On July.1st, AliPay (the online payment division of Alibaba), brought the ‘mobile wallet’ for China’s streets and stores, allowing transactions between shops and their customers, who need only the AliPay app on their phones. However, so far, only iPhone, Android and Nokia apps will unleash the new mobile barcode payments feature. More articles you can find in "e-Commerce Insider", which is a monthly report dedicated to the Chinese e-Commerce market. Other focuses in this issue: - The fervor for venture capital investment of online luxury - Unilever's e-Commerce resorts to Taobao Mall - Baidu on the move to online travel sector - Luxury club,a new e-Commerce luxury platform This report is issued by L'Atelier BNP Paribas www.atelier.net

1. NEW MOVEMENT OF ALIPAY Case study: Barcode-Pay Solution E-Commerce Insider – JULY 2011

3. Users will have the option to set a password for purchases, and to perhaps allow small amounts to be transacted password-free.

4. Users can use funds contained just in their AliPay account, or on any debit or credit cards that they might have connected to it.

5. Users need to have internet access on their phone (by wifi, or 2G/GPRS or 3G).A retailer is scanning the barcode that has been generated on one of the customer’s mobile. BACKGROUND On July.1st, AliPay (the online payment division of Alibaba), brought the ‘mobile wallet’ for China’s streets and stores, allowing transactions between shops and their customers, who need only the AliPay app on their phones. However, so far, only iPhone, Android and Nokia apps will unleash the new mobile barcode payments feature.

7. Topics covered in this reportVenture Capital Online Shoes Market Online Luxury Mobile Commerce E-Pharmacy Online Travel

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