"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market. In this issue we focus on : 1)The growth of China online luxury 2) Coach’s online store on Taobao Mall 3) Yoox promote China local designers via e-commerce 4) 360buy raised threshold of its free delivery policy 5) China online cosmetics platforms go more vertical or horizontal 6) Will China group buying market is a just a an online Titantic?

1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
Report compiled by:
Emily ZHOU (Shanghai)
Market Research Analyst
Cecilia WU (Shanghai)
Market Research Analyst
December, 2011
 E-COMMERCE INSIDER
YOUR CHINA MONTHLY REPORT, BY L’ATELIER
In this issue
Disclaimer
The analysts mentioned above hereby certify that their
views about the companies discussed in this report are
accurately expressed and that they have not received
and will not receive direct or indirect compensation in
exchange for expressing specific recommendations or
views in this report.
The information and opinions in this report were
prepared by L’Atelier BNP Paribas, a wholly owned
company of BNP Paribas Group.
Usage of this document request license agreement.

2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
DECEMBER, 2011
Index
Page
Graph /Table Content
Number
Transaction size of China online luxury market 2010-2015 2
Homepage of Coach’s flagship store on Taobao Mall 3
Table analysis for Coach’s flagship store on Taobao Mall 4
Snapshot of Vogue Talent corner in Thecorner.cn 6
Shipping & Delievery Policy across major 3C B2C platforms 7
Snapshot of Jumei luxury channel 8
Comparison of 4 key online cosmetics players in China 9
Best class in China group buying industry 11
Quoted Page Page Page
Quoted platform Quoted platform
brand/enterprise Number Number Number
Baidu 1 360buy.com 7 Lashou.com 10,11
Benefit 1
Burberry 8 55tuan.com 10,11 Meituan.com 10,11
Coach 3,4,8 Amazon.cn 7 Miqi.com 9
D&G 5
Amazon.com 1 Newegg.cn 7
Etro 5
Giorgio Armani 5 Coach.tmall.com 3,4 Sunning.cn 7
Gucci 8
Juicy 8 Coo8.com 7 Thecorner.cn 5
LVMH 1
Dangdang.com 1,7 Tiantian.com 9
Taobao 1,10
Ulma Wang 5,6 e.dangdang.com 1 Tmall.com 1,3,4
Vogue 5
Y-3 5 ju.taobao.com 10 Vancl.com 1
Yoox 5
Jumei.com 8,9 Weibo.com/vancl 1
Zegna 5
Lafaso.com 9 Youa.com 1
1

3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
DECEMBER, 2011
Digital Strategy Advisory
About L’Atelier BNP Paribas Headquarter
Paris 16, rue de Hanovre
75002 Paris – France
For more than 30 years, L’Atelier has
been working as an “innovation
enabler” for international groups and
mid-cap companies.
L’Atelier provides to companies its
expertise to identify and understand the
major upcoming trends related to the
digital economy.
L’Atelier is an independent consulting Asia Regional Office:
firm, part of BNP Paribas Group. Cloud Nine Plaza, 9/F
1118, West Yan'an Road
200052 Shanghai - China
(8621) 62818533
Shanghai
Other available products
US Regional Office:
 Research 2415, 3rd street - suite 231
San Francisco, CA 94107 - USA
- Customized reports 1(415) 8745525
- Case studies reports
- Markets studies
-
 Advisory
- e-Commerce Advisory
- Market Entry Advisory San Francisco
- Investment Advisory
 Workshops
- Promotional events
- Learning Expeditions
Download corporate presentation
2