Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai. China’s e-Commerce market is expected to reach RMB 700 billion in 2011 while continuously booming. As a result, forecasts place China as the biggest e-commerce market in the world by 2013 with an astonishing RMB 1 trillion of online purchases. In the mean time, promotional email is still one of the most favored channels for Chinese online consumers to hear from brands and retailers. But facing the complexity of China’s digital environment, how can brands smartly play with email marketing so as to influence online consumers and promote visibility? Thereby we wish you to join us to explore the new dimension of Email Marketing in China. This event should be beneficial to any brand which would like to acquire in-depth insights and inspirational ideas on the convergence of Email-Marketing and Social Media. Ultimately we hope it would impact your way of doing e-Commerce.

1. Top 10 e-Mail Marketing Trends in China

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6. Some mega trends….

14. 5 Instant messaging is an incomparable rival of email in China Internet Usage 2010 2009 Growth Rate User Size Penetration Rate User Size Penetration Rate Search engine 374.53 81.9% 281.34 73.3% 33.1% Online music 362.18 79.2% 320.74 83.5% 12.9% Online news 353.04 77.2% 307.69 80.1% 14.7% Instant message 352.58 77.1% 272.33 70.9% 29.5% Online game 304.10 66.5% 264.54 68.9% 15.0% Blog 294.50 64.4% 221.40 57.7% 33.0% Online video 283.98 62.1% 240.44 62.6% 18.1% E-mail 249.69 54.6% 217.97 56.8% 14.6% SNS 235.05 51.4% 175.87 45.8% 33.7% Online literature 194.81 42.6% 162.61 42.3% 19.8% Online shopping 160.51 35.1% 108.00 28.1% 48.6% Forum/BBS 148.17 32.4% 117.01 30.5% 26.6% Online bank 139.48 30.5% 94.12 24.5% 48.2% Online payment 137.19 30.0% 94.06 24.5% 45.9% Stock exchange 70.88 15.5% 56.78 14.8% 24.8% Microblog 63.11 13.8% - - - Travel booking 36.13 7.9% 30.24 7.9% 19.5% Group buying 18.75 4.1% - - -

20. Emailvision is the international leader in software as a service (SaaS) for email, mobile and social media marketing. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 18 countries, Emailvision delivers 5 billion messages per month on behalf of 4,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600 passionate employees. The company is privately owned by Francisco Partners. www.emailvision.com and www.emailvision.cn For more than 30 years, L’Atelier has been working as an “innovation enabler” for international groups and mid-cap companies. L’Atelier provides to companies its expertise to identify and understand the major upcoming trends related to the digital economy. L’Atelier is an independent consulting firm, part of BNP Paribas Group. www.atelier.net L’Atelier (Shanghai) Ltd . 哲翰管理咨询 ( 上海 ) 有限公司 [email_address] Phone: (8621) 62818533