If you build it, will they come? This session tells you why you may not even want a Website! You begin with six questions to answer before designing your online presence. Discover free tools to enhance search engine results for your Website. Measure your success based on your goals. And, finally, the session will review “The Good, the Bad and the Ugly” when you will decide what works and what doesn’t. Registered participants (optionally) submit their own Websites for a peer review. We’ve typically found at least one good thing about every site visited! Each participant receives a complete Resource List and Email Marketing Workbook.
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Web Page Features That Produce Results
1. I think that maybe inside any business,
there is someone slowly going crazy.
~ Joseph Heller, Something Happened ~
Website Features That Produce Results
Susan L. Harrington
CEO (Chief Education Officer)
Labyrinth Hill
copyright 2008 Labyrinth Hill
2. Spending an evening on the World Wide Web
is much like sitting down to a dinner of Cheetos...
…two hours later your fingers are yellow and you're no longer
hungry, but you haven't been nourished.
~ Clifford Stoll, astronomer, computer systems administrator, and author ~
Agenda
Why you may not want a Website!
Six questions to answer before you begin
Enhancing Website search results without paying a dime
Measuring success
The good, the bad, and the ugly…you decide
copyright 2008 Labyrinth Hill
3. Give a person a fish and you feed them for a day;
teach that person to use the Internet
and they won't bother you for weeks.
~ Author Unknown ~
Why you may not
want a Website!
Skill
Time
Staff
Money
copyright 2008 Labyrinth Hill
4. You can learn many things from children.
How much patience you have, for instance.
~ Franklin P. Jones ~
Website Alternatives
www.Etsy.com
www.LocalHarvest.org
Microsoft Office Live
copyright 2008 Labyrinth Hill
5. The Internet is full. Go away.
~ Author Unknown ~
Six Questions to Answer Before You Begin
1. Why do you want a Website? What do you want it to
accomplish?
2. Who is your target audience? Are you focusing on a
geographic area? Or nationwide?
3. What do your prospective customers want/need?
4. What terms/phrases would they use to find you via a search
engine?
5. Do you have the time and/or skills to update your Website
weekly? Or a budget to hire a specialist?
6. List 5 competitors with Websites you feel are well done. Why?
copyright 2008 Labyrinth Hill
6. 93% of consumers prefer the Internet to find local
businesses over Yellow Pages or the newspaper.
~ The Kelsey Group, 2007 ~
Enhancing Search Results
The Linking Network
Memberships
E.g. http://labyrinthhill.com/ http://visitkitsap.com/default.asp
Buy Local – Complete a free listing
Google Local Directory - Put your business on Google Maps
http://maps.google.com/maps
Yahoo Local Search Directory
http://local.yahoo.com/
copyright 2008 Labyrinth Hill
7. One of the Internet's strengths is its ability
to help consumers find the right needle
in a digital haystack of data.
~ Jared Sandberg ~
Optimizing Search Results with Keywords
Google Search – Google complete
http://www.google.com/webhp?complete=1&hl=en
Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Top Search Results
What terms/phrases are used by top Website results?
View Websites’ keywords:
Mouse: Right click, View Source
Menu: View, Source
copyright 2008 Labyrinth Hill
8. The Internet is the most important single
development in the history of human
communication since the invention of call waiting.
~ Dave Barry ~
Be careful of what you wish for!
Website checklist:
Is your Website doing its job based on your goal?
Find your site visitor statistics report
Are you doing your job?
Update Website monthly…better weekly!
Keep it simple…you decide:
Google vs. Yahoo
Compare your favorite Websites
E-book: Build a Website That Sells
http://officeliveoffers.com/ebook/MS2eBook.pdf
copyright 2008 Labyrinth Hill
9. A journey of a thousand sites
begins with a single click.
~ Author Unknown ~
Review your results based on goals.
www.LabyrinthHill.com
Labyrinth Hill Lavender, Hansville WA
2,000+ visitors per month
Primary source for 30+ new subscribers to newsletter per month
www.GrowingLavenderPlants.com
Dedicated Website for online course
Lavender: From Soil to Sachet
200+ visitors per month
Source for average 10+ new students per month
copyright 2008 Labyrinth Hill
10. If we did all the things we were capable of doing,
we would literally astound ourselves.
~ Thomas Edison ~
Books:
Cheap Web Tricks, Anne Martinez
Growing a Business, Paul Hawken
The E Myth Revisited, Michael E. Gerber
Think and Grow Rich, Napoleon Hill
Half.com, Used Books, www.half.com
Local Library Small Business Center
copyright 2008 Labyrinth Hill
11. Procrastination is the thief of time.
~ Edward Young ~
Five action items to begin next week:
1. Decide whether or not you want or need a Website
2. Answer the six questions that will help design your site
3. Research the keywords your customers will use
4. If you already have a Website, find the report card
5. Explore other Websites for features that work
copyright 2008 Labyrinth Hill
12. You only have to do a very few things right in your
life so long as you don't do too many things wrong.
~ Warren Buffett ~
Small Business Consulting
Susan Harrington, Technology, Setup and Training
Marketing@LabyrinthHill.com, 360-638-2642
Constant Contact, Email Newsletter Service
Website Review
Small Business Workshops
Internet and Marketing are NOT Four-Letter Words
Website Features that Produce Results
Jack Harrington, Marketing and Public Relations
Harrington-NW@comcast.net, 360-638-2642
Marketing Plans, Publishing, News Releases, Feature Stories
copyright 2008 Labyrinth Hill