Salazar –
Deputy Director for Economic Policy,
Bureau of Western Hemisphere Affairs,
US Govt
@ExpoPlazaLatina #EPLVan
Wi-Fi: SFUNET Account ID: lw1005 Password: v65t.M>b

10. •NAFTA Success
•Beyond the Border
•Regulatory Cooperation Council
•Trans-Pacific Partnership
U.S. Consulate General Vancouver

11. •Clean Technology
•Construction
•Mining
•SelectUSA (http://selectusa.commerce.gov/)
U.S. Consulate General Vancouver

12. Lunch Plenary –
Discussion on How
Companies are Taking
Advantage of NAFTA
@ExpoPlazaLatina #EPLVan
Wi-Fi: SFUNET Account ID: lw1005 Password: v65t.M>b

13. Jorge Lopez –
North America Regional Director,
ProMexico
@ExpoPlazaLatina #EPLVan
Wi-Fi: SFUNET Account ID: lw1005 Password: v65t.M>b

14. 1. ProMéxico is the Mexican Government institution responsible of strengthening
Mexico’s participation in the international economy.
Why Mexico
12 Free Trade Agreements Skillful Talented labor force
Unique Geographical Location Competitive Costs
Solid Macroeconomic Environment Demographic bonus
Political Stability
;

15. Renewable energies
• Mexico is ranked fourth in the world in geothermal power generation (958 MW installed that generate more than 6,500
GWh/year).
• Mexico ranks among the top countries with the highest solar irradiation. It is part of the "sun belt", which could generate large
amounts of energy to self-sufficiency and export.
• The state of Oaxaca, in Mexico, is one of the most privileged of the world in terms of wind power potential (close to 6,000
MW).
• Mexico is the leading provider of solar photovoltaic modules in Latin America, with a production capacity of 245 MW (above
Brazil, Chile and Argentina).
• ProMéxico NAFTA has 17 Renewable Energy Projects worth $6.2 USD Billions in development
Mining
• According to Behre Dolbear, in 2011 Mexico was ranked 5th best destination for investment in mining projects.
• Mexico is the leading country in Latin America and the 4th globally in terms of receiving investments for mining exploration in
nonferrous minerals.
• Mexico is the leading silver producer and exporter globally.
• The second global fluorite producer and third bismuth producer.
• The second gold producer in Latin America.
• ProMéxico NAFTA has 23 mining projects worth $3.4 billion Us dollars.
Construction
• Mexico invests around 1% off its GDP in infrastructure projects
• Only in 2011 the investment in infrastructure was over 20.7 billion dollars of which 11% came from private sources
• Mexico also built over 18,000 km of roads which is the largest figure in history
• Invested over 2.7 billion dollars in rail of which 60% were also from private sources.
• 1.3 billion dollars was invested in airport infrastructure and 3 billion dollars in ports.
• Mexico built the largest and highest bridge in Latin America that also is the worlds highest standing bridge. The Baluarte
Bicentenary Bridge.
• ProMéxico NAFTA has 8 Infrastructure projects worth 820 million US Dollars

16. Lunch Plenary –
Discussion on How
Companies are Taking
Advantage of NAFTA
@ExpoPlazaLatina #EPLVan
Wi-Fi: SFUNET Account ID: lw1005 Password: v65t.M>b

17. You need a Best in Class Product or Service
 Mexican buyers are both service- and price-sensitive,
but in many cases the most important factor in a
successful sale is a supplier’s ability to provide reliable
after-sales service, maintenance programs and product
training and support.
Also important are uniform quality control, compliance
with international standards and reliable delivery
 If your company can meet these criteria, your chances
of making a sale will increase considerably.
17

18. Mexico Overview
 Key Sectors of Focus: Oil & Gas, Mining, Infrastructure
& Environment, Transportation
18

19. Your Business Relationship – Understand the Culture
 Business relationships in Canada and the United
States tend to be rather impersonal, but the same is not
true in Mexico. Like their counterparts in other Latin
American cultures, Mexicans do business on the basis
of trusted personal relationships, and these must
usually be established before any business can be
carried out.
 Business decisions may often be based more on the
Mexican participant’s degree of comfort with the
relationship than on a purely objective criteria.
19

20. Evolving Trade Model
The Integrative Trade Model
Canadian Companies
Export Sales
Imported Inputs
Imported Outbound
Direct
Inputs Investment
Foreign Suppliers
Foreign Customers Foreign-sourced
Inputs
Affiliate Sales
Cdn. Foreign
Affiliates

21. Lunch Plenary –
Discussion on How Companies are Taking
Advantage of NAFTA
(M) Randall Mang –
Randall Anthony Communications
Alan Minz - DFAIT
Joseph Salazar –
Bureau of Western Hemisphere Affairs, US Govt.
Jorge Lopez from @promexicotw
Bryan Hughes from @exportdevcanada
@ExpoPlazaLatina #EPLVan
Wi-Fi: SFUNET Account ID: lw1005 Password: v65t.M>b